elf Cosmetics reveals the winning makeup artists of the #elfitup TikTok challenge | Business

OAKLAND, Calif.–(BUSINESS WIRE)–March 16, 2022–

elf Cosmetics (NYSE:ELF) announces the official makeup artists and skincare expert who have signed on to work with The Future X, a one-of-a-kind pop group spotted on TikTok by internationally acclaimed producer Simon Fuller. Reaching over 12 billion views, elf Cosmetics’ #elfitup hashtag challenge on TikTok had fans eager to find out who was going to be chosen to pursue their dream career.

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The Future X with multimedia installation artist MokiBaby inside the astonishing elf room at The Future X’s Malibu house. (Photo: Business Wire)

Up-and-coming artists were invited to upload videos showing off their most inspiring makeup looks using the hashtag #elfitup along with the brand’s new original song created for the challenge. With applications pouring in, three incredibly talented makeup artists and a skincare expert were chosen.

Bringing their boundless creativity and passion for beauty, the makeup artists and #elfitup skincare winners are Morgan Tanner, Caleb Harris, Aditi Harish and Markphong Tram. The team of elves and makeup artist Morgan Tanner have joined forces at the Malibu House in Malibu, Calif., where the seven members of The Future X all live together for full brand immersion. Elf world makeup artist Anna Bynum explained how the goal was to create looks that “reflect the personality of each member of The Future X, enveloping their individuality and showcasing their optimism”.

“What we build with The Future X, Simon Fuller and the TikTok team is limitless,” exclaimed Kory Marchisotto, Marketing Director of elf Beauty. “We open hearts, open minds and open doors for the next generation of creators. This collaboration represents the magic we can do at the intersection of beauty, music and entertainment.

“Everyone loves music, it connects us all. The Future X embodies this spirit. The group have all been discovered on TikTok just as elf is discovering the next generation of makeup artists after their amazing hashtag challenge numbers,” Simon Fuller added. “Extraordinary young talent who has the opportunity to succeed is a powerful idea. With elf, we celebrate music, dance and the beauty industry by breaking down barriers and putting creativity in the hands of the individual.

Inside the Malibu House, elf has created an “elfing amazing” room, where the Future X collective draws inspiration to “elf it up” daily as well as preparing content, appearances, videos and sessions Photo. Customized by multimedia installation artist and experience expert Veronica Gessa, aka Mokibaby, the room contains a mind-boggling array of elf makeup and skincare products in a vibrant yet cozy art-filled space that bursts of texture, light and color – it’s a place to encourage self-expression and feeling better


The looks created for The Future X, by makeup artist #elfitup Morgan, are nothing short of pure inspiration. To capture the energy of performing on stage, the looks were inspired by bright neon colors, bold streaks of reds and pinks, and an abundance of metallics and glitter, while remaining authentic for each member of the personality. The Future X. The latest beauty trends such as loud eyeliners, full brows, pops of color on the eyes and monochromatic looks have also been incorporated. To recreate The Future X looks, head over to elfcosmetics.com and explore elf’s best OG products such as: award-winning Liquid Glitter Eyeshadow, Liquid Metallic Eyeshadow, 18 Hit Eyeshadow Palette Wonders Face and Body Gems, H20 Proof Eyeliner Pen, Big Mood Mascara, SRSLY Satin Lipstick and Liquid Matte Lipstick.

The other #elfitup winners – Aditi, Caleb and Markphong – will each join The Future X and work with the band and the elf to elevate key creative projects with their unique makeup and skincare talents. They will be involved in creating looks for specific events such as: performances, music videos and photo shoots, showcasing the talent of the TikTok platform in the real world of a pop group.


The seven members of the collective include singers Angie Green, Luke Brown and Maci Wood as well as dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas, who now live and work together in their Malibu compound. After spending the last two months in the recording studio and preparing for their first live performances, The Future X have just gone on tour. Listen to a teaser for their upcoming debut single in this video here.

The Future X will be live today on elf’s Twitch channel @elfYou. Tune in to find out how The Future X prepares for a gig using elf merchandise to perfect his stage look. The stream will air from 9:30 a.m. to 10:30 a.m. PST.

Fans can watch every step of the band’s creative and personal journey by visiting The Future X hub on TikTok here and following @thefuturexofficial. On March 19, fans can watch The Future X perform “This Kind of Love” live in Brazil” on elf’s TikTok channel @elfyeah.


Morgan Tanner: Originally from England, Morgan grew up in Dubai and recently moved to San Diego. “I watched my mom do makeup when I was young and always played with her products,” she says. “I’m committed to keeping my work fun, creative, and honest, and to making real connections with my followers.”

Caleb Harris: The Philadelphia native has been honing his craft for four years and calls his win a dream come true. “I can’t believe this is happening,” he says, “and I’m so honored to be part of this team!”

Aditi Harish: A self-taught makeup enthusiast from San Francisco says she’s always thinking about the next video to post on TikTok. “As long as I can remember, I’ve been into social media,” she says, “from creating music videos on YouTube to starting a portrait photography business via Instagram, to creating my own channels to post the content I love!”

Markphong tram: The skincare winner is based in New York and has worked on a wide variety of photo and video shoots for clients and celebrities. “I believe that simplicity and elegance are the defining factors of true beauty,” he says. “I love exploring new techniques and playing with all kinds of textures and colors.”

About Elf Cosmetics:

Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and faces. We make high-quality, prestige-inspired cosmetics and skincare products at an extraordinary price and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a highly engaged audience and establish benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com

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elf business communication:

Fried Melinda

[email protected]comBusiness Media Inquiries:

Melanie Wiesenfeld

[email protected] Media Inquiries:

Danielle Marmel

[email protected]



SOURCE: Elf Cosmetics

Copyright BusinessWire 2022.

PUB: 03/16/2022 12:07 PM/DISC: 03/16/2022 12:07 PM


Yatsen Holding Limited sees revenue increase by 11.6%

While regulations have held back the growth of many cosmetic brands, Yatsen has managed to pull through.

Yatsen Holding Limited, parent company of beauty brand Perfect Diary, released its 2021 financial report. According to its statement, Yatsen’s revenue in 2021 reached 5.84 billion yuan, an 11.6% year-on-year increase. annual. The gross profit margin reached 66.8%, an increase of 2.5% over the previous year.

The Cosmetics Oversight and Administration Regulatory Policy came into effect in January 2021. The policy proposed new requirements to highlight product safety and marketing and advertising compliance, which will promote a more standardized and scientific operation of beauty marks. It has also increased the cost of product testing and the cost of new products for beauty brands.

Despite tight policies in the beauty industry, Yatsen has managed to increase her revenue by using data collected by Perfect Diary to predict consumer behavior. Yatsen also invested heavily in its R&D department, which saw a 113.5% year-on-year increase to more than 142 million yuan.

As co-founder and CEO Huang Jinfeng said, “Time is a brand’s friend.” Yatsen’s determination to adhere to long-term strategies and accumulated R&D efforts have helped energize the brand in a competitive business environment.

9 out of 10 consumers turn to social platforms for beauty products

Beauty is in the eye of the social beholder (Image: AdobeStock)

The vast majority of global consumers (91%) now prefer shopping for beauty products through social platforms, as only 44% choose to research and purchase cosmetics in-store.

Social media platforms are now used by 96% of global internet users, which has only heightened the potential for brands exploring the possibilities of social commerce. Research from Influenster reveals that more than three-quarters (76%) of consumers find themselves “very influenced” to buy via social media, and 73% actively buy products like Instagram, Facebook, TikTok and Pinterest.

Whether it’s browsing, seeking inspiration or making a purchase, the technologies used by brands – whether it’s live shopping events or virtual try-on experiences or trial in augmented reality – perfectly meet the requirements of beauty. buyer and divert the attention of consumers from the beauty counters of the shopping streets.

The ease with which beauty products can be showcased through social media has set it apart. Beauty is the industry to watch in the shift to social commerce, but this trend is also reflected in consumers’ apparel and home shopping preferences. The majority of consumers (81%) now also shop for clothes on social media, compared to just 57% in-store, and growing home decor trends mean that 60% also prefer to buy home furnishings on social platforms versus 40% in stores. shop.

In comparison, basic necessities such as food and beverage purchases are still mostly done in-store (58%) compared to social media (47%). However, electronics purchases are more finely balanced with 42% of consumers purchasing electronics through social platforms versus 39% in-store.

The influence of social media

Whether it’s beauty tips, travel secrets or home improvement tips, social media users will never be short of new ideas, with nearly two-thirds (65%) of consumers who turn to social platforms for shopping inspiration. This is partly due to the rise of more authentic nano and micro-influencers, with as many consumers buying based on influencer recommendations and links shared by influencers, as brands they follow (60% ).

Branded content still has a place in social commerce, but influencer recommendations have become so influential that traditional social media advertising has taken a back seat. Only 28% of consumers now buy from banner ads they’ve seen for products they’ve already viewed, driving brands to turn to relevant influencers as part of their social media strategy.

However, not all influencers are made equal and Bazaarvoice research revealed that subject matter experts – such as beauty gurus – are considered the most trusted by consumers for sharing genuine, genuine content (39%).

In an effort to post content that resonates with their followers, subject matter experts are high on the target list of brands, and are trusted to recommend, sell, or post sponsored content for products relevant to their topic. So this latest study from Bazaarvoice’s Influenster community shows that 35% of consumers prefer to shop with these more authentic influencers than celebrities (5%). Along with this, 55% of consumers shop on social media based on recommendations from friends and family – otherwise known as everyday influencers.

Ed Hill, SVP EMEA, Bazaarvoice commented: “The beauty industry has a real edge in social commerce, as social media has long been a place where consumers can share beauty tips, recommendations and advice with their community of subscribers. There is a noticeable crossover between the demographics of shoppers looking to buy beauty products and those using social media, so it’s almost inevitable that this group of consumers will want to share their experiences with others on social media. Indeed, platforms like TikTok have ushered in a new era in the way consumers consume content and this will only continue to grow, with our research revealing that a third of consumers now buy from social video content. This, coupled with new features such as Instagram’s live shopping feature or Pinterest’s AR makeup try-on technology, means consumers can have a satisfying shopping experience at their fingertips and, more importantly, that they can share these experiences with others.

“The rise of social commerce has meant a real shift from B2C to C2C (business-to-consumer-to-consumer-to-consumer), as user-generated content (UGC) has become hugely influential to consumers. Content from other consumers, whether they are subject matter experts or everyday influencers, bring credibility and authenticity to the shopping experience that branded content alone cannot imitate. consumers have become advocates for brands and beauty products through UGC, and these unofficial ambassadors should be a key consideration for marketers going forward,” concludes Hill.

Advantages of shampoo bars and the 5 best brands to invest in

The concept of beauty has evolved; Fortunately, today’s consumers know the composition of the product and are more eager to make safer choices. Terms like cruelty-free, eco-friendly, safe and sustainable have found their proper meaning in the booming Indian beauty industry and are no longer labeled as trends. As more homegrown brands launch safer formulations in sustainable packaging, shampoo bars have become one of the most sought-after eco-friendly beauty shifts one can commit to.

While we all love our favorite bottle of shampoo and conditioner, the conscious shift to shampoo bars is making a difference in the hair care industry. Do you remember our grandmothers reaching for OG Shikhakai soap bar for hair? It would be safe to say that we are going back to our roots and this change is for good!

Example: shampoo bars are back in business and they are better than before. So what about those solid bars that have risen to the top of our beauty shelf? And, are the benefits strong enough to eliminate liquid shampoo bottles forever?

Benefits of using shampoo bars

Convenient and easy to carry: They are smaller than shampoo bottles and can be carried easily. Plus, if you’re worried about pulling a “Ross” from the popular sitcom FRIENDS, who got pretty bummed out when his shampoo bottles leaked in his bag, shampoo bars are just the thing for you!

Minimal and ecological packaging: The amount of plastic that ends up in landfills is worrying. And the part that comes from the beauty industry can make you cringe at your choices! Luckily, many beauty brands have taken notice and are going the eco-friendly route with biodegradable packaging materials and sustainability campaigns like refilling and recycling empty jars. However, the shampoo bars come in minimal packaging that can be easily recycled with minimal to no waste.

Safer Ingredients: It’s a double win with shampoo bars; the wax and essential oils used to make a bar are not only safe for your scalp and hair, but also for the environment. The washed-off soap eventually ends up in a drain, which at some point is released to an open area. Safer and biodegradable ingredients will also be kinder to the environment and that’s a plus!

5 shampoo bars you can invest in

Earth Rhythm Murumuru Shampoo Bar

Shampoo bars
Perfect for curly hair, this one tames frizz and softens strands of hair. No bad guys, cute packaging, and a local brand, chances are you’ll be looking for that brand more than once. Plus, it comes in a tin box that can be reused as a daily storage option.

weDo Professional Plastic Free Shampoo Bar

Shampoo bars

Vegan and cruelty-free, you’ll find your hair healthier after the first few washes. With ethically sourced ingredients and recyclable plastic packaging, this one is a kind change for your hair as well as the planet. One bar will last up to 80 washes, meaning less product wasted.

L’Occitane Gentle and Balancing Shampoo

Bath soaps
Coming from a French brand, this one immediately transports you to sprawling fields. With natural ingredients and relaxing properties, it makes hair soft and maintains the pH balance of the scalp. Without plastic packaging with a lingering sweet scent, this solid shampoo lasts a few months.

The Switch Fix Acai of Relief Shampoo Bar

Shampoo bars

This brand has nailed the concept of eco-friendly packaging. Wrapped in brown paper with a little sticker on it that reads the product name, it’s a nice little shampoo bar with lots of benefits. The brand offers nine different variants, this one, in particular, targets hair loss and gently cleanses, strengthens, improves overall scalp health.

Juicy Chemistry organic shampoo bar (fenugreek, brahmi and plantain)

Shampoo bars
Handcrafted without preservatives, Juicy Chemistry’s solid shampoo does what it says. Designed to target dandruff and itchy scalp, it leaves the scalp clean and fresh. If you didn’t know, Juicy Chemistry was one of the pioneers in the development of innovative, safe, effective and unique biological products.

The Manahawkin company offers a different cosmetic treatment | Business

TOWNSHIP OF STAFFORD — Alyssa Ariemma-Sanchez is a Manahawkin native who is passionate about making people look beautiful and feel beautiful.

At 24, she brought her knowledge of cosmetic and paramedical tattooing to her hometown with the opening of Luxury Looks Beauty in January.

Cosmetic tattooing is defined by the Society of Permanent Cosmetic Professionals as “the tattooing of the appearance of traditional cosmetic eyebrows, eyeliner and lip color among other associated services such as eye restoration. areola and the camouflage of scars”. Luxury Looks offers cosmetic services such as microblading, permanent eyeliner and lip blush. But Ariemma-Sanchez also specializes in paramedical tattooing, including the restoration of areolas.

“Women who have had breast cancer and have had a mastectomy can sometimes get a nipple transplant, but there is no pigmentation,” Ariemma-Sanchez said. Areola restoration adds pigment and allows the area around the nipple to appear as natural and personal as possible.

The procedure helps “make them feel whole again,” Ariemma-Sanchez said. She also specializes in gender-affirming areola tattoos for transgender people who have had chest surgery.

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“It gives women back their confidence and self-esteem,” said Carrie Ariemma, Alyssa’s mother and business partner.

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After high school, Ariemma-Sanchez became a licensed medical esthetician and then a certified permanent cosmetic practitioner after practicing at the Beau Institute of Permanent & Corrective Cosmetics in Cherry Hill for over two years.

“I always knew I wanted to do something in the beauty industry, but I was also interested in the medical field,” she said.

After giving birth to her daughter, Rosalie, Ariemma-Sanchez and her family moved from Cherry Hill to Manahawkin, where she was ready to open her own boutique.

Luxury Looks has had about 40 clients so far, she said.

While permanent makeup has become quite popular, there are still few businesses that offer both cosmetic and paramedical tattoo services. Several South Jersey companies offer cosmetic tattoos, such as MJ Artistry in Manahawkin, HighBrow Studios in Tuckerton, Rebel Permanent Makeup in Galloway Township and Brow Almighty in Ventnor.

“To be successful in the industry, you absolutely have to find your niche,” Ariemma-Sanchez said. “I offer all cosmetic tattoos because I love different parts of everything.”

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Cosmetic tattoos require a lot of care, so Luxury Looks offers step-by-step instructions along with the right products to give customers the best tattoo experience, she said.

“The thing is, she’s so good and you can tell she really knows what she’s doing,” said Nikki Axler, who had been a client of Ariemma-Sanchez since before she owned her own business. “I was so scared because it’s like getting a face tattoo. I did henna first, but she convinced me to do microblading. I’m so glad I did, and so crazy to have waited so long.

Microblading is an eyebrow service that results in “hyper-realistic hair strokes achieved using a small blade and implanting pigment into the skin in a ‘scratching’ motion,” according to the Luxury website. Looks.

“She really cares about her customers and listens to all your concerns,” Axler said of Ariemma-Sanchez. “You walk out feeling like a million bucks every time.”

Maria Amato, a Philadelphia native who now lives in Manahawkin, is a new Luxury Looks client.

“I’m so happy to have found this in Manahawkin,” Amato said. “It didn’t hurt at all and my brows are beautiful.”

For those wanting to try cosmetic tattooing for the first time, Ariemma-Sanchez says, “It’s for everyone.”

Luxury Looks Beauty is located at 420 N. Main St. in Manahawkin. Call 609-810-0353, email [email protected] or visit luxurylooksbeauty.com.

4 hyperpigmentation treatments created by POC

Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the included links, we may earn a commission.

People of color have long been excluded from the beauty industry. Face makeup like foundation lacks inclusive and encompassing shades, hair care products leave out many hair types, and skin care products are formulated with no melanin in mind. In recent years, there has been an increased awareness of these shortcomings in the beauty industry. Brands created by people of color, like Topicals, Eadem, hyper-skinand Rose Ingleton MD — heralded a new era where over 40 foundation shades are the norm and melanin-rich skin is included in pre-launch research and testing, closing the glaring gap with incredible success.

One of the most significant subcategories where innovation and inclusion has taken place is in hyperpigmented skincare products. First for some basics: Dr. Dendy EngelmanMD, FACMS, FAAD, Board Certified Cosmetic Dermatologist, explains, “Hyperpigmentation occurs when an area of ​​skin appears darker than the skin around it due to the presence of higher amounts of melanin (pigment). It can occur naturally as a birthmark or be caused by a variety of factors, including sun exposure, acne scarring, aging, or certain skin conditions.”

Anyone can get hyperpigmentation, but it’s a condition more commonly seen in people of color, according to Dr. Engelman and a multitude of studies. The lack of inclusion is especially odious when you consider that “not only is hyperpigmentation more common in people of color, it also tends to be longer lasting and more difficult to treat,” says Dr. Engelman.

The discrepancy is so glaring that it is actually harmful. When I previously spoke to the founder of Topicals, Olamide Olowe for Restlessness, she told me that many anti-blemish products are formulated with resorcinol and hydroquinone, which studies have shown to be harmful for melanin-rich skin. Known as permanent death of pigment cellsthese ingredients can cause dark spots to turn blue-black or gray-blue.

So these new brands — Topicals, Eadem, Hyper Skin, and Rose Ingleton MD – are not only welcome, but necessary and revolutionary additions to the skincare market. Learn more about each of their amazing hyperpigmentation products below.

I’ve been using Topicals Faded Serum for a year – long enough to go through three tubes, and I won’t be stopping anytime soon. Before I get into the praise, I would like to note that I started writing this article a few months ago and had to put it aside because the serum was constantly running out. It’s currently in stock, so heed my warning and add it to cart while you can.

The sulfur in the formula makes the serum smell a bit like Nair, which I don’t mind because IMO the most effective, no-frills skincare smells funky (I make intense eye contact with the infamous toner P50 of Biological Research).

The serum contains niacinamide, azelaic acid and tranexamic acid, which help prevent acne, fade dark spots, even skin tone and accelerate cell turnover, among other things. I use this serum daily and have never experienced any irritation despite my very sensitive skin. When new brown spots appear on my skin, they are not as dark as they were before and I feel reassured knowing that Faded will make them disappear anyway.

Eadem is another runaway success founded by POC. It’s in stock now but there are often months when it’s impossible to get your hands on a bottle. The serum targets three concerns: the main one is the reduction of dark spots and the peripheral benefits increase the radiance and firmness of the skin.

The formula was created and clinically tested specifically on women of color, according to the brand. The result is a serum that treats hyperpigmentation and improves a glowing complexion without the side effects of lightening or changing the overall skin tone.

Though still under the radar, the dermatologist’s namesake brand is clean, vegan, and frequently mentioned by beauty industry insiders. Key ingredients are peptides for collagen production, malic acid for chemical exfoliation and smoother skin, and citric acid, which, like vitamin C, brightens and evens skin tone.

Hyper Skin Serum for Hyperpigmentation and Dark Spots is another example of a great product created by POC. The brand points out that Vitamin C Brightening Serum for Dark Spots is free of hydroquinone, one of the previously mentioned ingredients responsible for permanent cell death in melanin-rich skin.

An ingredient list of Vitamin C, Licorice, and Kojic Acid is a powerful combination that fades even the oldest, stubborn dark spots and scars.

The third generation takes control of beauty giant Clarins

The third generation of the Clarins family takes over the helm of the beauty business. Clarins appoints Virginie Courtin-Clarins as Chief Executive Officer and Prisca Courtin Clarins as Chairman of the Supervisory Board.

About Virginie Courtin Clarins

Virginie Courtin-Clarins has been Deputy CEO since 2018. She will work alongside Jonathan Zrihen, Chairman and CEO of the Clarins Group, and her uncle Olivier Courtin, also CEO of the group.

“Over the past four years, I have deepened my understanding of our organizational structure and, above all, of the women and men behind our success,” Virginie Courtin-Clarins said in a statement. “I also acquired a solid experience that I look forward to putting to good use in my new position. The united and unwavering support of our family is a powerful driving force for me. I fully intend to take Clarins to new heights while continuing to deploy our ambitious CSR roadmap.

About Prisca Courtin Clarins

Prisca Courtin-Clarins succeeds her uncle, Christian Courtin-Clarins, father of Virginie Courtin-Clarins, who the company said wanted to step down as chairman of the supervisory board he had held since 2011, after stepping down from his operational role. . Prisca Courtin-Clarins also runs Family C Venture from her family, which earlier this year acquired Ilia Beauty.

“These appointments embody the company’s commitment to change within a framework of continuity,” said Zrihen. “With Virginie and Prisca at the helm of the company, we will continue to work together to write the next chapter in the incredible story of Clarins, while pursuing our Clarins Unlimited strategic plan which aims to focus on our brands, the good being and health Clarins is resolutely turned towards the future, while remaining true to the values ​​that have enabled us to become a global and responsible player in the beauty industry and the European leader in premium skincare.

Customer market research shows what people in the

Aldie, VA, Feb. 15 2022 (GLOBE NEWSWIRE) — The beauty and personal care market is not only one of the fastest growing segments in India, but also one where the dynamics keep changing based on trends driven by customers and changes in their lifestyles. Today’s consumer is more awake than ever, thanks to the plethora of information on the Internet and other knowledge-sharing forums where they have access to endless recommendations and products. However, new era consumer preferences are becoming more specific. They want products and services tailored to their needs and to what they enjoy living the most.

There’s no doubt that popular and well-established brands enjoy massive revenue from carefully curated consumer-centric strategies that resonate with consumers and entice them to use their products. The insights go a long way in helping brands better understand their consumers to deliver unique offers that work for them.

For example, a recent study of customer reviews for beauty and personal care products by Clootrack shows that customers love easy-to-use products above all other criteria. Beauty brands in the United States need to be aware of this to develop their products in unique and easy-to-use ways. The common consensus says that these products make it easier for consumers to get through the day without smudging or smudging.

The future of beauty and cosmetics lies in ease of use

Who knows if cosmetic consumers are turning out to be lazy or if they have always preferred easy-to-use products, but the pandemic has definitely changed their demands. Modern beauty and cosmetics consumers are looking for products that they can use quickly with minimal fuss or involvement on their part, especially when it comes to self-care.

Data derived from Clootrack’s beauty and cosmetics customer experience tracking shows what really changed the beauty industry in the aftermath of the Covid-19 pandemic. In a study of nearly 388,000 customer reviews from e-commerce buyers, ease of use emerged as the most critical factor influencing purchasing decisions in the beauty and cosmetics industry. Believe it or not, we all know why.

We have all been through the difficult times that Covid has brought to our lives. It disrupted virtually every aspect of our lives, including our beauty routines. As most of us were confined to our spaces, the service industry across all sectors had to suffer a huge setback. But even during these times, the global beauty and cosmetics industry that includes skincare, haircare, makeup, fragrances, and hair tools and accessories has actually accelerated in many ways. .

As stress took over the mundane routines of millions, beauty and grooming lovers were forced to figure things out for themselves. This basically meant becoming your own “hairdresser”, “dermatologist” and “manicurist” as salons and spas closed overnight. Growth in the beauty and cosmetics space is largely driven by multiple factors, including environmentally friendly products, chemical-free products, and easy-to-use products. However, reviews of genuine products clearly indicate that critical factors such as price and quality of the product diminish the main pleasure factor, i.e. the ease of use of the product.

Monika Blunder, celebrity makeup artist and founder of Monika Blunder Beauty, believes “less is more” and explains how simple, easy-to-use products can be used for subtle touch-ups to give the look of flawless skin without having to finish with a correlative gaze for eyes or lips. This is exactly what the recent study on beauty and cosmetic products illustrates, which talks about the main stimuli that trigger online purchases in the American beauty market.

Source: Clootrack, beauty and cosmetics customer experience monitoring tool

The data is very clear: ease of use is the most sought-after feature in cosmetics in 2021. Clearly, women are resorting to purchasing easy-to-use cosmetics to reduce their trips to salons and be in security. These changes resulting from the COVID-19 crisis are likely to be permanent. A beauty business that understands and takes substantial action is more likely to emerge victorious. And guess what, now they know that victory in the battle for beauty product superiority comes from using three little words: Ease of Use.

What do customers mean by ease of use?

But there is more to these findings, something that can help brands improve customer satisfaction and achieve their business goals in the near future. The detailed report also shows which factors are now driving customer experience in the beauty and cosmetics industries and brands have a key takeaway.

What are the driving factors of customer experience in the beauty and cosmetics industries?

Source: Clootrack, beauty and cosmetics customer experience monitoring tool

97% of customer reviews in this category favor cosmetic products that are easy to use and “simple to apply”. If we go into detail, a product that comes with an easy process, glides on effortlessly while applying, and can be washed off easily are the main factors for cosmetic buyers. Well, after going through the insightful results of this Clootrack market report, we can say that brands that have figured out this secret have proven to perform better than many other brands that don’t have a consumer-centric approach. This leaves us with one last question.

Is “ease of use” the biggest driver of customer experience across all beauty product categories?

Especially yes! With the exception of skin care and makeup, other categories including hair care, hair tools and accessories, foot, hand and nail care, and shaving all showed that the ” ease of use” was the primary driver of enjoyment.

About Clootrack

Clootrack is a unique intelligent customer experience analytics platform developed for high-stakes businesses and decision makers. Their powerful AI-powered engine collects and analyzes billions of consumer reviews to help customers make the most important decisions in real time.

Clootrack’s customers include small and medium businesses in the United States, Canada, Europe, Asia and Africa. Clootrack has branches in the major cities of India, Bangalore and Kochi, and Colombo, Sri Lanka.

Media contact:
Shameel Abdulla (CEO)
[email protected]

Weekly Recap: Target Adds New Beauty Brands, Fenty Named Beauty Company of the Year and More

Here’s your weekly recap: the most viewed stories on our site for the week ending February 12, 2022.

Last week, Target introduced nearly 40 new beauty brands, including own and black-owned brands, in-store and online. Half of the new brands are exclusive to Target, with hundreds of new options for hair, nails, makeup, skincare, bath and body.

Additionally, Rihanna’s Fenty Beauty was named Beauty Company of the Year by Beauty Packaging. Don’t miss the story where we take a look at some of Fenty’s packaging highlights in 2021 and share insights from global brand design leaders in the cosmetics industry.

In financial news, Famille C Venture, a French investment company founded by Prisca Courtin-Clarins under the aegis of Famille C, the Courtin-Clarins family holding company, has agreed to acquire own make-up brand Ilia Beauty.

Here are our 10 most viewed stories from the past week:

1. Top 50 Cosmetics Companies Ranking

2. Target adds 40 new beauty brands

3. Ranking of the 50 best cosmetic companies 2021

4. Fenty Beauty Launches Icon Refillable Lipstick

5. Rihanna’s Fenty Beauty is our Beauty Company of the Year

6. The biggest beauty industry deals and acquisitions in 2021

7. The best beauty brands in the US – ranked by Cosmetify

8. Ilia Beauty is acquired by Family C Venture

9. Entrepreneur Lisa Barlow sells beauty brand N+B to Channel Op.

10. L’Oréal Actions 2021 Annual Results

Thanks for reading our latest news. We will have a new list for you next Monday.

Have a good week!

Consumer tests: from product evaluation to performance evaluation

Consumer testing has been applied to testing various personal care products such as skin care, hair care, sun care, makeup, or toiletries. targeting a multitude of consumer types. With the digitized evolution from how to shop, but also the personification of personal care itself, these testing methods address the importance to beauty brands of be closer to consumers and their new expectations around the world.

Multi-criteria approach

Since the origin of the Beauty industry, consumer tests have offered the possibility of scientifically evaluating, globally or separately, simultaneously, the tolerance, organoleptic properties, insights, perceived performance and overall satisfaction of products.

For two years and the appearance of Covid, consumer perceptions have been very important elements in measuring the impact of wearing a mask on the properties of the face care (moisturizer, foundation, non-comedogenic). It is the best way to know better the performance of skin care when the conditions of temperature, pH, Co2, friction change noticeably.

Claims evaluated by consumer testing must not be misleading and must provide sufficient grounds for consumers. IN EU, UK and ASEAN – depending on specific claims for US, Canada, Korea, Japan and China – they must comply with the 6 common criteria provided for in EU Regulation 655/2013, which include compliance with legislation, truthfulness, evidence, adequate and verifiable, sincerity, fairness, informed choice. Information such as name, description, brands and images must be useful, clear, fair, truthful, understandable and objective.

The information obtained through these consumer tests is used for a variety of purposes, including screening of prototypes, competitive evaluations, product development, objectification of tolerance and efficacy. It allows to justify all types of claims on all types of subjects for finished products but also for active ingredients.

The multiple advantages of these protocols

Good cost/results ratio for a fast and reliable methodology,

- Large panels targeting different types of consumers and ethnicities all over the world,

- Dedicated terminology and specific questionnaire. Variety of self-assessment systems: scales, all that applies (CATA) check question with simple comparative tests and structured questions regarding the extent of acceptance.

- Knowledge of the behaviors behind shopping habits and beauty routines.

- Digital Process and Imaging Opportunity with complementary mobile devices and software: Head scan…

Study results with many benefits

- Multi-criteria evaluation: tolerance, efficacy, texture,

- Expert control and statistical analysis and scientific data,

- Easily understood by consumers.

The personal care industry is aware that more information is needed to determine why products are well received by consumers. For product development and the definition of marketing and communication strategies, this information is crucial to ensure that the product experience corresponds to the branding and the product message. Additionally, these test protocols help both marketing and R&D teams, providing a great opportunity to better understand consumer satisfaction. It helps to communicate better with target users and increase market success. Finally, the product whose safety and effectiveness have been evaluated by the panels becomes a more reliable option in the minds of consumers.

Arcaea unleashes the power of biology for beauty products

Some big beauty brands are betting on a biology-focused startup. Founded by MIT graduate and beauty industry veteran Jasmina Aganovic, Arcaea uses DNA sequencing, biological engineering, and fermentation to create new beauty ingredients and products.

Aganovic’s vision has caught the eye of some big names in business and beauty. Last year Arcaea raised $78m Series A from Cascade Investment LLC, Viking Global, Chanel, Givaudan and Wittington Ventures.

Aganovic, who also founded Mother Dirt, says her goal is to “develop the cosmetic lab of the future” and create a “biology-driven beauty company.”

The company notes that today’s beauty products rely on ingredients extracted from petrochemicals, plants and animals. Over the past 200 years, these ingredients have shaped the entire supply chain, including formulation, claims and marketing, according to Arcaea. Large-scale innovation will be needed to address growing sustainability issues while facilitating broader definitions of beauty and new product experiences. Arcaea’s approach leverages the power of biology to not only create a non-extractive future for ingredients, but also to access previously unimagined product potential.

The name Arcaea comes from the root “old” and “show the way”. The Paradox recognizes the fundamental premise of Arcaea: to look to nature’s most powerful and primordial technology to engineer a more stable future. Arcaea is also a nod to Achaeabacteria, a primary kingdom of life that ironically was only recently discovered.


