Natural cosmetics market 2025 | Consumer Concerns About Chemical Cosmetics Side Effects Benefit Natural Cosmetics Market, Fairfield Market Research Says

Natural cosmetics contain waxes and fats, oleoresins, essential oils, perfumes and dyes derived from animal or vegetable sources. The harmful effects of chemical cosmetics in the treatment of hair loss, acne, skin pigmentation, and aging have been well documented, leading consumers to take a close look at them. natural cosmetics market with millennials leading the change. Millennials pay close attention to fashion trends as they grew up admiring social media influencers who promote healthier lifestyles and clean, natural, and ‘free’ alternatives that bode well for the natural cosmetics market. .

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Focus on the skin care segment to reap maximum rewards in the natural cosmetics market

Based on product type, the natural cosmetics market can be categorized into toiletries, perfumes, color cosmetics, hair care, and skin care. Fairfield Market Research believes that the skin care segment is expected to hold the greatest potential during the forecast period. Greater use of natural skincare products among men coupled with the availability of unlimited choice is expected to boost growth prospects for all companies in the natural cosmetics market.

Businesses launching affordable but natural cosmetics to tap rural demand

The natural cosmetics market has grown in leaps and bounds in emerging economies as product availability and consumer disposable income have increased. A notable trend has been the demand for international brands in rural areas and companies are looking to tap this demand by offering cost-effective cosmetics. Local brands typically use locally sourced ingredients, which increases the profitability of national ancillary businesses and provides employment opportunities. Developed countries are not left out in the natural cosmetics market. in 2020, Rituals, a company based in the Netherlands, expanded its “Ritual of Namaste” range in the body care category by launching five products such as Deodorant Stick, Body Cream Refill, Body Scrub the body, the shower gel and the cream. In 2021, Mineral Fusion, a popular American makeup brand, launched a vegan, sheer, non-stick lip gloss known as “Hydro-Shine Lip Gloss Plumper”.

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Greater skin care awareness explains Europe’s leading position in the natural cosmetics market

North America and Europe dominate the natural cosmetics market in terms of value share. Continuous product launches as well as the importance of the “free-from” movement should stimulate demand on these two continents. In addition, younger consumers are more aware of the various skin and hair care routines. It is also easier to access higher quality natural cosmetics compared to other regions. Europe has seen food-based cosmetics that use cocoa extract and avocado extract gain popularity with customers. Renowned for their anti-inflammatory, antioxidant and antiseptic properties, these natural ingredients have become the stars in Western countries. On the other hand, APAC countries are expected to show a moderate CAGR during the review period, as countries like India, China, and Singapore generally prefer home remedies.

Companies analyzed

Several major companies have been featured in this in-depth report on the Natural Cosmetics Market. A few of them are Lotus Herbals Color Cosmetics Pvt Ltd, L’Oréal SA, Avon Product Inc, Weleda AG, The Himalaya Drug Company, Beiersdorf AG, Melvita, LVMH Group, Avon Products Inc. and Oriflame Cosmetics AG.

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Fairfield Market Research is a UK based market research provider. Fairfield offers a wide range of services, from personalized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps companies navigate business cycles, with rapid responses and multi-pronged approaches. The company values ​​an insightful look at global issues, ably supported by a team of exceptionally experienced researchers. With a solid repository of syndicated market research reports that are published and continuously updated to ensure that ever-changing customer needs are met with absolute speed.

Tags: Natural Cosmetics, Natural Cosmetics Market Size, Natural Cosmetics Market, Natural Cosmetics Market Analysis, Natural Cosmetics Market Share, Fairfield Market Research, Natural Cosmetics Market Demand, Natural Cosmetics Market Research , Natural cosmetics market trends, Cosmetics market

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Maybelline and Dove ranked among top Gen Z beauty brands

When it comes to Gen Z’s favorite beauty brands, a new report reveals accessible drugstore names topping the list.

Media firm Kyra’s Gen Z state of beauty report released Monday reveals Maybelline ranks # 1 in makeup brands and Dove leads skincare in survey with 3,500 people aged 13 to 25. Mass brands that have been successful on TikTok over the past year have performed particularly well, with Elf and Nyx completing the top three for makeup, and Hyram, CeraVe, in second place for skincare. In addition to TikTok’s virality, other factors influencing Gen Z favorites included YouTube, recommendations from influencers and brand values.

Carried out between May 2021 and June 2021, the report found that Maybelline had retained its No.1 makeup brand place among respondents since 2019, gaining percentage points in 2021. According to Marnie Levan, Maybelline’s vice president for integrated communications with consumers, the brand’s success with Gen Z comes from its investment in relevant influencer and celebrity marketing across major Gen Z social channels.

In March, Maybelline announced the 17-year-old actress “Euphoria” and “Suicide Squad” Storm Reid as global spokesperson, followed by K-pop group Itzy in April.

Maybelline particularly benefited from the mascara category, which according to the Kyra report was the most important makeup product for Gen Z respondents – a third said they couldn’t do without mascara in their collection. makeup. Maybelline’s Sky High mascara has sold four times at Ulta Beauty following the success of the brand’s TikTok campaign in December 2020, Levan said. A sponsored post for the campaign by influencer TikTok @ jessica.eid_ has gone viral, gaining 5.2 million views and 1 million likes. This inspired many users to put the video together to try out the mascara for themselves.

“Consumers would rush into stores and then film the contents of their first reaction to their cars,” Levan said. She noted that TikTok has “played a key strategic role in promoting relevance with Gen Z” over the past year, with the brand’s investments in paid, owned and earned content. The brand strives to be “fully immersed in the social landscape” and is also seeing success with Gen Z on Instagram Reels, Twitter and YouTube.

Maybelline “had an ambitious and very cohesive strategy on TikTok,” said Marina Mansour, head of beauty partnerships at Kyra. She added that the brand is popular with the Gen Z audience because it “uses the channel that this audience leans toward for discovery, when it comes to cosmetics.”

Elf, who went from ninth place in 2019, to second place for makeup.

Elf is “a key innovative brand when it comes to doing interesting things on TikTok,” Mansour said. This notably includes its successful Eyes, Lips, Face campaign which was one of the first branding campaigns to go viral on the platform, she said. She added that Nyx, in third place, adopted a similar strategy. Elf has particularly focused on reaching Generation Z via new platforms; he also ran campaigns on Twitch and Triller and launched new promotions like his Chipotle collaboration.

Nyx and Elf also point out that they are cruelty-free and vegan, which the survey found was a big factor for Gen Z. In total, 53% of those surveyed said they would stop using a brand. tested on animals, while 50% said they wouldn’t buy a brand if it wasn’t certified cruelty-free.

Dove, meanwhile, was the number one skincare brand, which may have grown due to its values-driven marketing campaigns battling unrealistic beauty standards and heavy photo retouching, Mansour said. TikTok’s appeal was evident, with CeraVe reaching second in 2021 after failing to reach the top 10 in 2019. The brand was significantly bolstered by skincare influencer Hyram Yarbro, whose organic endorsement of CeraVe has evolved into a brand partnership.

“You can’t underestimate the power and trust Hyram has in skin care across the Gen Z audience,” Mansour said.

Mass labels have proven to be popular with Generation Z. For skin care, classic teen acne brands Neutrogena and Clean & Clear also made the top 10. Ordinary, meanwhile, also made it into the top 10. continued their own ascent with Gen Z after their peel mask gained organic fame on TikTok last year. .

Although Glossier was on the 2019 makeup and skincare lists, he was not on any of the rankings in 2021.

“Glossier is much more of a millennial brand,” Mansour said.

While TikTok has proven to be particularly important, it has become the second most important social platform after YouTube to influence users to add a new product to their skincare routine. For general online beauty information, Gen Z look to YouTube first, followed by TikTok, and then Instagram. Online reviews were cited as the main influence on buying decisions, followed by influencer tutorials in second and friends and family as third. Less than 10% of Gen Z respondents said that television influences their purchasing decisions.

According to Mansour, the dominance of mass brands doesn’t mean premium labels can’t also resonate with Gen Z. “Price is always a factor to consider, but when you shoot the things we know how to make a move Generation Z, that is, creativity, online reviews and creators supporting a product, price is no longer as big a barrier as it used to be.

Givaudan strengthens its presence in the cosmetics sector by acquiring a 25% stake in the Italian company b.kolor.



Translated by

Nikola Mira


July 2, 2021

The Swiss group Givaudan, the world leader in perfumes and aromas, has acquired a 25% stake in b.kolor, an Italian company specializing in the design and development of make-up and skin care products. Givaudan announced the deal Thursday without revealing financial details.

File photo by Givaudan-Eric Feferberg / AFP

The Swiss group, which regularly makes targeted acquisitions, showed in a press release that it continues to develop in the fields of skincare and make-up.

Founded in 2000, b.kolor develops make-up and skincare products for cosmetic and luxury brands and is involved in all stages of the creation process.

In a press release, Givaudan said that b.kolor is based in Milan and employs 250 people.

As part of the partnership established with this acquisition, b.kolor will provide Givaudan and its customers with new solutions that can accelerate the product development process. In return, b.kolor will have access to a variety of givaudan materials.

The transaction gives Givaudan the opportunity to acquire a majority stake in b.kolor within three years.

Zurich, July 1, 2021 (AFP)

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Givaudan strengthens its presence in the cosmetics sector by acquiring a 25% stake in the Italian company b.kolor.

Source link Givaudan strengthens its presence in the cosmetics sector by acquiring a 25% stake in the Italian company b.kolor.

Coty Announces Relaunch of Kylie Cosmetics with New Improved Clean and Vegan Formulas

NEW YORK–(COMMERCIAL THREAD) – Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new improved, clean and vegan formulas, as well as renewed packaging. Consumers will now be able to purchase the brand worldwide from select retailers and a new direct-to-consumer website launched on July 15 that provides for the first time access to the cosmetics and skin care brands of Kylie.