“Homecourt is the culmination of my lifelong passion for architecture and interior design, as well as my obsession with home organization, scent, and cleanliness. A clean, deliciously scented room brings me serenity. I started Homecourt because I wanted household and janitorial products that smelled as special as the fragrances I wear, and beautiful enough to keep on my counters,” Courteney explains.

Homecourt approaches the cleaning category from a perspective separate from the beauty industry. Each product is formulated with the kind of luxurious niche scents typically reserved for tiny glass bottles and wrist sprays. To bring her vision to life, Courteney enlisted a serial beauty entrepreneur Nick Axelrod-Welk (Necessary, Into The Gloss) to lead brand creation and product development; and Sarah Jahnkea former marketing director of L’Oréal, as CEO of Homecourt.

“I’ve always been obsessed with fragrances and always dreamed of creating my own candles or fragrances, but Homecourt became a much bigger homecare concept once I had the right team on board. I’m a perfectionist and I knew I had to collaborate with some of the best in any industry – the best noses, the best graphic designers and the best skincare chemists in the country,” Courteney says.

Homecourt’s custom fragrances were inspired by Courteney’s personal fragrance archives and the unique combinations she’s discovered over the years. The team worked with the best chemists and perfumeries in the world, exploiting the best raw materials, recycled perfume oils and a range of plant-based cosmetic-grade active ingredients to create each of the launch references. The entire collection is formulated to “clean beauty” standards, using skincare and personal care credentials and the highest quality ingredients, including a first-to-market fermented seaweed extract (for hydration) and an Australian wild hibiscus complex that provides up to 72 hours of hydration. .

Homecourt launches with three products (all 100% vegan and cruelty-free) in four unique flavors:


  • Dishwasher soap: A skin-safe yet powerful dishwashing liquid that quickly dissolves grease and grime and leaves dishes sparkling. Tested by certified dermatologists.
  • Surface cleaner: A clean formula for the cleanest countertops. A concentrated spray that helps remove dirt, stains and grease without leaving streaks or residue.
  • Hand washing: A liquid soap that gently cleans hands without stripping moisture. Tested by certified dermatologists.

The perfumes :

  • Cece: Courteney’s secret blend, revealed. Grounded, mysterious and addictive. Fragrance notes include cedarwood smoke, white leather, sweet cardamom and cinnamon.
  • Infused Rose: A pure infusion that captures the uplifting character of its namesake flower. Instantly fill your space with dozens of fresh cut roses – stems, thorns and all.
  • Neroli leaf: A joyful white floral that combines the honeyed sweetness of orange blossom with the freshness of garden herbs and ripe fruit. Reminiscent of a citrus grove in bloom in early spring.
  • Mint Cipres: A heady, aromatic blend of invigorating green herbs infused with sugar and a touch of crisp citrus and earthy wood. Inspired by the unmistakable scent of Moroccan mint tea.

The Homecourt difference:

  • Fine fragrances: Niche fragrances created in collaboration with the best perfumers in the world, using precious raw materials and recycled ingredients.
  • Own formulas: Non-toxic formulas infused with premium skincare ingredients. Developed by cosmetic chemists. Always 100% vegan and cruelty-free. Free of parabens, sulfates and phthalates.
  • Sustainable design: Everything from our personalized juniper green bottles to our kraft boxes are made with 100% post-consumer recycled materials.

Homecourt launches January 26 to https://www.homecourt.co.

For more information please contact: [email protected]

SOURCE Foundation

7 Indian beauty products to watch in 2022

Making the right buying choices and being more aware is key. The beauty industry is booming, but it has an impact on the environment. Our shopping habits have the ability to influence change, especially when it comes to what we buy on our top shelf. Besides being able to treat our skin issues, ensuring a beauty brand is cruelty-free and vegan can help change the narrative. Check out these Indian beauty brands that promise to save the planet one beauty product at a time.

Best Indian Beauty Brands to Invest in 2022

Pahadi Local’s Pure Apricot Kernel Oil is sourced from orchards in Upper Himachal Pradesh. This oil is non-greasy and non-sticky, and it absorbs quickly into the skin. Gutti Ka Tel is rich in antioxidants as well as vitamins A, E and C. It has a nutty scent which is not as long lasting as its moisturizing effects.

Use The Coconut People‘Coconut & Coffee Body Scrub’ to get rid of the wear and tear on your body after a hard day’s work. The richness of coffee beans mixed with the beneficial care of coconut exfoliates dead cells and re-energizes the texture and tone of your skin.

If you suffer from these skin issues, this Sea Buckthorn Face Serum from Mitti Se is a great choice. It eliminates fine lines and wrinkles, makes the skin supple and firm, cleanses the skin from within, gives a fresh glow, for all skin types.

This 100% pure and organic cold-pressed Carrier castor oil is obtained by pressing castor beans. It is rich in essential fatty acids, minerals and vitamin E. It controls hair loss, deeply conditions dry and damaged hair, helps lock in hair’s natural moisture and revives hair follicles for better hair growth. hair.

A moisturizing cleanser and conditioner infused with aloe vera, green tea and neem, Khadi Intense Cleanse Pack Natural Hair Cleanser and Conditioner helps gently cleanse dirt and remove oil from the scalp. It also helps strengthen hair follicles making hair smooth and voluminous. It also helps maintain healthy scalp as it contains antibacterial and cooling agents that relieve scalp irritation. Its concentration of vitamin E helps nourish the scalp. This product is well worth the money.

This “Intensive Hair Therapy Oil” is an Ayurvedic hair oil, prepared with aromatic and medicinal curry leaves and hibiscus, and it is an excellent remedy for hair loss and premature graying. It deeply nourishes the hair, encourages hair growth and makes it shiny and strong from the roots with a blend of powerful nutrients such as Bhringraj, Triphala, Brahmi, Nagarmotha and Methi Seeds soaked in sesame, coconut, almond, and mustard.

This is a fabulous natural face pack from VAADI Herbs it is a skin lightening treatment that also reduces skin blemishes and removes pigment spots from the skin.

All images: courtesy marks and Shutterstock

Alumneye in Tech: Sōmi aims to reduce plastic waste with sustainable beauty products

Reading time: 2 minutes

By Smiksha Singla

Maria Portillo, a graduate in business management, is the founder of Sōmi, a sustainable personal care brand on a mission to reduce the use of single-use plastics and keep plastic out of the oceans and landfills.

Launched in October 2021, Sōmi offers a collection of shampoos, conditioners and body wash bars made with sustainably produced biodegradable and plant-based ingredients. Concentrated bars are made without water or palm oil, are handmade, vegan, and cruelty-free.

In an effort to reduce water pollution as a beauty brand, Portillo explained that Sōmi formulates its own ingredients and product line. During their research, Portillo said his team looked for ingredients that were liquid-free and allowed to eliminate plastic-based packaging.

“We looked for ingredients that could serve as an alternative to liquid shampoos and liquid soaps that people usually buy. We also made it important to offer different bars that would benefit different hair types,” she said, adding that she worked with her mother to formulate the product line.

Portillo said the inspiration for building a lasting brand comes from her semester spent on exchange in Singapore and other neighboring countries during her second year.

“I would go snorkeling and surfing and see plastic bags, straws, cans and bottle caps in the water and sand,” she said. “Even when we went camping in the mountains, there was always trash on the ground left by campers who had stayed there before.”

“We did not create [Sōmi] based on profit but rather as a solution to an environmental problem that affects everyone.

These experiences inspired her to create her own brand and implement lasting changes in her lifestyle by switching to environmentally friendly products.

Portillo said it is becoming increasingly important to practice sustainability in personal care as the market continues to grow and “become one of the biggest sources of pollution in the world.”

The beauty industry is one of the biggest offenders when it comes to packaging, according to Helen Hughes, director of sustainability at Design Bridge. She said it helped 120 billion units of packaging each year, most of it non-recyclable.

Portillo cited beauty products containing chemicals that pollute water systems. “Many of them contain microbeads, harmful chemicals, palm oil, parabens, non-biodegradable glitter and other microplastics, which unfortunately end up in our oceans.”

As a consumer, Portillo also recognizes that people often feel helpless when it comes to living mindfully and helping the environment. She said people often think their small actions don’t make a difference and don’t feel motivated enough to take those small steps.

“That feeling of helplessness is what keeps people from doing more research and looking at their own habits to see how they might change,” she said.

Although it takes more effort to live a zero-waste lifestyle, Portillo points out that people are capable of change and suggests ways they can create a positive impact through their daily routines.

“We can limit our purchases on clothes and plan to use them for the long term, or buy second-hand [items] rather than buying lots of cheap, unsustainable and shoddy clothes from fast fashion retailers,” she said.

“I don’t think people don’t care about the environment, rather they feel helpless and believe their actions won’t help them in any way, which is far from the truth.”

Coming soon: The 2022 list of the world’s best clean beauty products

TORONTO, January 13, 2022 /PRNewswire-PRWeb/ — CertClean, North America leading certification for safer skincare, announces the call for entries for its 7th Clean Beauty Awards. The mission of the prestigious Clean Beauty Awards, created in 2015, is to recognize and reward the most successful products in the “clean” beauty sector, in particular beauty and personal care products formulated without the use of chemicals. harmful.

The awards program determines the top performing product in the growing clean beauty industry so brands gain broad recognition, including opportunities to get featured, reach new markets and connect with new people. new retailers and customers.

Last year, more than 450 clean beauty products were nominated for the awards and were judged by an international panel of 146 green beauty advocates and experts. A winner was chosen in each of the 24 product categories. This year, a new category of products is introduced: hand sanitizers.

The winners will again be selected by the special jury composed of external green beauty specialists who will draw on their know-how, experience and expertise to assess the excellence and performance of the products presented.

For more information on eligibility, categories and how to enter products for the 7th Annual Clean Beauty Awards, please visit http://www.cleanbeautyawards.com. The deadline for registrations is February 9, 2022, and the winners will be announced in June 2022.

Admission fees:
Super early bird: $119/Entrance
Up early: $129/Entrance
Ordinary: $179/Entrance

for more information contact
Mary Grisham
CertClean Communications Manager
[email protected]
Website: http://www.cleanbeautyawards.com
Social NetworksFacebook / @CertClean
Instagram / @CertClean

About CertClean | The distinction brands need. The seal buyers they trust.
CertClean is North America’s leading certification for safer skin care. CertClean’s mission is to help health-conscious customers identify beauty and personal care products formulated without ingredients that may be harmful to human health. There are over 1,000 certified products – look for the CertClean seal of approval on the products. For more information, visit http://www.certclean.com and on Facebook and instagram @CertClean.

About the Clean Beauty Awards
Created in 2015, the Clean Beauty Awards are the leading awards program recognizing excellence in “clean beauty” products in 25 categories: lipstick, lip care, eye care, mascara, eyeliner, eye color , nail polish, odor care, perfume, beard care. , bath bath, body wash, body scrub, body care, sun care, hair cleanser, hair treatment, face cream, face serum, face oil, toner/mist, mask for face, face scrub and face cleanser, and the newly added category: hand sanitizer. The 6th Annual Clean Beauty Awards received over 450 entries from Canada, in the United States and everywhere Asia Pacific and Europe, and the products were judged on their performance by a panel of 146 green beauty advocates and experts. For more information, visit http://www.cleanbeautyawards.com.

Media Contact

Mary Grisham, CertClean Inc., 1 6476067719, [email protected]

SOURCECertClean Inc.

How the pandemic has redefined beauty as personal care – News

The 2021 final edition of wknd. conversations went deep into everything skin related

Panelists Nisha Ganapathy (left) and Haifa Zakaria Arora (right)

Posted: Thu Jan 6, 2022, 6:31 PM

Last update: Thu Jan 6, 2022, 6:32 PM

The pandemic has changed many things in our lives, among which was also the prism through which we see the world around us and, subsequently, the prism through which we perceive beauty. As our faces buried themselves under layers of protection and surgical masks became the accessory of the new age, the focus of “beauty” shifted a few inches deeper than the surface level.

The recent edition of wknd. the conversations that took place on december 22 shed light on changing beauty standards and how personal care, and more specifically skin care, has become its focus. The event took place at Fakeeh University Hospital and brought together influencers, industry experts and specialist dermatologists to decode the multifaceted layers of skin care in 2021 and what it means for the beauty industry in the future.

The panel discussion included Haifa Zakaria Arora, digital content creator and beauty influencer, Dr Syed Amjad Ali Shah, chief and senior consultant dermatologist, Nisha Ganapathy, group product manager at Dabur, Dr Shivani Guba Wadhwa and Dr Marwa El Badawy, specialist dermatologists. Panelists discussed the evolution of understanding of skin care in recent years and the increased focus on anti-aging in skin care.

“We can define aging as a process by which cells are damaged, resulting in wrinkles, dry skin and different types of pigmentation,” said Dr Shah, adding that genetics play an important role in the process of aging. aging. “Environmental factors like UV radiation also cause aging,” he added. Speaking of some ways to combat external stressors, the dermatologist also mentioned, “There are two ways to improve your skin. You can either improve the surface of the skin or the deeper layer of the skin, which will slow down the aging process, ”said Dr Shah.

Dr El Badawy further explained, “Our skin sheds every 30 days and new skin emerges. As you get older, the 30-day window widens, causing fine lines and wrinkles.

When it comes to skin care, a lot has changed over the years, the panelists reiterated. “It looks like the older generation didn’t have as many complications. My dad always says, just wash your face with regular products and that will be enough, ”said Nitinn R. Miranni, the afternoon moderator, asking if it’s because of our changing environmental factors. ‘there is a growing need to take care of our skin and health.

In his response, Dr Shah added, “Skin care has become elaborate due to awareness and technology, especially in pharmaceuticals. There is a dearth of new products, like antioxidant drugs, including technology like lasers, botox, and fillers.

“If there are options, humans are tempted to take advantage of them,” Dr Shah said.

“People in their 30s and 40s these days look a lot younger,” added beauty influencer Haifa Zakaria. It started its journey in 2015 and has since gained a considerable following, reaching out to a wide range of age groups through its digital content. The Dubai-based content creator also mentioned: “Back then, maybe due to a lack of awareness, people couldn’t take care of themselves the same way they do today.

“I like to take care of myself, it’s like meditation for me. But at the same time, as influencers, when we share our skincare routines on social media, it doesn’t necessarily mean the same will work for everyone. It is important to seek professional advice, ”said Arora.

While there is greater awareness on one side, there is also an increase in accessibility to achieving unrealistic beauty standards, whether through airbrush filters or procedures. real.

“There is no control over the amount of exposure people get from social media. But it’s very important, now more than ever, to be comfortable in your own skin, ”said Nisha Ganapathy, Product Manager, Dabur Group. “As brands, we also have to pay attention to the message of our beauty campaigns. It is important to determine how branded advertisements reach the masses. So the impact of a wrong message can be serious.

Dermatologists have also stressed the importance of having adequate sun protection as a way to protect skin damage from harmful UV rays. “There are two types of aging, one is genetically determined,” says chronological aging. The other is extrinsic aging, which is determined by our environmental factors. Lifestyle is the most important factor, as is exposure to the sun, ”said Dr Wadhwa.

“It’s a great idea to age gracefully, but at the same time, it’s good to take care of your skin. You shouldn’t take aging as an excuse for not taking care of yourself. This is not the right attitude, ”concluded the dermatologist.

[email protected]

wknd. conversations is a monthly interactive platform where influential leaders from different industries come together for an interactive session on a variety of topics.

Did an orangutan try to fight a bulldozer by razing a forest?

On January 3, 2022, a video was posted on Reddit with the caption: “An orangutan is trying to fight a bulldozer that is destroying his forest. It received tens of thousands of upvotes on the r / Damnthatsinteresting and r / nextfuckinglevel subtitles.

It was true that the video showed an orangutan trying to fend off the bulldozer as it destroyed the forest it lived in. This may have been one of the many times animals have indulged in deforestation equipment in the past. However, what made this encounter different was the fact that it was filmed.


On June 7, 2018, the Independent reported that the footage was not new, but was instead shot in 2013:

An orangutan was filmed apparently defending his home from demolition by loggers.

The animal was seen lashing out at a digger in Sungai Putri Forest in Borneo, Indonesia, as loggers bulldozed.

The video, which was said to have been shot in 2013 but was not released until Tuesday, was shot by International Animal Rescue, an animal welfare charity.

We looked in the video library on the International Animal Rescue Facebook page and found the old clip.

According to the publication, the images were first made public in 2018.


The video of the orangutan fighting the bulldozer was first featured in the 2018 documentary, “Red Ape: Saving the Orangutan”. It aired on BBC2 on May 10th.

The same video also appeared in the 2019 documentary, “Climate Change: The Facts”. The film starred Sir David Attenborough and Greta Thunberg.

Deforestation and palm oil

According to Orangutan Foundation International, “Palm oil is the main cause of orangutan extinction”:

It is in 50% of all household and food products sold in the West. It’s an ingredient in shampoo, toothpaste, detergent, microwave frozen dinners, cookies, peanut butter, lotion, makeup and more!

Palm oil is a type of vegetable oil made from the fruit of the African oil palm, which is native to West Africa. However, it can be grown successfully in any humid tropical climate and has taken hold in Indonesia.

Palm oil is not only bad for the environment and a major cause of climate change, but it is also the leading cause of orangutan extinction.

Each year, it is estimated that between 1,000 and 5,000 orangutans are killed in palm oil concessions. It is a significant portion of the wild orangutan population that is lost, without fail, every year.

View of clearing for an oil palm plantation on November 13, 2016 in Trumon sub-district, South Aceh, Aceh province, Indonesia. (Photo by Ulet Ifansasti / Getty Images)

The World Wildlife Fund (WWF) also published a page on the subject, claiming that “clearing forests for oil palm plantations and illegal logging leads to massive deforestation”.

A 2013 video of an orangutan battling a bulldozer to protect its forest in Borneo, Indonesia went viral in 2022.
Borneo orangutans (Pongo pygmaeus) are seen on Salat Island as haze from forest fires blankets the Marang region on September 15, 2019 on the outskirts of Palangkaraya in central Kalimantan, Indonesia. Illegal fires to clear land for agricultural plantations have raged across the Indonesian islands of Sumatra and Borneo. (Photo by Ulet Ifansasti / Getty Images)

“The brutal treatment of women”

On November 17, 2020, The Associated Press published an in-depth investigation that examined the “hidden” human element of the palm oil industry. The report documented allegations that went far beyond the simple destruction of orangutan homes:

Palm oil is found in everything from crisps and pills to pet foods, and also ends up in the supply chains of some of the biggest names in the $ 530 billion beauty industry, including L’Oréal, Unilever, Procter & Gamble, Avon and Johnson. & Johnson, helping women around the world to feel pampered and beautiful.

The Associated Press conducted the first comprehensive investigation focused on the brutal treatment of women in palm oil production, including the hidden scourge of sexual abuse, ranging from verbal harassment and threats to rape. It’s part of a closer examination of the industry that revealed widespread abuses in both countries, including human trafficking, child labor and outright slavery.

Women are weighed down by some of the industry’s toughest and most dangerous jobs, spending waist-deep hours in water contaminated with chemical runoff and carrying loads so heavy that over time, their uteri may collapse and protrude. Many are hired by day-to-day contractors with no benefits, doing the same jobs for the same companies for years, if not decades. They often work without pay to help their husbands meet otherwise impossible daily quotas.

Regarding the video of the orangutan and the bulldozer, in short, it was true that the animal engaged with the machine that was used to destroy the forest. The clip was captured in 2013 in Indonesia.


“Orangutans and Palm Oil: Protecting Forests to Help Great Apes | Magazine Articles | WWF. World Wildlife Fund, https://www.worldwildlife.org/magazine/issues/summer-2015/articles/orangutans-and-palm-oil-protecting-forests-to-help-great-apes.

“Rape, abuse in palm oil fields linked to top beauty brands.” AP News, November 17, 2020, https://apnews.com/article/palm-oil-abuse-investigation-cosmetics-2a209d60c42bf0e8fcc6f8ea6daa11c7.

“Watch the moment an orangutan tries to defend his house in the jungle destroyed by an excavator.” The independent, June 7, 2018, https://www.independent.co.uk/news/world/asia/orangutan-defends-jungle-home-video-digger-ape-borneo-indonesia-deforestation-a8387836.html.

“What’s wrong with palm oil? ” International Orangutan Foundation, https://orangutan.org/palmoil/.

Analysis and Forecast of Men’s Beauty Products Market Research Report to 2030: Gillette, Shiseido, Mary Kay

What does the global market for men’s beauty products look like today?

This research uses global data on the men’s beauty products market. It contains industry specific data, which includes key issues and market trends. The statistics and information for this international market research of men’s beauty products come from various platforms and sources including official websites, publications, annual reports and journals. Before being offered to investors and other market players, the content of this report is evaluated by professionals and experts in the Men’s Beauty Products Industry.

2020 is a year for the history books – There have been many life changing events that have changed the market such as a global pandemic, United States. The list goes on: election, social instability, etc. Clearly, the pandemic has had untold economic consequences for the market for men’s beauty products as well. After this uncertain year 2020, how do we see 2022? In fact, the future of the men’s beauty industry looks bright in the years to come. The Men’s Beauty Products business is facing a rapid expansion of new ideas, technologies and business models that are creating profound changes in the future of the industry. What drove this and what are the future prospects for the global men’s beauty industry?

For better understanding, download a free sample PDF of men’s beauty products research report: – https://market.biz/report/global-male-beauty-products-market-gm/#requestforsample

In this report, we analyze the ups and downs of the men’s beauty products market for the end of the year and what we can expect from the year 2021. Agility, scalability and automation will be the words. order of this new era of men’s beauty products business, and those who have these capabilities now will be the winners. Any strategy to increase resilience, but it will be agility that will ensure competitiveness and the ability to adapt to the unexpected. Companies will need to reassess where they need to be strong and where they need to be flexible to get there. As a result, this research provides an in-depth look at the global and regional levels. This comprehensive study contains the overview of the drivers, restraints, opportunities, demand factors, market size, forecast and trends of the global Men’s Beauty Products market over the period 2020 to 2030.

[**Note: For higher priority must use a corporate email address or business details.]

List Of Top Men Beauty Products Players: –

Gillette, Shiseido, Mary Kay, Unilever, The Estee Lauder Companies Inc, L’occitane International SA, Coty Inc, L’oreal Group, Johnson & Johnson, Unilever, The Estee Lauder Companies Inc, Avon, Procter and Gamble, Colgate, Sally Beauty Holdings Inc, Panasonic, Mentholatum

On the basis of product, this report mainly displays the production, revenue, price, market share and growth rate for each type as follows: –

Skin Care Products, Hair Care Products, Other Products

On the basis of end users / applications, this report focuses on the status and outlook for major applications / end users, consumption (sales), market share and growth rate, including: –

Staff, Beauty Salon

The Regions Covered By The Cosmetics For Men Market Are: –

• North America (Panama, Mexico, Barbados, United States, Canada, Puerto Rico, Trinidad and Tobago, etc.),

• South and Central America (Brazil, Chile, Argentina, Belize, Costa Rica, Panama, Guatemala, El Salvador),

• Europe (Spain, Belgium, France, Holland, Germany, Sweden, Switzerland, San Marino, Ireland, Norway, Luxembourg, etc.),

• Asia Pacific (Qatar, China, India, Hong Kong, Korea, Israel, Australia, Singapore, Japan, Kuwait, Brunei, etc.),

• The Middle East and Africa (United Arab Emirates, Egypt, Algeria, Nigeria, South Africa, Angola, Saudi Arabia, Bahrain, Oman, Turkey, Lebanon, etc.)

To request a custom report on men’s beauty products, click here: – https://market.biz/report/global-male-beauty-products-market-gm/#inquiry

Highlights of Men’s Beauty Product Research Report:

> Deep market segregation

> See all details and width Beauty products for men

> Recent market trends, development and opportunities

> Competitive status, manufacturing base distribution, sales region and product form

> Analysis of market results, distributors / traders and marketing strategy

> industry threats and challenges ahead

This file explains and gives particular records on energy, price structure, price, share of sales, sales, rate of increase, company profile, imports and technological advancements, etc. . It also defines the overall size of men’s beauty products in terms of production level, regions by region, average consumption, total limit, demand and turnover.

The report answers questions such as: –

• What strategic fashions and actions are considered to enter global men’s beauty products?

• What are the inhibitory elements and effects of COVID-19 shaping the global market} during the forecast period?

• What are the products / segments / applications / regions to invest in during the planned duration within GlobalMale Beauty Products?

• What is the market size and forecast for the global men’s beauty products market?

• What are the industry trends and regulatory systems in the global Men’s Beauty Products Market?

• What is the market share of the major vendors in the global men’s beauty products market?

• What strategic fashions and movements are considered appropriate to enter the global men’s beauty products market?

• What is the strategic marketing opportunity of the Global Men’s Beauty Products Market in terms of opportunity?

• What are the technological trends and regulatory frameworks in global men’s beauty products?

• What is the market share of the major suppliers of Global Male Beauty Products?

Buy this report: – https://market.biz/checkout/?reportId=706282&type=Single%20User

Why Market.biz?

In 2021, you need to understand the trends in the men’s beauty market more than ever. Marché.biz will help you get a real picture of the landscape of the men’s beauty industry. So that you can determine the direction in which it is heading.

Contact us:

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Adrianne Shapira of Eurazeo Brands: “During the Covid, people either have a mask on their face or on their hair”

When Beekman 1802 announced its majority acquisition by Eurazeo Brands in early December, it put the European investment group back in the beauty industry spotlight.

Eurazeo Brands is also the current owner of Nest Fragrances and the fashion brands Bandier and Herschel Supply Co. In 2017 Eurazeo, an investment company based in Europe, launched a consumer brand vehicle called Eurazeo Brands, designed to invest in American and European brands with “global potential” according to a press release.

Eurazeo invested $ 62 million out of a total of $ 92 million to acquire a majority stake in Beekman 1802, alongside co-investors Cohesive Capital Partners and Cherng Family Trust. As part of Eurazeo’s investment in Beekman 1802, Marc Rey, former CEO of Shiseido Americas, joins the company’s board of directors as chairman. Adrianne Shapira, managing director of Eurazeo Brands’ North American effort, also joins the board.

“We see a lot of brands coming out, but reaching significant scale is a whole different ball game. The consumer has a lot of choice, so connecting and retaining is a challenge. We were very impressed with Beekman, where there is a real audience and a real community, ”said Shapira.

Glossy spoke to Shapira about what drove the acquisition of Beekman 1802, what she seeks as an investor, and the long-term effects she expects the pandemic to have on beauty. The conversation has been slightly edited and condensed for clarity.

What led to the acquisition of Beekman 1802?
“We have reviewed many skin care and hair care brands. We have a high bar, and for some reason we haven’t pulled the trigger on these other brands. During the Covid, people either have a mask on their face or on their hair. Clearly, [beauty] was a growing category. Finding a brand, an investment and a team that you click with is paramount. Another big part of this is getting Marc Ray’s interest, attention, and time. That he is joining us as Chairman of the Board tells us a lot [about] the little brand that could.

What are the qualities of the Beekman 1802 that make it a good investment?
“We have a lot of filters because we are looking at opportunities in all categories. We start [by looking at] the market. [We ask ourselves,] “Is this a growing sector where the consumer is focusing his attention? Beauty is where we’ve seen a lot of attention that just keeps growing. After that we look at the mark. Is this a winner or a donor of shares? We saw a lot of leads for Beekman. He has effective products, with goat’s milk, and he has the science behind it [based on] the microbiota. But it was also [their branding] regarding kindness and “neighbors”. As people seek to partner with brands that have souls, Beekman has oozed content. They were spectacular, with firmness and authenticity. On the financial plan, [we] studied the [profit and loss] cash flow balance sheet, then growth levers, and we saw a lot of leads through the categories, [sales] canals and geography. Finally, it was about the team – finding a team that [encompasses all of] this and is also open to learning and partnering with [our] team.”

What are you currently interested in as an investor?
“The Covid has only accelerated [existing trends]. Self-care is here to stay. People want to care about themselves in a much more meaningful way. People care about the way they represent themselves. There is also more education on the ingredients and what is in the products. It started with what’s in your body and what’s on your body, and now it’s what’s around your body. Clean beauty is a table stakes, and I think this trend will only continue. But now it’s also about what the brand stands for. The products must work, but also: what do these people represent? You’ve got a proliferation of brands and there’s plenty to choose from, so it’s not an “either” situation, but an “and”. [People are saying,] “I want a product that works for me, but I also want products that have a purpose. “

Do you think Covid-19 has long term implications for beauty?
“I think consumers want to connect and want content that resonates with them. We thirst for community. We were cautiously optimistic, leaving our homes, returning to work and school, and reuniting. And now we are back. You have to be very selective in your choices, in terms of where and how you connect with people. These standards will only skyrocket thanks to Covid-19. “

Vamigas decolonizes beauty with a clean skincare line

Red lipstick, big hoops, and a full makeup face are the norm for many of us and when it comes to skin care we also have preferences including aloe vera for burnt or burnt skin. dry. But this love of beauty isn’t just a cultural norm for Latinas, it translates into money spent where Latinas buyers make up 18.5% of their income in the United States, according to NIelsen. Still, Latinas-owned beauty brands, especially in the clean skincare arena, are few in number at major beauty retailers. There are several small Latinas owned skin care lines, however, including the Vamigas clean skin care line, launched this year and founded by Ann Dunning and Christina Kelmon.

Kelmon has paternal roots in Oaxaca, Mexico, and Dunning immigrated to Los Angeles from Chile when she was nine. Vamigas, named after their daughters with a nod to “amigas”, is a labor of love inspired by their heritage. The line came together after these jefas met through an investor network, Pipeline Angels, where they were both investing in BIPOC startups. Kelmon is one of Silicon Valley’s few Latino investors and CEO of makeup brand Belle en Argent. Working with other Latinas has only opened their eyes to the importance of representation and its absence in the beauty industry for Latinas.

“No one is targeting Latinas right now and yet the market is huge,” Dunning said. HipLatina. “Clean skin care products are very expensive, avoid marketing to Latinas or don’t understand how to market us at all. “

They combined their heritage and business skills to develop a brand with plants from Latin America, many of which are used by locals for welfare purposes. “The background for wellness ingredients has basically been erased. Brands don’t use things like chia and Rosa Mosqueta without any reference to where they come from, so consumers have no idea what they’re using and how powerful Latin America is.

Rosa Mosqueta is originally from southern Chile and was traditionally used for burns and dry skin among indigenous people in the Araucana region. This information is shared on their website in the “Ingredients” section where they explain the history, background and use of ingredients in their products, which strengthens their mission to amplify LATAM plants through Vamigas. Rosa Mosqueta is known for its ability to reduce hyperpigmentation and signs of aging and is available as an organic oil for the face and body. Dunning says Rosa Mosqueta is the product that she believes embodies the brand because it “transcends generational boundaries and also national boundaries.”

Vamigas oils
Photo courtesy of Vamigas

Their other products include Olinda Clarifying Cleanser with Acai, Chia, Prickly Pear, Pampas Balancing Face Mist with Yerba Mate, Acai, Witch Hazel and Aloe Vera, and Luz De Sur Oil with Eight Herbal Fragrance Free. Products range from $ 24 to $ 34, and in addition to their website, they’re also now available on Nordstrom, Thrive Market, and HSN.com. perfumes and their prevalence in beauty products. They cite studies that show a potential correlation between phthalate exposure and brain damage in babies. This is part of what made them pay attention to what they put on their skin and they figured other Latinas would be interested in cleaner options with ingredients they might already know.

“For us in clean skin care, part of the problem is this current trend to use ingredients from South and Central America like Rosa mosqueta, Maracuja, etc. in a way, he takes those ingredients from other territories and enjoys them with no benefit to the people of those countries, ”shares Dunning.

Vamigas skin care set
Photo courtesy of Vamigas

A Women’s Wear Daily report on Nielsen’s results found that Latinas outnumbered the general beauty market by 30%, even amid the pandemic. We represent 14.1% of beauty buyers, but are responsible for 18.5% of beauty spending and this is the market Dunning and Kelmon tap into. But for Dunning and Kelmon, it’s about really bringing up LATAM and Latinas in style. Kelmon explains that often when Latinas are included in the wellness space they are “almost symbolic” and with Vamigas the foundation of the brand is to honor the ingredients of LATAM while helping Latinas to feel at home. comfortable in their body.

But it’s more than a list of ingredients, they are raising awareness through their website, especially through their “Vamigas” section with articles like “Latina Skincare Secrets Only Your Abuela Knows”. With products and a digital platform for Latinas, the two founders share that being by and for Latinas is a powerful thing, especially when the brand is fully self-funded.

“We like to say that we want to decolonize the ingredients by owning a piece of that market and encouraging other Latino entrepreneurs to do that as well, but also to encourage own brands to add cultural context around the ingredients they use.” , explains Kelmon. “These ingredients have a powerful history and come from powerful inhabitants of the earth. It’s as easy as understanding that, sharing that knowledge, and honoring the cultures you have inherited.

Inclusive makeup brands with decent foundation options for dark skin in India

Buying foundation for rich, dark or dark skin is a huge task in India. Not only is the entire foundation marketing system loaded with colourism, leading people to buy into the idea of ​​using a shade that’s lighter than them, but the real lack of options is. a huge concern.

Even though a foundation line has a very deep foundation shade, it lacks the previous 10 shades of dark and dark, going straight from tan to deep dark, and neglecting all other shades in between. Not only that, but there is hardly any option for finding the right shades, making it difficult to find a good shade.

5 brands with foundation options for dark skin in India
Image credit: iStockPhoto

In India, brands need to do better

Many brands, like L’Oréal and Maybelline, offer much darker shades internationally. But for some reason you cannot buy these shades in India. In fact, most of the brands that are somewhat inclusive by Indian standards still have a long way to go to meet the needs of melanin-rich skin, at least until the launch of Fenty Beauty here!

The reason why brands that take into account the many variations of dark and dark skin tone are important is because no one wants to waste their time looking for a foundation in a range that isn’t right for everyone. It is definitely easier to save time if you know where to look.

So, the only thing one can do is familiarize yourself with the brands that are trying to give dark skin as much weight as fair skin while formulating a range, and have decent options to offer. Here we list a few lines of foundations that suit these skin types and undertones.

1. There are 45 shades in the MAC Cosmetics Studio Fix Fluid range.

There are 45 shades in the MAC Cosmetics Studio Fix Fluid range.
Image credit: MAC Cosmetics

MAC was one of the first brands to offer a wide range of inclusive shades. In fact, their NC-NW naming system for foundation shades has become the gold standard by which people in the beauty industry interpret foundation colors. Their huge range of shades, which are easy to test and try on at a MAC store, are a great option for any skin tone: dark, dark, deep, or rich.

As for the shade distribution among the different skin types, they have 15 shades for dark to deep skin tone, so there is a lot to choose from.

Buy it here.

2. Kay Beauty Hydrating Foundation may only be available in 20 shades, but offers good options for dark skin tones

        Kay Beauty Hydrating Foundation may only be available in 20 shades, but offers good options for dark skin tones
Image credit: Nykaa

A brand can claim to have 50 shades, but then create 20 for lighter skin and add two to three symbolic shades for darker skin. This is not what Kay Beauty did. They have five shades in each category: clear, medium, tan, and deep. It is refreshing to see deep undertones that look different and have unique undertones.

This is what we need in the Indian market, where the foundation lines for dark skin previously had orange or red undertones and did not contain many options for dark golden, yellow or olive skin.

In this range you also get neutral and pink undertones for dark skin tones. We hope they expand their range of shades and add more shades for richer skin tones and set a precedent in India.

Buy it here.

3. Born This Way Too Faced Matte Foundation comes in 35 shades

        Born This Way Too Faced Matte Foundation comes in 35 shades
Image credit: Nykaa

Born This Way Too Faced Matte Foundation comes in a wider shade range than the regular version of the same foundation, and you can find 34 of 35 shades online, while you can get all shades in stores.

Foundations look a lot lighter in the bottle, but once you try them on you get a decent match. There are 11 dark shades in this range of foundation, and the best part is that they are all available in India. So you can buy the darker shade, Ganache, here. There is also a wide variety of shades available, which means you don’t have to compromise and get a dark, red-toned foundation if your skin is olive.

They have very warm undertones like brown and mahogany, but also pink and neutral tones for dark skin tones. If you always feel like you can’t find a foundation with the right undertones, try out the foundations in this range.

Buy it here.

4. Desi PAC Brand HD Liquid Foundation has 26 shades

                Desi PAC Brand HD Liquid Foundation has 26 shades
Image credit: PAC Cosmetics

A thick, covering foundation that gives an even finish to the skin, this has good options for skin tones that fall between dark and dark skin. Shades 4.1, 4.3, 4.5, 4.7, 4.9 and 5.0 are actually for dark skin tones, while someone who is dark, say an NC 42 on the MAC foundation scale, can use this foundation. in the shade 3.0 or 3.1.

Anyone who falls between the dark and dark category has enough shades to choose from. It’s rare, and it’s the solution to a big problem in India, where most people have melanin-rich skin, but don’t have accessible options.

Even though the darkest shade isn’t very dark, the brand gave us affordable options for many darker and darker skin tones that other brands neglect to consider. That’s why, if you have dark yellow and golden skin tone, this is a range worth trying.

Buy it here.

5. The Smashbox Smashbox Studio Skin 24 Hour Wear Hydra Foundation has 38 shades

The Smashbox Smashbox Studio Skin 24 Hour Wear Hydra Foundation has 38 shades
Image credit: Nykaa

They have six shades that can be called deep and five that can be called dark. What we really like is that their foundation line is not the widest in the light category but medium which means they don’t cater for fair skin more and ignore dark skin tone. as do most western brands.

Their darkest shade, 4.7, is currently available in India, like all other deep shades. So a person with dark skin can actually find a matching shade. Plus, it oxidizes a bit as well, so you can go a bit lighter and see if it works better for you.

Buy it here.

Main image credit: Prasar Visions Pvt. Ltd., SOL India, Pritish Nandy Communications Ltd.

Confessions of a Serial Buyer – The New Indian Express

Express news service

BENGALURU: A few weeks ago, I opened my email to see a harmless attacker from my mother. He would read something like “Trade in your complete wardrobe for a busy life.” It seemed like a harmless thread, which I walked through and deleted. The email gave me flashbacks of myself at 2 a.m. on a Friday. With a full cart, blurry vision, a faint ringing in my ears, and a laptop is starting to age from the countless open tabs. The timing of this email couldn’t have been more specific.

We have entered the most difficult time of the year for shopaholics, the holidays. These days induce a combination of worry and excitement, which should make us avoid Black Friday like Black Plague. There is extreme publicity, carefully woven triggers in words and images. Sales designed to give us a ‘now or never’ attitude to shopping, resulting in reckless additions to carts, non-stop deliveries and less real estate to store them.

My dear readers, it is time to be clear. All my life I have been good at rationalizing ridiculous expenses. I can convince myself to buy almost anything at exorbitant prices. I’m getting technical too, with spreadsheets and cash backs, sales, long term wardrobe goals, and convinced myself that buying this thing now will save me a lot down the road.

A lot has changed for me over the past year, and as someone who works in the beauty industry, I have to say: beauty brands don’t have sales because they love you. Of course, sales are always good. You get a little adrenaline rush when this limited edition palette that was on your wishlist goes on sale. If you realize how oversaturated the beauty industry is and how they are essentially competing for a place in your stretched beauty budgets, you will realize that adrenaline is exactly the reaction they are looking for. . Brands don’t have sales because they’re kind or generous. They are doing sales to crowd out the last segment of their target market that they have failed to capture. To break the hold of someone who says, “I already have 40 lipsticks and I don’t need another one.”

The formula is the same: create a new product that catches the eye. Get a stampede of early users who pay full price to rave about it, comfort skeptics with a 10% discount later, and continue to aggressively market those who wait for it afterwards. What you think is such a great deal now will likely be reproduced again until you get tempted to make the purchase. Sales take place every 2 months, so keep that in mind if you’re going to buy something because of FOMO.

A sure way to navigate a sale would be to ask yourself: would you buy this if it was at full price? Having said that, I’m happy to report that all of the purchases I made over the past week were not misguided. In fact, most of the beauty purchases I made were on my list anyway. I’m not sure if I’ll ever put compulsive shopping behind me, but little revelations along the way have helped. What did you buy this sales season?

Justification of cosmetic claims increases for traditional benefits like hydration, according to Eurofins

The ongoing COVID-19 pandemic has certainly shaped the beauty industry drastically over the past 18 months – the e-commerce push being just one aspect. But as the industry emerged from this difficult period, innovation and new product development had become a top priority. And with that came the increased need for product testing, not only for safety but also for claim validation, said Sam Booth, director of business development at Eurofins Cosmetics and Personal Care UK.

“We had a natural backlog of what was put on hold; the formulations that people were planning to test in 2020, we ran those tests at a later date. But at the same time, no one slowed down. So they always put their 2021 NPD plans in place and put them to the test ”,Booth told CosmeticsDesign-Europe at SCS Formulate 2021 in Coventry, UK earlier this month.

“… Customers keep telling us about new products they want to test. We have the impression that everyone is very committed and is looking to the future and to the future ”,she says.

So, what exactly was the beauty world looking to test out?

Justification of common claims – moisturizer, SPF and anti-aging

What has clearly gained ground, Booth said, is the demand for clinical trials on “main stream”Claims such as moisturizing properties, SPF protection and anti-aging benefits, for example. And that affected a variety of product types, she said, including creams, facial cleansers, and toners, among others.

“People understand the importance of these long-standing allegations; they understand the importance of clinical tests to support them ”, she says.

And beauty companies were investing in this “in addition to”what they had done in the past, she said.

“With these ‘back to basics’ claims like hydration, people want real data; they want instrumental data. And this may be the first time they’ve done clinical tests, but they’re starting to look at it and appreciate the importance of it. “

“… It goes beyond the ingredients and what the ingredients can do; it goes beyond domestic use; it’s more specific – it’s about more direct claims and the need to make that justification in a certain way ”, said Booth.

When asked if companies are also looking for data on more specialized claims, she replied: “We always get requests for the microbiome, but they tend to be quite specialized. “

Beauty Product Makers ‘Very Aware’ of Diversity

Along with this focus on the rationale for long-standing beauty claims, Booth said manufacturers are also focusing heavily on the diversity of these clinical trials. Testing on a range of different phototypes, ages and genders was important, she said, and manufacturers were “very aware” of that.

“What we do is work with our clients and work with our labs to give as much representation as possible (…) What clients want to do is show that inclusion.”

And because Eurofins had a global network of labs, she said if a product was relevant to a specific market like China, it could be tested in that market. “We are not limited to a single laboratory, we have a lot of options”she says.

11 must-have beauty products for your holiday wishlist this season

Our Associate Editor presents her favorite beauty products to give to loved ones (or yourself) this season.

Photo courtesy of Annie Spratt via Unsplash

Whether you want an outlet for creative experimentation or 20 minutes every morning to regain some normalcy in the midst of a global pandemic, makeup has served a different purpose for each of us over the past two years and continues to do so. . I believe the role of makeup has been redefined during the pandemic. When we were first asked to stay home, it seemed intuitive that the beauty industry would suffer, but it was not the case. As social distancing, mask mandates, and WFH business models emerged, we’ve seen makeup become a hobby or even a lifeline instead of another monotonous part of your morning routine. Rather than being a way of signaling to others that we are gathered and ready for the day, putting on makeup has become a way of signaling it to ourselves. I’ve always believed that makeup is more than just looking good, it’s also feeling good, and the past two years have definitely shown how makeup can be used to empower rather than impress.

The multibillion dollar beauty industry can be a daunting thing to wade through no matter your level of makeup experience, so I’ve picked 11 of my favorite products that I think would make wonderful giveaways. this holiday season, whether they’re part of your personal wishlist or gifted to a loved one.

Charlotte Tilbury Pillow Talk Lipstick & Lip Liner, $ 50.50

This lip combo is one of my all time favorites. I’ve always struggled to find the perfect “nude” color that didn’t have barbie pink, orange or brown undertones. The Pillow Talk Lip Set does just that. With a rich yet natural finish that gives your makeup the perfect boost, neutral undertones strike a balance with a wide variety of skin tones. This lip set is a bestseller precisely for this reason, and the formula doesn’t disappoint either. Like many Charlotte Tilbury lip products, you can count on this lipstick to be hydrating, creamy, and long-wearing.

Hourglass Veil Translucent Setting Powder, $ 46

This setting powder is unlike any I have ever tried. Often, setting powders are designed for different skin types, some for oily skin and others for dry skin. This can make it difficult to find the perfect match, but the hourglass has found the right spot. Setting powder can be used for many different things, the main one being its namesake: setting your foundation and concealer. However, this powder is extremely versatile; it’s not too drying out and not too bright, making it the perfect way to prep your skin whether you’re wearing foundation or not. Personally, I use this powder no matter how much makeup I apply that day because even though I only mask a few dark circles, it serves to blend my concealer perfectly with the parts of my skin that I need. left bare and provides a smooth base for tinted powders.

Chanel Healthy Glow Bronzing Cream, $ 50

Bronzers can be intimidating, but Chanel Bronzer is incredibly easy to apply. Mixing perfectly with a powder or cream base, this product isn’t as intimidating as it looks. It even works well on bare skin, giving a natural, healthy glow for those days when you might want to give your complexion a boost. This product would be the perfect gift for makeup enthusiasts or anyone looking for a quick and easy way to brighten up their beauty routine.

Benefit Dandelion Twinkle Highlighter, $ 30

This highlighter is the perfect staple for every beauty routine. The finely ground formula ensures that this highlighter never looks mushy or grainy, but it also doesn’t move on the skin throughout the day. With a pale pink tint, this highlighter can be applied with a larger brush and used as a blush topper or applied with a smaller brush and used to highlight facial highlights. This versatile product is perfect for stocking stuffers and is sure to become a must-have in any makeup bag.

Jaclyn Cosmetics Mood Light Luminous Powder, $ 36

Jaclyn Hill Mood Light Powder is much more than a setting powder. Not quite a highlighter and not quite a setting powder, Mood Light falls somewhere in between. For those who struggle to strike a balance between needing some oil control while still wanting to maintain a fresh, natural finish, this powder is for you. With diamond and rose quartz powders incorporated into the formula, this powder is the perfect way to keep your skin looking smooth and fresh.

Milk Cosmetics Kush Volumizing Mascara, $ 25

This mascara took me completely by surprise. As often, I first tried this product because it was what my friend had in her purse, but it quickly became the only mascara I would buy. The applicator strikes the perfect balance, picking up enough product to coat the lashes quickly, but not so much that you end up with big clumps. In addition, the quality of the formula is impressive. Although the makeup remover is easily removed, it does not stain or run. This mascara would be the perfect gift for someone looking for a long lasting, low drama mascara that’s easy to remove after the day is over.

Fenty Flyliner Long-Wear Liquid Eyeliner, $ 22

Fenty Beauty never disappoints, but my favorite product is the Flyliner. This liquid eyeliner is the perfect tool for a spectacular cat eye, as the long-lasting formula ensures it won’t budge overnight. However, what really sets this product apart is the felt tip design. The super high-quality applicator is firm enough to go all the way to the lash line, creating a subtle, natural-looking line for everyday looks, while still providing enough flexibility to create the ” flash ‘perfect for the days you are. looking for a more dramatic effect.

Huda Beauty The New Nude Eyeshadow Palette, $ 65

After receiving this palette myself as a gift, I was shocked at the quality of the formula. Beauty guru Huda Kattan really created the perfect eye shadow; it’s so easy to blend that even the most novice makeup artist will start to love playing with eye shadows, and the color palette is absolutely stunning. Their 11 neutral matte shadows are perfect for a quick wash of color when you step out the door, but can also be easily built up for an impeccably stylish look. These eye shadows are formulated with coconut oil and aloe vera, which makes them unusually smooth on the lid, but make no mistake, they won’t budge. This palette also includes seven shimmering shadows which are perfect for sprucing up your Christmas party look. At first glance, metallic undertones seem to contain large chunks of glitter, but in fact, the Huda Beauty exclusive formula results in a delicate shimmer that allows for the creation of subtle yet stunning looks. I cannot recommend this palette highly enough.

Tarte Clay Play Eye and Cheek Palette Volume II, $ 45

This palette is the ultimate all-in-one gift for your favorite boss on the go. With nine eye shadows, a bronzer, a blush and a highlighter, this palette has everything you need for a simple and elegant look. With three base colors, three shimmers, and three mattes, you’re well equipped to create dozens of looks you’ll love with just one palette. Bronzer is a standard shade that has warm undertones. Blush is a gorgeous rose bouquet with cool undertones, perfect for a quick pop of color. Plus, the Tarte Clay formula is pigmented, easy to blend, and will stay put all day, making this palette as effortlessly chic as the bosses it was designed for.

Dior Backstage Glow Face Palette, $ 45

Photo courtesy of Dior

The Backstage Glow Palette is ideal for those looking to really play around with makeup. The Highlighter Palette comes with four different shades of pressed highlighter powders that can be used in different ways and will make you feel like a pro. It’s an amazing palette that encourages creativity and experimentation. Highlighters don’t have to be used all in one way, and this palette will encourage you to find out for yourself.

Anastasia DIPBROW Ointment, $ 21

This successful eyebrow pomade lives up to its reputation. My favorite part about this product is that it doesn’t dry immediately, allowing time to fill your brows exactly the way you want them. However, once the pomade dries, it’s waterproof, long-lasting, and stain resistant, ensuring that no matter where you go, your brows will come with you.

9 native beauty brands worth splurging now and always

Indigenous beauty brands often don’t get the recognition they deserve, as evidenced by the plain and simple fact that it’s rare to see them on the shelves of major beauty retailers. There is no good reason why there aren’t many options available to customers yet, but even so, their impact transcends the potential for profit, with an emphasis on giving back to the company. community, to be respectful of the planet and to harness the traditional – and sustainable – practices used by families for centuries.

But the good news is that many Native American makeup, skin care and body care brands attract customers without being attached to a large retailer – and that’s a major achievement in itself. Take Satya Organics, for example, a skin care brand founded by a new mom in 2014. Determined to find a non-toxic, anti-inflammatory solution to her child’s eczema, she developed a balm in her crock pot. kitchen that cleared up her daughter’s skin. in two days. The latter is just one example of several Indigenous founders having a lasting impact on the beauty community.

From luxe plants to super pigmented eyeshadow palettes, keep scrolling to learn more about nine of the best Indigenous-owned beauty brands, plus TZR’s product recommendations for each.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

Shop Indigenous Beauty Brands

Beauty of cheekbones

Originally from Canada, Jenn Harper founded Cheekbone Beauty in 2016 to create a high quality cosmetics brand that gives back to the Indigenous community while being as low waste and sustainable as possible. Since its launch, the brand has unveiled several products ranging from face palettes to eyeshadow palettes, but its best-seller is its ultra-pigmented (and top-rated) Sustain lipstick, available in eight shades. Its most recent launch is the eyelash lengthening mascara that contains castor oil to promote lash growth.

Satya organic skin care

Satya Organics was born in 2014, initially founded by Patrice Mousseau to treat her baby’s eczema. “The journey to Satya specifically began when Esme was eight months old and developed eczema,” the founder said in an interview on the brand’s website. “I took her to the doctor and was shocked to find that the only recommendation was a steroid cream!” So she got down to business and created her own non-toxic anti-inflammatory formula using just five ingredients. other skin conditions.

Prados Beauty

In 2018, Prados Beauty founder Cece Meadows was the first Native American makeup artist to work behind the scenes at New York Fashion Week. A year later, her cosmetics brand was born, and today, she’s known for her maximalist makeup offerings, like make-believe and brightly colored eye shadow palettes made in collaboration with the Native American artist. Steven Paul Judd. In addition to its glamorous offerings, the “Prados Promise” is to “put money, time and mentorship back into indigenous communities”.

Skwalwen botany

Aboriginal luxury brand Skwalwen Botanicals (pronounced “skwall – win”) was founded by Leigh Joseph whose ancestral Squamish name is Styawat. She uses Squamish’s cultural teachings to harvest plants for her formulations (which, for the record, are free from harsh chemicals, phthalates, synthetic fragrances, synthetic dyes, and parabens). The products include everything from facial oils and serums to lip balm and universal skin balm.

Beauty Ketahli

Ketahli Beauty uses native Australian ingredients in its skin, hair and makeup products, especially those with anti-inflammatory and healing properties. “Ketahli Beauty represents my three beautiful daughters and the beauty of my people, especially our women who are the backbone of indigenous families and are too often overlooked,” says founder Latoya on the brand’s website. Rate all five-star ratings – buyers are obsessed!

Ah-Shi Beauty

Ahsaki Báá LaFrance-Chachere is the first in the country to open a cosmetics store on a reservation – in particular, her Navajo Nation Reserve. “What really started it all was the need for authentic portrayal,” said the founder. In the style concerning the creation of his company.Being a product of the Navajo reservation, we never see ourselves or hear our voices in the beauty industry. Be a res. child and having a mom who was a fashionista and in luxury beauty, there has never been a voice of ours in space. I don’t wanna be one brand, but the first official Native American prestige beauty brand. I hope that building this business will do more than create amazing products, but also inspire others to build their own brands and businesses, in the beauty industry and beyond.

Wildcraft Skin Care

Everything about Wildcraft Skincare evokes soothing vibrations. The brand that stimulates Zen belongs to Laura Whitaker, a member of the Six Nations Mohawk Nation of the Grand River Territory. The Toronto-based brand products are handcrafted in small batches with 100% natural ingredients. The objective of the company? According to its website, it’s about “making all-natural, high-quality skin care products accessible and accessible to everyone.” Interested buyers can even book a free consultation to help them discover the right products for them.

The Essentials of Mother Earth

Founder Carrie Armstrong comes from a long line of Cree medical women, and with Mother Earth Essentials, she aims to share the nature-inspired wisdom that has been passed down to her. The brand’s website has helpful resources for learning more about the Indigenous Medicine Wheel and its sacred plants. Armstrong’s product offerings span the gamut from candles and home mists to lotions and hair care.

Quw’utsun ‘done

Founder Ariana Lauren is passionate about creating ancestral medicines in the form of modern skin care, which come in the form of topical balm, tattoo care balm, and perfumes, among others. “As an indigenous-owned business, it is my spiritual duty to protect Mother Earth from further destruction,” the founder says on the brand’s website. “Each product is handcrafted in my little home studio using 100% renewable energy. All packaging is sourced from US companies to avoid additional carbon emissions.

Harnessing the explosive growth of personalized beauty in China

However, if you think about it seriously, none of the products are personalized. The technologies under discussion are aimed more at speeding up consumers’ decision-making process than at meeting their real needs. Once consumers realize this trick, they are less likely to fall back into the trap. This implies a great potential for personalization which is waiting to be explored in China.

How brands can capitalize on the personalized beauty boom in China

This brings us to the ultimate question: how can American and global brands enter the personalized beauty market in China?

First, brands need to determine the products and services they will offer. For products belonging to the hair care and makeup categories, consumer behavior is more mix & match oriented, which emphasizes the precision of algorithms, based on safe ingredients and formulas.

For skin care products, it is more about safety, effectiveness and efficiency. China was once one of the few countries in the world to require mandatory animal testing on imported cosmetics. It was only by obtaining approval from the CFDA (China Food and Drug Administration) that the products could be imported and distributed in China. This has undoubtedly prevented many cruelty-free international brands from entering the Chinese market.

However, in March 2021, the National Medical Products Administration issued arrangements for the management of cosmetic registration and notification records and announced that imported “ordinary” cosmetics, including shampoos, makeup and perfumes, will no longer be subject to animal testing from May 1. , 2021. In order to benefit from the exemption, brands must obtain a certificate of good manufacturing practices (GMP) issued by the competent regional authorities where the company is located and provide safety assessment results that can fully confirm the safety of the product.

If it sounds further complicated, as an alternative, cross-border e-commerce could be the link between brands and Chinese consumers as no CFDA certificate is needed for this business model. However, after-sales can be a headache: it can take a lot more effort and higher costs to recycle exchanged or returned products. Il Makiage has a possible workaround, as it offers a free 14-day return in the US and a 60-day warranty for consumers in the UK, Germany, and Australia.

Once brands have identified the products, it’s time to choose a platform as the primary “battleground”. An independent e-commerce site might be a suitable option. Brands can develop their own algorithms and design personalization processes. Still, it’s harder to attract traffic than it is to sign up on mature platforms, such as Tmall and JD, as it relies more on offsite marketing.

The powerful WeChat ecosystem offers a full cycle of data collection – Branding – Marketing – Sales – Brand refresh

WeChat mini-programs are a more suitable alternative for Chinese consumers. The powerful ecosystem of the popular social media platform WeChat could form a complete cycle of data collection – branding – marketing – sales – brand actualization. Once the brand is established, the business could expand to other shopping platforms. The personalization algorithm and effortless data collection relies on WeChat mini-programs as it is much more convenient for users to take the quiz on an app they already use every day and share the links with others. Next, Effortless launched a Tmall store to sell regular, ready-to-use hair products. The company always encourages consumers to follow their WeChat account and take the quiz if they don’t know which products to use.

In addition to product and placement considerations, brands also need to take into account many details, such as how to rejuvenate personalized beauty in China, how to get the most out of current platforms, how to adjust their management systems customer relationship (CRM) to meet Chinese needs. consumers, etc. Either way, there is no doubt that personalization in the beauty industry is back with a new look and more advanced technologies. The big questions are more how, rather than if and when, beauty brands will embark on China’s lucrative personalization trend.

Harry Styles is launching a beauty brand?

HARRY Styles has been on the rise since his X-Factor audition in 2010.

Today, the former One Direction singer is entering the beauty industry in hopes of making products more gender neutral.


Harry Styles launched Plaisir on November 15, 2021Credit: Getty

Harry Styles is launching a beauty brand?

Styles, 27, is known for his flowing wardrobe and is often seen wearing nail polish.

On November 15, 2021, he announced to his 40 million followers that he was launching a new beauty line called Pleasant.

“Find your pleasure,” he captioned the photos.

The very first line, titled Perfect Pearl, is available now for pre-order and includes nail polish, a double-roll lip and eye serum, and a face serum with prices ranging from $ 20 to $ 75. $.

“When we decided that Pleasing would make beauty products, I wanted to be sure they were something I would use,” Styles said in a press release.

“I didn’t want to make products to hide people, I wanted to showcase them and make them feel beautiful.”

The products are vegan and cruelty-free and are expected to start shipping in late November.

The brand is vegan and cruelty-free


The brand is vegan and cruelty-freeCredit: Getty Images – Getty

Was Harry Styles on the cover of Vogue?

The launch of Styles’ beauty brand comes a year after he appeared on the cover of Vogue wearing a Gucci gown, making him the first solo man to make the cover of the magazine.

At the time, many praised Styles for his bravery, but fashion icon Billy Porter felt a different feeling.

Porter, who has been known for his eclectic red carpet fashion over the years, often sporting ball gowns, platform boots and quirky accessories, slammed the post for picking a ‘straight white man’ for his cover. .

“I changed the whole game,” he told the Sunday Times. “And it’s not ego, it’s just a fact. I was the first to do it and now everyone is doing it.

“I feel like the fashion industry accepted me because I have to. I’m not necessarily convinced, and here’s why: I created the conversation, and yet Vogue did dress up a straight white man Harry Styles anyway for the first time.

He then clarified that his comments were to Vogue, not Styles personally.

“I’m not hanging out with Harry Styles, but is he the one you’re going to try to use to represent this new conversation?” he asked rhetorically.

“He doesn’t care, he just does it because it’s the right thing to do. It’s politics for me. It’s my life. I had to fight my whole life to get to where I could wear an Oscar dress and not get shot. All he has to do is be white and straight.

He then apologized to the singer on The Late Show following a backlash.

At the time, Porter said: “Harry Styles, I apologize to you for having your name in my mouth. It’s not about you. The conversation is not about you.

“The conversation is actually deeper than that.

“These are the systems of oppression and erasure of people of color that contribute to culture.”

Porter then concluded his statement by saying, “… I’m sorry, Harry. I didn’t mean any harm. I’m a gay man.

“We love Harry, he’s cute!”

Harry Styles breaks gender conventions as he grabs Gucci handbag in campaign video with James Corden

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Harry Styles Just Launched The Only Celebrity Beauty Brand We Are Truly Passionate About

Harry Styles for Dazed.

Harry Styles – possibly the only example of a celebrity brand we can still really get excited about – is entering the beauty business. On Monday, the pop icon announced Pleasing, a “living brand” and first business venture for the pop icon, which is debuting with a line of nail polish, an illuminating base serum and a dual-use oil for eyes and lips.

The positioning of the brand seems deliberately broad and open to innovation and the expansion of categories; its mission is “to bring joyful experiences and products that excite the senses and blur the boundaries”, with the aim of “dispelling[ling] the myth of a binary existence, “according to a press release.

Pleasant samples of Perfect Pearl nail polish.

Pleasant samples of Perfect Pearl nail polish.

Pleasing’s first drop, titled “Perfect Pearl”, is a carefully curated line that includes four nail polishes, a base illuminating serum and a double-ended eye serum and a matte lip oil pen. According to the brand, this first collection will be “released in three stages and in limited quantities”. The products, which are already available for pre-order ahead of their official launch on November 29, will cost between $ 20 and $ 65 on the brand’s website.

Styles broke the news in an exclusive interview with Lynette Nylander for Stunned, which was accompanied by a photo shoot (immediately emblematic, it must be said) of Rafael Pavarotti, styled by Ib Kamara.

“There was a time when I was younger, and I was in the group, where I was afraid that everything would end. I didn’t necessarily know who I was if I wasn’t in the group. “, says Styles. Nylander. “Now, the idea of ​​people saying ‘We don’t like your music anymore, go away’ doesn’t scare me. I think there was a time when it did. the freedom to go, ‘Great!’ I don’t work from a place I’m afraid. I work from a place where I want to sort things out and try different things. “

Harry Styles for Dazed.

Harry Styles for Dazed.

Pleasure is one of those ‘things’, and while the beauty industry today is absolutely overrun with celebrity beauty brands, Styles’ one feels authentic and, in fact, makes sense. Not only does the performer often flout archaic notions of binary gender in his personal style, he also often wears nail polish (and has been doing so for quite some time, even before so many other male celebrities started to wear nail polish). follow suit).

“It starts with nail polish, because that was kind of the birth of what it was for,” Styles says. Stunned. “I see a color on a flower or wallpaper or something and I’m like, ‘Oh, I want to put this on my nails.'”

Like so many who have launched side businesses and creative new ventures over the past tumultuous years, Styles credits the pandemic as a boost for Pleasure: “It was a fun little project, but during the pandemic, and when we did. ‘We finally named Plaisir, it felt like it was so much more than nail polish, “he says, adding:” I’ve always found that the moments in my life that brought me the more joy are the little ones … It’s always those moments that I find have the most lasting effect on me, in terms of triggering something wonderful in me. I really think the essence of Pleasure is to find those little moments of joy and show them to people. “

In the gallery below, get a first look at each product from Pleasing’s premier collection, along with pricing information.

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Bath bombs with perfume: 7 hemp beauty products

Hemp is not a new word in the world of cosmetics: the oil of this plant has been used since ancient times as a natural and effective means of moisturizing the skin. But cannabis became a really trendy ingredient in the beauty industry a few years ago due to widespread decriminalization. In a number of states in the United States, the use of marijuana is completely legalized, in some European countries the use and storage of small amounts of “weeds” are overlooked.

All of this allows for more research and discovery of new properties of cannabis, not only as a component of Delta 8 cartridges but also as a precious cosmetic source. Thus, hemp oil perfectly hydrates the skin and takes care of the restoration of the hydrolipidic layer. Products containing this ingredient may have anti-inflammatory and antibacterial properties, help increase sebum production, and soothe the skin. So let’s take a look at seven trendy cannabis products in the beauty industry.

1. The Body Shop Hand Cream

The hemp series is perfect for very dry skin and as a spot treatment for particularly affected areas of the body such as elbows, legs or feet. Considering that regular hand washing and antiseptics are our new reality, panthenol or hemp oil barrier cream can be a real salvation.

2. Kiehl’s face serum

The brand’s new product is a dense serum with a pleasant but intense aroma and hemp seed oil. It is suitable for all skin types including problem skin, but for oily skin it may be too dense.

3. Shine Is face mask

The mask with small apricot granules acts on two fronts: gently exfoliates the skin and hydrates it. Hemp and shea oils fight peeling and dryness of the face. Considering that few people benefit from sitting at home in front of a laptop, a mask can become a real midlife salvation for depressed skin.

4. Shower gel from Malin + Goetz

The brand offers a complete series dedicated to cannabis. The pearl it contains is an Eau de Parfum with a recognizable fragrance, thick and enveloping. Therefore, you will have to spare yourself a gel to wash your hands (or body) – the aroma is tangible as in Disposable Delta 8, and certainly more interesting than the usual peach or rose.

5. Balenciaga perfume

It is not a very intense fragrance suitable for home use and hot seasons. Fans credit it with the scent of freshly cut grass, spring garden greenery, and a damp garden after the rain.