“I’m so proud to relaunch Kylie Cosmetics with all the new clean and vegan formulas,” Kylie Jenner said. “Innovation has come a long way in recent years. When creating this line, it was so important to me to commit to using clean ingredients at all levels, but never to sacrifice performance. My new lip kit has an 8 hour wear and is so comfortable on the lips, and all of my new formulas are amazing. I’m glad everyone is trying the new products.

Kylie Jenner originally got into her beauty business in 2015 with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with matching lip pencils in a ready-made kit. Since then, Kylie has expanded her beauty empire across multiple categories, launched her skincare line, Kylie Skin, and grown her cosmetics brand to become the world’s most followed beauty brand, with its collections. unique annuals and frequent online sales. .

Today, Kylie and COTY continue to expand their beauty empire with new, improved, clean, vegan formulas without compromising high performance, high pigments and long-lasting color. These updated formulas were created without animal oils, parabens or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. All products have been formulated with carefully selected ingredients that help improve and support the healthy appearance of the skin.

“We are thrilled to relaunch Kylie Cosmetics with a reformulated line that is truly on the cutting edge of everything Gen Z wants,” said Sue Y. Nabi, CEO of Coty. “Kylie Cosmetics is followed by millions of people around the world. Our new online platform, along with select retailers, allow consumers to shop for their entire beauty routine in one place, from cleanser and moisturizer to highlighter or lipstick.

The new version of Kylie Cosmetics has obtained strong consumer test results to confirm its effectiveness. The new and improved formula of the matte liquid lipstick is long lasting with an 8 hour wear time *, while the new lip liner is waterproof ** and long lasting for up to 24 hours *. In an additional consumer test of the new Pressed Powder Blush, 100% said it was comfortable to wear and did not dry out the skin ***. Included in this relaunch is Kylie Cosmetics’ latest innovation of the Kyliner Gel Pencil – Kylie’s secret to creating her ultra-defined eyeliner looks. Available in 15 waterproof shades and two finishes, this ultra-creamy and ultra-slippery formula allows for a perfect application in just one pass. You can find more information on all consumer test results at

This launch will be the first time that Kylie Cosmetics will be available to buy in-store worldwide from select retail partners including Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Australia. In the United States, the brand will relaunch with the new line in Ulta Beauty stores in August.

The new Direct-to-Consumer (DTC) website will launch on July 15, 2021 and will be the first time consumers will be able to purchase both Kylie Skin and Kylie Cosmetics in one place. The site will be the first destination for all new product launches and collection drops and will also feature new educational content and shoppable selections of Kylie’s favorite products.

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About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of fragrance, color cosmetics, and skin and body care brands. Coty is the world leader in perfumes and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are involved in various social causes and seek to minimize their impact on the environment. For more information on Coty Inc., please visit

About Kylie Cosmetics and Kylie Skin

Inspired by her love for makeup and her passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The first product, the Kylie Lip Kit, sold out in less than a minute and the concept Kylie’s direct retail has turned the beauty industry upside down. . Its e-commerce site is today one of the most successful online stores in the world and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the “50 most innovative companies in the world. For “authentically connecting to a generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, offering cruelty-free, vegan, gluten-free, paraben-free, sulfate-free and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on co-building and growing the beauty business into a powerful global brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean, vegan products, with global availability for the first time through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Au stralie with a new Direct Consumer Website where consumers can purchase both Kylie Skin and Kylie Cosmetics.

Results of consumer complaints:

* Instrumental test (evaluation of the hold of a make-up product) carried out on 20 women

** Instrumental test (evaluation of the “water resistance” of a make-up product) carried out on 20 women

*** Consumer acceptance test carried out on 50 women between 18 and 40 years old, current blush users. Use of the product for 1 week.

How APAC beauty firms are riding the wave of marine protection

While green beauty focuses on protecting the environment, blue beauty stems from the need to address and correct the ways the industry’s products are harming our oceans.

“From sourcing ingredients to responsible packaging, industry leaders who were once considered ‘green’ are now making a concerted effort to become ‘blue’. It certainly resonates with sustainability and the ethical expectations of consumers. With the oceans covering over 70% of the Earth’s surface, it’s no surprise that future leaders are advocating their protection, ” explained Krutika Sen, head of business affairs at Australian biotech firm Marinova.

She said the trend, although global, is spreading rapidly in the APAC region, as evidenced by further research into the potential of ingredients derived from the sea.

The Australian government and leading research institutes, for example, are actively studying the potential of marine algae.

With more scientific backing, Sen believes these ingredients from the region will gain more industry attention.

“We expect this to continue in the future and that the demand for products from very clean ocean waters, such as those in Australia and New Zealand, will continue to increase.”In addition to this, you need to know more about it.

Additionally, due to the historical use of seaweed in many Asian cultures, the company expects seaweed to be in high demand for APAC brands.

“We tend to see APAC brands very open to incorporating seaweed extracts into their products. They are already aware of the many therapeutic benefits offered by certain algae and their bioactive compounds and wish to adopt new scientific evidence as it emerges.In addition to this, you need to know more about it.

As the blue beauty model emphasizes the entire supply chain, Sen expects it to put sustainable and ethical sourcing under the microscope.

The company, for example, sources only wild macroalgae and practices manual harvesting.

“We do not source – and will not source – algae that has been cultivated or cultivated in parts of the world prone to industrial or human contamination or where environmentally sustainable harvesting practices cannot be guaranteed,” said the senator

Marinova believes she is well positioned to harness this new wave of beauty with her marine ingredients.

“The core values ​​of the blue beauty movement align well with vendors like Marinova. The ingredients we produce are a perfect fit for the blue beauty model and are increasingly being incorporated into a range of topical skin care applications. These are ingredients that tick all the boxes – from the sustainable and ethical sourcing of the raw material to a comprehensive case of scientific evidence to support it. “In addition to this, you need to know more about it.

Water: the real luxury

Besides the ingredients, the blue beauty movement is also concerned about the waste of water, which has led to innovative new formulas that help in the conservation of water as a natural resource.

Waterless products also save the planet from harmful emissions – water adds bulk and weight to a product, increasing the number of vehicles to transport. In addition, reconstituted products create less waste because less water equals less packaging.

In recent years, the waterless beauty trend has gained traction in the market with independent brands like Bhuman playing an important role in promoting the concept.

Launched in 2019, Bhuman is an eco-beauty brand from Singapore that offers a 100% waterless facial cleanser that contains a herbal enzyme powder that activates with water.

Originally from one of the most water-stressed countries in the world, the brand is very aware of the urgent problem of water scarcity.

“Water is such a neglected commodity. It is a very precious commodity that will become even more scarce in many parts of the world, either because of climate change or because of our rapid use of water ”,said Lee Yeeli, founder of Bhuman.

She clarified: “[Water] is just not priced correctly. Let’s look at plastic – it takes pennies to make because plastic pellets are so cheap, but it will take us 400 years to biodegrade. We just don’t rate it properly which is why everything is plastic. It is the same with water.In addition to this, you need to know more about it.

Waterless products also save the planet from harmful emissions – water adds bulk and weight to a product, increasing the number of vehicles to transport. In addition, reconstituted products create less waste because less water equals less packaging.

While awareness of blue beauty is not as widespread as green beauty or clean beauty in Asia, Lee is optimistic about the movement’s rapid growth.

“I think it’s a very new term for most people, including myself, it’s new terminology that I’m taking over in the market. But I feel it is increasing. I used to think that not everything really cares, but no, I see a lot of sustainability activity and talk, not just among zero waste, but among everyone.In addition to this, you need to know more about it.

She added that this has accelerated in part because of the COVID-19 pandemic, which has undoubtedly changed consumption habits in the long term.

“I think COVID-19 is teaching us that we have too much of a mess in our lives. Because we live in smaller spaces, you can’t run away from the fact that your house is cluttered. Our consumption patterns are starting to change. So, surprisingly, we are seeing a huge increase in the simply conscious consumption and demand for our type of beauty products – something more considered.In addition to this, you need to know more about it.

What is the impact of the COVID-19 crisis on the Metal Cosmetic Packaging market?

“Cosmetic packaging market”

The cosmetic metal packaging market was estimated to be ~ 4.4 billion in 2019 and is expected to grow at a CAGR of ~ 4% in terms of value throughout the forecast period, as the demand for food, beverages increases. and consumer packaging is estimated to drive the growth of the cosmetic metal packaging market.

Transparency Market Research provides key insights into the Cosmetic Metal Packaging market in its published report. In terms of revenue, the global cosmetic metal packaging market is expected to grow at a CAGR of ~ 4% during the forecast period 2019-2027, due to many factors, about which, TMR offers in-depth information and forecast in the Cosmetic Metal Packaging Market report.

Metal cosmetic packaging includes packaging formats such as tubes, bottles, pumps and dispensers etc. The main applications of metal cosmetic packaging are skin care, hair care, makeup and nail care products. The type and material of the container will vary depending on the shape of the cosmetic product and the capacity required. Majority of the manufacturers of metal cosmetic packaging solutions are concentrated in the Asia-Pacific region. Improving economic conditions, increasing income and increasing awareness of beauty in developing markets are the main factors influencing demand for beauty products, ultimately increasing demand for cosmetic metal packaging solutions. . The focus of metal cosmetic packaging manufacturers on innovative and attractive packaging has grown significantly over the past decades. Leading manufacturers of metal cosmetic packaging have started to regard efficient packaging as an essential attribute of product marketing.

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The global metal cosmetic packaging market has been segmented into product, material, application, capacity, and region. By product, the global metal cosmetic packaging market has been segmented into tubes, bottles, pumps and dispensers etc. Bottles segment is expected to create the highest incremental $ opportunity of ~ 610 million US dollars before the end of the forecast period. By material, the global metal cosmetic packaging market is segmented into aluminum and tin. Aluminum segment is expected to register a CAGR of ~ 4%, during the forecast period. By application, the global metal cosmetic packaging market has been segmented into skin care, hair care, makeup and nail care. Skin Care Segment Expected to Create Highest $ Additional Opportunity of ~ US $ 680 Mn at the end of the forecast period. By capacity, the global metal cosmetic packaging market has been segmented as less than 5ml, 5ml to 10ml, 11ml to 15ml and above 15ml. In terms of capacity, the 11-15ml segment is expected to create the highest $ incremental opportunity of ~ US $ 626 million, with a market share in value of 36.5% in the metallic cosmetic packaging market at the end of 2027.

Packaging as a communication and promotion medium

Over the past decade, the major players in the cosmetics and personal care industry have mainly focused on marketing. In order to improve brand visibility, manufacturers are now emphasizing packaging as a “key differentiator”. This factor has increased the demand for cosmetic products, improved the rate of brand recall and broadened the consumer base. Different companies are exploiting all the opportunities to use packaging as a communication and promotion medium by offering a variety of printing options, which has led to a paradigm shift towards the personalization of packaging in the cosmetics industry.

Unroll the timeline of success

In ancient times, metal packaging was seen in the form of gold and silver boxes, as well as solid alloys. 1200 AC marked the start of tin plate production in Bohemia. Following this, the beginning of the 14th century saw the start of the use of tin containers for packaging food. Over time, metal packaging containers have found their application in several end-use sectors, including cosmetic packaging. Around 1966, the enactment of the Fair Packaging and Labeling Act (FPLA) gained traction, which required that all consumer products in interstate commerce be labeled informatively and honestly, with the FDA imposing regulations on food, drugs, cosmetics and medical devices. The use of metal packaging for cosmetics has experienced a phenomenal boom in recent times as cosmetic manufacturers have recognized the need to reduce the use of plastic in packaging.

Decorative techniques to enhance the appearance

Brand owners are focusing more on improving the visuals of metal cosmetic packaging to help customers gain a competitive advantage. Many have embraced digital printing which provides opportunities to develop eye-catching colors and bold, striking visuals. Technological developments in digital printing continue to drive these efforts, bringing key changes to the cosmetic metal packaging landscape.

Sustainability emerges as a deciding factor for purchasing

Most of the metal cosmetic packaging manufacturers focus on providing sustainable and environmentally friendly packaging for cosmetics, which has been one of the major factors affecting consumers’ purchasing decisions regarding cosmetics. . Recyclable packaging solutions such as metal packaging are therefore gaining immense popularity among cosmetics manufacturers.

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Trend towards weight reduction to stimulate innovation

Weight reduction has been a rapidly growing trend in the cosmetic metal packaging industry over the past decade. This trend allows packaging manufacturers and cosmetics brand owners to reduce their environmental footprint, improving their sustainability credentials, while lowering overall costs. By developing lighter metal cosmetic packaging, less material is used, while reducing energy consumption for distribution and logistics purposes.

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Active Personal Care Consumption Market Trend, Forecast, Drivers, Restraints, Company Profiles and Key Player Analysis by 2028 – Niagara News

the Personal Care Active Consumption Market report provides a detailed analysis of Key factors influencing market growth including drivers, restraints, lucrative opportunities, technological advancements, industry specific challenges, recent developments and competitive analysis, CAGR, market share, revenue, gross margin, value, volume, industry size, share, growth, segmentation, key trends, standardization, deployment models, strategies, future roadmaps and annual forecast for the year 2028 and other key market figures that give an accurate picture of the growth of the active consumption of personal care market.

The report includes an elaborate executive summary, as well as an overview of the growth behavior of the various segments included in the scope of the study. Additionally, the report throws light on changing competitive dynamics in the global active consumer personal care market. These indices are valuable tools for existing market players as well as for entities interested in entering the global active consumption of personal care market.

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The historical and forecast information provided in the report extends between 2021 and 2031. To provide a more solid and stable business outlook, the regional outlook has been presented by inspecting several industries in different regions of the world.

The major market players presented in the report includeBasf (DE), Solvay (BE), Dow Corning (DE), Croda (UK), AkzoNobel (NL), Clariant (CH), Evonik (DE), Stepan (US), Innospecinc (DE), Elementis Specialties (UK ), Lonza (CH), Kao (JP), Lubrizol (US), AAK Personal Care (SE), Huntsman (US), New Japan Chemical (JP), Colonial Chemical (US), Taiwan NJC (TW), Seppic ( FR), DSM (NL), Vantage Specialty Chemical (US), Hydrior (CH), Oxiteno (BR), Gattefoss? (FR), Jarchem (US), Sunjin Chemical (KR), Galaxy Surfactants (IN), KLK OLEO (MY), Induchem (CH), Nikko Chemical (JP), Zhejiang Zanyu (CN), Tinci Materials (CN), Sino Lion (CN), Follower’s Song (CN), Guangzhou DX Chemical (CN), Hunan Resun-Auway (CN), Shanghai Fine Chemical (CN), Zhongshan Kemei Oleochemicals (CN), Shanghai Delta Industry (CN), Guangzhou Startec (CN)

Analysis of the COVID-19 scenario:

â—‹ The novel COVID-19 has strongly impacted the tourism industry.

â—‹ Restrictions on travel and transportation caused heavy losses for global destinations and hotels.

â—‹ Due to COVID-19, there is a risk of loss of 200 million jobs in tourism in the future.

â—‹ According to UNWTO statistics, tourist arrivals decreased by 22% in the first quarter of 2020.

â—‹ Travel and tourism play an important role in the country’s GDP but due to the COVID pandemics, the GDP has declined.

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Global Active Consumption of Personal Care Market by Type

Surfactants, conditioning polymers, emulsifier, other

Personal Care Active Consumption Market, By Application

Skin care, hair care, cosmetics, others (oral care, etc.)

Regions covered – North America (United States and Canada), Europe (Germany, United Kingdom, France, Italy, Spain and rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia and rest of Asia-Pacific), LAMEA (Middle East, Brazil and rest of LAMEA)

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Verified Market Intelligence is a BI-enabled database service with forecasted trends and accurate market information on over 20,000 tracked markets, helping organizations around the world meet their market research needs. market. VMI provides a holistic overview and global competitive landscape with respect to region, country, segment and key players for emerging and niche markets.

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Main advantages of the report:

♦ This study presents the analytical description of the global active consumption of personal care industry along with current trends and future estimates to determine impending pockets of investment.

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♦ The current market is quantitatively analyzed from 2020 to 2027 to highlight the growth scenario of the global active consumption of personal care market.

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The report provides a detailed analysis of the global active personal care consumption market based on the intensity of the competition and how the competition will shape in the coming years.

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8 young South Africans who kill him in the beauty industry

South Africa may have a high youth unemployment rate, but there are still those who are trying to bridge the gap by creating beauty brands.

The beauty industry is becoming more and more diversified.

After years of being ignored by the big beauty and skincare brands, black women have decided to take matters into their own hands.

In recent years, there has been an increase in beauty brands in South Africa, where we have seen a growing number of young South African beauty entrepreneurs inventing it.

So, to close Youth Month, we celebrate the young change makers in the beauty industry.

Mbali Sebapu

Mbali Sebapu. Image: Supplied

Sebapu, from Soshanguve, worked for the South African National Defense Force before launching his cosmetics brand, Hermosa Flor.

The brand’s name means beautiful flower in Spanish was inspired by its name, Mbalenhle.

Sebapu, who has always loved makeup, said her beauty journey began while she was still in elementary school, where she entered beauty pageants.

“I loved getting my makeup done for these competitions. Although this is where the love for beauty started, I started to fully embrace it in high school, ”she told lifestyle digimag, The Throne.

Since the brand’s inception in 2019, Sebapu has launched a wide range of products, including lipsticks, eyeshadow palettes, makeup brushes, facial cleansers, serums and, more recently, cosmetics. eyelashes.

Boity Thulo

Boity. Image: Instagram

Boity Thulo went from being a TV presenter and rapper to that of a budding beauty mogul.

In 2020, she partnered with Halo Heritage, a company that makes natural hair and fragrance products, to launch a hair care line and fragrance.

Thulo first launched Boity Pink Sapphire Eau de Parfum, which was later followed by eight hair products under its brand.

Speaking of her products, she said that she always dreamed of having her line of perfumes. “It has always been a lifelong dream to create a line of perfumes and hair care products that truly represent African women.

Now more than ever, black African women are creating a unique identity and playing increasingly important roles in almost every aspect of life in Africa, from government to business and more.

Creating a brand specifically designed for powerful modern African women made this collaboration with Halo Heritage a natural fit, ”she said.

Masego Kunupi

Masego Kunupi. Photo: Instagram

Kunupi, one of the pioneering women in the beauty industry, has franchised her cosmetics brand, Chique Beauty, in the South African provinces.

To celebrate 10 years in the beauty industry, Kunupi recently launched 12 Chique Beauty franchises.

Her decision to expand her brand was inspired by the gap she saw in the beauty industry.

In this capacity, she then created employment opportunities for young people in South Africa. “I have already built an established brand.

So I thought, why not empower these young women who want to start their own businesses, ”Kunupi said.

Chique beauty products by Masego Kunupi. Picture: Supplied.

Nomfundo Njibe

Founder of Chick Cosmetics, Njibe has always loved beauty from a young age. As a child, she loved to play with her mother’s makeup and dress up with her peers.

She launched her brand in 2018 after losing her makeup brand during a short stay in London.

“I had to buy new essential beauty products. Coming from South Africa, I had never seen so many beauty retailers selling all the affordable independent brand products I knew on the internet and in magazines.

“Being a curious cat at heart, I started to research and learn more about this independent beauty industry that I wanted to be a part of.