6. Bath Bomb by Adorn

A good alternative to Lush bath bombs in case you’ve tried all the variations of the British brand. The cone foams in water just as easily and quickly and dissolves, leaving behind an understated scent of a shady garden with dense, moist vegetation.

7. Body balm by Le Couvent de Minimes

A dense body balm can be loved for a single minimalist black pot, which will fit into any interior, but inside is a thick cream that easily spreads over the skin, instantly hydrating it and leaving a clear scent of “luxurious living” on this.

Disclaimer: This article is generated from the feed and is not edited by our team.

Weekly Recap: New CEOs at Global Beauty Brands, Olay Easy-Open Lid, Birchbox Relaunch and more

Here is your weekly recap: the most viewed news on our site for the week ended November 7, 2021.

In a year unlike any other, the top beauty industry leaders had their work cut out for them in 2021. Today, for a variety of reasons, more than a quarter of CEOs are in charge. the 20 best global beauty companies on the 2020-2021 edition of Beauty Packaging. list is passing the torch – or will be by early 2022. Meet the six new CEOs of our top 20 global beauty brands.

In the packaging area, Olay North America presented the Easy Open Lid, a limited edition prototype developed with and for people with disabilities. The easy-open lid will be incorporated into the design of Olay’s most popular products.

Meanwhile, FemTec Health, a new “health sciences company with a mission to transform women’s health care,” acquired Birchbox for $ 45 million. The company aims to bring together products, services and data analytics, starting with Birchbox, which will be relaunched later this year.

1. Ranking of the top 50 cosmetics companies

2. Elf launches a collection of golden cryptocurrencies as NFT

3. Ranking of the 50 best cosmetics companies 2021

4. Meet the 6 new CEOs of our 20 biggest global beauty brands

5. Olay designs an easy-to-open cover and shares the inclusive design

6. Skin care trends and packaging solutions

7. Birchbox is relaunched and its new owner is FemTec Health

8. Estée Lauder aims to solve the problem of plastics in space

9. Moda Moda will launch a functional shampoo on Amazon

10. Henkel, L’Oréal, LVMH, Natura & Co and Unilever form a new cosmetics consortium

Thanks for reading our latest news. We will have a new list for you next Monday.

Have a good week!

[100 Emerging Women Leaders] 28-year-old beauty brand D2C brings personal care rituals from around the world

For Aishwarya Nir Swarna, entrepreneurship was not something new. His parents are the founders of the Aishwarya Group, a pharmaceutical organization.

But what really inspired Aishwarya to take the plunge were her grandmother’s self-care beauty rituals. Aishwarya, 28, realized that women around the world had unique beauty secrets to take care of themselves, which led her to launch the D2C Global Beauty Secrets brand in 2018.

“It was this idea that inspired me to travel more and experience for myself these unique beauty rituals across the world,” says Aishwarya, JHC graduate, University of Mumbai, who then worked for The Times of India and CNBC-TV18. .

Aishwarya says that with Global Beauty Secrets, the team is trying to address cultural inclusiveness in beauty.

“In an industry teeming with local Ayurvedic-themed products, we are a voice that seeks to represent heritage beauty rituals from around the world with natural, high-performance ingredients in eco-friendly packaging. Adds Aishwarya.

What helped her start her business was her time at Aishwarya Group, where she learned a lot about product creation and high performance activities essential to skin care.

“Armed with my entrepreneurial zeal and my interest in the beauty and personal care field, I was motivated to launch a beauty brand inspired by women and global personal care rituals around the world. All of these experiences and knowledge about global cultures helped me shape Global Beauty Secrets, a wellness brand, with a vision to revive those lost rituals and unique beauty secrets, poured into a bottle with rich extracts. natural, ”Aishwarya explains.

Understanding multicultural perspectives

During the pandemic, Aishwarya contacted Kyoto-based artist and curator of Kimono culture, Junko Sophie Kakizaki, who comes from a line of samurai warriors.

“Her work and passion as an artist and ambassador of Japanese culture resonated with me. I got a glimpse of her wonderful world of ancient and authentic beauty traditions, ”says Aishwarya.

Although she adheres to travel restrictions and other quarantine standards, dictated by the pandemic, Aishwarya aspired to continue her journey of understanding the multicultural perspective of beauty to unite people in diversity, celebrate inclusiveness and preserve intelligent cultural knowledge.

“For me, this is the true vision of beauty – a collective evolution of our being, a space that challenges hatred and division, a space that nurtures who we are and doesn’t ask us to adhere to standards of beauty. normative. One space that I firmly believe we should continue to cultivate as a civilization is to encourage and share wisdom about spiritual, mental and physical revitalization, ”adds Aishwarya.

Build the products

Believing in his vision that beauty has a universal soul, Junko agreed to collaborate with Global Beauty Secrets to create Tashi-nami Beauty Box.

On this subject, Aishwarya says: “We were inspired by Junko’s grandmother and her age-old beauty rituals, artefacts and ingredients. We recreated them by sourcing the best of Japan and India. Our silk puffs are made from ancient kimonos imported from Japan, and our intensely hydrating hair and skin moisturizer, Camellia Oil Blend, is an incredible blend of high performance ingredients. And finally, we finish with Beni nourishing lip balm with soothing safflower oil. Both the oil and the balm are enriched with Ecocert compliant ingredients from the most credible suppliers around the world.

The team works with community experts to understand different beauty rituals that are unique, and invests time and energy to understand product stories and works with experts to create and design unique product packaging. Culture.

“This is done at the design level, which is visually and functionally tested for prototypes with multiple vendors in different textures and shapes. For example, in our recent Kyoto range, we created unique origami-based packaging with a traditional Heian artwork on the inside and Zen-inspired packaging on the outside. We completed it with hand-drawn calligraphy by Japanese cultural expert Junko Sophie Kakizaki, ”Aishwarya explains.

Manufacturing and more

The team also worked simultaneously on product development with the help of their lab and manufacturing associates to meet and meet the demands of their target audience.

For example, making sure the ingredients were super clean and organic, and the packaging was environmentally friendly. One of the products was a puff of silk, which the team recycled with vintage sanitized kimonos from Kyoto.

After product development, the product goes through prototype approvals with experts. The silk puff went through three different vendors, around 22-24 different prototypes, and two commercial production batches in the middle and after the second lockdown, Aishwarya says.

“After the approval, we organize the gift box and also compile a large body of literature called Tashinami, which we developed over a period of three months, and then turned it into a book for the enjoyment of all of our members. community. We organized the products and reserved in a gift box and shared them with our industry thought leaders and customers to savor, ”says Aishwarya.

She adds that the team does not compromise on sourcing and that all the materials they use are tested for purity and have documentation supported by COA for every purchase made for raw materials.

All of these products come from international suppliers, trusted by major industry players, and are approved or certified by regulatory bodies. In many products, most of the ingredients are approved by Ecocert or COSMOS.

“The information on our ingredients is mentioned in a very transparent way in all our packaging in compliance with regulatory requirements. We have links with WHO: a GMP certified manufacturing facility to produce all products conceptualized, designed and formulated by us, ”says Aishwarya.

Price and market

The price of the product varies between Rs 400 and Rs 4,000, depending on the function, quantity and use of the product. The products are available in categories such as skin, hair and body.

“I have faced many challenges along the way, just like any other entrepreneur. However, I am deeply grateful for all the lessons that came to me during the process and they were more rewarding than any other educational course I could have taken.

“The only thing I learned on this trip is to have a good grasp of the fundamentals of your business if you want to play a game for the long haul. If you make mistakes, be brave and committed enough to learn, to adapt. , redo and excel, ”adds Aishwarya.

A report from Avendus says India’s D2C business will be worth $ 100 billion over the next five years. India has up to 600 D2C brands – a number that will grow dramatically over the next five years, and over 16 brands with annual sales of over $ 60 million.

Some of the D2C startups in the beauty segment include Sugar, Juicy Chemistry, Mamaearth, Pilgrim, Disguise Cosmetics, Prune, etc.

Future plans

Speaking of future plans, Aishwarya says she aims to make sure their products are honest and worth the value the customer is paying. Therefore, quality and credibility are a priority. Ensuring that the brand reaches new directions, new markets and new scales are other priorities.

She says the idea is to develop a digital native brand with consumer convenience and infotainment at heart, with technologically advanced delivery of products, information and customer awareness.

Advising aspiring entrepreneurs, she says, “Be brave, persevere and enjoy the process. “

#WorldVeganDay: Here are the best vegan beauty products to try

Image: Unsplash

A lot of people have switched to vegan options when it comes to food, but what about all the other things you eat? Vegan refers to anything that does not include substances made from dairy products or of animal origin. In the process, it also rejects the usefulness of other dangerous chemicals. The beauty industry uses (or used) to a large extent substances of animal origin, but today, with growing awareness, the situation is changing for good. A bunch of beauty brands, both local and global, have decided to join the vegan movement and the time has finally arrived when the vegan beauty industry is established and thriving. On World Vegan Day, we’re sharing our most beloved vegan beauty products.

FAE Beauty Buildable Matte Lipsticks


Picture: Instagram

FAE Beauty stands for “Free And Equal” and is a beauty brand that is slowly and gradually changing our approach to beauty for the better. Their buildable matte lipsticks are absolute must-haves for people who love versatile products as well as natural-looking makeup. These vegan lips come in versatile shades that intensify pigmentation after each glide.

The Moms Co.


This skin-loving body butter from The Moms Co. is packed with ingredients like cocoa butter, shea butter, rosehip oil, and vitamin E. It not only hydrates dry, itchy skin, but also prevents sun damage.

The Ayurveda Co. Beet Mighty Pink Lip & Cheek Tint


100% vegan and natural, this lip and cheek shade is extremely pigmented and looks great on lips and cheeks. Unlike other creme jar shades, this one settles in a matte finish and works equally well on the lips. It is easy to mix and formulated with shea butter and cocoa to prevent any kind of dryness.

Powerful AMINU AHA peel


Get your skin ready for the holiday season with this product that’s nothing short of instant cleansing in just minutes. With glycolic acid and other AHAs, this peel illuminates the skin while gently exfoliating and renewing it. It is perfect for getting that glowing and even skin just in time for Diwali.

Ilana Celestial Pop Cream Highlighter + Illuminator


Picture: Instagram

Made with aloe vera, coconut oil, and glycerin, this liquid highlighter is your best bet for naturally dewy, glowing skin. With a creamy, blendable texture, this product can be applied directly to the highlights of your face or can be mixed with your foundation for a glowing base.

Plum Eye-swear-by Kohl Kajal
Picture: Instagram

Get your hands on this hassle-free retractable kajal that is packed with jet black pigmentation and delivers a rich color rendering that is smudge and water resistant. It’s not only vegan, but also contains jojoba oil, vitamin E, and shea butter to soothe and hydrate the eyes.

Also Read: 10 Best Lipsticks From Each Color Family That Are Perfect For Diwali

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NewAge joins the boom in fuller lips and eyelash enhancers

DENVER, Nov. 01, 2021 (GLOBE NEWSWIRE) – NewAge, Inc. (Nasdaq: NBEV), a Colorado-based direct-to-consumer (D2C) organic and healthy products company, has announced the expansion of its skincare line. Lucim + skin to include two new clean, safe and effective products: Lucim + â„¢ Volumizing Eyelash Serum and Lucim + â„¢ Plumping Lip Gloss.

Developed in partnership with NewAge Brand Partners, the company’s unique crowdsourcing approach has identified these must-have beauty innovations that offer safe and clinically tested alternatives to popular beauty treatments.

Lucim + Volumizing Eyelash Serum is a revolutionary product that improves the appearance of lashes, providing visibly fuller, stronger and longer lashes (and brows) with results in just four weeks. Unlike many industry leaders, the Lucim + formula offers eyelash lift benefits in a formula tested by ophthalmologists and safe for the delicate eye area.

Lucim + Plumping Lip Gloss is a revolutionary formula that instantly plumps lips and visibly reduces wrinkles in just one use. With continued use, lips will appear smoother, more supple and more voluptuous over time.

Lucim + is a specialized line of premium, advanced products expertly formulated to target a variety of beauty concerns. Created with the most advanced technology available, Lucim + products meet unparalleled safety standards and prove that there is no need to compromise between clean ingredients and efficiency. The Lucim + line is a perfect complement to the recently launched Lucim + skin care line which features effective and result-oriented formulas that all meet NewAge’s strict standards for clean ingredients.

“As beauty trends continue to emerge, one factor continues to gain traction and that is the demand for safety without sacrificing efficiency,” said Deanna Latson, NewAge Product Manager. “Yet companies continue to package the beauty products we use every day with potentially harmful ingredients, including known carcinogens, irritants and endocrine disruptors. At NewAge, clean beauty comes with no compromise in quality or results, and that’s something we are proud of.

Beauty products containing natural and safe ingredients continue to be in high demand and priority for consumers. Globally, the beauty industry is over $ 500 billion, and the market for clean and natural beauty products is expected to reach $ 54 billion by 2027 (Formula Botanica). NewAge’s commitment to delivering results-driven products without compromising consumer safety is a testament to the company’s relevance to the market. Together, these two new products give NewAge Brand Partners access to a lucrative new channel of consumer awareness, offering them new ways to grow their business.

Trusted certification

The two Lucim + Volumizing Eyelash Serum and Lucim + Plumping Lip Gloss has been awarded the Good Face Seal of Approval by the Good Face Project (GFP) – one of the world’s most trusted resources for verifying toxic and hazardous ingredients in skin care, makeup, hair products and more Again. Good Face uses the latest scientific advancements combined with artificial intelligence to analyze product formulations using the latest publicly available scientific research to provide consumers with an independently validated, evidence-based safety guide. facts. All products that receive the GFP seal of approval are carefully analyzed for safety and effectiveness, using over 21,000 scientific research sources.

About NewAge, Inc.

NewAge is a purpose-built company dedicated to inspiring the planet to live healthy â„¢. Colorado-based NewAge markets a portfolio of organic and healthy products around the world, primarily through a direct-to-consumer (D2C) distribution system in more than 75 countries. The company is present in three major platform categories: Health and Wellness, Interior and Exterior Beauty, Nutritional Performance and Weight Management, at the head of a network of more than 400,000 exclusive independent brand partners around the world.

You can find more information on NewAge.com.


NewAge, Inc.
Lisa Mueller
Vice-President, Investor Relations
[email protected]

What are non-fungible tokens for beauty products and brands?

Image source: Getty

The way you pay for products and experiences is nothing like it was 10 or 15 years ago. You can swipe your phone over a device at Sephora, scan a barcode to pay your bill at a restaurant, and now you might not even need a traditional bank account to shop in the store. beauty industry – or owning what you end up buying.

Today there is a whole new world of cryptocurrency and blockchain technology available, which started as a plausible system now for transactions (e.g. Bitcoin) but has now crossed the way we see ownership and creativity. some products. One of these new methods dominating the worlds of art, fashion and beauty is the non-fungible token (better known by its acronym, NFT). In fact, the TikTok video app recently announced that it is going to start selling its best viral videos for NFTs, which means someone could buy a makeup tutorial or beauty tutorial with digital currency and own this unique look as a collector’s item.

It’s not just TikTok, of course. More and more beauty brands – from Nars to Elf Cosmetics to Givenchy Beauty – are also experimenting with the digital token, which begs the question: will cryptocurrency change the way we trade and interact? with beauty? We explore everything you need to know about the trend below, including what it means for you.

What are NFTs?

NFTs are a digitized token that symbolically represents the original and authentic ownership of a virtual or physical object and idea. Essentially the original authenticity card, it digitally marks property and prevents theft, replication or modification of rights. These items and ideas can then be auctioned off and sold on blockchain platforms for as little or equal value. (Beeple’s artwork was sold for $ 69 million.) This gives creators, brands, and artists ownership of their own work, finding new value for creation while blurring the lines between inclusiveness and exclusivity, private and public.

NFTs have already made groundbreaking advancements in industries like luxury art and fashion, with Gucci and Virgil Abloh creating unique pieces that transcend preservation of property through a digital space, and now this technology is catching on. towards beauty.

NFTs and their impact on beauty brands

This year alone, beauty brands came out to explore NFTs with campaigns around exclusive products and artwork. Nars, for example, celebrated his blush hero Orgasm by ordering a collection of three NFT artworks from artists Sara Shakeel, Azéde Jean-Pierre and Nina Kraviz. According to Dina Fierro, vice president of global digital strategy and brand social engagement, the goal was to “create unique digital works inspired by the sensory nature and unmistakable hue of Orgasm,” a- she told POPSUGAR. “As a result, we have seen a strong response to the pilot from our community as well as digital collectors, and we now plan to launch additional programs that integrate virtual goods in 2022.”

Givenchy Parfums has also teamed up with artists from Rewind Collective and London gallery owner and LGBTQIA + activist Amar Singh on a digital artwork NFT Pride. Next, Elf Cosmetics created NFTs that allowed customers to purchase their cult classic products such as Gold Saturated Poreless Putty Primer. By creating three of each for Elf’s Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm (nine in total), the products have been listed for sale on the Bitski crypto platform, where the product can be purchased for the same price. than retail, but the chance for a member of the Elf Cosmetics community to purchase the rare and gold collector’s item.

Image source: Courtesy of Elf Cosmetics

“The rise of NFTs is driven by consumers’ passion for what NFTs stand for – it’s a new way for super fans to be part of the brands they love,” said Gayitri Budhraja, Brand Director for Elf Cosmetics. “Our goal was to explore new frontiers and disrupt the digital space with the launch of #CryptoCosmetics. We also looked at when to educate our community and help them explore the space as well. We designed the Ne.lfT to be accessible to everyone, so that anyone with a regular credit card can easily purchase one. ”

“When beauty brands properly use blockchain technology, they can have a positive impact on both sides of the business: commerce and marketing. ”

Experts say this new ability to shop for creativity and beauty products is going to have a bigger impact than we think. “Blockchain technology coupled with NFTs and cryptocurrency will be completely transformative for the beauty industry,” said Marc Beckman, founding partner and CEO of creative agency DMA United. “The decentralized nature of Web3 will provide brands and consumers with a clear path for direct interaction. When beauty brands properly use blockchain technology, they can positively impact both sides of the business: commerce and marketing. We saw this with Truesy’s program with Nars, where owners of the limited edition artwork were able to unlock access to physical merchandise. “

What beauty brands earn from NFTs

As NFTs are designed to grant ownership only to an original file, this calls into question what beauty brands will gain at this level of digital exposure. “Commercially, brands can create new sources of revenue and, for example, through primary and secondary sales of digital artwork, physical merchandise or live events,” Beckman said. “Brands can control their messaging and the flow of their products to market without the typical disruption caused by third-party retailers and media partners. ”

This will push brands towards unlimited intelligence capable of writing their strategy. He added: “A brand’s reality in the physical world doesn’t need to match its reality in the metaverse, because it can reach a new and younger audience, appear differently, and be active in new and exciting ways. “.

While not all brands need an NFT strategy, those that do are able to re-evolve, reconnect, and re-brand areas of the brand to a younger and numerically unfavorable target market. By increasing the level of connection between the brand and the consumer, NFTs represent an untapped opportunity for connection and creation. For the beauty industry as a whole, “NFTs have the potential to be harnessed in multiple ways: as a new medium for creative expression, as a mechanism to stimulate engagement, as a tool. to enrich loyalty and / or as an alternative source of income. consumers of beauty products are spending more and more of their time in immersive virtual spaces, ”said Fierro.

What NFTs Mean to You, the Beauty Consumer

In a market where the success of a brand and a beauty product depends on the physical and visible result, some may find that there is a disconnect between NFTs and the beauty consumer. Granting the owner nothing but ownership, NFTs are the token certifying the original file, but that’s where it changes the projection of beauty. Instead of a product being the only way to connect with a brand, NFTs provide the ability for people to purchase the brand, whether through digital collectibles, virtual goods, or classrooms. ’emerging assets, activating new, exciting and limitless ways to hyper- connect.

“We believe that NFTs will ultimately enable a deeper connection with Nars’ most passionate and passionate consumers, enhancing self-expression and creativity in immersive digital environments, including the metaverse,” Fiero said.

The downside of NFTs

While NFTs are an invigorating avenue for moving the beauty industry forward, we also can’t forget that it is relatively new with unexpected challenges. On the one hand, NFTs are considered a type of cryptocurrency and therefore like any financial risk it raises concerns about secure investing and especially long term investing at this minute the token may be worth thousands or even millions before the token is emptied. , losing its value and value. This is because they are currently based on aesthetic and sentimental value, so without any concrete basis, their value and value may be fleeting, which worries any consumer who buys them or wants to rely on them as a future investment.

Outside of the financial model, NFTs as a token secures the rights to the original idea, product, or illustration, but this does not prevent the original from being copied and distributed elsewhere. In addition to the risk of duplication, NFTs also face potential security holes, as hackers can gain access to the fully digital landscape while the current sustainability model still looms quite heavy on the earth due to its power and power. its use of blockchain.

It should also be noted that NFTs can have a negative impact on the environment.

It should also be noted that NFTs can have a negative impact on the environment due to the massive amount of energy and carbon emissions it takes to create them. While this is a hotly debated topic and one that requires more data on the magnitude of its carbon footprint and impact, the truth is that this model is not necessarily the most sustainable.

Ultimately, NFTs are new to the beauty world, and while exciting and interesting, can also come with challenges that have yet to be resolved. Still, it’s clear that they are leveraging a new hand in beauty and bringing themselves to the forefront of an expansive, digitized space. While from a brand perspective, not all beauty companies need an NFT strategy or product in order to cultivate revenue – and, in the same breath for the beauty consumer, while ‘it draws you into your favorite brand’s DNA by owning unique collectibles, it’s also a gamble on the speculative front of cryptocurrency and finance – you could call it a kind of investment that still finds its place in the industry.

Halle Berry’s Business Partner Launches Founders Studio for Black Beauty Entrepreneurs

Kendra Bracken-Ferguson ‘BrainTrust Company has launched the Founders Studio, which promises to improve the long-term business viability and income growth of black entrepreneurs.

The Founders Studio will give black beauty and wellness entrepreneurs free access to a plethora of financial and business resources from leading companies such as JPMorgan Chase, Salesforce AfterPay, and BeautyUnited. The studio will also provide mentoring opportunities to ensure that companies on the platform continue to move forward.

The platform has three levels of membership depending on the size, income and business needs of each partner. According to Business of Fashion, 25 black hairstyling and beauty companies have already signed up for Founders Studio, including Kim lewis by CurlMix, Lauren Napier by Lauren Napier Beauté.

“I myself saw this need as a black founder [for] access to education, mentorship and capital and wanted to have verifiable and tangible results that [show] the black beauty and wellness founders we work with have grown their businesses, have more access to capital and are in a better financial position, ”said Bracken-Ferguson.

Minority beauty and wellness designers have waited years for resources to help them navigate large partnerships, receive funding, and support their business’s long-term growth. While last year recurrence of the Black Lives Matter movement brought a multitude of resources and money to Black entrepreneurs, some already think that money and opportunities are starting to To dissipate.

However, the movement has pushed black men and women in the financial industry to do more for each other and help each other be successful. That includes Bracken-Ferguson, who hopes the platform eventually enlists 1,000 black founders.

“2022 must aim to move beyond engagement,” she told Forbes, noting that in addition to helping small brands grow, she hopes the work of the Founders Studio will help keep up. its largest corporate partners responsible for their commitments to diversity and inclusion. “It is not enough for a brand to be on the shelf for a year. The real success is when we can look five years later and we can see that a brand has tripled in revenue dollars and in its business footprint.

Bracken-Ferguson has significant experience in the health and beauty industry. She previously served as Director of Digital Media for Ralph Lauren and is a longtime business partner with the actress. Halle berry. Together, the duo launched Respin, a platform that brings together beauty and wellness products and content. Additionally, Bracken-Ferguson co-founded Digital Brand Architects in 2009.

L’Oréal USA recruits Marissa Pagnani McGowan as Chief Sustainability Officer for North America

L’Oréal USA has chosen Marissa Pagnani McGowan as Head of Sustainable Development for North America.

“Marissa brings to her sustainability work a passion for the power of partnerships and collective action,” said Stéphane Rinderknech, President and CEO of L’Oréal USA and Executive Vice President for North America, in a press release.

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McGowan, who officially joins the company in November, will report to Rinderknech.

“We aim to drive a complete transformation of our business – to be a leader and catalyst for change in the beauty industry and beyond,” added Rinderknech. “I firmly believe that we must act with even greater urgency to meet the social and environmental needs of the planet while preparing our company to seize the opportunities of our dynamic market.”

A law graduate from Georgetown University, McGowan began her career as a lawyer with Skadden Arps in New York and London, working on international mergers and acquisitions and corporate compliance. Most recently, she was Director of Sustainability at PVH Corp., where she oversaw the clothing company’s corporate responsibility strategy (including environmental and social impact, human rights, diversity, inclusion and equity).

“I am delighted and honored to join L’Oréal, a company that I have long admired for its rich history and continued growth by keeping innovation, the consumer and responsibility at the center of its activities,” said McGowan, who will also join the US Board of Directors and management team of Alexandra Palt, Global Director of Corporate Responsibility at L’Oréal.

“My passion for the beauty industry, like the fashion industry, stems from her humanity and creativity, which together create a powerful opportunity to influence positive change,” McGowan continued. “I look forward to leading the sustainability work as part of L’Oréal USA’s next chapter of growth, and significantly advancing L’Oréal’s transformation journey into the future.

L’Oréal for the Future is the company’s “sustainable transformation strategy” over 10 years. The initiative aims to create a more “sustainable” business model while solving global challenges. As the largest subsidiary of the L’Oréal Group, L’Oréal USA is headquartered in New York and present in 16 states, managing more than 35 beauty brands and generating more than $ 7 billion in sales per year.

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Beauty giant Coty Cosmetics seeks to sell its own branded products

Coty Cosmetics CEO Sue Nabi told Axios that the beauty giant will “probably” one day showcase Coty-branded products.

Why is this important: Coty produces some of the world’s most popular perfumes, skin care products and color cosmetics on behalf of other well-known brands, but has given up on producing its own branded products.

In an interview on “Axios on HBO”, Nabi also discussed the brand’s decision to buy 52% stake in Kylie Cosmetics and 20% in KKW Beauty, Kim Kardashian West’s beauty brand.

  • Coty has faced investor lawsuits who argued that the Kylie Cosmetics deal was too expensive, given the distorted numbers presented to Forbes in 2020 about the company. But Nabi said the power of these brands on social media makes them profitable long-term investments.
  • “Clearly, we are going to invest behind Kylie … Today she is the most followed woman on Instagram. She recently gained two million followers in one week, 60 million, over 60 million in one year, ”Nabi said.

The big picture: The beauty industry has been shaken by the pandemic’s transition to e-commerce and micro-influencers through social media platforms like TikTok and Instagram.

  • Micro-influencers, or social media influencers who cater to a niche audience, have forced traditional beauty companies to consider more progressive trends, like sustainable beauty products, genderless cosmetics and skincare and a more wide variety of makeup matching the complexion.

The bottom line: “These followers are following that person because they know that person is an expert on something. And with those, I would say, a new generation of influencers, ”Nabi said.

  • Coty has recently invested heavily in revamping her Cover Girl beauty brand, especially to address more diversity.

Supply side: Retailers battle for beauty sales in 2021

Beauty is the new battleground for market share among major retailers who have each stepped up their efforts to glean more sales in this higher margin category this fall. The NPD Group reports that U.S. sales of premium beauty products fell 17% last year but recovered about 11% of that loss in the first half of 2021.

“We see two stories unfolding for beauty – one of stagnation (department stores) and the other of recovery,” said Larissa Jensen, beauty industry advisor at NPD.

She said lipstick sales have improved since the mask mandates were repealed, and that there is an increase in sales of skincare and perfumes as consumers opt out. little luxuries. She said these products are mostly purchased online and not at department store cosmetics counters like in previous years.

Many market watchers say now is the time to try to increase market share in the beauty category, a $ 42 billion company in the United States alone. Walmart said it “leans heavily on beauty” and recently added more than 40 new labels to the category and put more emphasis on serving people of color.

Musab Balbale, vice president of merchandising at Walmart US Beauty, said the category is changing as the pandemic slowed sales last year with people working from home. He said beauty product sales were on the rise in 2021, with consumers wanting whiter teeth and lipstick when they took off their masks. Balbale also said adding more products is not an automatic fix as the retailer needs to make beauty more consistent with an enhanced store experience using interactive digital displays.

“There is a lot more digital engagement in stores. It is an experience capable of delighting customers while providing replenishment and ease of purchase. There’s a lot of work going on to explore how this could be amplified, ”Balbale said in a recent podcast.

Balbale has worked in retail for the past 20 years and recently made the switch from wellness to beauty at Walmart. He said Walmart’s beauty team has nearly doubled the number of new beauty brands in the past year. Walmart has also started to enter the popular worlds of TikTok and live shopping, hosting its first live beauty shopping event through TikTok in March, drawing more Gen Z (under 24) consumers to the market. bosom of Walmart.

Walmart also recently partnered with Uoma by Sharon C, a sustainable black-owned beauty brand of Sharon Chuter that draws inspiration from Gen Z. Balbale said the brand exemplifies Walmart’s drive to “change the way of which we engage the beauty community ”through“ diversity, inclusiveness, accessibility [and] durability.”

“The challenge with beauty is how to bring it in from other areas of the store,” Balbale said. “We know she does her shopping every week. More and more she is looking at fashion and home and the areas where Walmart is making headway. The mission is to facilitate the purchase of what she buys in the beauty area and also to give her things to discover during her weekly shopping trip.

Amazon recently announced a beauty event in October that it calls Holiday Beauty Haul that will run from October 4 to 25. Amazon hopes to use the event to help drive traffic to other holiday promotions it runs later in the season.

“We want to attract customers to Amazon during Black Friday week but also in the long term with additional marketing levers,” Amazon said in a slideshow it sent to beauty brands and consultants. “This is a unique opportunity for the selected brands to reach both more buyers and new customers. “

Amazon has been selling beauty products since 2000, starting with mass products and gradually adding more expensive brands. In recent years, the company has introduced digital services using augmented reality to allow consumers to try on lipstick before virtually purchasing it.

The new beauty promotion event will include perfumes, men’s grooming, winter skincare products and cosmetics. Amazon has said beauty is one of the fastest growing categories, and the company is also looking to reinvent the online beauty shopping experience.

In September, Target announced a partnership with beauty giant Ulta that will set up more than 100 Ulta mini-stores in select Target locations as well as on the retailer’s website. In August, the partners said they could see the business reach 800 stores in the next few years. The business is a shop-in-shop concept that Target has done well in the past. The retailer will occupy approximately 1,000 square feet of space for the expanded beauty section with its stores, and there will also be specialty displays, discovery areas and on-trend products. Stores will also have Ulta Beauty-trained employees ready to contribute their expertise via online chats.

“Ulta Beauty at Target reflects the continuing evolution of our omnichannel strategy, rooted in unleashing the potential of our physical and digital footprints, creating more transparent buying opportunities for our loyal customers and continuing to lead the beauty industry, ”said Mary Dillon, CEO of Ultra Beauty.

Target CEO Brian Cornell said the partnership is great for Target customers as they will have access to over 25,000 beauty products from 500 vendors and deep beauty industry skill and expertise. beauty.

Dana Telsey, CEO of Telsey Advisory Group, said everyone is ready to start celebrating special occasions like missed birthdays, graduations and birthdays again, and there is a need for makeup. She said beauty is also a high-margin category compared to groceries, and it’s no surprise that Walmart and Target are expanding their beauty offerings. She said consumers also tend to be loyal to their favorite beauty brands, and the products can also drive traffic in stores and online, which is what retailers are looking for.

Editor’s Note: The offer side section of Talk Business & Politics focuses on businesses, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is operated by Talk Business & Politics and sponsored by Propak Logistics.

Celebrity Beauty Brands Should Exist

This story first appeared on Ensemble. You can read the original version here.

The only three certainties in life are death, taxes, and a new line of celebrity beauty products announced almost every week.

Ellen just revealed the imminent arrival of her Kind Science “anti-aging skin care” brand. Drake released scented candles in May. Scarlett Johansson’s unnamed skincare brand is set to arrive in 2022.

Rosie Huntington-Whiteley launched Rose Inc in September, the same month Ariana Grande confirmed her REM beauty was “to come,” and two inevitable hair lines arrived from hair icons Jennifer Aniston (LolaVie) and Jonathan Van. Ness (JVN).

* Here’s what to know about Jennifer Aniston’s potential beauty brand
* Six local beauty brands earn a spot in our bathroom cabinets
* Dolly Parton, the queen of glitter and glamor, launches her own beauty brand
* These celebrity owned beauty brands will make you feel like a star

In September, tennis legend Naomi Osaka also became a beauty mogul, with her KINLÒ line focusing on “skin care for those rich in melanin”. A busy month!