“The rise of brands on Instagram fueled my passion to launch Chick Cosmetics,” she said in an interview with Digital Beauty.

The new Pastel Dreams eyeshadow palette from Chick Cosmetics. Photo: Jessica Notelo.

Amanda du Pont

Live. Photo: Instagram

“Skeem Saam” actress Amanda du Pont has also entered the beauty industry by launching a vegan skincare line, Lelive.

Pronounced leh-lee-veh, the vegan skincare line made with 95% natural ingredients was launched in April this year.

The name was inspired by the model’s unofficial Swati name meaning ‘of the nation or the world’.

Du Pont added that what makes his products unique is that they are unisex. “We thought it was important for us to create a skin care line that wasn’t marketed specifically for all genders, but rather focused on how your skin feels and what it needs most.” , she said.

Amanda Manku

Actress and sports presenter Manku has also launched a line of fragrances. Manku, who plays the character of Lizzy Thobagkale on Skeem Saam launched Amascent Fragrances in May as she mourned the passing of her grandmother.

Speaking to Instagram, she said: “I am so excited to finally take this step in my baby’s growth. @Amascent is a concept that was born in 2017 after I had my bundle of joy in order to helping those who wanted to have extra income and of course those who like to smell good. @amascent we have a variety of men’s and women’s fragrances inspired by some of your popular fragrances.

Amascent Perfumes by Amanda Manku. Photo: Instagram / @ amascent

Vuyi Zondi

Zondi, a management consultant by profession, launched her natural skin care brand Corium Naturals by creating skin care essences for herself and her close friends. After receiving good feedback, she then started to research natural skin care and traditional skin care practices of Africans and Indians.

To create its unique products, Zondi sources its raw materials from Africa. For example, its African black soaps are imported from Ghana and are approved by the Ghanaian Standards Board.

About her brand, she said: “Our brand is built on the hallmarks of simplicity, purity and credibility.

“The natural skin care solutions we offer are natural and botanical. In other words, every ingredient in our products comes from nature, and wherever possible, in its most raw and natural state.

“Our recipes are inspired by traditional African, Himalayan and Ayurvedic beauty practices. “

Serums from Corium Naturals. Photo: Instagram / @ coriumskincare

Lea Botha

Botha, the owner of Le Naturel, took inspiration from the native medicinal plants of South Africa to create her line of luxury natural products with these unique native oils.

Handcrafted in Franschhoek, Western Cape, Le Naturel products are rich, advanced natural skin care blends with organic and herbaceous ingredients used to make everything from bath oil to shampoo.

“I am an entrepreneur at heart. I like to empower people, learn new skills and develop the community around me and share good vibes, ”Botha said.

Le Naturel products. Picture: Supplied.

Music meets makeup to set the mood: elf Cosmetics presents the electric vibe

OAKLAND, Calif .– (COMMERCIAL THREAD) – elf Cosmetics launches its new limited edition Electric Mood collection, born out of Beautyscape, the annual elf competition that gives rising beauty stars a unique chance to help create an original beauty collection.

In this year’s competition, elf teamed up with musical artists, Tove Lo, Pitizion and Tiana Major9, who are each the inspiration for one of three Electric Mood collections. Continuing Elf’s ongoing commitment to inspiring generations of passionate young people to be strong, smart and daring, Girls Inc. has also played a role in Beautyscape – of which three alumni, Nina Ho, Joleena Mundy and Aryana Richardson, were selected. to participate in the creation of the beauty collection. elf announced the winners last October, @karolscorner, @emilyannecarden and @the_brooksbrother, which were selected by a panel of judges and the elven social community.

“Beautyscape was born from elf’s goal of empowering others and encouraging self-expression,” said Kory Marchisotto, CMO, elf Beauty. “Remixing the competition this year with UMGB and Girls Inc. to force multiplication was really inspiring. The connection between the artists, award winners and alumni was instant and beautiful – and you can see the magic in all three collections. ”


To immerse themselves in product development and innovation at elf, the Beautyscape winners and Girls Inc. alumni began their journey by participating in innovation classes followed by experiential classes to engage, inspire and reflect on the art of everything around them – from a virtual cooking class to a high energy fitness class to a makeup class with a famous makeup artist. The final stop was the Beautyscape winners and Girls Inc. alumni working with the elves team and UMGB artists on the makeup collection.


Discover unique self-expression and style of every UMGB artist in every Electric Mood series. Give it up for Electric Mood!

# 1 – Inspired by: Grammy and Golden Globe nominated Swedish singer and songwriter Tove Lo

The atmosphere: Glitter meets rock and roll.

Range :

  • Disco Glitz Eyebrow & Eye Kit / $ 18

    Dazzle yourself with this universal glitter paste for eyes and body. It comes with a double-ended applicator and a brush.
  • Moisturizing Balm / $ 10

    Infused with jojoba oil and vegan collagen, this soothing balm hydrates and provides a sheer veil of color.
  • Glassy Skin Balm / $ 8

    Step out in this translucent balm formula, which produces a stunning glass skin effect. It is perfect for all skin tones.
  • Electric Mood Brush Set / $ 15

    A set of four limited edition brushes and sponges designed to complement the Electric Mood collection.

# 2 – Inspired by: Tiana Major, forward-looking R&B, soul and hip-hop artist9

The atmosphere: The vibrant color becomes graphic.

Range :

  • Feeling Lucky Eyeshadow Palette / $ 16

    Immerse yourself in these creamy, highly pigmented formulas. Choose from matte, shimmer and metallic finishes in 18 shades.
  • Lip duo / $ 12

    Make creases with this high gloss lip gloss and lip liner duo. Each is infused with coconut oil and shea butter for kissable lips.
  • Illuminating Elixir / $ 14

    Hyaluronic Acid & Jojoba Oil Infused 2-in1 Multi-tasking Facial Concentrate promotes a hydrated, natural glow.

# 3 – Inspired by: Colombian singer and songwriter Superstar Pitizion

The atmosphere: South of the border, tanned skin with a bold lip.

Range :

  • Duo of shadow pencils / $ 12

    Eyes have it with this pair of creamy, mixable shadows. Both are durable, stain and wrinkle resistant.
  • Sheer Slick Plumping / $ 7

    Temperatures will rise when you apply this light cherry-colored lipstick. You get a rich wash of color with a soft texture.
  • Quad Ground Face Cream / $ 12

    Glow comes with this collection of cream blush, bronzer and highlighter. The finish is your skin but better.

As a special reminder, artists Tove Lo, Pitizion and Tiana Major9 have each remixed a song inspired by their beauty collection and musical style that will be available on Spotify. The Beautyscape remixes of “Lucky” by Tiana Major9 and Pitizion + Adso Alejandro “Apatía” will be available from July 2nd. Tove Lo’s “Cool Girl” (The Beautyscape Remix) will be available on Spotify starting July 9.


Early access via DROPSHOP by Afterpay

Consumers will have early access to purchase the Electric Mood Collection through The DROPSHOP by Afterpay, a new Afterpay platform that unlocks exclusive access to limited edition products, offers and experiences. Live today, June 29 at 9 a.m. EST, shop at and check out using Afterpay to get exclusive first access to the collection. DROPSHOP by Afterpay will give shoppers instant access with the ability to use their own money and pay over time. Consumers will also be able to virtually try products from each of the music-inspired Electric Mood Collection sets, via individual Snapchat augmented reality filters through Wednesday, June 30.

General access to the collection begins July 1 at, and Target stores.

About elf Cosmetics:

Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and faces. We manufacture high quality, prestige inspired cosmetics and skin care products at an extraordinary price and pride ourselves on being 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a very engaged audience and to set benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart, and Ulta Beauty, and has a growing international presence. Learn more by visiting

About the after-payment

Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases in four installments, always without interest. The service is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees, or extended debt. As of March 2021, Afterpay is offered by nearly 86,000 of the world’s favorite retailers and is used by nearly 15 million active customers worldwide.

Afterpay is currently available in Australia, Canada, New Zealand, United States and United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay’s mission is to propel an economy in which everyone wins.

The 7 best bloggers to follow for advice on healthy skin

Your skin, being the largest organ in your body, can put you through a lot of it, from acne and wrinkles to eczema and dullness. On your journey to controlling your skin tone, you may have encountered a common problem: being overwhelmed by the sheer number of products available. And a lot of them are making big claims.

You can always turn to your certified dermatologist. And frankly, these true experts should absolutely be your go-to for all skin care, especially if you are drastically changing your routine or having developed a new skin condition. However, you may need additional support, guidance and inspiration. This is where bloggers and influencers come in..

RELATED: Dermatologists Share 7 Tips For Soothing Dry Skin

These skin care gurus’ palpable love for product testing, self-experimentation with procedures like microneedling, and honesty about issues like acne will help you make decisions, understand what that works for you (or not) and get you on the right track. towards solving your skin problems.

In other words: they try everything so you don’t have to.

The people on this list have a holistic, compassionate, and outspoken approach to skin care that is easy to follow. Here’s who to follow:

James Charles Sexting scandal: companies remain silent

  • In a recent YouTube video, James Charles admitted to sexting with boys who now claim to be underage.
  • Most brands working with or adjacent to Charles have ignored Insider’s requests for comment.
  • YouTube has not responded to a survey, but has announced that Charles will not be hosting the second season of Instant Influencer.
  • See more stories on the Insider business page.

In the five years since James Charles began posting regularly on YouTube, the 21-year-old beauty star has landed sponsorships with brands like Morphe and Chipotle, collaborated with Kylie Jenner, and even hosted a series of contests. reality TV on YouTube. The YouTuber now has over 25.6 million subscribers on the video platform and 36 million followers on TikTok.

But recently Charles – who has been involved in several YouTube spats before – is in hot water after admit to flirting and sexting with men who say they are under 18.

In an April 1 YouTube video, he addressed the allegations and acknowledged that conversations with teenagers should not have happened. “I was reckless,” he said.