The latest rumor? According to investigative reporters, Meghan Markle, who was allegedly seen meeting with the same company behind Cindy Crawford’s Meaningful Beauty brand.

If you have a large or small profile in 2021, you are a Mark and hence, you have to use this in the potentially extremely lucrative beauty industry.

The huge success of Rihanna’s Fenty, Gwyneth Paltrow’s Goop, Selena Gomez’s Rare Beauty, Jessica Alba’s Honest, Tracee Ellis Ross’ Pattern, and Kylie Jenner’s Kylie Cosmetics (etc. etc.) have turned the beauty industry into a weed. chat for big names looking to grow their brands and add “founder” to their bio.

This is not new of course; Elizabeth Taylor and Sophia Loren did it in the 1980s. Today, however, it’s pretty much a given. Lady Gaga, Iman, Pharrel, Addison Rae, Jada Pinkett Smith, Millie Bobby Brown, Halsey, Drew Barrymore, Priyanka Chopra Jonas, Kristen Bell: they all have a line.

At this point, it might be better to ask who does not? Well … who should?

Harry Styles

That’s the rumor, and another one of those inevitable announcements. Think “the Harry Styles beauty” and you can literally imagine it: a groovy Gucci brand, nail polish (of course), fluid makeup for women, unisex scent.

Dakota johnson

This farmer’s market photo became the go-to photo of a million 20/30 year olds who flirted with the idea of ​​having bangs – so a hair care line would be a no-brainer. Or maybe the lime beauty?

Indira stewart

It was only recently that we were allowed to see news readers with “natural” hair, after what seems like an eternity with sleek, personality-less breakouts with those waves. It’s like society has decided that women can’t have curly hair and a brain.

Indira embodies a new breed of women on our TV screens who aren’t afraid to ask tough questions and have the best curls in the country. We’d love to get our hands on her hair care routine (and her brain too, tbh).

Fran lebowitz

Despite his famous cynicism and rage towards just about everything, I actually think the New York writer, icon, and storyteller is very conceited.

She is also 70 years old and despite being a long term smoker, she has great skin – she certainly used a few skin care products in her day. Its line would only include three skincare products, with minimalist navy and white packaging that would be designed by Savile tailors Rowe Anderson & Sheppard.??

Britney spears

??Yes, we know she has a very lucrative and ever-evolving fragrance line, but maybe she could branch out into scented candles? ??

Alexandria Ocasio-Cortez

The AOC brand is obvious, as well as its flagship product: the red lipstick that lasts. It would be a small batch, plastic-free, made in the USA and affordable. She would be criticized for being anti-feminist, pro-capitalism, adhering to the myth of beauty, etc. Will never happen!??

Chris Parker

Her lockdown videos were very funny, but we were distracted by her fantastic clear glowing skin. Show us her skincare routine and give her a fun, gender-free and inclusive line of skincare and makeup, stat!

Zandra Rhodes

For years, the fashion designer has been an icon of authentic personal style and self-expression through the power of makeup, with her hot pink hair, divine blue lipstick and eyeshadow. A glance!

Now 81 years old, and having just launched a collaboration with Ikea, Dame Zandra is responsible for educating beauty dolls.

Seth Rogen

Duh, that would of course be CBD based.


She regularly pushes back society’s expectations for how women look and behave, an attitude that the fashion and beauty industries desperately need more. And her beauty looks are regularly iconic!

Olivia rodrigo

Trust us, it will come. Bold and expressive 2000s-inspired makeup products (lip gloss, pastel frosted eyeshadow, face rhinestones) with a campaign photographed by Petra Collins. The brand name will be in lowercase.??

Jeanne Campion

Products formulated specifically for gray hair. Very sober packaging. Film campaigns.??


Glamor, drama, Fashion, capital F: surely this one is already in the works?

Kim petras

She recently became the “face” of Bumble and bumble’s Bb. Highlighted blonde range, but we can certainly imagine a beauty line of her own.

This is a girl who went to the Met Gala wearing a Collina Strada horse head dress, and who idolizes beauty mogul Paris Hilton – so that would be delightfully weird and fun, pink and 2000s inspired.

Samantha hayes

Looks like she was never taken without a parasol or an extra large sun hat – we see a great line of sunscreen, for mother and child, in their future. (Caring for red hair is way too obvious)


Product n ° 1: water-repellent, tear-proof mascara.

Why Natural-Beauty Beekman 1802 Turned To Snapchat To Showcase Their Skin Gentle Brand To Ulta

Indie-beauty Beekman 1802 has always been a special brand. Founded by married partners Brent Ridge MD and advertising director Josh Kilmer-Purcell, she was born by accident. After buying a farm upstate in Sharon Springs, NY as a weekend getaway in 2007, they simultaneously found themselves without well-paying urban jobs due to the recession.

Retiring to the farm to consider next steps, they were called in by neighbor John Hall whose herd of 80 goats lost their home. As a token of kindness, they invited farmer John and his goats to come in and the rest is history.

Kindness as a corporate mission

“We always say we started with that one act of kindness. It paved the way for our entire business, ”says Dr. Ridge. “We never wanted to be a big beauty company, but that’s just the way it took us. “

They didn’t even know beauty would be their next calling, but with a herd of goats on hand, they started there. “We just searched on Google what we can do with goat’s milk,” says Dr. Ridge.

They discovered that goat’s milk is a healing balm for sensitive skin that has been proven for centuries. They also found that there wasn’t a lot of competition in goat’s milk soup. While it was a staple of farmers’ markets for small manufacturers, it was not readily available to a wider audience due to supply constraints.

They had a solution for this, so they turned to other neighbors to learn how to make goat’s milk soap. They started producing it for good and selling their soap direct to consumers online after appearing on “The Martha Stewart Show” and their Beekman 1802 Mercantile store on Main Street in Sharon Springs.

Their big break came in 2013 when home shopping channel Evine, now ShopHQ, came calling. They were ready for prime time after starring in a reality TV show, “The Fabulous Beekman Boys,” which ran for two seasons from 2010 to 2011. Starting with its flagship goat’s milk soap, they got together. are extended to other natural skin care and cleansing products and has become a bestseller.

Then, in 2018, Beekman 1802 switched to the larger HSN and QVC of Qurate.

home shopping channels and became an even bigger hit there. The key to the brand’s success is the on-air neighborhood friendliness that Ridge and Kilmer-Purcell convey on the teleshopping medium, not to mention the kids they bring to the set.

“There is something about being live that is magical. This allows for a more intimate shopping experience, ”says Kilmer-Purcell. “We have always believed that there are two key ingredients in our products: goat milk and cuteness.

“It’s easy to talk about goat’s milk. It’s hard to tell people you’re nice, ”he continues. “When you’re on TV and you spend hours a day in front of the customer, they’re going to see the real person you are, and that’s really why we’ve been so successful in TV retail. Finally, people could understand what we thought of our neighbors. It helped us show cuteness in a way we couldn’t on the shelves.

Show kindness to Ulta

Given their very personal way of presenting Beekman 1802 on air, they faced a particular challenge when Ulta wanted to launch the brand in 400 stores as part of their “Conscious Beauty” program highlighting brands. clean and cruelty-free beauty products.

How could Beekman 1802 be more than just a brand on Ulta’s sales floor and communicate the secret sauce that made Beekman so special from the start? They chose SnapChat as a way to bring the interactive immediacy of video to connect with in-store shoppers in a happy and friendly way.

Each Beekman 1802 mouthpiece or tabletop display features a prominent SnapChat QRcode that allows shoppers to see a virtual baby goat prancing down the aisles. And by turning the screen to their face, they can see what they would look like as a baby goat with virtual baby goat ears and nose.

It’s a fun way to experience the happy life of Beekman 1802 goat in Ulta.

“It’s about making people feel better, not just looking better,” says Ridge. “It’s the nicest thing we can do for our neighbors,” is what the company calls its customers.

Beekman 1802 became an instant hit at Ulta after Beekman’s neighbors showed up at their local Ulta stores, some with flowers and pastries in hand, to welcome Ulta staff and stores to the Beekman district. Ridge reports that Beekman 1802 was Ulta’s biggest own beauty brand launch last year.

Today, Beekman 1802 is expanding to 100 more Ulta stores, while developing more probiotic-boosting skin care products for Ulta. Dr Ridge is also a member of the Conscious Beauty Advisory Council at Ulta.

Gentle on the skin

Probiotics and their effects on the skin have been a major focus of research for Ridge as he translates his medical education and experience into skin care products.

“We learned 12 years ago that goat’s milk soap preserves the skin’s acid mantle because it has the same PH as the skin. Now our research continues to advance and we are devoting more resources to research in terms of skin microbiome nutrition, ”Ridge said.

“This is the future of skin care. Clean beauty used to be about removing things from the skin, but now it’s about nurturing the skin’s microbiome ecosystem, ”he continues.

This is what Ridge and Kilmer-Purcell call “Clinically Kind” skin care. And their dedication to kindness runs from the skin to the community.

“We see kindness as a mission and as an approach to wellness,” Ridge says. “We believe that a little softness on the skin creates a ripple effect in personal care. A little act of kindness in our communities and neighborhoods does the same. “

nice to all

To extend their brand of kindness, the company very early on developed a kindness program for new employees. The success there led them to offer a benevolence program to their neighbors through a four-day immersive experience. They offer about ten Kindness programs per year and slots for 20 people sell out almost immediately.

“People come to Sharon Springs from all over the country and are visually, tactile and experientially learning the principles of kindness and how to incorporate those principles into their daily lives,” he says.

“There is a body of research showing how kindness plays a role in health and well-being. It consistently helps manage stress, cortisol levels, and inflammation. Kindness is good for you and good for those you are nice to, ”he adds.

Currently, Beekman 1802 is partnering with the nonprofit Kindness.org to further spread the message of kindness to businesses and organizations that want to make their workplace a better place.

Baiting from the farm

Beekman 1802 gives a new definition to the “bootstrapping” of a business, since it is advisable to wear a pair of boots when venturing out on the farm. From day one, they’ve taken small steps to start a “neighbor by neighbor” business, as they say, without venture capital funding to spur growth. It pays off, because Beekman 1802 has a net-promotor-score (NPS) of over 90, which is a record in the beauty industry.

“It’s very important for us to control as many parts of the process as possible. We control all aspects of the manufacturing. We control our service experience with our neighbors and in-house shipping, ”says Ridge.

“We control every aspect because we want the customer we consider to be our ‘neighbor’ to feel this kindness at every point of touch of the brand,” he concludes.

The #Nomakeup trend does not discourage the use of cosmetics ► FINCHANNEL

The “natural” look often takes more time and effort than you might think. It costs time and money to look natural these days. “No makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $ 445 billion, and they’ll tell you that a good chunk of those #nomakeup tagged photos online actually require multiple cosmetic products to get them. ‘look so’ natural ‘.

While popular social media trends are encouraging women to embrace their natural beauty and post makeup-free selfies, new research from the University of Georgia suggests that the natural beauty movement is not freeing women from cosmetics. In fact, cosmetics sales have actually increased alongside the rise of the no-makeup movement.

The rise of #nomakeup
Published in the Journal of the Academy of Marketing Science, the study examined the relationship between the rise of the #nomakeup movement on Twitter from 2009 to 2016 and cosmetics sales in the United States. The researchers found that the move was associated with an overall increase, rather than a decrease, in sales in the majority of cosmetic product categories.

The movement claims to be about empowering women, ”said Rosanna Smith, lead author of the study and assistant professor at the Terry College of Business. “But our research has shown that the no-makeup movement actually exacerbates a key tension that women often have to deal with: they are forced to look attractive or maintain a set of beauty standards. But they are also punished or ridiculed for making an effort to maintain these standards by wearing makeup. “

The researchers wondered if the no-makeup movement may have encouraged consumers to present their appearance as natural, when their appearance actually involved “artificial” enhancements like makeup.

So they analyzed 784 selfies tagged with #nomakeup on Instagram and categorized them into two groups: “real natural beauty selfies” that actually appeared to be makeup-free and “built natural beauty” selfies where the person in the photo appeared to be wearing makeup.

“We wanted to see which look is awarded the most by others: true natural beauty that is truly makeup-free or an appearance that has been enhanced with makeup in a way that feels natural,” Smith said.

The results suggest that people may be motivated to say that they are not wearing makeup when they actually are. – Rosanna Smith, Assistant Professor of Marketing

The researchers used a machine learning model to compare the number of likes and perceived attractiveness of 3,155 additional photos. The artfully designed “natural” look won the day.

“The results suggest that people may be motivated to say that they are not wearing makeup when they actually are,” said Smith. “By doing this, they have the advantage of having an attractive appearance without the punishment that can come with others knowing that you are making an effort to obtain it.”

Finally, the researchers conducted a series of experiments to test more directly how others rate an individual’s attractiveness versus how much effort it takes to look like that.

In one study, the same selfie of a woman was shown to 633 participants with different captions: one with the claim not to wear makeup, one without any mention of makeup, and another saying the woman was wearing makeup. Participants who were shown the post with the caption without makeup rated the woman as more attractive than the same woman in the other two posts. the woman to be judged less positively, ”said Smith. “It strengthens the bond women find themselves in: you have to look good, but not the way you tried. Given this, it’s no surprise that some women feel pressured to hide their efforts.

Inequality in beauty

The beauty industry’s focus on looks that are natural yet beautiful, glamorous yet effortless is not going to end anytime soon, with companies like Glossier and RMS Beauty based on the natural but better concept.

“I don’t know how much natural beauty movements actually help women,” Smith said. “If we say we have to be what we are ‘naturally’, we often indirectly shame women who can use tools to deal with certain cosmetic problems such as cystic acne.

“Only a lucky few can wake up naturally beautiful, at least by societal standards. If we elevate natural beauty and implicitly shame beauty work, will we just end up reinforcing inequalities? “

The study was co-authored by Elham Yazdani and Pengyuan Wang, both assistant professors at the Terry College of Business; Lan Anh Ton, PhD student in the Department of Marketing, and Saber Soleymani, graduate student in the Department of Computer Science at Franklin College of Arts and Sciences.

by Leigh Beeso

Juice Beauty’s Karen Behnke on Creating Clean Beauty Products That Really Work

Today, the category of natural beauty has truly reached the peak of its popularity, but in 2005 when Juice Beauty launched, it was another era for beauty. It was the days of harsh scrubs, acidic astringents, purple eye shadow, and lots of lip gloss. But Karen Behnke knew that when she wanted to create a beauty brand, she wanted to take a whole different path. “Faced with hormonal changes and the onset of wrinkles in my skin, I set out to find healthy skin care solutions that showed visible results. My goal was to create luxurious organic formulations that work better than conventional beauty products. I was amazed to learn that while the skin can absorb what is placed in it, there were very few healthy personal care products available that worked well, ”she says. So she worked a lot with chemistry doctors, physicians and microbiologists to perfect the chemistry of Juice Beauty. The formulations started with a basic premise: She believed that by formulating with a base of organic botanical juices rich in antioxidants and vitamins, rather than with derivatives of PEGS / petroleum or water, and combining them with powerful skin care ingredients, it would give better results than conventional or natural products.

Clean slate

In fact, Juice Beauty was created even before the clean beauty revolution began. For Behnke, being clean back then meant using safe ingredients that would really work and finding well-tested solutions. “Product development, with our professional chemists, is my passion. I love working with all of our ingredients, which we have developed for the clean beauty industry and which offer an alternative to the main conventional chemical ingredients. For example, organic grape seeds instead of silicones, coconut alkanes instead of dimethicones, plant pigments instead of synthetic dyes, non-nano refined zinc instead of chemical sunscreens, argan tree + a dark purple carrot instead of carbon black and more, ”she says.

On the other hand, that doesn’t mean that wanting to use natural ingredients has to necessarily push you down the DIY path. “I don’t think DIY skin care is a good idea, as many consumers ask us for our help after burning their faces while trying to DIY in their kitchens. Why would anyone try to be a chemist if they don’t? Behnke said. Instead, look for brands and products that have validated their ingredients and tested (and re-tested) them to ensure they are effective. Although we use very different chemistry labs than conventional chemical companies, we use the same clinical validation study labs. We’re doing it because we want the same PhD scientists who study wrinkle depth, hyperpigmentation reduction, skin tone and texture changes for big brands to look at the results of Juice Beauty products ” , she confirms.

But designing products that are organic, safe and truly effective is the challenge. Behkne worked with Gwyneth Paltrow (an investor in Juice Beauty) to create a mascara that would suit any club – being clean, but really durable. “We turned down so many of our original formulas because we both wanted to have a mascara that would stay put, while having clean, natural, and organic ingredients with no synthetic dyes. Plus, no harsh glues, so we used vegetable resin instead. The end goal is a product that the consumer does not have to compromise with, making it a win-win solution for everyone.

Read also :

What is the blue beauty movement and how can you be part of it to save the planet?

Why are clean beauty products more expensive than their traditional counterparts?

The truth about the ingredients in your favorite shampoo bottle

Jenny McCarthy launches a line of vegan cosmetics

Anti-vaxxer celebrity Jenny McCarthy is promoting more pseudo-science – a line of vegan cosmetics. Beauty without form debuted today with three lip glosses. The formulas contain shea butter and grapefruit seed extract.

“Ingredients you can pronounce!” McCarthy told People. “It’s gloss, you know, it’s on your mouth. You ingest it.”

Consumers might be eating lip gloss, but they’re also doing something good for their soul. Each shade of pink is named with a specific intention: Manifest, Dream, and Love, depending on the company.

As Formless Beauty begins with lipgloss, McCarthy is already planning its products for the future.

“I learned so much through this process. I now know how much science is still evolving, and we always find out what happens when certain things enter our system – this is something I keep in mind. when I expand the product line, ”she told People. “My mission is to crack the code and make cosmetics not only amazing and beautiful, but healthy. I want you to choose my brand because yes it looks great, but it’s good for you. “

Never mind that “vegan” doesn’t mean much in the beauty industry. In recent months, multinationals like L’Oréal and Lush, and independent brands like BH Cosmetics have jumped on the vegan bandwagon.

Luxury skin care from a stem cell expert loved by A-listers

Legacy beauty brands typically take decades to achieve a level of market dominance that sees them seep into popular consciousness.

Several have succeeded; brands whose names will be recognizable even by people whose involvement in the beauty industry is limited to toothpaste, soap and dandruff shampoo.

You know them, as the brand that has become synonymous with luxury skincare, La Mer. Although the beauty industry may have a fluffy exterior, it is a particularly lucrative market, but saturated and intensely competitive.

New businesses trying to carve out a niche and build a reputation face giants with marketing budgets commensurate with their status, and most new brands fail in their first year.

The results were amazing. Skin grafting was avoided. Scars were avoided

The global skin care market alone was valued at over $ 145 billion in 2020. While it has certainly flourished and penetrated popular notoriety as a symbol of high quality skin care, the brand luxury Augustinus Bader – with its royal blue bottles now recognizable around the world – was only launched in 2018.

While existing brands offer lines comprising hundreds of products designed to be used synchronously in complex diets, the new name in premium skin care was launched with just two products: cream, for oily skin and balanced, and rich cream for dry skin. Three years ago, at the height of Korean-inspired multi-layered skincare routines, this was a one-off product declaring itself everything everyone needed.

In an interview, Gwyneth Paltrow said she uses the rich cream at night, and countless celebrity mentions have followed. The brand has become the talking point of beauty editors around the world, winning countless awards.

Among others, actresses Courtney Cox and Melanie Griffiths have invested in the company. Since that launch, Augustinus Bader has experienced almost unprecedented growth, surpassing its historic competitors to become one of the most recognizable names in luxury skin care in three years. Sales of £ 7million in 2018 climbed to £ 70million last year and continue to grow.

Bader himself is Director and Professor of Applied Stem Cell Biology and Cellular Technology at the University of Leipzig. He has the kind of sweet and courteous manner and a propensity for bow ties that feels like another time but is especially new to the extraversion of the beauty industry. He almost seems to have lost his way on his way to a medical conference and has just created one of the most renowned beauty products in the world.

The founders of Augustinus Bader, German stem cell expert Professor Augustinus Bader and French financier Charles Rosier.

One of the world’s leading stem cell experts, the 62-year-old German professor has created a wound gel designed for use on burn victims. It rehabilitates the skin with minimal scarring and without the need for skin grafts. Creating a high-end skin cream that sells to Brown Thomas for just under $ 200 a bottle was not his intended career path, and it remains secondary to his research, which he’s always excited to discuss.

When I talk about the success of the brand that bears his name, Bader displays a reserved, almost timid delight. He says that at the start of his research, his alternative to organ transplantation and skin grafting was widely rejected.

“My controversial idea might have been a bit early, but now with skin care, although it’s not a form of medical treatment, they share a common idea: that you can trigger or help your own relief. Ten percent of the brand’s net sales went to wound healing research and other charities in 2020.

Bader met French financier Charles Rosier at a dinner in Leipzig and showed Rosier pictures of the effect of his wound gel on a four-year-old girl who had suffered second and third degree burns. “I was amazed by the images,” says Rosier.

Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand

“The results were incredible. Skin grafting was avoided. Scars were avoided. I thought “How can such a discovery exist and it is not widely available?” It would change the lives of so many people. This would have a major positive impact. Rosier’s answer to his own question is not edifying – “most burn victims come from developing countries, because that is where fire is used to cook and heat homes.”

Funding for clinical trials costs tens of millions and as a result, Rosier suggests that investing that kind of money in Bader’s wound gel would be “risky funding with perhaps less return for the pharmaceutical companies.” When they met that night, Bader hadn’t gotten the funding he needed.

With no experience in the beauty industry, but with a background in finance, Rosier says he and Bader thought about how they could use the professor’s findings to “find a pragmatic way to fund his research.”

Rosier attributes the couple’s initial enthusiasm to naivety. He believed that the professor’s scientific credentials were unmatched. He considered Bader’s TFC8 complex to be unique enough to establish a niche in the beauty industry and lead a brand to major success. The professor describes TFC8 as a combination of certain “vitamins, fats, nutrients and amino acids which are precursors of our intact skin cells in our intact skin” which are necessary for the skin to repair itself.

Despite the original ethics of just one branded product, last year it launched numerous products in the face and body category and is about to launch Augustinus Bader The Serum (€ 320) and Augustinus Bader The Eye. Cream (185 €). Bader himself confirms that “our philosophy remains that all products are stand-alone products. There are different formulations because people have different skin needs – rich cream, for example, may be better if you live in a dry climate or have drier skin.

He is not suggesting that people should buy all the products and use them simultaneously. They all contain its TFC8 complex. Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand.

“If you look at Augustinus Bader’s peers in the premium skin care world, they average 150-200 product lines. We won’t. It’s not our DNA. We always maintain this philosophy of simplicity, and the product line is a very neat assortment compared to our peers. “

So far, the brand has gained prominence by doing things differently. It will be interesting to see if he continues to win with this strategy.

34 Latinx-Owned Fashion Brands You Should Know About

Although the vast majority of Latinxes pride themselves on always looking their best, even going to the corner store (because, as our mothers have anchored it in our brains, you never know what’s this will happen where “whogoing to be there), Latinx communities are not a monolithic culture. Across the diaspora there is a plethora of cultures which, yes, often overlap.

Our rich heritage allows us to flourish in the creative fields. From a handful of brands that dominate the beauty industry and boy bands that are on every Gen Z playlist, Latinx are heading towards the mainstream, so you better get used to it.

One way we like to incorporate the best Latinx brands is in what we wear. Whether it’s innovative knits, AOC approved sports masks, or sustainably crafted handbags, we’ve rounded up a wide range of Latinx fashion brands for you to check out.

All products featured on Teen Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

A Vogue teens Alum from Generation Next, Krystal Paniagua is a Puerto Rican designer whose pieces are full of meaning. Each of Paniagua’s knitted garments are intended to accentuate the wearer’s body and are designed with longevity in mind.

Martin Across creations are handcrafted in Ecuador and showcase the landscapes and the joys of travel, which we all crave lately.

Based between Puerto Rico and New York, Santos by Mónica produces fun and electric bags made from vegetable leather made from cactus fibers grown in Mexico. Mónica Santos Gil’s brand is focused on slow fashion and returning the resources that were used to make the products back to nature.

Known for their bold prints and vibrant colors, this Brazilian brand is a celebrity that has been producing bright, avant-garde pieces since 1997 and they are also very environmentally conscious. Farm Rio has partnered with One Tree Planted, an organization that helps global reforestation, to donate a tree to plant in the Amazon rainforest every time you make a purchase.

Luiny’s aesthetics are #objectives. This Puerto Rican jewelry designer crafts her pieces by hand in Brooklyn, NY. Her timeless yet daringly minimalist designs that reflect her love for her travels and her organic lifestyle.

Ethically made in Ecuador, Hera is a conscious fashion brand that prioritizes natural fibers, dyes and vintage textiles. With Isabel Prez at the helm, Hera focuses on unique and cool pieces that draw inspiration from music, culture and art.

Made from recycled metals, Hernán Herdez is a seasonless jewelry line from Puerto Rican designer and artistic director Melissa Hernández. Formerly known as Coyote Negro, you’ve probably saved tons of her IG images in your inspiration boards.

Founded by Kristen Gonzales and Sam Romero in 2016, Selva Negra is a ready-to-wear brand designed in a sustainable manner and with accessibility in mind. Most of the pieces cost under $ 200 and are ethically produced in downtown Los Angeles using fabrics sourced from Los Angeles, California, Japan, and Turkey.

Annais Yucra is an emerging designer from Peru who studied fashion design at Central Saint Martins in London. Since graduating with honors, Annais Yucra has been designing pieces that rewrite our approach to fashion.

Centered on the Latinx identity, Hija de tu Madre was founded in 2016 by Patty Delgado. In their shop you can find pieces with phrases like “Make Jefa Moves”, “Ya Guey”, “Yo quiero dinero” and of course, the iconic “Latina” hoops.

Simonnet is not just an independent store where you can buy designer pieces from Ottolinger, Saks Potts and Tigra Tigra; it is also a ready-to-wear brand signed Simonett Pereira.

Cuyana, these are high quality timeless pieces. Founded by Karla Gallardo and Shilpa Shah in 2011, Cuyana’s philosophy is really less is more, especially when it comes to building your capsule wardrobe.

Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD, and resort wear, but still makes minimizing waste and prioritizing small manufacturing its primary focus. Goals.

Yo Soy Afro Latina was created by Bianca Kathryn to empower black women within the Latinx community and remind people of the rich cultures of Latinidad.

Victor Barragán founded his eponymous label, Barragán, in 2016. Thanks to his unique and eye-catching designs, in 2019 Barragán was recognized by Anna Wintour and the CFDA. Since then, a larger platform has allowed Victor to become a leading voice in Mexican fashion.

Based in Mexico City, Tuza is a jewelry brand of Suzza Atala that fuses her love for sculpture and design.

Mexican-born artist Ilse Valfré launched Valfré in 2013 and since then his unique and vibrant creations have never stopped stopping.

Based in Brooklyn but born and raised in Mexico City, Sabrina Olivera is a fashion designer who reinvents potential clothes, fabrics and textures from a storytelling perspective. For example, his latest company is called “Soldaderas”. There, she explores the way women fighters of the Mexican revolution dress and behave.

Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow fashionable women’s clothing brand that showcases and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool and rubber. natural.

Since Kare Perez’s brand, Second Wind, launched amid the pandemic in 2020, it has received press recognition and support from AOC – all thanks to its fashionable and comfortable face masks.

Johanna Ortiz founded her eponymous brand in 2003 in Cali, Colombia and it’s all about drawing and celebrating the complexities of femininity.

Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing basics with imaginative designs.

Rooted in the ideals of fair labor, environmentally responsible manufacturing and social responsibility, Ética denim was founded by Agustín Ramírez in 2018 in Puebla, Mexico.

Taking tote bags to a new level, Mayorga is a Tijuana, Mexico-based accessories brand that has taken TikTok by storm.

Handcrafted in São Paulo since 2006, Alexandre Pavao’s creations are a maximalist’s dream. If you like to have fun with your outfits, these bags have your name all over the place.

JZD’s Pink Latina Power Tee is the brand’s flagship piece. However, JZD is more than that. It is a lifestyle brand that builds community and celebrates the culture on a daily basis, since 2016.

Born by Agustina Dubié in 2012, Dubié’s stylish shoes are made in Argentina and heavily influenced by the 90s. They are stylish but perfect for everyday wear.

What started as an Instagram account quickly grew into an organized e-commerce site for Latinx brands. Shop Latinx was started by Guatemalan / Nicaraguan Brittany Chavez in 2016 and is your one-stop-shop for discovering and supporting emerging Latinx talent. But that’s not all, Shop Latinx also showcased its first merchandise collection, which features a range of products such as t-shirts, tote bags and more that celebrate the Latinx community.

Puerto Rican twin sisters Corianna and Brianna Dotson aren’t just DJs, they’re entrepreneurs too. They founded their eyewear brand, Coco and Breezy Eyewear, in 2009 and have almost instantly become popular among stylish celebrities.

Designed by Dominican Carolyn Compress and made in the Dominican Republic, Olette is an ode to stylish comfort, durability and her Caribbean roots.

Jomary Segarra started knitting with her grandmother at the age of seven, but it wasn’t until 2016 that she founded Yo +, an ethical brand that fuses knitwear and technology to create clothes without gender.

Made from recycled plastic, El Cholo’s Kid is an accessories brand that gives us a glimpse into Mexican artisan culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.

Ojo Sagrado is a slow fashion brand, known for its recycled denim, which has Mexican design and heritage as its top priorities. Founded by Jessica Gutierrez and Daniela Ruiz, both from Puebla, Ojo Sagrado prides itself on being 100% Mexican, from materials to production. The brand also operates on a zero stock basis, with make-to-order requests and worldwide shipping.

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Launch of the organic cosmetics company Juice Beauty in India

The highly regarded organic cosmetics company Juice Beauty has now launched in India.

It will be mainly launched by Gurgaon-based company House of Beauty in the coming days.

House of Beauty was responsible for the successful launch of beauty technology retailer Boddess across the country in 2020.

However, the launch of the brand, founded by American businesswoman Karen Behnke in 2005, will also be through other online platforms based in India.

Behnke first decided to start Juice Beauty after starting to take a keen interest in personal care products when she was pregnant with her first child at the age of 40.

As she began to undergo hormonal changes and see wrinkles appearing on her skin, she made it her mission to find healthy skin care solutions that give visible results.

After failing in her research, the businesswoman was surprised to find that while the skin could absorb anything you put in it, very few products available at the time were able to do so adequately.

Instead, Behnke decided to create luxury products using organic formulas that perform better than conventional products already on the market.

Years after the birth of her second child, she decided to buy the name Juice Beauty in order to create a significant change in the health and beauty industry.

The businesswoman said she called Juice Beauty a ‘farm to beauty initiative’, changing ‘Farm to Fork’ which aims to make food systems fairer, healthier and more respectful. of the environment.

Behnke added that the company “is radically transforming the chemistry of beauty by providing clinically validated and authentically organic beauty products, Juice Beauty continually challenges the status quo.”

It comes after House of Beauty launched American celebrity makeup brand Anastasia Beverly Hills in India in August 2020.

Juice Beauty will now join the 75 brands already listed on the platform.

House of Beauty founder Ritika Sharma said the change in customer buying behavior in the wake of the coronavirus pandemic has meant that Indians are now looking for products that work on a holistic level.

She added that this has created a significant increase in the demand for “clean, waterless beauty”.

The beauty sector is currently a key industry in India, with a market value of over $ 11 billion in 2020, according to Euromonitor International.

While the natural cosmetics industry in particular is relatively small at the moment and is currently worth £ 6million, it is expected to grow 7.83% annually over the next four years, according to Statista.

An innovative cosmetic idea made Aniyah Smith an entrepreneur

Aniyah Smith’s impending career was disrupted – thankfully – by the Husky Startup Challenge soon after she began studying for an MBA at Northeastern.

She planned to pursue her entrepreneurial ambitions later in life. But the timeline underwent a drastic adjustment last year during the startup challenge for students in the Northeast where Smith placed second, based on her idea of ​​creating inclusive and accessible cosmetics for a diverse population.

“I didn’t expect to start a business at 22, but I learned to be an opportunist,” says Black-smith, founder of the Push Beauty cosmetics startup. “Being an opportunist has allowed me to meet so many new people, to find these resources, to discover what it means to build a business and how difficult it is. “

In support of his efforts to develop Push Beauty, Smith received a first prize of $ 2,500 Innovator Award north-east Women who empower themselves inclusion and entrepreneurship initiative. The awards recognize 19 female graduates or current students at Northeastern. The organization is distributing a total of $ 100,000 in grants to help fund 17 businesses.