Charles said in the video he thought the boys were 18 and blocked them on Snapchat when he found out their real age, although one boy denied lying about his age in a conversation with Insider .

Most of the brands that have collaborated with or are adjacent to Charles ‘career have ignored multiple requests for comment from Insider regarding Charles’ latest video.

Here are the companies that responded and did not respond to requests for comment:

  • Youtube: YouTube did not respond to multiple requests for comment. Charles has been on the platform since 2015 and has earned income through video monetization and the YouTube partner program. YouTube monetization provides a flow of financial income to creators, and the platform demonetized David Dobrik’s channel in light of a rape allegation against a former member of his group Vlog Squad. Following the video in which Charles addressed the allegations, there was various calls for the demonetization of its videos on social networks. On March 26, before the video was released, YouTube says Variety that James Charles would not host the second season of his show “Instant Influencer”, without however specifying the reason for the separation.
  • Morphe Cosmetics: Morphe did not respond to multiple requests for comment. The cosmetics company saw a lot of pressure to comment on possible future projects with Charles after his release a popular eyeshadow palette in collaboration with the YouTuber in November 2018, accompanied by two sets of brushes.
  • Ulta Beauty: In a statement, the beauty brand told Insider it was “not a current sponsor of Instant Influencer,” the YouTube series Charles previously hosted. “I can confirm that our work with the platform ended in May 2020 and we currently have no plans in place to re-engage,” a spokesperson said.
  • Lilly Lashes: Lilly Lashes did not respond to Insider’s multiple requests for comment. The eyelash company in partnership with Charles in 2018 and offered 15% off purchases to customers using his code.
  • Laura’s shop: Laura’s Boutique did not respond to Insider’s multiple requests for comment. The shop in partnership with Charles in 2018, offering 10% off for customers using a promo code.
  • Zipporah: Sephora did not respond to Insider’s multiple requests for comment. The makeup store currently stores the Morphe with Charles Collaboration Palette on their website.
  • Ole Henriksen: Ole Henriksen did not respond to Insider’s multiple requests for comment. In 2019, Charles shared a sponsored image using products from the skin care company. He also has appeared in an advertising campaign for the brand.
  • Sugar bear hair: Sugar Bear Hair did not immediately respond to Insider’s multiple requests for comment. The vitamin company’s partnership with Charles sparked the now infamous Dramageddon involving fellow YouTubers Tati Westbrook and Jeffree Star.
  • The Trevor Project: The LGBTQ nonprofit has previously worked with Charles as part of its partnerships with Morphe, but told Insider it “has no direct relationship with James Charles.”
  • Chipotle: Chipotle did not respond to multiple requests for comment. Charles’ recent makeup review of an eyeshadow palette from the elf cosmetics x Chipotle collaboration sparked rumors that Chipotle sponsored the video or paid him to review, but Charles did not disclose whether or not Chipotle was involved in the video. the making of the video.

Charles’s YouTube video, titled “I Hold Myself Responsible,” was posted to his main YouTube channel on April 1, after several accusations against Charles went viral on social media. In the video, he said he was unaware of the inevitable power dynamics when speaking to viewers or fans of his videos.

“A power imbalance can occur even when it is unintentional,” Charles said. “What I didn’t understand before is that the excitement that comes with talking to a celebrity is literally enough for someone to do or say something they wouldn’t normally do. Even if that celebrity is. doesn’t intentionally arm her fame, her money, or power. And that’s the concept I just didn’t understand, but I understand it now. “

He added that he would take a break from social media.

Charles did not respond to multiple requests for comment.

Lindsay Dodgson and Sirena Bergman contributed reporting for this article.

This skin care product is proven to lighten skin better than hydroquinone

Do you notice more places where there were none before? Let’s face it, freckles can be cute, but large or patchy pigment spots can be frustrating and seem to come out of nowhere. Whatever word you use to describe it – dark spots, sun spots, age spots, etc. faces as they get older.

In fact, when we think about what betrays our age, we usually think of fine lines and wrinkles, but believe it or not, studies have shown that even in the absence of wrinkles, skin tone uniformity is positively related. to perceived health. and negatively related to perceived age, meaning that discoloration and uneven skin tone make individuals appear older and less healthy.

Although it is one of the most common signs of aging, hyperpigmentation is one of the most difficult conditions to treat and can take months to improve. Improvement requires resolving your current pigmentation issues with a proper skin care routine, and for more severe discoloration may also require treatments such as peels and lasers.

Reversing current discoloration and preventing future dark spots requires a combination of broad-spectrum sun protection (applied every two hours when you’re in the sun) and proven home care solutions with multiple anti-pigment ingredients.

Hydroquinone has long been considered the “gold standard” when it comes to combating pigmentation issues, but concerns about long-term use and availability in several states have prompted people to seek out safe but effective alternatives. Jan Marini Skin Research saw this challenge and took the opportunity to develop and test a new hydroquinone-free solution to lighten skin and reduce the appearance of discoloration. With more NewBeauty Awards than any other company, we already knew about their commitment to quality and were, of course, interested to see how it worked.

In a 12-week clinical study conducted by world-renowned dermatologist Omaha, NE Joël Schlessenger, MD and published in the Journal of Drugs in Dermatology, Marini Luminate face lotion was compared to the “benchmark” hydroquinone in a split face study (meaning each product was applied to half of the face and compared over time). Marini Luminate Face Lotion not only showed an equivalent if not greater improvement in the appearance of discoloration, but it also showed superior improvement in the appearance of fine lines and wrinkles according to the participants’ assessment of the study and doctor.

Marini Luminate Face Lotion is simply a game-changer. Its revolutionary combination of seven powerful lightening ingredients includes several proven technologies as well as a unique turmeric extract that does not stain, a new specialized peptide (Nonapeptide-1) and all-trans-retinol as well as multiple antioxidants and soothing agents for a additional protection against free radicals to minimize redness and irritation often associated with other lightening products. This one-of-a-kind formula is proven to offer the same, if not better, lightening than the old “gold standard” with the added benefit of reduced appearance of fine lines and wrinkles.

Products like Marini Luminous Face Milk, Luminate Marini Face Mask and Marini Luminate Eye Contour Gel more Marini Multi-Acid-A-Home-Peel offer a multi-faceted approach to reducing the appearance of hyperpigmentation for a clearer, brighter, healthier and younger complexion with visible improvement in as little as a month, all without hydroquinone. Take the consultation to find your perfect skin care routine at

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Ana de Armas’ easy beauty and skincare routine

Do you think there is something about your beauty routine that would surprise people?

Hmm, hmm, hmm! I mean, I remember when I was young in Cuba – okay, it’s very strange, but we used to put beer in our hair before we went to the beach. We would be at the beach, and in the sun, and having beer in our hair would give us those natural highlights, it was amazing!

Like Sun In!

Yeah yeah! The beer was interesting, but it was really cool. I mean, that’s what we had back then, and it really worked! And I feel like I have to say, I did it when I was young, but I also did it as an adult, and you really get a beautiful color in your hair.

I mean, it’s a really good one! I always ask this question, and I think it’s my favorite answer. And now that you say it, I feel like I’ve heard of people doing this before.

Yes, I don’t know if you color your hair, but you should definitely try it!

Ah, 100%. I try to get my hair as light and highlighted as possible in the summer. TThis is actually the perfect link to my next question because I was curious about how your heritage impacted your approach to beauty.

Cuba is a beautiful place. It’s very special, and the lifestyle is completely different from LA, for example. You know, I grew up with very little, and that included beauty products and skin care products. The approach was very simple: wash your face, wash your hair, brush your hair, put on sunscreen, and you’re beautiful like this. We didn’t wear a lot of makeup, it was more about “This is it! This is what you have! “

Okay, just to enhance your natural beauty.

Yes, [laughs] and put beer in your hair! Growing up it was more about feeling Well. Feeling fresh, clean and happy, and very natural. The best thing we could do was have a great day at the beach and sunbathe. It was really a less is more mentality because of my situation and where I grew up. And eventually, it just becomes a part of who you are. I carried this with me all my life. Even now I feel very, very comfortable with very little. We all have bad days, but deep down and deep down I think it’s really important to feel good about yourself and take care of it, instead of covering yourself in layers and layers of makeup. .

Believe me, it’s incredibly refreshing to hear that. Oh, okay I know we’re getting close to the time, so on our farewell note what’s your philosophy of unfiltered beauty in seven words or less?

Oh my God, seven words ?! Hmm, well, definitely what I was saying before about less being more. It’s going to be a lot more than seven words, so I apologize, but I think we often feel pressure to follow trends or use what other people are using, and that doesn’t have to be what works for you. Honestly, sometimes I hesitate to give beauty advice because whatever I say is what works for me. I have tried so many different products that are super expensive or have a reputation for being super cool and chic but they just don’t go with me. I think everyone should try to find their own way to feel beautiful without following the crowd and what everyone else is telling us we need or should be doing.

Best Skin Care For Women Over 50, According To Industry Professionals

Whether you are minimalist or maximalist when it comes to skin care, your regimen is likely to change over the long term as you adapt it to your needs. By the nature of time and gravity, markers of aging – deep wrinkles, sun spots, crepe texture, and loss of volume – show up most visibly in mid-life, which is why many seek to revise their routines at midlife. over the neck looking for the best skin care for women over 50. From the best way to reduce the appearance of wrinkles to the most rugged brightening and resurfacing masks, here the skin care professionals share the best strategies and ways to build your arsenal for a ageless complexion.