Smith had focused on a career in cosmetics since the age of 15. She graduated in 2020 with a Bachelor of Cosmetics and Fragrance Marketing from New York University. Institute of Fashion Technology. She obtained graduate certificates in

aniyah blacksmith
Smith received a $ 2,500 First Innovator Award from the Women Who Empower Inclusion and Entrepreneurship Initiative of Northeastern. Photo by Alyssa Stone / Northeastern University

entrepreneurship from the University of Pennsylvania and organizational leadership from Northwestern.

She says her goal of creating an inclusive cosmetics line has evolved to include products for people with disabilities that can be opened and used with one hand.

“I realized that diversity goes beyond color, wealth and background – it’s really about the environments and experiences that people have, and most of the time they’re very different. yours, ”says Smith. “And so my goals have changed. My career choice as a founder of a brand has remained the same, but what that brand is and what it means to people has definitely changed.

Smith is using the Innovator award of $ 2,500 to develop packaging for his line of color sticks that are intended to be applied by hand rather than with a brush.

A portrait of Northeastern student Khailah Nichole-Robin Griffin.

“In my research, talking to both disabled and able-bodied people, they say they like being able to mix it with their hand,” says Smith, who models the products on his website. aniyahsmith.com. “It’s this super versatile product that can be used on your lips, eyes and cheeks. It’s convenient and easy to apply makeup properly.

Smith’s mentors included Betsy ludwig, Managing Director of Women’s Entrepreneurship at Northeastern.

“Aniyah saw a great need not only for more cosmetics for dark skin tones, skin type color palettes, but also for accessible packaging that is easier to open, use and apply,” says Ludwig. “Aniyah uses her innate passion and expertise in the beauty industry to create products and solutions for traditionally underserved people. We are very proud to support such a young and ambitious innovator.

The opportunity that presented itself at the Husky Startup Challenge 2020 was life changing and eye-opening. She continued to develop her startup while serving as a cooperative with analyzes, insights and metrics to Hasbro, a toy and game maker in Rhode Island, with the long-term goal of learning how to apply data to its own businesses.

“In fact, my plan was initially to get my MBA, work somewhere for three or four years, and then start a business,” says Smith. “It all happened much faster than I had imagined, and since then I have had the incredible support of the Entrepreneurs Club, Women Who Empower, and all of Northeastern’s resources.

For media inquiries, please contact [email protected].

This lipstick has been around for decades

Clinique Black Honey Lipstick was launched when Richard Nixon was president, but all those decades later it has gone viral on TikTok. Now beauty stores and retailers can’t keep it on the shelves. After its introduction in 1971, lipstick, which is known for its versatility and ability to complement a wide range of skin tones, was dubbed a “black turtleneck for lips,” said Carolyn Dawkins, vice-president. Senior President and Director of Global Marketing at Clinique, which is owned by Estée Lauder. The product debuted in a glass jar, mimicking a honey jar in honor of its namesake, but the company moved it into its “Almost Lipstick” in 1989, and sold it in a tube at the. square. This change has made it a beauty staple and cult classic for decades. But Black Honey’s chic status was catapulted this summer when teens and millennials started talking about lipstick on TikTok. the wave of interest by setting up a waiting list for the product on its website – rather than marking it as “sold out”. A check of the company’s website on Tuesday showed this message: “The clinic’s # 1 lip phenomenon is a TikTok sensation. Buy Black Honey now to reserve yours. We’ll ship it when it arrives.” The beauty Black Honey’s virality is exploding on TikTok is just the latest example of a brand success story tied to interest on TikTok. The beauty trends that come from the video sharing app “have a direct effect on increasing the sales volume of specific products or brands related to this trend,” said Larissa Jensesn, vice president and analyst from the beauty industry within market research firm NPD Group. All it takes is a viral video that engages engagement from other TikTok users and inspires subsequent videos about the product. Similar to the rise of Black Honey, last year, TikTok helped turn CeraVe, a once sleepy skincare brand founded in 2005, into a cult favorite. TikTok users have been posting about lipstick for over a month. The #blackhoney and #cliniqueblackhoney hashtags have so far garnered a combined total of over 36 million views on TikTok. As the Clinique product began to sell, TikTok users began posting “dupes” or duplicates of Black Honey made by other beauty brands – often at a cheaper price – that have a tint or an almost identical formula and produce an equally desirable effect. Clinique’s price for its Black Honey lipstick is $ 20 for 0.06 ounces. Some of the “fools” include a Black Cherry lipstick from makeup brand elf for $ 5 and a lip balm from Burt’s Bees which sells for $ 4.79 at Target. over 10 million views with a single video. One user commented: “I’m 48 and have been using this since I was 20.” Another viewer posted: “Only lipstick my grandma would let me put on while I watched her get ready!” In her own video, Nogueira winked at the product’s legacy, saying, “It’s been around for decades.” “I was completely shocked when it went viral,” Nogueira said. “The demographic that buys this is usually a mature, older woman, so seeing younger women using it on TikTok is so interesting to me. An industry news platform,” CNN Business said. “The ’90s are currently very trending among Gen Z as a period of inspiration for fashion and makeup, which is part of the reason the product is so popular with younger consumers.” “TikTok is lending itself to the virality of beauty products because the short clip format offers better opportunities to understand and appreciate the texture and effect of a beauty product as opposed to still photos, ”said Nolte.

Clinique Black Honey Lipstick was launched when Richard Nixon was president, but all those decades later it has gone viral on TikTok. Now beauty stores and retailers can’t keep it on the shelves.

After its introduction in 1971, lipstick, which is known for its versatility and ability to complement a wide range of skin tones, was dubbed a “black turtleneck for lips,” said Carolyn Dawkins, vice-president. senior president and general manager of marketing. at the Clinic, owned by Estée Lauder.

The product debuted in a glass jar, mimicking a honey jar in honor of its namesake, but the company moved it to its “Almost Lipstick” line in 1989 and sold it in a tube. the place. This change has made it a beauty staple and cult classic for decades. But Black Honey is chic status was catapulted this summer when teens and millennials started talking about lipstick on TikTok.

“It got big in a few weeks and it quickly went on sale,” Dawkins told CNN Business.

Clinique initially responded to the surge of interest by setting up a wait list for the product on its website, rather than marking it as “sold out.” A check of the company’s website on Tuesday showed this message: “The clinic’s # 1 lip phenomenon is a TikTok sensation. Buy Black Honey now to reserve yours. We’ll ship it when it arrives.”

Beauty explodes on TikTok

The virality of Black Honey is just the latest example of a brand success story linked to interest in TikTok. The beauty trends that come from the video sharing app “have a direct effect on increasing the sales volume of specific products or brands related to this trend,” said Larissa Jensesn, vice president and analyst of the beauty industry within the market research firm NPD Group.

All it takes is a viral video that attracts engagement from other TikTok users and inspires subsequent videos about the product. Similar to the rise of Black Honey, last year, TikTok helped turn CeraVe, a once sleepy skincare brand founded in 2005, into a cult favorite.

TikTok users have been posting about lipstick for over a month. The #blackhoney and #cliniqueblackhoney hashtags have so far garnered a combined total of over 36 million views on TikTok.

As the Clinique product began to sell, TikTok users began posting “dupes” or duplicates of Black Honey made by other beauty brands – often at a lower price – that have a tint or almost identical formula and produce an equally desirable effect.

Clinique’s price for its Black Honey lipstick is $ 20 for 0.06 ounces. Some of the “fools” include a Black Cherry lipstick from makeup brand elf for $ 5 and a lip balm from Burt’s Bees which sells for $ 4.79 at Target.

Reach a new demographics

On September 8, TikTok makeup influencer Mikayla Nogueira posted an article on Black Honey, garnering over 10 million views with just one video. One user commented: “I’m 48 and have been using this since I was 20.” Another viewer posted: “Only lipstick my grandma would let me put on while I watched her get ready!” In her own video, Nogueira praised the product’s legacy, saying, “It’s been around for decades.”

“I was completely shocked when it went viral,” Nogueira said. “The demographic that buys this is usually a mature, older woman, so seeing younger women using it on TikTok is so interesting to me.”

The call of the 90s

Clinique Black Honey “benefits from their ’90s experience,” Michael Nolte, creative director of BEAUTYSTREAMS, an industry information platform, told CNN Business. “The 90s are currently very trending among Gen Z as a period of inspiration for fashion and makeup, which is part of the reason the product is so popular with younger consumers.”

“TikTok lends itself to the virality of beauty products because the short clip format offers better opportunities to understand and appreciate the texture and effect of a beauty product as opposed to still photos,” Nolte said.

Dollhouse Cosmetics CEO Chyna Russell Helps Woman Of Color Build Six-Figure Beauty Brands

The global beauty industry is almost a a half-trillion dollar business.

But for black beauty consumers, finding the right shade of foundation can seem quite overwhelming for companies who don’t realize that black skin comes in many shades. It is evident that the beauty industry still has a long way to go when it comes to inclusiveness and diverse representation within the black community.

For Chyna Russell, this call to action became his life’s mission. The founder of Dollhouse Cosmetics is committed to empowering women of color to start their own beauty businesses.

BLACK COMPANY met Russell who shares how she turned her passion for inclusion into a thriving empire and provides tips on how to get ahead of the competition in the beauty industry.

BE: What was the “Aha Moment” that led to the idea of ​​your current business, Dollhouse Cosmetics? Can you share this story with us?

RUSSELL: My aha moment came while working for other big cosmetic companies. I quickly realized that I didn’t see women who looked like me in this area. I was also unfamiliar with an environment where black women were served. All I really saw were numbers. Truth be told, the numbers were being falsely reported. It still looks like the numbers don’t show black women spending money on makeup and I knew that wasn’t true. The truth was, these companies did not see the relevance of having a market for us. Once that reality set in, I said, “I’m going to do more research and then get my money back and fix the problem.” The solution and my goal have always been and will be to make black-owned businesses reach out to women like me. Dollhouse Cosmetics is dedicated to always serving women who look like me!

What do you think are the top three skills needed to be a successful entrepreneur?

I would say that the top three skills of entrepreneurs are:

  1. Be able to strategize
  2. Remain humble with the ability to continuously learn
  3. Never lose your ambition and your self-confidence

None of us are able to be successful without some help along the way. Is there someone in particular that you are grateful to and who has helped you get to where you are?

I must say that my mother is my angel on earth. I can honestly say that without his prayers and grace, I couldn’t even think I could make it happen. Even without her being an entrepreneur, she still allowed me to dream. Being allowed to dream is a level of freedom that I am more than grateful for. I always encourage parents to let their children dream because with it they will truly believe that anything is possible.

Today, the global beauty industry has grown to over half a trillion dollars. Can you tell us about the innovations you bring to the industry? How do you think this will help people?

What I bring to the beauty industry is to recognize the lack of knowledge that we have. I provide opportunities for women like me to learn what a woman of color as a consumer needs and wants. My cosmetics are aimed entirely at women of color and provide them with systems that will be effective, affordable and [are] more luxury. This is important because women play many roles, from stay-at-home mom to party girl. No matter what type of woman you are, Dollhouse Cosmetics Flawless Face Kit will be a hit every time.

As an expert in the beauty industry, can you share the top three beauty tips that everyone can use to “feel beautiful”?

I wholeheartedly believe that feeling beautiful is something that we women have to learn to do from the inside out. The tips I would share to help you feel beautiful would be:

  1. Always have a high level of self-motivation, passion, tenacity
  2. Have knowledge within the company and learn as you grow
  3. Have the ability to network with confidence as this can build your net worth and have vision

What advice would you give to someone looking to get into the beauty industry?

I would say to someone new to the beauty industry to ask themselves: what problem can you solve? Because solving a problem with a solution will keep you in the know. It will also keep you reserved and busy. It is important to study your competition as this will keep you on your toes. Competition can make you harder, so it’s always necessary. And remember that fear is part of the process. Honestly, being afraid to start something new is part of the journey. Use fear as fuel and keep your foot on the gas!

To learn more about Dollhouse Cosmetics, visit www.TheDollHouseCosmetics.com

Finishing Touch Flawless wins coveted Best of Beauty 2021 award

Allure’s Best of Beauty Award is one of the most coveted in the beauty industry. For 25 years, Allure has put thousands of innovative beauty products through a rigorous review process with the elite group of editors and publishing experts. These experts select the most innovative products on the market deemed worthy of award. Find out more on: https://www.allure.com/gallery/best-of-beauty-skin-care-product-winners

Finishing Touch Flawless, which went global in 2021, looks like regular lipstick on the outside, but remove the cap and you’ll find an 18k gold-plated double halo floating head that removes hair instantly and painlessly – without irritation or break time . Dermatologist approved, the hypoallergenic hair removal device gentle enough to use on a daily basis so effectively removes peach fuzz and unwanted hair that the product catapulted into the # 1 retail device (AC Nielsen, All Channels, Electric Female Grooming, Unit Sales, 52 Weeks Ending 12/30 in 2017, 2018, 2019 and 2020). To learn more about Finishing Touch Flawless, visit www.FlawlessBeauty.com

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal, household and specialty care products under the ARM & HAMMER â„¢ brand and other well-known brands.

About Finishing Touch Flawless
Flawless final touch was born in 2017 to provide beauty products that offer simple solutions to common and everyday beauty problems. Finishing Touch Flawless has developed products and technologies that provide instant, painless solutions that combine beautifully feminine cosmetic designs with powerful engineering. The brand’s products have achieved great recognition and accolades from beauty publishers and department stores such as Cosmopolitan, drugstore retailers, product of the year, etc. Flawless Hair Removal Products # 1 Selling Product in the United States for 4 Years in a Row (AC Nielsen, units sold, all channels, 52 weeks ending 2017, 2018, 2019, 2020).Finishing Touch Flawless is committed to helping women feel better and better by providing innovative devices that bring the spa, dermatologist’s office or salon safely into your home, with quality products at a affordable price.

Kathe Russel
Pure Imagination Public Relations
917-970-0630, ext. 1004
[email protected]

SOURCE Flawless Finishing Touch

Nessa wants to be the social media for beauty – News

The pandemic has really provided many people with an opportunity to reflect on their purchasing decisions – a trend that had already been gaining momentum for several years, but accelerated during the pandemic

The road to convenience is paved with great ideas; just ask Selina Ved, a young entrepreneur who came up with the idea of ​​launching her own brand while shopping online and having some issues.

“When I was shopping for beauty products online, I realized that I had to go to several different websites to get all the products I wanted to achieve a look,” she recalls.

“This is what struck me: I was reading reviews on a website; watch one tutorial on another; and buy the products on several others – on average I had more than five tabs open on my browser.

Selina realized that unlike fashion brands, there was no “one stop shop” for beauty. She thought how much more convenient and fluid it would be to have a destination that not only lists all the products a person wants, but also offers knowledge on how to use them. Armed with an idea, she traveled to the one place many entrepreneurs go to turn their ideas into reality.

“I was operating in my parents’ basement,” she laughs. “I’ve always been told that the success of an idea depends on your conviction, and I have great faith in Nessa.”

Selina launched Nessa earlier this year to be a one-stop-shop beauty platform that inspires and educates the average beauty lover by offering an all-in-one technology solution for purchasing makeup and skincare products. skin. The platform offers the whole beauty experience, encouraging all stages, from product discovery to final acquisition.

From the start, Selina has said that Nessa will represent the full “authentic” experience. While she recognizes the role influencers play in a product’s popularity, she wanted to make sure that all content shared on Nessa was created by beauty and skincare enthusiasts.

“At the end of the day, a lot of influencers get paid to promote certain products. We want people to vouch for a product because they actively use it, and that’s something that only comes with time.

Asked about the decision to launch Nessa amid the Covid-19 pandemic, Selina said she had observed how beauty was changing in the region at the time, and decided it was time to “push on the accelerator pedal “.

The pandemic, she said, was truly a time for many people to reflect on their purchasing decisions – a trend that had already gained momentum for several years, but accelerated during the pandemic. “The blockages have seen many DIY skin care routines shared on social media; people made face masks using ingredients they had at home and using techniques shared by beauty experts, and even their mothers and grandmothers. We’ve seen a lot of emphasis on green beauty, clean beauty, and even halal beauty. “

It was in this direction that Selina saw Nessa take. “We want to be the social media for beauty with a platform focused on content and education. Before Covid-19, we were told that 50% of decisions made are made online but executed offline. This is the void we want to fill. Our goal is to truly disrupt the beauty industry with our AI and other technology solutions. Already, we’ve seen a lot of curiosity for the brand since our launch, and we’re seeing quite a few people downloading the Nessa app and visiting the Nessa website.

Highlighting her plans for Nessa, she said it’s important to monitor what customers are looking for in the market at all times, but also to see where innovation takes you. “In the future, we believe that clean beauty, Ayurvedic products and halal beauty have enormous potential in this sector. We are also looking to add more brands to our portfolio; currently we have over 150, but we want to add more, including luxury brands. These include well-known global beauty brands, but also independent brands that are not so well known. There is already a lot of talk about Korean beauty and skin care brands in the industry, but what about Scandinavian and Japanese brands? “

Going forward, she says she intends to officially launch Nessa before the end of this year. In addition, Nessa will also play a key role in expanding her offline presence by hosting masterclasses with famous beauty gurus, specialists and makeup artists. “The misconception that beauty revolves around cosmetics is long gone; it’s about hygiene, skin care, body health and more. Today’s consumers are more engaged and seek to learn more about the products they use. Our vision will always be to inspire and educate our customers. People passionate about beauty and skin care will feel right at home.

[email protected]

Animal testing between EU cosmetics regulation and ECHA’s REACH regulation, according to study

Posted in Alternatives to animal testing (ALTEX), Researchers from the Transatlantic Think-Tank for Toxicology t4 – established by the Doerenkamp Zbinden Foundation for the defense of animal-free research, headquartered in Switzerland – studied the files submitted for registration, evaluation , the authorization and restriction of chemicals (REACH) of the European Chemicals Agency (ECHA) database listing chemicals for cosmetic use.

Cosmetic ingredients only with in vivotests under REACH

The study identified 3,206 chemical dossiers in REACH containing ingredients with cosmetic products as declared use, of which 419 listed cosmetic products as the only use. Of these 419 records, the researchers found that 63 had completed in vivotests after the ban of the Cosmetics Regulation on in vivotest.

Animal testing on all cosmetic products and cosmetic ingredients was banned by EU law in 2013 through the EU Cosmetics Regulation 1223/2009. Prior to that, there had been an initial ban on testing for finished products put in place in 2004 and for ingredients in 2009.

However, under ECHA REACH regulation 1907/2006, Certain aspects required or permitted testing on animals – notably testing of environmental parameters such as aquatic toxicity, pre-registration of certain new chemicals and long-term worker safety. And it was under REACH that post-ban animal testing was conducted on cosmetic-only ingredients, the researchers said.

“Registrants have widely used non-animal alternative methods to assess ingredients for REACH, but some have still conducted new in vivo testing to comply with REACH requirements for toxicity data and worker safety assessments ”,they wrote.

“In some cases, ECHA, the agency that assesses REACH dossiers, has rejected registrants’ alternative methods as insufficient and demanded new in vivo testing.

“Conflict between REACH and the cosmetic regulation”

The researchers, composed of representatives of the Center for Alternatives to Animal Experiments CAAT and its European branch; the University of Konstanz in Germany; Johns Hopkins University in the United States; Chinese regulatory compliance firm Knudsen & CRC; American cruelty-free beauty brand White Rabbit Beauty; and the international ingredients major Clariant, concluded: “Cosmetic ingredients in the EU are governed by two conflicting regulations.”

“… The conflict between REACH and the cosmetics regulation poses a serious dilemma for all segments of the cosmetics industry”,the researchers said – for ingredient makers, cosmetic brands, and consumers, alike.

“For ingredient manufacturers, because they may be legally required under REACH to perform in vivo testing on their ingredients, but the cosmetics market may reject ingredients with such testing; for cosmetic brands because they cannot easily identify REACH testing of ingredients in their supply chain, but if such testing is identified, a brand risks consumer backlash if it continues to use the ingredient, but finding an alternative can be difficult and expensive; and for consumers, because they can no longer trust that the EU cosmetic products they buy have not been tested on animals. “

The results of the present study analyzing REACH dossiers, they said, gave “A reason for optimism and concern”.

In vitroversus in vivo– many animal tests “could have been done away with”

“A review of cosmetic-only ingredient files shows in vivo testing declined sharply after 2009, when the initial ban on cosmetic testing came into effect. However, testing did not end at that time or in 2013 when the final ban went into effect. Trends show a continuation in vivo testing of cosmetic-only ingredients for REACH, and this is expected to continue as ECHA continues to assess REACH registration dossiers.

The study identified that new in vivopost-ban testing has been “Largely carried out because they were required by REACH”,Despite numerous dossiers exclusively using alternatives, in particular for human health parameters.

“For health endpoints with in vitro methods, most reporters who reported in vivo tests had followed the REACH principle of in vitro first, but eventually had to test in vivo to comply with REACH. The main reasons were the positive or equivocal results of in vitro tests or chemical properties that made in vitro infeasible tests.

However, the researchers said that some of these tests “Could have been canceled”By applying the possibilities listed in Annex XI of REACH or by using non-animal alternatives, in particular with regard to acute toxicity.

‘More new in vivotests for REACH are likely ‘

The researchers stressed the importance of making these tests known to the public, saying in vivotesting of cosmetic-only ingredients for REACH has “Has not been reported before” Because the EU no longer follows in vivo tests on cosmetic ingredients. The EU situation report, they said, instead counted all REACH tests as “industrial chemicals legislation” tests, including those on cosmetic ingredients.

“Further new in vivo tests for REACH are likely. As part of its dossier review process to date, ECHA has already requested new in vivo tests for cosmetic-only substances, and further requests can be expected as ECHA identifies gaps in the data in the files. In addition, ECHA’s decision that in vivo tests can be performed on only cosmetic ingredients “to assess the risks of worker exposure” affects many ingredients. With the exception of the import of a finished cosmetic product, all other cosmetic processes involve the exposure of workers to the cosmetic ingredient ”, the researchers said.

In view of this they said “more transparency”On post-ban in vivo testing was necessary, as well as a “Committed stakeholder effort to resolve the conflict”.

And such efforts had certainly already started in earnest.

Beauty industry calls for animal testing of ECHA and REACH

In November 2020, industry majors including Procter & Gamble, L’Oréal, Unilever and Avon signed an open statement released by Human Society International’s Animal-free Safety Assessment Collaboration (AFSA) claiming that ECHA and its board of appeal undermined the EU. ban on animal testing for cosmetics.

In December 2020, more than 400 beauty companies and brands also signed an open letter to the European Commission, Parliament and Council calling for a halt to new animal testing, in line with the current ban on testing on animals. animals in the EU. Signatories to this letter included Avon, Dermalogica, Molton Brown, Natura & Co and Unilever, as well as a number of nonprofits including PETA, Cruelty Free International and Human Society International.

And this year, the Cosmetics Europe industry association unveiled its latest project: the New Science Animal-Free Safety Assessment Program, which is expected to launch in 2022 and designed to advance the assessment capabilities of the non-animal safety, the regulatory use of these alternatives, and education and training. across the industry. The five-year program would be industry-led and operate globally to ultimately create a global future where cosmetics are completely free from animal testing.

Source: Alternatives to animal testing (ALTEX)
Published online ahead of print in August 2021, doi: 10.14573 / altex.2104221
Title: “Continuation of animal testing of cosmetic ingredients for REACH in the EU”
Authors: J. Knight, C. Rovida, R. Kreiling, C. Zhu, M. Knudsen and T. Hartung

Sephora China Partners With JDDJ To Offer One Hour Delivery

China’s beauty industry is on fire. From cutting-edge digital platforms to traditional bricks and mortars, the challenges and competition are becoming increasingly fierce. Following the opening of a high-tech flagship store in Beijing’s Sanlitun district in May, Sephora is in partnership with Dada Group, China’s leading on-demand delivery and retail platform in China , Sephora will be able to offer delivery within one hour.

To date, more than 70 Sephora stores have been launched on the JDDJ platform, covering first and second tier Chinese cities. Based on the Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. When consumers order through the JDDJ app or mini program, beauty products are delivered from the nearest Sephora store within an hour by Dada Now runners.

By the end of 2021, all Sephora stores in China will be integrated on both JDDJ and JD.com, strengthening Sephora’s omnichannel strategy. Together, the companies are building a new on-demand retail model of beauty brands. JDDJ will help with product management, digital marketing, targeted user operations and order fulfillment optimization, and provide an integrated O2O retail solution. With a large consumer base with strong consumer power, JD Beauty can provide powerful advertising and help the brand reach more consumers.

There are currently over 3,400 beauty stores on JDDJ. The platform has also partnered with Watsons, Gialen, Innisfree, The Colorist and Wow Color, creating a large-scale, high-density beauty supply network with beauty brands and retail chains.

The future of sustainable packaging: opinions of beauty brands and packaging designers

We asked innovative, forward-thinking brand owners and designers for their perspective on the future of beauty in light of the growing demand for sustainable packaging and the challenges ahead. Here are their revealing answers. Want to join the conversation? We would love to hear from you. Please email me with your thoughts at [email protected]

“It’s all about alignment of the industry. This is where I see the future of sustainable beauty moving towards an industry that brings together sellers, suppliers and competitors. The cosmetics industry produces more than 120 billion packaging units per year. The problem is bigger than that of any brand, supplier or company. We all face similar challenges at different stages of the supply chain, so why not share our learnings to improve the industry? “

Read Abram’s full thoughts on the future of sustainable packaging here.

“Sustainability in packaging has a moment right now, although it’s something that has always been important to us at Aveda. Consumers are increasingly demanding of the brands they support. Not only do they want more efforts to be made when it comes to sustainability, they want honesty and transparency.

“For me, the future of sustainability in packaging lies in two main areas: innovation around materials and closing the loop on materials that are currently not recyclable. When it comes to materials, one area of ​​innovation that fascinates me is mono-material / ready-to-recycle packaging (which was used with the Botanical Repair collection). Using a mono-material, meaning that the tube and cap are made of a single material instead of a mixture of materials, allows the tubes to be able to be recycled once municipalities choose to use them. accept into the recycling ecosystem.

“When Juice Beauty started in 2005, eco-friendly packaging options were scarce, so everyone at Juice Beauty is excited that the beauty world is starting to focus more on sustainability and that the packaging community is coming up with. more innovative options.

“Sustainability has to include what’s inside the bottle and the packaging, as well as the practices of the company as a whole. Organic ingredients inside to achieve sustainability for the planet, 100% recycled plastic or glass with pumps that don’t need a doctorate to figure out how to recycle them, contained in FSC boxes or recycled… all made with solar energy. While I like the idea of ​​refills, I’m concerned that given the new world of sanitation we live in, refills will have to be incredibly high-tech for consumers to trust cleanliness.

“Going forward, our biggest challenge is getting in-store sampling and really durable packages and luxury sample sizes. “

“The future of Beauty is based on the convergence of Packaging Sustainability and e-Commerce. As the pandemic has exacerbated consumers’ use of online outlets, brands will be forced to design solutions that reduce the amount of protective materials and unnecessary plastics (think Amazon protective bags, for example) and do their part to educate consumers on how to recycle.

“To that end, suppliers will need to innovate much faster to deliver solutions that help brands achieve these goals. Metal-free dispensing pumps that can survive the impact of e-commerce shipping, durable refillable pouches that alleviate brands’ anxiety to switch to new business models, and more durable shipping materials are just the thing. some of these examples. Finally, consumers must continue to demand more sustainable packaging solutions, embrace refillable business models, and do their part at the end of the recycling process by separating packaging materials to complete the cycle.

“When we launched Codex Beauty Labs in 2018, we didn’t want to compromise on our carbon footprint. FSC and PEFC certified cardboard boxes were essential and fairly easy to find, but single-material airless tubes made from green polyethylene (PE) did not exist. It takes a lot of willpower to make sustainable packaging, but we were fully committed to blazing this trail for the beauty industry. We found a great partner in Brazil and launched in 2019 with predominantly green (PE) tubing which was still much more carbon footprint friendly than fossil fuel based packaging. We are delighted to launch single-material green PE airless tubes in 2021. We are also working with a German partner on green polyethylene bottles for 2022. Our dream is finally coming true.

Designer Marc Rosen, Nick Dormon of Echo Brand Design and Nick Vaus of Free the Birds discuss the future of sustainable packaging.

“As designers, for our packaging to be sustainable, we need to reimagine and reinvent the perception of beauty packaging. It is even more difficult in the field of luxury packaging. Instead of “more is more”, we need to design packaging where “less is more”. Using materials that are both durable and represent a new modern definition of luxury.

“Can brands help change consumers’ perspective on what looks and feels’ premium ‘? The challenge for beauty brands is to create a premium packaging experience while being environmentally friendly. Desirable beauty packaging has long been equated with over-packaging as part of the lavish unboxing ritual, with quality delivered via glass or heavy plastic vials. This idea is starting to lose its relevance as more and more consumers ask brands to reduce their packaging and eradicate their use of plastic.

“A new wave of eco-conscious beauty brands are using next-generation sustainable materials to lighten their carbon footprint and visually reflect their sustainable ethos. Brands like Haeckels use packaging made from mycelium, a natural, renewable resource that can be grown to order. These new materials put the sustainable goal in the foreground and make a real statement on the shelf, without the need for excess material.

“Consumers are more and more aware of greenwashing practices, and“ organic ”on the label is no longer available. Some independent beauty brands like Cocokind are adding carbon labeling to their packaging to assure consumers that the products are environmentally friendly and urge them to recycle the packaging after use. More and more beauty brands are achieving B Corp status. As consumer awareness of what B Corp really means continues to grow, this level of transparency and measurable impact on social and environmental issues may well be the next frontier for sustainable beauty brands and packaging. “

Chick-fil-A eyes the former B&M Cosmetics site on route 59 in Nanuet

RCBJ-Audible (listen for free)

The franchise would likely need more than one package to set up a fast food restaurant

By Tina Traster

Chick-fil-A is targeting Nanuet’s heart for its first location in the Hudson Valley.

The franchise plans to locate its restaurant where the former B&M Cosmetics was located on Route 59, across from Wendy’s, sources say.

Insiders say the franchise is looking to build a location with two drive-thru and up to 55 parking spaces. The location, owned by the Marsico Family Trust at 81 Route 59, is one-third of an acre. But the family also owns two contiguous lots with residential units. The three lots represent over an acre of land. Chick-fil-A restaurants typically measure over 4,000 square feet and are located on plots of one to two acres.

Planners say it’s unlikely that Chick-fil-A could locate a location on a third of an acre plot alone. It is more likely that the franchise would need to combine two if not three of the plots to accommodate the building, the parking lot, the stack of cars going through the drive-thru, as well as the road access.

Supervisor George Hoehmann said the city is negotiating with a developer to bring Chick-fil-A to the city of Clarkstown. The three plots owned by Marsico Family Trust are located in the RS (Regional-Shopping District). The neighborhood is zoned for fast food restaurants.

B&M Cosmetics closed in March after more than four decades in the beauty industry and 14 years in the beauty salon business. The company said on its website “It’s a bittersweet end, but just the start of a new chapter in all of our lives, for those who have worked with the Khan family so far.”

The company founded by Bebe and Monair Khan was taken over by their son Anthony Kahn.

Chick-fil-A has 2000 locations in 43 states. A Nanuet restaurant would be the first in the Hudson Valley.

But Chick-fil-A, along with Popeyes, Shake Shack, Panera Bread, Panda Express, and other dining options will soon be part of New York’s Thruway service areas, as renovations begin this summer.

Chick-fil-A restaurant has drawn opposition from at least four state lawmakers, who are calling on Thruway Authority to keep Chick-fil-A out of its seats, citing the company’s long history when it comes to donations to anti-LGBTQ + organizations.

State MP Linda Rosenthal said the fast food chain went against many of the principles New York had fought for, including marriage equality and gender discrimination.

“Why is the state approving this fast food chain by allowing it to be on New York State property?” MP Rosenthal explained.

The Thruway’s 27 rest areas will undergo $ 300 million in renovations starting July 29. Applegreen, the chain of convenience stores that takes over the lease of the Thruway rest areas, will finance the project privately under an agreement with the state.

“The New York State Thruway Authority, its board of directors and staff support an inclusive environment that treats the tens of millions of people who travel through our system with dignity and respect,” a spokesperson wrote. of the authority. “Our private partner in the service area redevelopment project, Empire State Thruway Partners, explored a selection of restaurants and finalized agreements with specific brands to operate in the redeveloped service areas to improve and improve the travel experience of our customers. “

“Each restaurant brand included by Empire State Thruway Partners has contractual liability and is legally bound under New York State law, including Human Rights Act and Executive Orders. New York State, to adhere to the inclusive and non-discriminatory standards that New York State of York embraces.

Although there is a Chick-fil-A inside Albany International Airport, a plan to include the restaurant inside Buffalo-Niagara International Airport was scrapped in 2019. after major reluctance from lawmakers and activists.

Aluminum packaging is changing the face of beauty brands

With the climate at risk, the zero waste movement took. Everyone from universities to cities is trying to cut down on their waste. Consumer brands are embarking on redesigning their packaging, moving from plastic and paper to aluminum. And while we generally think of beer, staple foods, and pet foods wrapped in metal, foil wrappers appear in surprising categories like beauty. In fact, this enduring adoption has given beauty brands a new look.

Herbal hair care brand Eva NYC offers several sizes of custom shaped aluminum bottles for its shampoos, conditioners, primers, hair and body mists and other styling products. Unilever’s new line, Love Beauty and Planet, includes reusable 16-ounce aluminum bottles, some of its shampoos and conditioners, something that the company said reduced plastic by 56.7% over one year. In addition, Colgate-Palmolive just launched aluminum containers for its hand soap. within the framework of its 2025 sustainable development goals. REN Clean Skincare recently debuted a zero waste aluminum tube. So why this sudden boom? There are several reasons.

Consumers demand sustainable packaging

If brands want to be successful, adopting green practices is a must. Consumers increasingly see themselves as “environmentally conscious” and expect businesses to support their lifestyle choices by offering environmentally friendly products packaged in sustainable materials. In fact, new data from a sustainable metal packaging company Trivium Packaging 2021 Buying Global Buying Green Report found that 67% of consumers identify as environmentally conscious, with 83% of young consumers willing to pay more for products in sustainable packaging.

“Customers are looking for the most sustainable packaging solutions and see huge potential in metal,” says Michael Mapes, CEO of Trivium. “Sustainability is a topic that energizes people and sparks interesting discussions about ‘purpose’. ”

The demand is so high, Eva NYC, who works with Trivium, has seen a 100% peak orders within the first two weeks of the launch of the new packaging. And another client of Trivium – the Hand in Hand hand soap company – saw a 1000% sales growth year over year.

Aluminum is infinitely recyclable

Recycling has been around for decades. But brands (and the planet) realize that traditional reuse of materials isn’t the best course of action. Instead, real sustainability is circularity; this is where metal packaging excels.

“Aluminum and other metal packaging is 100% endlessly recyclable,” says Chas Aylsworth, director of business development for Trivium. “In terms of durability, you often hear about the life cycle of a substrate from cradle to grave, from the time it was first produced until it can no longer be used. The metal packaging is different. Its life cycle is from cradle to cradle; it can be recycled over and over again without losing any of its inherent properties.

Incredibly, an aluminum bottle can be recycled and turned into a new bottle in as little as 60 days. Ultimately, it contributes to brands’ sustainability goals of “reduce, reuse and recycle” in one package.

The ingredients are better preserved

Besides being better for the environment, the use of metal packaging is also ideal for preserving beauty ingredients. Food and beverage cans are of obvious value to consumers as they are very effective in preserving their contents without affecting flavor. Beauty brands are now seeing these benefits as well.

Aluminum bottles excel over other substrates at preserving beauty formulas due to their barrier properties and durability. They completely block UV light which can deteriorate formulations and are resistant to moisture and oxygen permeation, which can dry out or damage many beauty products.

“The strengths of aluminum packaging provide brands with a durable bottle that won’t rust, inside or out, and won’t crack while remaining infinitely reusable and recyclable,” says Aylsworth. “The beauty industry understands the need for sustainability in the packaging as well as in the ingredients of their products.

The brand image becomes premium

From a design point of view, the aluminum bottle is a directly printable blank canvas. This is good for two reasons: it eliminates the requirement for a label. Second, it allows brands to use their packaging as a decorative addition to the home for these refillable systems.

When brands use aluminum packaging, there is no need to add an additional label to the bottle, which would require additional materials and increased complexity in the recycling process, ”says Aylsworth. “Printing the graphics directly onto the aluminum packaging has no impact on the recycling of the empty used aluminum container. ”

A variety of beauty products, from soaps to perfumes, are placed in foil packaging for this reason. The use of the aluminum bottle tackles the three major market trends of premiumization, durability and convenience.

Beyond beverages and beauty, other emerging categories are starting to embrace aluminum packaging. “We are seeing the consumer health industry begin to embrace aluminum packaging for a variety of items such as vitamins, supplements, over-the-counter, topical and liquid medications,” Aylsworth said. “Consumers are looking to brands to drive sustainability in their package offerings while retaining the convenience they want and value. “

Covey and Joanna Vargas Skin Care

NEW YORK, July 19, 2021 / PRNewswire / – Buy LIT direct, The shopping app powered by social media, today announced exciting new partnerships with skin care brands Covey and Joanna Vargas Skin Care. With the new partnerships, Shop LIT Live will offer consumers the opportunity to discover the products of the two brands and to interact directly with their founders.

Covey’s line of skin care products will launch on the platform on Tuesday July 20e with Joanna Vargas Skin Care following closely friday 23 julyrd. To kick off the partnerships, consumers will be invited to tune into interactive live broadcasts hosted by Emily DiDonato, model and co-founder of Covey, and Joanna Vargas, famous beautician and founder of Joanna Vargas. Each live broadcast will feature their innovative skin care regimes, beauty tips and easy-to-follow product demos, which can be purchased in real time on the Shop LIT Live app.

With its futuristic live shopping capabilities, Shop LIT Live aims to provide consumers with an unprecedented online shopping experience that showcases the modern way to discover and buy new products. Consumers can shop from the comfort and convenience of their home, while enjoying the social interactions and real-time Q&A of being in a store. All the benefits of in-person shopping without the hassle.

“We are delighted to have Covey and Joanna Vargas join Shop LIT Live and offer their products through our live shopping platform ”, states Toby Zhang, CEO of Shop LIT Live. “With beauty continually at the forefront of technology and innovation, we couldn’t ask for two best brands to continue our mission of enabling consumers to shop and discover new products seamlessly. “

With Shop LIT Live, Covey and Joanna Vargas share a passion for innovation and cultivate excellent customer experiences. These new partnerships will continue to expand Shop LIT Live’s reach in the beauty industry to further cement itself in the digital shopping space and influence the retail world. Additionally, it reflects the industry’s need for more immersive digital experiences to meet consumer demand for personalization and authenticity.

“As a model and content creator, I look forward to using this platform as another creative outlet to help develop Covey,” says Emily DiDonato, top model and cofounder of Covey. “We’re a community brand and designed Covey’s formulas based on what consumers were talking about and asking about on my platforms and through our product reviews. We’re excited to test live shopping as another way to engage with the Covey community. “

The platform partners with an organized group of creators who provide real product reviews, fun product demos, and expert tips and tricks. Because they can connect with audiences directly through the app, answer questions live, and address buyers’ concerns, these creators help consumers build trust in brands. Another way for brands to leverage the platform is to go live on their own and make that connection with the consumer even more direct and engaging – especially if the brand has a great founding history in the case of Covey and Joanna Vargas.

“I’m really excited to join the SLL platform because I like to connect directly with the consumer,” says Joanna Vargas – Facial celebrity, founder of Joanna Vargas Salons and Skin care and author of “Glow from within”. “My favorite thing about being an esthetician is being able to connect with my clients, discover their needs and wants, and organize a skin care routine for them. SLL facilitates a connection that you may not necessarily be able to. get via DM. ”

With a shared commitment to serving and celebrating their customers, companies look forward to building this new union for the long haul.

Buy the LIT Live livestream with Emily DiDonato de Covey will start on Tuesday July 20e at 7 p.m. ET. The platform livestream with Joanna Vargas will start on friday 23 julyrd at 2 p.m. ET.

To learn more about Shop LIT Live and download the app, visit App Store and follow @shoplitlive on Instagram, Facebook and Twitter. To learn more about Covey, visit coveyskin.com and follow @covey on Instagram, @coveyskincare on Twitter and @coveyskin on Facebook. To learn more about Joanna Vargas skin care, visit joannavargas.com and follow @joannavargas on Instagram and @joannavargasskin on Facebook.

Buy LIT direct is a social media-powered shopping app that enhances the digital shopping experience with innovative live streaming features. Launched by Toby Zhang In 2020, Shop LIT Live integrates live video content, real-time two-way communication and the ability for users to purchase products directly through its app. Each livestream is hosted by an organized group of designers and experts who provide authentic reviews of products from top brands emerging in the beauty, fashion and lifestyle spaces to provide consumers with a futuristic way to discover and experience. ‘buy.

Covey breaks the skincare mess with her simple, universal routines. Founded by a model and content creator, Emily DiDonato and Googler, Christina uribeThe Covey routine is rooted in compatibility and consistency: each product is formulated to work together to support the inherent functions of the skin. Covey’s products include First of All Cleanser, Next Up Vitamin C Serum, and Last But Not Least Moisturizer. All of Covey’s formulas are cruelty-free, hypoallergenic, non-irritant, and dermatologist approved, and are free of fragrances, sulfates, synthetic dyes, silicones, gluten, essential oils, and phthalates.

Joanna Vargas, a recognized skincare expert and founder of her eponymous skincare collection, focuses on one thing: beautiful skin. With decades spent working with renowned dermatologists, combined with the adoption of the latest technology in epigenetics, green chemistry, skin enhancement + hands-on experience on a diverse clientele, Joanna uses a multi-faceted approach. facets to create simple, all-natural and proven solutions to positively influence even the most complex skin problems. Combining her commitment to plant-based ingredients and her passion for science, Joanna’s approach to nature and technology has made her one of the most sought-after estheticians and experts in the beauty industry. beauty today. Joanna’s products reflect her unique combination of technique, technology and all-natural ingredients formulated to purify and beautify. From her ever popular sheet masks to her daily serum, she employs and combines naturally powerful ingredients like detoxifying chlorophyll and Galactaorabinan (GA) exfoliating enhancer that results in a visibly clearer, younger and more radiant complexion, even if you don’t. weren’t born with big skin.


3 Cosmetics and Beauty Companies Using Blockchain Technology

Thanks to cryptocurrency, blockchain technology as a whole is getting a lot of attention. Blockchain is the backbone of the cryptocurrency industry, but the technology is quickly adopted in other areas due to its decentralized nature, security, and scalability.

From real estate to agriculture, blockchain technology is used to keep transaction records for transparency. Now it’s made its way into the billionaire beauty industry: cosmetic startups are turning to blockchain for quality control.

Here are our top picks of cosmetics and beauty companies that have turned to blockchain, to provide a better online shopping experience for their customers.

Screenshot of Em Cosmetics website homepage

If you’re in the beauty community on YouTube, you wouldn’t be a stranger to Michelle Phan. The beauty guru was at the peak of her YouTube career around 2010 and even worked with L’Oréal to launch her own makeup line, Em Cosmetics, in 2013.

Phan took a two-year hiatus in 2015 and made a surprise comeback in 2017. In a comeback video, she revealed that she learned about cryptocurrency and blockchain during her hiatus. The same year, Em Cosmetics relaunched with a new creative vision.

Related: What Is A Blockchain And How Does It Work?

The relaunch of Em Cosmetics also followed the platform’s adoption of blockchain technology. Em Cosmetics has teamed up with Lolli, a cryptocurrency rewards company that Phan herself has invested $ 3 million in.

The partnership offers customers up to 4.5% Bitcoin to anyone who downloads Lolli’s web extension and makes purchases with Em Cosmetics. This means that instead of the usual cashback, Em Cosmetics customers get Bitcoin back.

Screenshot of the Cult Beauty website homepage

Online cosmetics retailer Cult Cult Beauty is using blockchain to fight greenwashing in the beauty industry. The company is a partner of technology transparency company Provenance and together they have introduced what are known as “Points of Evidence” on the Cult Beauty website.

Using blockchain technology and open data to verify sustainability and ethical claims made by cosmetic companies, Cult Beauty assigns ‘proof points’ to said companies that sell their products on the platform.

This means that when a cosmetics company claims their eyeliner is “cruelty-free” or their packaging is “recyclable,” Cult Beauty and Provenance will deploy blockchain technology to look for evidence to support those claims. The site will also ensure that the allegations are corroborated with an independent third party.

Companies that pass the test will then be given a proof point to show customers who buy from Cult Beauty that any green claims made are true, with links to official documents.

Screenshot of Look Labs website home page

Berlin-based fashion and beauty design firm Look Labs combines perfumes with blockchain, specifically NFTs.

Using near infrared spectroscopy (NIRS), a technology that measures vibrations in molecules, Look Labs recreates the “digital reflection” of a perfume. Described as a “Cyber ​​Eau de Parfum”, this colorful digital reflection is essentially the product of wavelength data collected via NIRS technology.

Related: What is a Non-Fungible Token (NFT)?

They are then encoded in an NFT and auctioned on NFT marketplaces. Anyone who successfully bid for NFT fragrances will receive both a digital certificate from the NFT and a physical bottle of the perfume.

In addition to perfume, Look Labs also plans to apply similar technology to its upcoming “digital fashion show”.

Blockchain is changing the beauty industry

These three companies exploit blockchain technology differently, but each has its own merit. Blockchain has already started to revolutionize the way other industries handle money, data, and logistics, so it’s pretty much inevitable at this point that technology will bring sweeping changes to the beauty industry.

If you are a beauty enthusiast reading this, why not do some research on the blockchain and check if your favorite beauty brand already implements blockchain technology.

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Women-Focused Brands Accept Crypto Payments That Drive Adoption

While Bitcoin (BTC) may be viewed as a store of value for many, some consumers around the world may think otherwise. Recent data have revealed that 46 million people in the United States plan to use cryptocurrency to pay for things like groceries or real estate. Payments giant Visa further revealed in July that its crypto cards processed more than $ 1 billion in total spending in the first half of this year.

As such, it should come as no surprise that big brands like Starbucks, Home Depot, and Target have started putting Bitcoin on their balance sheets. Yet, as crypto payments gain popularity and become easier to integrate, smaller brands, especially those aimed at women, are starting to accept crypto to drive adoption by women.

Beauty industry bets on Bitcoin

For example, the billion dollar beauty industry recently took an interest in Bitcoin. Ann McFerran, CEO and founder of Glamnetic – a cosmetic brand for magnetic eyelashes – told Cointelegraph that the company now accepts Bitcoin, Ethereum (ETH) and Dogecoin (DOGE) thanks to a recent partnership with payment provider Bitcoin BitPay. According to McFerran, Glamentic is one of the very first female-founded beauty brands to support crypto payments.

McFerran shared that she started investing in cryptocurrencies in 2017, but noticed that the space was heavily dominated by men. At McFerran’s point, the research firm BDC Consulting find that only 8% of all crypto users were female in 2019. After launching Glamentic in July 2019, McFerran was determined to incorporate crypto payments into the brand to encourage women to use cryptocurrency:

“The beauty industry is an industry where crypto payments are not widely accepted. I wanted Glamnetic to be one of the first brands to support crypto payments because I’m a big believer in cryptocurrency and because I want to bring more women into the space.

McFerran further mentioned that she believes there is still a lot of stigma associated with the way crypto is used today. “It was certainly not a secure payment method at the start,” she remarked. McFerran noted that events such as Silk Road and Mt. Gox have further resulted in women’s disinterest in crypto: “Even to this day, women are not fully educated in crypto. I want to educate others so they can understand the risks and what they might miss. “

While transactions with Bitcoin and other cryptocurrencies for cosmetics may encourage women to take an interest in cryptocurrency, this is only part of the equation. Sanja Kon, CEO of Utrust – a banking system for crypto payments – told Cointelegraph that educating women around crypto depends heavily on a brand’s ability to reach its consumer base with the right educational tools. :

“More beauty brands adopting cryptocurrency payments may increase awareness, but not necessarily use. Women should feel comfortable using cryptocurrency as a payment method. For this to happen, brands must provide support and educational content to promote adoption. “

According to Kon, Utrust is facilitating this move by investing resources in educational plans with the company’s traders. McFerran also noted that Glamnetic has started creating TikTok videos to educate consumers about cryptocurrency, which can have a big impact given the idea that younger consumers are more likely to own crypto. PYMNTS.com found that 27% of all millennials own or have owned some type of cryptocurrency.

McFerran added that Glamnetic will launch a Dogecoin-inspired magnetic eyelash collection to drive adoption: “I think people will be more open to the idea of ​​crypto if you turn this concept into a complete beauty product.”

While Glamnetic may be one of the first female-founded beauty companies to accept crypto payments, a handful of major cosmetic brands have also started incorporating crypto in other ways to boost female participation.

Related: What Can You Buy With Bitcoin: Places To Spend Your Crypto In 2021

Aubrey Strobel, communications manager at Lolli – an online Bitcoin rewards platform – told Cointelegraph that the company works with leading retailers including Sephora, Ulta, EM Cosmetics and Glossier. According to Strobel, women make up 30% of Lolli’s user base. “Historically, women have lagged behind men in space, but are the head of the vast majority of purchasing decisions for many households,” Strobel said.

Strobel explained that companies offering Bitcoin rewards to consumers are attractive to many shoppers, especially women who want to “stack sats” when shopping online.

This notion is highlighted in a recent report by The Defiant, titled “Global Report on Women, Cryptocurrency and Financial Independence”. In it, a woman named Christine noted that she occasionally learns how manage cryptocurrency by practicing with small transactions. She said she stacked sats to accumulate small amounts of Bitcoin over a long period of time. “When I travel, I like to buy coffee and other things with it,” Christine added.

Is Bitcoin Going To Impose In The Beauty Industry?

While it’s too early to say whether crypto payments for cosmetics will boost female participation in crypto, a small impact is already on display. McFerran said Glamnetic has already processed a handful of consumer crypto transactions. Yuvi Alpert, founder and CEO of Noémie – a jewelry company that has also recently integrated crypto payments – also told Cointelegraph that the brand has currently only seen crypto sales with its customers.

While this may be the case, the results show that the main commodities women are likely to spend cryptocurrency on are travel and entertainment, real estate, and furniture or appliances. Yet while crypto payments may be slow to catch on in the beauty industry, brands integrating cryptocurrency transactions are likely to gain a competitive advantage.

According to Kon, more and more brands, in general, are starting to understand the benefit of accepting cryptocurrencies as a method of payment:

“They will be able to significantly reduce their payment processing fees, because blockchain helps cut down on all traditional intermediaries, such as banks, payment processors, and credit card systems. In addition, these brands will be able to eliminate chargebacks and fraud, as well as increase their revenue by reaching out to new customers. “

Revolution Beauty: “Building a British brand of global beauty”

You might not have heard of Revolution Beauty yet, let alone its co-founder and creator Adam Minto. But, if he succeeds, that will soon change.

Tomorrow he is launching the business he launched eight years ago on the London Stock Exchange with an invoiced value of almost £ 500million. And that’s just the last step in his plan, he says.

“I honestly think we are doing something very different. I think we can build a global beauty business to challenge the big guys – businesses that have always been there and normally acquire businesses like us.

Versatile: Revolution’s Adam Minto is already selling in 100 countries

Already selling in more than 100 countries, Minto – who is also a managing director – says he has ignored approaches from L’Oréal, Revlon, Unilever and Coty in an effort to remain independent.

“Each brand ends up selling itself to these multinationals. What Revolution is trying to do for the consumer, for the business, for our team, is provide a positive outlook on the beauty industry and do what most businesses aren’t fortunate enough to do. make.

“I have manufactured, designed, developed products for major beauty brands all my life. But I felt that the industry had become elitist. It’s not meant to be controversial. But the industry had a bad image – only used models, even retouched beautiful people, and forced this version of beauty on the consumer.

“It was a question of perfection. I felt the industry was overwhelmed and needed to change. We use real people. We have been humane from the start when, incredibly, the industry was not. All of those things that are completely natural to us: body positivity and reality.

Minto, 51, started his first business in 1989 with his father Peter.

He was determined not to join his father’s business in the beauty packaging industry. So together they created a separate – “not very imaginative” company called Minto & Family, he says.

He soon found himself supplying products like Revlon and Rimmel as well as drugstore boots that brought high prices to the industry. “It just exploded – I was in the right place at the right time. In 1999, when we sold the company, I was making over 100 million lipsticks a year.

Several incarnations later and an earlier business that “just didn’t work out,” Minto met current business partner Tom Allsworth, now president, and started Revolution.

“I met someone who was really the best opposite to me with Tom. I come from a creative and branded environment and he from an operational environment. It’s the ant of my dec, as they say.

“I knew the industry inside out, I knew how to manufacture, how to expand production. I thought digital was going to be the future – which sounds crazy to say in hindsight because it’s very obvious now, especially after the pandemic.

“But it wasn’t easy at the time. Even now, over 90 percent of the mass [market] the beauty industry is still sold in stores, I don’t think it will be in seven years.

Not content with first developing the activity in the United Kingdom, the duo have already defined global ambitions. “I created a lot of brands for other companies and realized they had made mistakes, focusing on the UK and not going global until much later. Of course, at that point a competitor comes in or else the market moves when you are ready. It’s the same with American brands. There are very few global brands.

The couple have since assembled a team of industry veterans to help them grow and create a global infrastructure following financial support in 2017 from a beauty investment boutique, TSG Consumer. Revolution now sells in 45 countries in-store and via e-commerce in over 100 countries. The UK accounts for a third but America will be the biggest this year. Tomorrow, Allsworth and Minto will each sell £ 15.6million of shares and both retain a stake of £ 78million, or just over 30% of the company. Sales amounted to £ 157.6million in the 14 months to the end of February.

They have built warehouse and logistics “centers” in the UK, US and Australia and field teams to manage opportunities in a handful of specific countries.

“I wanted to create a digital first global brand. I guess we wanted to build a mini-L’Oreal or a mini-Estée Lauder. As part of our strategy, we have traveled around the world to very different places – Poland and the Czech Republic, for example. Totally different from Italy or Turkey.

“We did this primarily to build this global brand to make sure that the product offering was also suitable for different tastes, different skin tones and, in some places, prices, and to build an operational infrastructure. to support this growth. Choice for the consumer was the most difficult issue: the difficulty of getting a concealer and foundation that matched skin tone, the price and the disparity in quality – that you had to pay a higher price. high to obtain a product of incredible quality.

Minto says the company is now poised to become “one of the top 20 beauty companies in the world.”

All smiles: Adam Minto says the company is now capable of becoming

All smiles: Adam Minto says the company is now capable of becoming “one of the 20 best beauty companies in the world”

He says Revlon – which he already sells in individual retail stores – is the 20th largest beauty company with a turnover of $ 2.4 billion (£ 1.7 billion). But, despite the initial successes, he stresses that his exposure to these markets is still low. “Remember, we only have a narrow cast at the moment. Only one retailer in each country. But we believe we can develop a similar size business [to Revlon] over the next seven years. To annual sales of billions? – Yes, that’s what I think possible at the time.

He cites Asos and Boohoo as companies that have flown on the stock market, adding: “I think the beauty market is going to undergo the same kind of change as the fashion market – balanced between digital and bricks and mortar. “

On the eve of his debut on the stock market, he looks back on the journey he “started 32 years ago with my father”, who died 19 years ago almost to the day. “He would be very proud,” he said.

“People might think it’s an overnight success – eight years might not seem that long – but I’ve been in the industry for 32 years. So it’s been a long time to get here.

“I see the stock market as a form of independence. I’m definitely not criticizing anyone because they’re amazing people, but Jo Malone, Bobbi Brown, Mac Cosmetics, amazing brands, they had to sell.

“I have this privilege now. We owe it to the team and the industry not to sell. Not that they did anything wrong. But I think we can bring a different point of view by remaining independent.

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MECCA Founder Jo Horgan on the Changing Face of Beauty: “I wanted to turn the industry upside down”

Way of life

When MECCA founder Jo Horgan opened her first store at age 29, she had no idea there would one day be over 100 stores in Australasia. Photo / Supplied

Beauty retailers like MECCA have helped revolutionize the way we think about beauty today. As her new New Zealand store opens in Sylvia Park, founder Jo Horgan reflects on how the industry has evolved to keep pace with evolving beauty ideals.

She chats with Bethany Reitsma about the evolution towards more accessible makeup, how Covid-19 has affected the industry, and beauty trends we can expect to see in the future.

When Jo Horgan opened the first MECCA store in 1997 in South Yarra, Melbourne, the 29-year-old had no idea the brand would expand into more than 100 stores in New Zealand and Australia.

A store in Ponsonby, Auckland was the brand’s first foray outside Australia, opening in 2007. Branches in Wellington, Newmarket and Christchurch quickly followed.

Horgan’s goal was simple: to bring the best beauty brands home to the consumer. And that has helped make beauty more accessible to New Zealanders who wear makeup.

Walking into a MECCA store is a far cry from the intimidating department store beauty counters, all locked cabinets, and dizzying mirrors.

“I found the traditional beauty experience of department stores, where you went from one big brand counter to another, too overwhelming,” says Horgan. “I wanted to try an approach where we could provide independent advice across brands.”

Yes, MECCA offers premium brands like Tom Ford and Yves Saint Laurent, but you can also find your loyal NARS and Too Faced here. The house brands Mecca Max and Mecca Cosmetica are offered at an even more affordable price.

It is this quality of every girl (and boy) that appeals to Kiwi buyers. Whether it’s skincare, makeup, perfume or candles, there is something for every taste and budget. We no longer have to go online to find beauty products that we have seen on our favorite beauty bloggers in the UK and US.

“Accessibility is also about information and education,” Horgan told the Herald. “Everything we do aims to demystify the beauty experience, brands, products and ingredients.

“From the start, my vision was that we were going to democratize beauty. I wanted to shake up the industry, the beauty culture of the time, because I felt that all the power lay with the brands and the retailers, and not with the customers.

A new multi-level store has just opened in Auckland's Sylvia Park shopping center.  Photo / Supplied
A new multi-level store has just opened in Auckland’s Sylvia Park shopping center. Photo / Supplied

But it’s not just accessibility and affordability that we’re looking for at the makeup counter in 2021. Clean beauty and well-being have become more important than ever. A recent American study discovered that more than half of beauty products contain toxic chemicals ‘forever’ that impact our health and the environment, and this has sparked calls to regulate the makeup industry in New Zealand .

The Covid-19 pandemic has also played a role in forcing us to rethink how we access and consume these products, and how they affect our overall health and well-being.

“Personal care is an important part of beauty, and in recent years we have seen a real blurring of the lines between beauty and wellness,” said the beauty manager.

The pandemic has made beauty treatments and home routines a necessity – but now more and more of us are choosing them, she observes.

“Skincare has become increasingly popular with clients who are creating new rituals and routines while testing devices to recreate the results of professional facials at home.

“It’s really forced retailers to innovate at a much faster pace, especially in the digital space and now that virtual services and live experiences have been introduced, they’re definitely here to stay. pandemic silver lining. “

The beauty industry is constantly evolving, but that’s what Horgan loves about it – and that’s what keeps Kiwis coming back time and time again.

Coty Announces Relaunch of Kylie Cosmetics with New Improved Clean and Vegan Formulas

NEW YORK–(COMMERCIAL THREAD) – Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new improved, clean and vegan formulas, as well as renewed packaging. Consumers will now be able to purchase the brand worldwide from select retailers and a new direct-to-consumer website launched on July 15 that provides for the first time access to the cosmetics and skin care brands of Kylie.

“I’m so proud to relaunch Kylie Cosmetics with all the new clean and vegan formulas,” Kylie Jenner said. “Innovation has come a long way in recent years. When creating this line, it was so important to me to commit to using clean ingredients at all levels, but never to sacrifice performance. My new lip kit has an 8 hour wear and is so comfortable on the lips, and all of my new formulas are amazing. I’m glad everyone is trying the new products.

Kylie Jenner originally got into her beauty business in 2015 with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with matching lip pencils in a ready-made kit. Since then, Kylie has expanded her beauty empire across multiple categories, launched her skincare line, Kylie Skin, and grown her cosmetics brand to become the world’s most followed beauty brand, with its collections. unique annuals and frequent online sales. .

Today, Kylie and COTY continue to expand their beauty empire with new, improved, clean, vegan formulas without compromising high performance, high pigments and long-lasting color. These updated formulas were created without animal oils, parabens or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. All products have been formulated with carefully selected ingredients that help improve and support the healthy appearance of the skin.

“We are thrilled to relaunch Kylie Cosmetics with a reformulated line that is truly on the cutting edge of everything Gen Z wants,” said Sue Y. Nabi, CEO of Coty. “Kylie Cosmetics is followed by millions of people around the world. Our new online platform, along with select retailers, allow consumers to shop for their entire beauty routine in one place, from cleanser and moisturizer to highlighter or lipstick.

The new version of Kylie Cosmetics has obtained strong consumer test results to confirm its effectiveness. The new and improved formula of the matte liquid lipstick is long lasting with an 8 hour wear time *, while the new lip liner is waterproof ** and long lasting for up to 24 hours *. In an additional consumer test of the new Pressed Powder Blush, 100% said it was comfortable to wear and did not dry out the skin ***. Included in this relaunch is Kylie Cosmetics’ latest innovation of the Kyliner Gel Pencil – Kylie’s secret to creating her ultra-defined eyeliner looks. Available in 15 waterproof shades and two finishes, this ultra-creamy and ultra-slippery formula allows for a perfect application in just one pass. You can find more information on all consumer test results at KylieCosmetics.com.

This launch will be the first time that Kylie Cosmetics will be available to buy in-store worldwide from select retail partners including Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Australia. In the United States, the brand will relaunch with the new line in Ulta Beauty stores in August.

The new Direct-to-Consumer (DTC) website will launch on July 15, 2021 and will be the first time consumers will be able to purchase both Kylie Skin and Kylie Cosmetics in one place. The site will be the first destination for all new product launches and collection drops and will also feature new educational content and shoppable selections of Kylie’s favorite products.

Links to the DTC websites below:

Social media:

About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of fragrance, color cosmetics, and skin and body care brands. Coty is the world leader in perfumes and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are involved in various social causes and seek to minimize their impact on the environment. For more information on Coty Inc., please visit www.coty.com.

About Kylie Cosmetics and Kylie Skin

Inspired by her love for makeup and her passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The first product, the Kylie Lip Kit, sold out in less than a minute and the concept Kylie’s direct retail has turned the beauty industry upside down. . Its e-commerce site KylieCosmetics.com is today one of the most successful online stores in the world and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the “50 most innovative companies in the world. For “authentically connecting to a generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, offering cruelty-free, vegan, gluten-free, paraben-free, sulfate-free and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on co-building and growing the beauty business into a powerful global brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean, vegan products, with global availability for the first time through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Au stralie with a new Direct Consumer Website where consumers can purchase both Kylie Skin and Kylie Cosmetics.

Results of consumer complaints:

* Instrumental test (evaluation of the hold of a make-up product) carried out on 20 women

** Instrumental test (evaluation of the “water resistance” of a make-up product) carried out on 20 women

*** Consumer acceptance test carried out on 50 women between 18 and 40 years old, current blush users. Use of the product for 1 week.

8 young South Africans who kill him in the beauty industry

South Africa may have a high youth unemployment rate, but there are still those who are trying to bridge the gap by creating beauty brands.

The beauty industry is becoming more and more diversified.

After years of being ignored by the big beauty and skincare brands, black women have decided to take matters into their own hands.

In recent years, there has been an increase in beauty brands in South Africa, where we have seen a growing number of young South African beauty entrepreneurs inventing it.

So, to close Youth Month, we celebrate the young change makers in the beauty industry.

Mbali Sebapu

Mbali Sebapu. Image: Supplied

Sebapu, from Soshanguve, worked for the South African National Defense Force before launching his cosmetics brand, Hermosa Flor.

The brand’s name means beautiful flower in Spanish was inspired by its name, Mbalenhle.

Sebapu, who has always loved makeup, said her beauty journey began while she was still in elementary school, where she entered beauty pageants.

“I loved getting my makeup done for these competitions. Although this is where the love for beauty started, I started to fully embrace it in high school, ”she told lifestyle digimag, The Throne.

Since the brand’s inception in 2019, Sebapu has launched a wide range of products, including lipsticks, eyeshadow palettes, makeup brushes, facial cleansers, serums and, more recently, cosmetics. eyelashes.

Boity Thulo

Boity. Image: Instagram

Boity Thulo went from being a TV presenter and rapper to that of a budding beauty mogul.

In 2020, she partnered with Halo Heritage, a company that makes natural hair and fragrance products, to launch a hair care line and fragrance.

Thulo first launched Boity Pink Sapphire Eau de Parfum, which was later followed by eight hair products under its brand.

Speaking of her products, she said that she always dreamed of having her line of perfumes. “It has always been a lifelong dream to create a line of perfumes and hair care products that truly represent African women.

Now more than ever, black African women are creating a unique identity and playing increasingly important roles in almost every aspect of life in Africa, from government to business and more.

Creating a brand specifically designed for powerful modern African women made this collaboration with Halo Heritage a natural fit, ”she said.