Cleanse and, yes, tone

Needless to say, the best skin care for women over 50 starts with a daily face wash. Mature skin should be treated with a gentle, non-irritating cleanser that will not strip the skin of its natural oils and irritate dry and dry skin. sensitive skin. For those with dry skin, New York dermatologist Patricia Wexler, MD, warns that because she is generally sensitive, it’s best to use a cleanser that provides good protection with skin-protecting ingredients like ceramides. “After a first oil cleanser to remove my makeup, I use a cleansing cream, then I use lukewarm water to rinse and dry my skin with a soft cloth,” says Wexler. To help maintain the skin’s pH balance after cleansing, acclaimed facialist Joanna Czech recommends using a toner, which can also provide an extra layer of hydration and “act as a support” for skin care steps. the skin that follow.

Murad Age Reform Refreshing Cleanser

Cetaphil Gentle Skin Cleanser

Renée Rouleau Soothing elderberry tonic

Thayers Witch Hazel Alcohol Free Facial Toner

Algenist Genius Ultimate Anti-Aging Fondant Cleanser

Balancing tonic Dr. Barbara Sturm

Exfoliate, but don’t overdo it

In terms of exfoliation, both physical (scrubs) and chemical (AHA and BHA) can be used on mature skin, but proceed with caution. “Yes, exfoliation is necessary, but don’t overdo it,” Czech instructs. “In women over 50, the outer layer of the skin becomes thinner and more delicate. To avoid aggravation, Czech recommends taking a minimal approach to physical exfoliation, which can cause micro-tears on the epidermis if you get carried away. To safely remove dead skin cells, Wexler recommends using a gentle scrub, such as Tata Harper Regenerating Exfoliating Cleanser with its apricot microspheres, no more than three times a week, followed by a calming elixir with soothing active ingredients such as ceramide and chamomile. For a gentle chemical exfoliation, try M-61 Powerglow Peel Squares, which are prepreg with glycolic and salicylic acids, along with acne-healing vitamin K and blueberry extract that softens skin tone, and are gentle enough for everyday use. Or, consider a weekly peel like Drunk Elephant Resurfacing TLC Sukari Babyfacial, which is formulated with 25% AHA with its blend of glycolic, tartaric, lactic and citric acids.

Tata Harper Regenerating Exfoliating Cleanser

Eminence Bio Skin Care Monoï Age Correcting Exfoliating Cleanser

Drunk Elephant TLC Sukari Babyfacial

Paula’s Choice 2% BHA Skin Perfecting Liquid Exfoliant

Susanne Kaufmann enzyme peel

Treat yourself to a facial massage

A daily facial massage works wonders for skin at any age, but is especially transformative for mature complexions. It works to sculpt facial muscles (think: more defined cheekbones and jaws) and reduce fluid buildup, as well as improve blood circulation, cell renewal, tone tissue, and stimulate collagen production. . “Collagen is the supporting net of our skin – it is what gives the structural integrity of the skin and as it decreases the skin becomes looser, sagging and wrinkles are formed,” explains Rochelle Weitzner, founder and CEO of Pause Skincare, a line developed for women going through menopause. Because women experience a dramatic reduction in collagen synthesis after menopause, Weitzner designed a special tool to stimulate fibroblasts, which are the cells that produce collagen. Using your fingers or a tool, such as Pause Fascia Stimulation Tool, knead and contour the muscles of the face, moving along the jaw and upwards to the top of the cheekbones, the area under the eyes and on the forehead. For an extra boost at the end, wrap gauze around ice cubes infused with anti-inflammatory green tea or chamomile tea, then slip them over the skin, explains Czech.

Pause Fascia Stimulation Tool

Czech facial masseur Joanna

NuFace Mini Facial Toner

Jillian Dempsey Golden Carving Bar

Lanshin Gua Sha Introductory Tool

Restore volume loss with additional hydration

Beginning in your 30s and 40s, hyaluronic acid levels begin to decline, making fine lines and deep wrinkles more noticeable. When applied topically, hyaluronic acid can help replenish and retain cell moisture (it holds 1,000 times its weight in water), which is why it is such a common ingredient in serums and moisturizers, especially in formulas targeting mature skin. “Serums have higher concentrations of ingredients than what we use in creams or lotions,” says Wexler, who is a fan of SkinMedica Rejuvenating Moisturizer HA5. “It not only supplies hyaluronic acids to the dermis, [but] its complex chains of different hyaluronic acids stimulate the production of your own hyaluronic acid, thus increasing the resilience of your own skin, ”she explains of the creamy serum. To seal in a supercharged serum, look for a moisturizer with ingredients that will help mimic and restore the skin barrier, like Kate Somerville’s New Anti-Aging KateCeuticals Total Repair Cream, which combines ceramides and a special peptide complex to calm irritation and minimize redness.

Kate Somerville KateCeuticals Total Repair Cream

SkinCeuticals Redness Neutralizer

Estée Lauder Advanced Night Repair Eye Overload Complex

BeautyStat Universal Pro-Bio Moisture Boost Cream

SkinMedica HA5 Rejuvenating Moisturizer

Skinfix Barrier + Triple Lipid-Peptide Face Cream

Treat wrinkles and hyperpigmentation with care

For wrinkles, hyperpigmentation and invisible photo damage, Wexler recommends turning to retinol, a vitamin A derivative that, when applied topically, promotes skin renewal, brightens skin tone, brightens skin tone. ‘hyperpigmentation and helps the production of collagen. It’s available both by prescription and over the counter, and it’s best to see your dermatologist for advice on the right potency and the best type of retinoid to use. Wexler also notes that retinol may be particularly beneficial in treating problems around the eyes, working in combination with peptides to stimulate new collagen and, in turn, support tissue laxity, she says. To combat puffiness and puffiness, Wexler recommends a caffeine eye cream (like Estée Lauder Hyaluronic Acid Cream Eyes Advanced Night Repair), cucumber or yeast extract to “deflate and dehydrate fat cells” and haloxyl to fight pigmentation.

Another key ingredient for brightening a dull complexion and erasing sun spots is vitamin C, which helps treat and fight free radical damage that causes oxidative stress and skin aging. The powerful antioxidant also works to reduce hyperpigmentation. “Start with a low concentration of 10% and increase to 15% or 20% depending on tolerance,” says Wexler to identify the right concentration for your skin type in a serum or moisturizer. What’s important to note is that the more potent forms of vitamin C are vulnerable to light exposure. Therefore, the use of vitamin C should be combined with broad spectrum UVA / UVB coverage, which should be used regardless. To protect the skin against skin cancer and damage (fine lines, deep wrinkles, spots, discoloration and texture abnormalities), use a sunscreen with a minimum of SPF 30, such as Velouté de La Roche-Posay. Anthelios Sun Lotion SPF 60, each day.

Murad Retinol Youth Renewal Night Cream

Dr. Dennis Gross Skincare Ferulic + Retinol Wrinkle Recovery Night Serum

Neutrogena Rapid Wrinkle Repair Serum

Ole Henriksen Banana Bright Vitamin C Serum

La Roche-Posay Anthelios Sun Lotion SPF 60

EltaMD UV Clear Broad Spectrum SPF 46

Mask to optimize everything

“For mature skin, face masks are wonderful for moisturizing and administering additional treatments,” says Wexler, nothing that you can extend a mask to your neck and décolleté. If the skin is very dry or you want your complexion to be smoother and firmer for a special occasion, she recommends a strong tightening mask, like Natura Bisse Diamond Mask Where Strivectin Powerlift Instant Firming Mask, which is loaded with hyaluronic acid and peptides. To deflate, opt for a refreshing treatment, also rich in plumping peptides, such as Skyn Iceland Hydro Cool Firming Face Gels, which can be used to smooth forehead lines and smile lines.

Extreme Diamond Natura Bissé Mask

Skin Iceland Hydro Cool Firming Face Gels with Extension and Peptides

StriVectin Powerlift Instant Tightening Mask

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Best Skin Care Products to Treat and Prevent Maskne – WWD

It looks like the coronavirus has changed everything, and it even applies to the way we go about our beauty and grooming routines. But it goes beyond not being able to get a haircut, facial, or pedicure. The final side effect is maskne, the cute term for not-so-cute acne caused by wearing a face mask. Maskne is caused by the tissue rubbing against the skin, which can trigger inflammation and irritation, resulting in rashes. Fortunately, there are a few steps you can take to take care of your skin.

If you’ve noticed that your mask has gotten worse over the summer, it’s no coincidence – when moisture from moisture and sweat gets trapped in the mask, it can make the effects worse. Masks essentially create a seal on the face, keeping everything inside. And that doesn’t discriminate, because it will happen no matter what type of mask you wear, whether it’s cotton, N95, or surgical paper.

Maskne could be caused by a number of types of reactions. For example, the type of fabric your mask is made from might trigger a reaction, so stick to breathable fabrics like cotton, which are less likely to make the problem worse. Since the masks sit directly on our skin, another possibility is sensitivity to laundry detergent or fabric softeners, which can cause irritation or dermatitis. For those with sensitive skin, it’s best to wash your masks in a fragrance-free detergent to avoid a reaction.

Another culprit of maskne could be not washing your mask or bandana frequently enough. If you wear the same one over and over again without washing it, it’s like putting on sports clothes, which will trigger rashes. It’s not just masks that need to be washed regularly, your face too. Always wash your hands and face before putting on your mask for the day, then wash them again when you get home and it is safe to take it off. Those who are already prone to acne should look for a cleanser that contains salicylic acid to unclog pores and prevent breakouts.

Skipping makeup is a good idea, as it’s just another thing that will mix with sweat and oils trapped under the mask, increasing your risk of breakouts. Additionally, thick makeup can affect the tightness of the mask, making it less secure. Play it safe and work on a bold eye or forehead instead of blush, lipstick, or foundation.

Step up your skin care regimen to fight maskne. If your skin is raw around the mask area, create a protective physical barrier with a cream designed for this, such as Avéne Cicalfate + Protective Repairing Cream, which treats and prevents irritation. It’s a good idea to always use moisturizer to keep the skin hydrated, as this instantly soothes it and reduces the chance of irritation. Look for simple, non-comedogenic formulas designed for sensitive skin that won’t clog pores.