Masego Kunupi

Masego Kunupi. Photo: Instagram

Kunupi, one of the pioneering women in the beauty industry, has franchised her cosmetics brand, Chique Beauty, in the South African provinces.

To celebrate 10 years in the beauty industry, Kunupi recently launched 12 Chique Beauty franchises.

Her decision to expand her brand was inspired by the gap she saw in the beauty industry.

In this capacity, she then created employment opportunities for young people in South Africa. “I have already built an established brand.

So I thought, why not empower these young women who want to start their own businesses, ”Kunupi said.

Chique beauty products by Masego Kunupi. Picture: Supplied.

Nomfundo Njibe

Founder of Chick Cosmetics, Njibe has always loved beauty from a young age. As a child, she loved to play with her mother’s makeup and dress up with her peers.

She launched her brand in 2018 after losing her makeup brand during a short stay in London.

“I had to buy new essential beauty products. Coming from South Africa, I had never seen so many beauty retailers selling all the affordable independent brand products I knew on the internet and in magazines.

“Being a curious cat at heart, I started to research and learn more about this independent beauty industry that I wanted to be a part of.

“The rise of brands on Instagram fueled my passion to launch Chick Cosmetics,” she said in an interview with Digital Beauty.

The new Pastel Dreams eyeshadow palette from Chick Cosmetics. Photo: Jessica Notelo.

Amanda du Pont

Live. Photo: Instagram

“Skeem Saam” actress Amanda du Pont has also entered the beauty industry by launching a vegan skincare line, Lelive.

Pronounced leh-lee-veh, the vegan skincare line made with 95% natural ingredients was launched in April this year.

The name was inspired by the model’s unofficial Swati name meaning ‘of the nation or the world’.

Du Pont added that what makes his products unique is that they are unisex. “We thought it was important for us to create a skin care line that wasn’t marketed specifically for all genders, but rather focused on how your skin feels and what it needs most.” , she said.

Amanda Manku

Actress and sports presenter Manku has also launched a line of fragrances. Manku, who plays the character of Lizzy Thobagkale on Skeem Saam launched Amascent Fragrances in May as she mourned the passing of her grandmother.

Speaking to Instagram, she said: “I am so excited to finally take this step in my baby’s growth. @Amascent is a concept that was born in 2017 after I had my bundle of joy in order to helping those who wanted to have extra income and of course those who like to smell good. @amascent we have a variety of men’s and women’s fragrances inspired by some of your popular fragrances.

Amascent Perfumes by Amanda Manku. Photo: Instagram / @ amascent

Vuyi Zondi

Zondi, a management consultant by profession, launched her natural skin care brand Corium Naturals by creating skin care essences for herself and her close friends. After receiving good feedback, she then started to research natural skin care and traditional skin care practices of Africans and Indians.

To create its unique products, Zondi sources its raw materials from Africa. For example, its African black soaps are imported from Ghana and are approved by the Ghanaian Standards Board.

About her brand, she said: “Our brand is built on the hallmarks of simplicity, purity and credibility.

“The natural skin care solutions we offer are natural and botanical. In other words, every ingredient in our products comes from nature, and wherever possible, in its most raw and natural state.

“Our recipes are inspired by traditional African, Himalayan and Ayurvedic beauty practices. “

Serums from Corium Naturals. Photo: Instagram / @ coriumskincare

Lea Botha

Botha, the owner of Le Naturel, took inspiration from the native medicinal plants of South Africa to create her line of luxury natural products with these unique native oils.

Handcrafted in Franschhoek, Western Cape, Le Naturel products are rich, advanced natural skin care blends with organic and herbaceous ingredients used to make everything from bath oil to shampoo.

“I am an entrepreneur at heart. I like to empower people, learn new skills and develop the community around me and share good vibes, ”Botha said.

Le Naturel products. Picture: Supplied.

America’s Favorite Beauty Brands Still Push Skin Lightening Overseas

(This latest message from L’Oréal prompted a response from Munroe Bergdorf model who claimed that in 2017, the company “took me out of a campaign and threw me to the wolves for speaking out against racism and white supremacy.”)

For the beauty industry, promoting and selling lighter skin tones is a multibillion dollar business, especially $ 8.3 billion in 2018. In 2009, Indian consumers alone spent 432 million dollars to seek clearer skin. And while America doesn’t see the types of mainstream marketing used in other parts of the world, these types of products aren’t hard to find in local drugstores and beauty stores. In addition, the internet has made available a mind-boggling range of skin lightening products.

A quick Google search sent me almost immediately to an Amazon page shamelessly titled “Skin Whitening.” And while many of the items on the page are disguised as dark spot correctors, scar reducers, or “lightening” products, there are many other creams, serums, and supplements that are more cheeky about their purpose.

While some products are undoubtedly safer than others, America has known for decades that skin lightening products can be dangerous. In 2010, the New York Times reported that: “Dermatologists nationwide are seeing women of Hispanic and African descent, among others, with serious side effects (…)

In that same article, dermatologist Dr Eliot F. Battle Jr said, “This is happening more because the internet has been a great source for these patients to get pharmaceuticals or prescriptions. “

The fight against lightening products has already started in other countries. In 2015, they were banned on the Ivory Coast. In 2019, they were banned in Ghana, Rwanda, South Africa and Sudan. However, despite a Europe-wide ban on skin lightening products containing dangerous ingredients (such as hydroquinone and mercury), consumers are still looking for them.

Savills becomes nosy; beauty loses its personal touch; and the headaches of the summer sun

Savills real estate agent is asking people to disclose proof of how much they can afford to pay before even allowing them to view new development properties in Dublin, a move that has been criticized as a violation of data protection laws. Eoin Burke-Kennedy reports.

Economic Commissioner Paolo Gentiloni told a Dublin audience that the European Commission plans to come up with a new directive to ensure “uniform implementation in all member states of the European Union” of any agreement on international business tax rules , writes Mark Paul.

Bandaged has secured another billion dollars (830 million euros) in investment, according to media reports that the company recently offered investors the option of buying shares from early backers and past and present employees .

Aeronautical maintenance specialist Lufthansa Technik is evaluating options for operating Shannon where it employs more than 500 people in a move that could see the company sold to local rival Atlantic Aviation Group. A decision, writes Barry O’Halloran, is expected by the middle of next month.

Other affected sectors include whiskey and dairy companies who have traditionally seen the sourcing and processing of products across the border. Brexit means many producers are now facing tariffs across Europe and, Colin Gleeson reports, they want the European Union to recognize Irish products with a certain level of Northern Irish inputs as still having the status of European origin.

Still on Brexit, Monaghan Entrepreneur Ross McMahon is a post-Brexit UK business poster featuring a brand of infant formula that has won the approval of the Duke and Duchess of Cambridge. Now he’s bringing it home and, Charlie Taylor writes, hopes to make $ 1million in sales in the first year from ads from Dunnes Stores, Tesco and Boots.

Online logistics company Scurri, which calls itself a “stripe for shipping”, will create 100 new jobs after raising 9 million euros from donors. The company’s software makes it easier for online retailers to ship goods to customers. Charlie has the details.

In his Media column, Bernice Harrison examines the beauty industry challenges where the personal touch and in-store sales have always been the basis of brand building. Now, as retail reopens after Covid, beauty must bravely face augmented reality to sell its products.

Traveling abroad this summer? Fiona Reddan has four things to watch out for in a year when Covid is making it harder and in some cases much more expensive

And, in the questions and answers, we examine how Fair Deal calculates what you have to pay for a nursing home bed and also how, when it comes to inheritance, your aunt may not be your aunt at all.

Stay informed of all our commercial news: subscribe to our business news alerts and our company today daily news summary by email.

Inge Theron disrupts the beauty industry with ancient wisdom by mixing modern technological innovations

FaceGym is not a facial treatment but a facial workout using different massage techniques including punches, pinches, whips and Gua Sha – a traditional Chinese method of healing and wellness used to relieve pain, improve blood circulation and release toxins. Inge Theron and her team are shaking up the beauty industry with a business model that combines traditional techniques with modern technologies.

Angela Chan: Why did you start FaceGym?

Inge Theron: I was a beauty and wellness reporter for the Financial Times in the UK. I had traveled, tested, and written about many spas, facials, and skin care products when I realized that the industry has two primary ways to communicate facials. The first method is to apply products focused on a topic: apply, remove and repeat. These types of topical products do not tend to give lasting results. The second method is extreme dermatology which includes advanced technology like intense lasers and invasive techniques.

Theron: I realized there was a huge white space here. Beauty is a business that breaks trust, because it’s all about the wrongs. You are constantly being told that the way you take care of yourself is ‘wrong’ so brands can sell you huge lists of products to ‘fix’ your skin care routine. Instead of shattering consumer confidence, I wanted to improve and build confidence – you need to treat your face as holistically as you would treat your body. You don’t just do a tummy tuck in the summer to put on your swimsuit; you train to get in shape. My message is: “you are already great, but let’s see how we can make you even better”. Instead of constantly battling wrinkles, let’s see how we can live peacefully with aging. Growing old is a great experience and we should celebrate it instead of demonizing it.

Chan: What do you think of lasting beauty?

Theron: I am very into the slow beauty movement. It has to be the best cream and in the best sustainable packaging. We want to send the message that by doing good you can also look good with zero waste. If I can’t do better, I won’t put another product on the market. The massage method and the products are co-created along with the training and the product must go hand in hand. This is our methodology. Our product and our application must work together to be effective.

Chan: How did you compile and create the FaceGym method?

Theron: I traveled the world to do research for three years. I wanted to create a very effective method in the studio or at home, with no downtime. I want people to embrace the idea of ​​strength training first and then skincare. Massage and manipulation of facial muscles is very popular in Asia and it is an ancient method. There are over 40 different muscles on your face, and by training it regularly your muscle will retain memory and prevent sagging, much like training your body. To develop the FaceGym Method, I worked with fitness instructors, dermatologists, facial therapists, and even a Mexican shaman to align ancient wisdom with modern technologies like EMS, radio frequency, and ultrasound. It is a mixture of old traditions and new technologies.

Chan: What was the hardest part of a start-up?

Theron: When I started out, I greatly underestimated the art of team building. Finding the right talent is really difficult, and brilliant people are already in closed positions or owning their own businesses. You need a great team to be successful; it is the heart of a successful operation.

Chan: What do you think of your team today?

Theron: I think with a startup you are constantly building a team. Your first team could get you to the first five million sales. Then you may need to bring in some additional team members which will take you to the next twenty-five million; it doesn’t stop. I just set up a CEO very recently, and I feel like my baby is finally out of diapers and going to preschool.

Chan: Can you share your challenges during pandemic lockdowns?

Theron: After being forced to shut down each of my studios, I thought FaceGym was over. But within seven days of the lockdown, I realized there was a place for FaceGym to connect with our clients at home, like a Peloton workout but for your face. We set up a customer journey and figured out how to enable users to achieve the same results at home as in our gyms. When we started our first cheek sculpting class on Instagram, we expected 20-30 clients to show up. Over 3,000 clients attended the course. Our digital sales exploded 800% in the first few months of the pandemic, and the number of subscribers we had increased eight times the original amount. We now have 3,000 to 5,000 people a day taking our courses, and the more courses we run, the more products we sell. We also took advantage of the confinement period to design a whole line of care that we recently launched.

Chan: Have you encountered any supply chain issues?

Theron: We have faced significant supply chain issues due to both Covid and Brexit. My biggest regret was that we didn’t have all of the skincare products while in containment. We didn’t have enough products to sell, and what we had was completely sold out, with some products selling in under an hour.

Chan: What keeps you from sleeping at night?

Theron: One of my macro challenges is that I just turned 45, and as a fearless female entrepreneur, I realize that time is not endless. I don’t want to waste any more time, so I don’t sweat the little things. Instead, I like to innovate myself every six years. I have a to-do list and I don’t want to waste a minute.

Chan: Knowing what you know today if you could turn back time, what advice would you give yourself at the start of your career?

Theron: I have always been an innovative entrepreneur with a good sense of business. However, I think I should have taken some management and leadership courses. I really underestimated the challenge of being a good leader, especially during bad times. How to galvanize your team around a goal? How to become a passionate leader without being too emotional? When your name is on the door and you’ve given your heart and soul to create something that you’re putting out into the world, it’s filled with passion and emotions, and it’s terrifying. The future of business is for women to shape, to work very hard and not to set limits; go ahead, stay in your authentic feminine state, and remember that being fearless is not fearless; use this fear wisely, and it will lead you to the success you deserve.

Chan: Where do you see FaceGym in a few years? What’s the next step for you?

Theron: We have implemented a very selective global wholesale expansion strategy. We just launched on Net-A-Porter, and it’s doing well. We have also started to look at the Australian and Middle Eastern markets. Our new skin care line is doing well, but most importantly, keeping the innovation pipeline moving. Our way of thinking is more like a fitness business, but with entirely new and innovative products that you will soon see on the market. Covid opened up the world to us and allowed us to have a very deep conversation with our customers.

JLo Beauty Review | Way of life

This Blockbuster Wonder Cream is an apt namesake of “Jenny from the Block”.

A beautician dives into JLo Beauty’s ingredient list and gives her honest opinion on Jennifer Lopez’s new skin care line.

JLo Beauty, created by Jennifer Lopez, is considered a premium beauty brand and is sold at Sephora or on the JLo Beauty website. The product line includes eight different products, including a cleanser, sheet masks and an eye cream. Product prices range from $ 38 to $ 79.

JLo Beauty Multitasking Serum claims to tighten and lift the skin while hydrating and giving that JLo glow we all desire. It sells for $ 79 on the JLo Beauty website.

“The ingredient list is very good and contains several clean ingredients with real skin care benefits,” said Chloe Hanke, esthetician at Health Partners Med Spa and IV Treatment in West Des Moines. “Phenoxyethanol is a somewhat controversial ingredient in the beauty industry, but this product is generally safe when used in small amounts.”

Consumers are increasingly aware of the ingredients in their beauty products and try to avoid certain ingredients, including parabens. Parabens are chemicals in beauty products that are used to extend the shelf life of a product and can irritate the skin and disrupt hormones in the body.

“A lot of people are concerned about parabens in their products, so this ingredient is used instead of parabens. Overall this product is safe and when used in place of parabens it is much safer than any other alternative, ”Hanke said.

JLo Beauty Wonder Cream claims to hydrate, brighten, smooth and plump the skin. It is formulated with Hyaluronic Acid, which is known to keep the skin hydrated and lock in moisture in your skin. The Wonder Cream sells for $ 58 on the JLo Beauty website.

“When it comes to the ingredients in Wonder Cream, everything is clean and good for the skin,” Hanke said. “The only ingredient of concern is propanediol. This ingredient is known to be safe for the skin, but it’s hard to ignore the fact that in 2018 it was named Allergen of the Year by the American Contact Dermatitis Society for its possible cause of contact dermatitis. . Most studies show, however, that this ingredient is safe when used in small amounts, and for the most part, only people who are allergic to this ingredient can experience side effects.

Propanediol is classified as a skin irritant, but it is generally safe for the skin. It contains two groups of alcohol, which could dry out the skin.

“My overall opinion of this brand is that the products will give you that ‘JLo Glow’ that everyone desires, but only while the products are on your skin,” Hanke said. “The products contain tin oxide, which gives the illusion of glowing skin because they are pearly particles. They will give a beautiful glow to the skin until they are rubbed or wiped off.

If you are looking for a gorgeous and shiny look, these products can always be a great option. However, if you are looking for deep and lasting hydration of your skin, you may want to do without these products.

“In order to actually get skin glow, a product containing alpha hydroxy acid, beta hydroxy acid or glycolic acid will help exfoliate the skin creating a healthier, more radiant complexion. “Hanke said.

When looking for beauty products, it is important to review the ingredient list before purchasing any product. A serum or cream may seem to hydrate your skin and help with your skin problems, but until you look at the ingredient list and research the effects of the ingredients, you won’t know.

“For the most part, I think the people who buy these products are buying them for the marketing and the beautiful packaging,” Hanke said. “While I think the ingredients are good, I think there are much more affordable products that can do the same.”

The price doesn’t always reflect better quality products that will give you increased results. More affordable skin care products can work just as well in some cases. Do your research and make an informed decision before spending large amounts of money on products.

“In my professional opinion, I don’t think these products would harm the skin. However, I think there are more affordable products that can do the same with similar ingredients, or that can even do more for your skin, ”Hanke said.

How will new technologies revolutionize cosmetics?

The relationship between technology and beauty is much more isolated. The technology is commonly practiced in the classroom by science teachers. In contrast, cosmetics are applied by make-up artists at home or in beauty institutes. But, we are now experiencing the combination of technology and beauty in recent times. Although the cosmetics industry mainly depends on research and experience, now technology takes its place.

As a result, the whole industry will take it to the next level. In this article, we will mention some technologies that will bring about revolutionary changes in the cosmetics industry. Let’s check them out.

Next-level customization using AI and AR

The use of the latest and most powerful technologies has had a huge impact on the beauty industry. It is gradually changing the purchasing habits of consumers. In addition, they are no longer reliable on the assumption and wisdom of a salesperson. Think back to a few years later when you needed lipstick for a particular event. You need to go to your favorite cosmetic store, choose the right one for your skin type and skin tone, and then order it manually. But, right now, it’s just a few clicks away. You don’t need to check every shade of foundation to find the perfect combination or depend on the experience of a cosmetics salesperson.

As we have to stay at home due to the ongoing pandemic, technology is playing an important role right here when purchasing cosmetics. The use of artificial intelligence (AI) and augmented reality (AR) allows users to find the best beauty product with the perfect suggestions based on their skin and needs.

Sephora’s augmented reality mirror is one of them where consumers are allowed to try makeup products without any physical contact. Thus, consumers are more comfortable and more confident when choosing a new item. Technology like this is also profitable for businesses, as it can provide better hygiene at lower cost.

Amorepacific has brought another augmented reality mirror capable of analyzing consumers’ skin from photographs. The tool scans your photo, thoroughly analyzes your skin type and texture, and recommends the best product based on the analysis.

ModiFace is a particular AI-based technology that was developed by a group of dermatologists in 2016. It looks like a robotic doctor. [dermatologist] because it can accurately assess the current condition of your skin and any potential changes through live video. What gives us hope is that ModiFace can identify various skin issues like dark spots, dryness, rosacea etc. in a few minutes. Also, it lets you know how the suggested product will be successful through a before-after visualization.

Perhaps we are going to experience more dramatic changes in the next few years in the beauty industry due to rapid technological advancements. Consumers will have the same taste to buy the cosmetic products of their choice while staying at home one day.

Smart skin care tools and apps

If you ask people about regular skin care, most of them will talk about traditional products like cleansers, moisturizers, retinol, etc. Even giant cosmetic brands are still promoting these usual products for years. There is no doubt that they are essential for daily skin care. However, technology is gradually entering personal beauty care. Beauty technologies are going to make a big difference in your daily beauty routine.

The beauty industry is getting brighter and brighter day by day as beauty and technology work together. Due to technological advancement, now we have many smart beauty gadgets and apps which provide us with the professional level solution. You can use them for personalized skin analysis and advanced level UV monitoring.

For example, SkinScanner can be mentioned which is connectable with smartphones. The tool helps users enlarge the photographs of their skins and discover the tiniest quirk. Clinical Reality and Face Genius are two widely used skin scanners that allow you to analyze and get to know your skin in detail.

Smart Mirrors is another revolutionary computer-controlled skin analysis technology. Tools like HiMirros and 3D Augmented Reality Mirror allow users to discover and explore multiple skin issues including dark spots, wrinkles, pores, rough areas, etc.

Although the above technologies are mainly used for professional skin care, there are several applications that you can use for personal beauty care at home. Apps like Feeligreen and TroveSkin allow users to examine specific skin conditions in the home. These apps carefully read your skin and suggest actions to keep your skin healthy and beautiful.

Along with these modern technologies, the beauty industry is now teeming with smart devices. You can purchase special tools for lifting, brightening, sculpting, cleansing, puffiness, re-texturing, and inflammation, which are a great inclusion in a personal beauty routine. It is expected that the technology will meet all skin care needs in the near future.

The reinvention of organic and perishable cosmetics

A cruel truth about the cosmetics industry is that it cannot deny the responsibility for spoiling the environment. Usually, cosmetic waste is thrown in the sink and trash. After that, chemicals, toxins, plastics and other ingredients mix with the water and the environment, which is horribly dangerous for humans and wildlife. Since most cosmetic ingredients are imperishable, it can take hundreds of years to break them down. Thus, cosmetic waste gradually destroys marine ecosystems.

In addition, the bad habit of cosmetic users is another danger to the environment. In most cases, users rinse off the makeup wipes which is inappropriate. According to https://www.fixitrightplumbing.com.au/plumber-melbourneOne of the common reasons for blocked drainage is cosmetic waste. Read on this article to find out why you should never rinse makeup wipes.

To avoid such consequences, the demand for organic and perishable make-up is on the rise. Some makeup brands are particularly focused on producing natural makeup using the highest technology. With the use of purely natural ingredients, they maintain the highest quality.

Organic materials also require the least processing, so consumers benefit from all the benefits of natural ingredients. Cosmetic brands strive to use the latest technology to reinvent organic cosmetics to prevent harm to all living things and the earth.

Do you have any ideas on this? Let us know below in the comments or refer the discussion to our Twitter Where Facebook.

Editor’s recommendations:

When can beauty salons open in 2021? What the latest updates mean for your region

Beauty salons and hairdressers in England officially reopened on April 12 after several closures across the UK.

Mobile therapists also received the green lift to resume their activities.

But with the restrictions changing frequently over the past few months, many of us are wondering when – and how – we can next afford some well-deserved pampering. Here’s all you need to know …

More woman & home:

When can beauty salons open in England?

Hairdressers and personal care services such as nail and beauty salons reopened in England on April 12, 2021, according to Boris Johnson’s ‘roadmap’ to come out of lockdown. This is the second of four stages in easing restrictions. The plan is to remove all limits on social contact and reopen the rest of the economy from June 21 (step four).

This is subject to four criteria: the vaccination program is progressing as planned; vaccines sufficiently reduce deaths from Covid and the need for hospital care; current infection rates are unlikely to increase hospitalizations; and the new variants of the virus do not change the level of risk of loosening the lockdown.

The country has been subject to national lockdown restrictions since January 5, 2021. All non-essential retail and personal care services across the country – including beauty salons – have since been closed.

When can beauty salons reopen in Wales?

According to government guidelines, you can now visit all salons and hairdressers alone or with members of your household in Wales, but social distancing measures must still be observed.

When can beauty salons reopen in Scotland?

Nicola Sturgeon announced on February 23 that the salons could reopen on Monday April 26.

When do beauty salons reopen in Northern Ireland?

Northern Ireland has yet to set a date for reopening beauty salons.

What can you expect from your post-containment beauty treatment?

The government has issued guidelines for “close contact” businesses, which include beauty salons.

As with hairdressers, much of the beauty salon experience requires hands-on treatment, so some of the social distancing measures are as follows:

  • No waiting areas: some clients are asked to show up for their appointment on time or wait outside the lounge
  • Increased hygiene and disinfection, e.g. replacement of all disposables between customers
  • By appointment only
  • Clients seated at least three feet apart
  • Doors and windows open to increase ventilation
  • Plexiglas screens in receptions
  • Elimination of certain treatments
  • No cash, with card appointments sometimes taken in advance
  • Protective visors for therapists
  • No magazines, food or drink offered

How did beauty salons reopen after the first lockdown?

In July, when hairdressers and beauty salons first reopened in the UK, some facial services were still banned despite the authorization of beard trimming at hairdressers, causing a major backlash. .

While some treatments, like spray tans and manicures, resumed in July, subsequent treatments weren’t allowed until mid-August.

  • LVL (eyelash enhancement)
  • Eyelash tint
  • Microblading of eyebrows
  • Eyebrow and eyelash tint
  • Eyebrow shaping
  • Dermaroller
  • Facial treatments
  • professional makeup

model gets her nails done

(Image credit: Getty Images)

In 2020, hairdressers and barbers were given the green light to reopen on July 4, but beauty salons and nail bars were not on the list.

A government source responded to BABTAC on June 24 regarding when beauty salons would reopen. They said, “As to why the hairstyle [is opening] not beauty, the answer is because the government is taking a gradual and cautious approach to reopening the economy to make sure we limit the spread of the virus.

“This means that choices had to be made as to which businesses to reopen in the next phase. “

Beauty counter for women & home La Mer

(Image credit: Avenir)

The government’s decision to open more businesses, like hairdressers and barbers, before beauty salons drew criticism that women-run businesses were being left out.

MP Caroline Nokes said it appeared the easing of the lockdown was “designed by men, for men”.

“What we’ve seen are businesses run by women left in the back of the pile. It’s very obvious that men with hair need barbers and hairdressers; they maybe need less. pedicures and waxes for the legs.

“And it is absolutely evident that the beauty industry has 90% female employees and the majority are businesses run by women. We are preventing our women entrepreneurs from returning to work.”

When can beauty salons reopen?

Makeup and beauty trends we owe to Drag Queens and the Drag community

Ladies and gentlemen, welcome to the stage… Drag, who has completely conquered the world as we know it.

Thanks to RuPaul and his Emmy Award-winning series RuPaul’s Drag Race, drag queens are now more popular, visible and marketable than ever. Where only a few years ago you could only see queens in gay bars, they are now almost a staple in mainstream media, and probably in the city you live in as well.

While there isn’t just one way for someone to be a drag artist, the art of dragging is inseparable from makeup. There is no better place to see drag’s indelible mark on culture than the aisles of your favorite beauty retailer.

It’s easy to feel like drag was born with the first season of RuPaul’s Drag Race, but gender identity theft has been present in almost every part of recorded human history, including ancient Egypt, China, and Greece. In Shakespearean times, women were not allowed on stage, so men were forced to wear women’s clothes and perform their roles. Even on vaudeville stages, men frequently performed like women.

Dragging is often seen as just men disguising themselves as women, but drag has evolved beyond the idea of ​​female impersonation into larger-than-life characters that transcend and challenge gender, age. and sometimes gravity. RuPaul put it best when he said, “I don’t dress like a woman; I dress like a drag queen!

After more than ten years on the air, RuPaul’s Drag Race introduced a whole generation to not only drag, but the endless possibilities of makeup.

Sherry vine

The evolution of modern drag

Many queens originally had to resort to stage makeup in order to get the vivid and vibrant undertones they needed to help them transform into their drag characters. Today, we are lucky to find what is essentially flirtatious makeup in the aisles of pharmacies.

“I think when dragging became more mainstream people started to really embrace color,” said veteran drag Sherry Vine. “This wasn’t the first time we’ve seen bright, vivid colors in makeup (YSL from the ’70s!), But now you frequently see bright colors of purples, oranges, and pinks – love it!”

With today’s access to YouTube and social media, you’ll be hard pressed to find someone who hasn’t looked for a beauty tutorial on how to put on makeup. But before beauty fans had digital tutorials at their fingertips, queens had to learn from each other in bar back rooms before taking the stage.

“Now we have tutorials on YouTube, but in prehistoric times we learned by watching other people and practicing,” says Sherry. “I remember Candis Cayne teaching me to draw my lips over and over again.”

Drag’s influence on mainstream beauty

Take a look at TV ratings and social media engagement and you’ll see that drag queens have followers that rival pop stars. For this reason, drag techniques are adopted in traditional beauty in both open and subtle ways.

Monét X Change, winner of RuPaul’s Drag Race All Stars Season 4, explains: “Just like fashion, drag is very influential in the beauty industry. I’ve worked with so many designers and makeup artists who say celebrities bring Drag Race photos for inspiration!

Willam, a multi-hyphenated artist who appeared in season four of Drag Race before pursuing her career in television, music, and film – most notably in A Star Is Born alongside Lady Gaga – sees the make up people slip every day. “Women have started wearing a lot more eyelashes now, and I think that’s definitely down to drag queens and showgirls. The everyday woman also wants to feel more glamor in her daily life. “

Peppermint, season nine finalist and the first trans woman to play a role on Broadway, said, “Drag is definitely relevant in modern conventional beauty practices. Theories such as contouring and highlighting have found new meaning in everyday beauty, especially eyelashes and lace wigs.

Willam adds, “Drag has always been at the forefront of pushing the boundaries of what people do with makeup, injectables and head-to-toe imagery. Drag Queens are the pioneers.


Drag & Popular Culture

The drag can be seen throughout contemporary pop culture as often as possible on a gay bar scene: in the outline often referenced on Kim Kardashian, the crease cut on Megan Thee Stallion, the blush draped over Doja Cat, the lip highlighted on Kacey Musgraves.

“I mean the Kardashians and real housewives wear as much as the average drag queen,” Willam says. “Makeup is makeup. Way Bandy and Kevyn Aucoin were doing to models what drag queens have been doing for years. It’s just more evident now with social media and the Internet being the leads instead of just magazine pages.

Drag queen and DragQueenMerch CEO Biblegirl says she sees flirting as more than just makeup. “At the end of the day, I feel like any audience-facing celebrity inherently leans toward drag. Just being ‘turned on’ or externally perceived on a broad, global level is very drags towards me.

The drag and the beauty are not just parallel to each other. Drag increasingly has a direct impact on the beauty industry, with queens being the faces of campaigns, brand collaborations, and even the launch of their own brands.

Drag’s relationship with the beauty industry

What started with RuPaul as the face of MAC’s Viva Glam campaign has opened the door for other queens to follow in his footsteps. Brands like NYX, Lush, Anastasia Beverly Hills, Huda Beauty have all collaborated or featured drag queens in campaigns. Queens like Willam, Kim Chi, Trixie Mattel and Miss Fame have all launched their own successful beauty brands.

Biblegirl even notes that brands have included queens in direct mail and paid product launch media campaigns, as in the case of Sunday Riley, who works with Shea Couleé, Gia Gunn and Gigi Goode. “I think beauty brands are influenced by flirting even outside of makeup and styling. It has also proven to be an effective branding and marketing tool. I would be remiss if I did not recognize the boom in including pickup personalities being the faces of beauty brand launch PR deployments.

While the drag is characterized by a full coverage complexion and thick contours, Gen Z has focused more on “no-makeup makeup,” clean skin, and leaner beauty. Considering that a large portion of the drag audience is now Gen Z, is the clean skin trend ever found in drag? Season eight winner Bob the Drag Queen thinks so. “For sure. There was a big time when drag was influenced by neutrals and browns, and wet hair has been a huge thing for a while. There’s a lot of intersection between the world of la flirtation and beauty.

Slide and influence social media

Thanks to Instagram and YouTube, consumers and influencers now have the power to set trends and dictate what’s cool and relevant, and a queen’s influence is felt as soon as a new photo is posted.

Naomi Smalls, who has appeared in season eight as well as All Star 4, knows firsthand how the social media post can start a new beauty trend. “With the world of social media, there are drag artists who can leave a huge style impact just by posting a selfie. That mug, look, or wig can end up on a mood board for an upcoming pop diva or runway. Everyone wants to be daring when shooting a music video or performing on stage, so it makes sense to pull some drag. “

Naomi Little

Drag & Black Culture

In the same way that drag influences beauty, fashion and pop culture, black culture has been affecting and really creating beauty, fashion and pop culture for even longer. Pop culture constantly steals from black culture, without credit – does drag steal the same from black culture?

“The culture of drag is black culture. I’m a drag queen and I’m black, ”says Bob. “There seems to be this insinuation that homosexuality and black cannot be the same thing. They are not mutually exclusive. Sometimes they are mutual, but not always exclusive. … I think sometimes it’s black culture and drag culture at the same time. Black culture and drag culture are not completely different things.

Monét X Change, who co-hosts a podcast with Bob called Sibling Rivalry, expands on this. “There is a long history of society that appropriates black culture. They tell us not to do it, rip it off us, wear it like a costume, and then they get away with it. It’s a twisted cycle.

If you’re looking for a classic black community trend that has reappeared, let Monet have tea. “The category is: baby hair! I know some who foolishly attribute it to drag culture, but we all know that it is undoubtedly a technique popularized by black and brown communities in the 90s. ”

Drag’s influence on modern makeup

The influence of flirtation on beauty goes even deeper than someone recreating an iconic drag look – it is seen and felt in the techniques we use every day, the products that brands bring to market and the way we talk to the consumer, to name a few. a few. The influence of drag on beauty, like drag itself, is constantly evolving, but either way, it’s not going anywhere anytime soon.

As Miss Fame, season seven contestant and Viktor & Rolf ambassador, explains, “Drag has forever transformed the relationship to makeup as we know it. People from all walks of life find self-celebration through dramatic makeup looks and potentially unleash their human experience beyond any restrictions they have ever known. Drag is a celebration of identity and beyond.

And Willam, as always, sums up the overall impact of drag in a succinct way that only she can. “Do whatever you want and if it doesn’t look right, a drag queen will probably find a way to tell you.”