Here are the best skin care products to treat and prevent maskne:

1. Murad Clarifying Oil-Free Water Gel

Microbiome-boosting skin care products have been all the rage lately and are now more important than ever. When bacteria build up on the skin, they disrupt the balance of the microbiome, leading to irritation and rashes. The skin under masks can be a breeding ground for bacteria, which is why Murad’s new oil-free clarifying water gel stops it in its tracks with its innovative technology that prevents bacteria from building up and forming a imbalance. Ingredients include sustained-release hyaluronic acid for long-lasting hydration, ginger root extract for soothing skin, salicylic acid for exfoliating and fighting acne, and pine extract. Korean red to prevent irritation.

Murad Clarifying Oil-Free Water Gel

$ 42.00

Buy now

2. Avéne Cicalfate + Protective Repairing Cream

A recently updated favorite, this multitasking has 45 uses and can treat irritations, dry patches, rashes, scratches, sunburns, cuts and eczema, to name a few. . Its active ingredient, a Postbiotic C + Restore Complex, helps the skin heal four times faster with improvement in two days by creating an optimal healing environment, making it one of the best skin care products for treating the mask and irritation caused by face masks.

Avéne Cicalfate + Protective Repairing Cream

Buy now

3. Detox Serum Break

Its name sums it up: this serum works to detoxify the skin by unclogging pores and clarifying it, thus reducing rashes along the way. The clear, lightweight formula absorbs quickly and also removes excess oil, soothes inflammation, evens skin tone, lifts, brightens and hydrates, while reducing the appearance of fine lines and wrinkles. A mix of vitamins, antioxidants and peptides does the heavy lifting.

PAUSE Detox Serum

$ 85.00

Buy now

4. PCA skin acne gel

This acne gel can be used as a spot treatment or it can be applied to the entire lower half of your face to combat the mask. It gives fast results, eliminates current rashes and prevents future ones with a combination of salicylic and azelaic acids and natural herbs. It also helps in controlling the oil production of the skin.

PCA SKIN anti-acne gel

$ 143.00

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5. Dermalogica Retinol Clearing Oil

Talk about restful sleep – this clarifying oil works overnight while you sleep to calm stressed skin and treat and prevent rashes. Retinol has a dual function in fighting acne and the signs of aging, including hyperpigmentation, fine lines and wrinkles. Sustained-release retinol works in partnership with salicylic acid to show results in seven days. The formula also includes argan, rosehip seed and golden jojoba oils to minimize irritation and leave skin glowing.

Dermalogica Brightening Retinol Oil

$ 80.00

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6. Perricone ® Gentle and Soothing Cleanser

The gentle formulas are great for combating the mask because they get the job done without irritating your skin, as is the gentle, soothing Perricone ® cleanser. The non-foaming cleanser can be used morning and night to deeply remove dead cells and skin debris, reduce excess oil, unclog pores, and kill bacteria that trigger rashes. It contains squalane to hydrate and sucrose to stimulate the skin microbiome.

Perricone ® Gentle, Soothing Cleanser

$ 35.00

Buy now

7. Pai Skin care Perfect Balance Anti-Blemish Serum

Soothing skin is essential to keeping maskne under control and this balancing serum is a pro at that. Designed for acne-prone skin, it reduces sebum production by up to 65%, and its antibacterial and anti-inflammatory formula improves the appearance of rashes by up to 72%. It works to maintain a healthy moisture barrier so the skin stays naturally hydrated.

Pai Skin care Perfect Balance Anti-Blemish Serum

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8. FAB Pharma First Aid Beauty White Clay Acne Treatment Pads with 2% Salicylic Acid

Slide these tampons along the mask area daily to treat rashes and stop future ones. Formulated with 2% salicylic acid, they also contain kaolin clay to remove impurities, evermat to decrease sebum and shrink pores, tea tree oil to exfoliate and willow bark to smooth the skin texture. Without alcohol, they do not strip or dry out the skin.

FAB Pharma First Aid Beauty White Clay Acne Treatment Pads with 2% Salicylic Acid

FAB Pharma First Aid Beauty White Clay Acne Treatment Pads with 2% Salicylic Acid

$ 30.00

Buy now

9. Clear Skin Serum Payot

This French skincare line recently landed in the United States, just in time to help you fight off the mask with its lightweight clarifying serum. Designed for combination to oily skin, it uses zinc extract to purify skin tone and prevent breakouts. It only takes a few weeks for the skin to clear up and have a smoother texture. The dropper doses just the right amount for each application, avoiding guesswork.

Clear Skin Serum Payot

$ 38.00

Buy now

10. La Roche-Posay Effaclar Duo

In case you’re wondering what the duo in the title is referring to, this spot treatment is the only one with Micronized Benzoyl Peroxide (5.5%), a potent acne medication that sinks deep into the pores, and micro-exfoliating LHA that delivers exact cell-by-cell exfoliation to even out skin texture over time. The oil-free double action does not dry out the skin and is recommended for blemishes, blackheads and whiteheads.

La Roche-Posay Effaclar Duo

$ 29.99

Buy now

Best Makeup For Women Over 50 You Need Now – WWD

All products and services presented are independently selected by the editors. However, WWD may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

Makeup is a form of self-expression that can be enjoyed at any age, but sometimes finding the best makeup for women over 50 is not always an easy task. As skin ages and collagen production declines, dryness, dullness, and loss of firmness and elasticity become major concerns and it’s essential to fill your makeup bag with products that work with your skin. changing instead of defaulting to those that cover them.

When shopping for makeup for women over 50, go for moisturizing formulas, whether for foundation and concealer or bronzer and blush, will prevent your products from settling in lines and accentuating unwanted texture. On a related note, switching from powders to creams and liquids will also help boost skin radiance by creating a high effect. soft dew burst. But everyone’s skin is different, and so are their makeup preferences. So make sure your makeup routine is filled with products that make you feel like your most authentic self and match the personality you want to present to the world.

Want to refresh your makeup bag? Read on to find the best makeup products for women over 50 that cover the face, eyes, and lips and will help you achieve a luminous glow from within.

1. Bobbi Brown Vitamin Enriched Basic Facial Moisturizer

While it is technically a skin care product, priming the skin with a rich moisturizer or primer is essential for applying makeup at any age. But, you don’t want to use a product that is too thick as it will mess up your makeup. For mature skin, opt for a formula rich in vitamins and light like Bobbi Brown Vitamin Enriched Basic Facial Moisturizer will prevent makeup from clinging to dry lines and spots while creating smoother, more dewy skin. The key ingredients in this formula include shea butter and a blend of vitamins B, C and E.

Bobbi Brown Vitamin Enriched Basic Facial Moisturizer

$ 62

Buy now

2. Computer cosmetics CC + Cream with SPF 50+

For complexion makeup for over 50s, it is essential to use moisturizing liquid formulas in place of drying powders and cakey creams so as not to accentuate fine lines and other skin textures. When applying, avoid completely covering the face with the product and instead target areas that require coverage and blend outward for an even, natural finish. The IT Cosmetics Your Skin But Better CC + Cream uses color correction technology to neutralize the appearance of discoloration while combining the benefits of skin care and foundation to deliver an even, refreshed complexion. It also offers SPF 50 protection to protect your skin from the sun.

it cosmetic your skin but better cc cream

IT Cosmetics CC + Cream with SPF 50+

40 $

Buy now

3. NARS Creamy Radiance Corrector

Just like your foundation, your concealer should only be applied where you need it most to avoid that dreaded makeup. There are many concealers designed to beautify over 50 skins, but enlisting the help of a formula such as NARS Radiant Creamy Concealer is a surefire way to camouflage dark spots and brighten the underside of the eyes. Its formula offers 16-hour wear and includes light diffusing technology and a balancing mineral powder to work with your skin and create a softer, smoother complexion.

radiant creamy concealer nars

NARS Radiant Creamy Concealer

$ 30

Buy now

4. Giorgio Armani Beauty Luminous Silk Compact

Whether you want to lock in your complexion makeup or try to keep unwanted shine from seeping in, you’ll need the perfect face powder to do it. The Giorgio Armani Beauty Compact Luminous Silk uses micro-silk technology to give a luminous semi-matte finish that does not settle in the lines and, in turn, leaves the skin radiant and refined. It can be worn on its own as a foundation and applied throughout the day for touch-ups.

giorgio armani beauty luminous silk compact

Giorgio Armani Beauty Compact Luminous Silk

$ 64

Buy now

5. Physicians Formula Butter Bronzer

Adding heat to the skin with bronzer is an easy way to make the skin glow. Apply a light sweep of a warm toned bronzer along your cheekbones, forehead, below jawline, and sides of nose to define your features and add a healthy glow. If dryness is a major concern, it’s best to go for formulas with moisturizing ingredients to prevent clumping or sticking. The Physicians Formula Butter Bronzer is a drugstore favorite that is made with a blend of murumuru, cupuaçu and tucuma butters and gives a radiant, natural glow.

Doctors Formula Butter Bronzer

Physicians Formula Butter Bronzer

$ 12

Buy now

6. Tower 28 Beauty BeachPlease Luminous Tinted Balm

Blush is an essential cosmetic product for sculpting the face. Instead of applying your blush directly to the cheekbones, try targeting the top of your cheekbones and blending inward to create a flattering and natural lifting effect. When choosing a blush for those over 50, opt for cream formulas like Tower 28 Beauty BeachPlease Luminous Tinted Balm will prevent clumping by blending in perfectly with the skin and leaving an illuminated finish. This versatile product can be applied to cheeks, eyes and lips and offers a hydrating formula that leaves skin dewy and tanned.

tour 28 beauty beach please tint balm

Tower 28 Beauty BeachPlease Luminous Tinted Balm

$ 20

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7. Kosas Color + Light: Cream

Another important product to have in your makeup routine over 50 is a highlighter, preferably a cream or liquid formula to create an illuminated glow from within. The Kosas Color + Light Creme duo is equipped with combinations of blushes and complementary reflections that flatter all skin tones. Its cream highlighter is lightweight and buildable by design, delivering a rich color rendition that imparts a youthful-looking glow that blends seamlessly into the skin.

duo color and light cream kosas

Kosas Color + Light: Cream

$ 34

Buy now

8. Pat McGrath Labs Permagel Ultra Lip Liner

Using a lip liner helps restore lip symmetry and create a fuller looking pout. The Pat McGrath Labs Permagel Ultra Lip Liner delivers the perfect amount of lips with its creamy formula that glides over lips and adds volume and definition. It comes in two universally flattering shades that provide the perfect look for your lips, only better.

Pat mcgrath labs Permagel Ultra lip liner

Pat McGrath Labs Permagel Ultra Lip Liner

28 $

Buy now

9. Charlotte Tilbury Matte Revolution Luminous Modern-Mat Lipstick

Whether you prefer neutral nudes or bold reds, every maven maven should have the Charlotte Tilbury Matte Revolution Lipstick in their arsenal. Designed to accentuate the natural shape of your lips while adding volume and width, this fan favorite lipstick leaves a soft yet buildable cashmere finish thanks to its demi-matte formula and flatters all skin tones at all ages.

Charlotte Tilbury Matte Revolution Luminous Modern-Mat Lipstick

Charlotte Tilbury Matte Revolution Lipstick

$ 34

Buy now

ten. Honest Beauty Extreme Length Mascara + Eyelash Base

Mascara is a staple in every makeup bag for women over 50, but lash primer doesn’t have to be. The Honest Beauty Extreme Length Mascara is a 2 in 1 product with an eyelash primer that improves the wear of mascara by intensifying its color and helping it to adhere better to the lashes. On the mascara side, its flexible, specially molded bristles evenly cover each lash and help even the thinnest lashes achieve dramatic length and lift.

Honest Beauty Extreme Length Mascara + Eyelash Base

Honest Beauty Extreme Length Mascara + Eyelash Base

$ 17

Buy now

11. Marc Jacobs Beauty Highliner Gel Eye Pencil

Just like your lip liner, it’s important that you get the same glide and glide as your eye liner. The Marc Jacobs Beauty Highliner Gel Eye Pencil offers a super malleable formula that allows precise and flawless application. Designed for long wear and available in 20 shades, this product will help you define your look without moving.

Marc Jacobs Beauty Highliner Gel Eye Pencil

Marc Jacobs Beauty Highliner Gel Eye Pencil

$ 26

Buy now

12. Maybelline Eyestudio Color Tattoo 24 Hour Cream Eye Shadow

Opting for shimmering cream eye shadows helps prevent unflattering creases and clumping. When applying, take a small, fluffy eyeshadow brush and start at the outer corner, blending inward to lengthen your eye shape. Master this technique with a versatile and modular formula like Maybelline EyeStudio ColorTattoo 24 Hour Cream Eyeshadow, which offers rich color thanks to its unique gel-cream texture and maintains its intensity throughout the day.

maybelline color tattoo cream eyeshadow

Maybelline Eyestudio Color Tattoo Cream Eye Shadow

$ 6

Buy now

5 Best Acids For Skin Care: Hyaluronic, Lactic & More The Science of Beauty Podcast | Seduce

AHAs are water soluble and work primarily on the skin’s surface, making them a good option for treating fine lines, texture, and dullness. “Alpha hydroxy acids are probably the most commonly used acids for the skin,” says Geraghty. “These are really cool for exfoliating this outer layer of the skin, leaving the skin more luminous, even skin tone and texture, and they can even stimulate collagen production a little.

BHAs, on the other hand, can penetrate deep into clogged pores and therefore are useful in treating and preventing acne. “Beta-hydroxy acids actually bind to sebum – it’s oil,” says Geraghty. So when these dead skin cells are swept away by a BHA, the oil clogging the pores accompanies them.

Within these two categories – AHA and BHA – are found different acids with various benefits for the skin. Since choosing the best acid for your skin can be confusing, we’ve broken down the most popular options for you.

The best AHAs

Glycolic acid

Glycolic acid – which is derived from sugar – is one of the most common acids used in skin care. It has the smallest molecule of all acids, so it penetrates the deepest, making it one of the most effective acids available. It regenerates collagen, thickens the skin and unifies the complexion. But there’s a catch to its dramatic results – since it penetrates so deep and results in more intense exfoliation, it’s also more likely to produce irritation.

Lactic acid

Lactic acid is the second smallest molecule of all acids. It is milder than glycolic and hydrates the skin, making it a moisturizer as well. Created from sugar or fermented milk, this alpha hydroxy acid is gentle enough for people with sensitive skin.

Fun Fact: Cleopatra was one of the first to adopt AHAs and took regular milk baths to improve her skin. “In ancient Egypt, women realized that the lactic acid in milk had a softening and moisturizing effect on the skin,” says Geraghty. Today, thousands of years later, “I find that a lot of people with rough, dry, or scaly skin [still] rely on products [with lactic acid],” She adds.

Fruit acids

Even milder are fruit acids such as citric acid (which is typically derived from lemon or grapefruit) and malic (which typically comes from apples). These larger compounds work on the top layer of the skin and are often combined with glycolic or lactic acids to help increase their effectiveness.

The best BHA

Salicylic acid

If you’ve ever bought an over-the-counter acne treatment, you’re probably familiar with salicylic acid – it’s one of the most popular ingredients for minimizing breakouts. It’s because salicylic acid penetrates and dissolves oil that clogs pores while exfoliating dead skin cells. Best of all, it works without irritating already inflamed skin, as it has anti-inflammatory properties.

But wait… What is hyaluronic acid?

It is technically an acid because its pH is lower than neutral, but hyaluronic acid is really a humectant best known for its moisturizing properties. This sugar molecule is able to absorb up to 1000 times its own weight in water and helps retain moisture against the skin’s surface. This type of water retention helps plump tissue and prevents moisture from escaping the skin, which can help reduce the appearance of wrinkles.

How to use skin care acids

What are the different ways to incorporate an acid into your skin care routine?

How they work and how to use them

Look on the shelves of your local beauty store and you will notice that two ingredients are often combined in skin care products: hyaluronic acid and vitamin C.

It is not a coincidence. Hyaluronic acid helps keep the skin hydrated, while Vitamin C protects against sun damage and can help reduce skin discoloration. The two ingredients can help reduce the signs of skin aging, especially when used together.

Our skin wrinkles with age largely due to hormonal changes that make it drier and less elastic. Oxidative damage (from the sun’s ultraviolet rays as well as the body’s normal metabolic functions) also impacts the synthesis of collagen, the protein that makes up the skin and other connective tissues.

Hyaluronic acid

Hyaluronic acid is a molecule naturally produced by the body that is found in bones, connective tissue, cartilage, hair follicles, and skin. As a humectant, it helps the skin to retain moisture.

“[Hyaluronic acid is] an effective moisturizer because it can hold a thousand times its weight in water, ”says Dendy Engelman, MD, a practicing dermatologist at Shafer Clinic At New York.

“It creates a barrier for the skin, trapping moisture and improving texture,” says Engelman.

“Hyaluronic acid acts like a sponge. It binds [with] water to pull it into the outer skin layer of the skin, ”says Joshua Zeichner, MD, director of cosmetic and clinical research at Mount Sinai Hospital Department of Dermatology.

Although hyaluronic acid injections are more effective than creams or serums, research suggests that applying hyaluronic acid to the face can help:

  • moisturize the skin
  • decrease the appearance of wrinkles
  • improves skin firmness and elasticity
  • repair and regenerate the skin

Hyaluronic acid creams can be especially helpful as the skin ages, especially as the levels of hyaluronic acid in the skin decline with age. “The skin loses water and moisture as we age, and this ingredient will help store moisture. The result is a softer, more plumped and more even complexion. It can also improve fine lines and wrinkles, ”says Engelman.

Vitamin C

Vitamin C is an antioxidant that is naturally present in high amounts in the skin. It helps protect the skin from ultraviolet (UV) rays and other environmental damage.

Studies suggest that skin exposed to high levels of UV light tends to have lower levels of vitamin C.

“Vitamin C is perhaps the best-studied antioxidant we have available for topical application,” says Zeichner.

Engelman and Zeichner say applying vitamin C to the skin can help:

  • protect the skin from the harmful UV rays of the sun
  • prevent premature aging of the skin by protecting the skin from oxidative stress
  • stimulate collagen synthesis
  • reduce skin pigmentation
  • have an anti-inflammatory effect to help treat acne and rosacea
  • exfoliate the skin
  • lighten dark spots

If you are looking for a pair of skin care ingredients for optimal skin health, choose Hyaluronic Acid and Vitamin C. The combination of the two makes for a great all-in-one skincare step.

“Hyaluronic acid and vitamin C are commonly used together because they complement each other to hydrate, protect and repair aging skin,” says Zeichner.

There’s another reason the ingredients are often combined: “Too much vitamin C can be irritating, cause dryness and even cause acne breakouts in some skin types,” says Engelman. “Hyaluronic acid is a great addition to vitamin C because it doesn’t overload the skin. On the contrary, it feeds [skin] by helping to create a barrier against moisture, and this allows the skin to heal.

Science suggests that both hyaluronic acid and vitamin C helps hydrate skin, reduce redness and discoloration, and reduce signs of aging.

A Randomized controlled trial 2020 involving 50 women found that, compared to a placebo, daily application of a 20 percent vitamin C serum for two months improved skin color, elasticity and radiance while reducing wrinkles .

A double-blind study from 2002 found that daily use of a 10 percent vitamin C serum for 12 weeks improved skin hydration, reduced signs of photoaging, and promoted the formation of new collagen (as measured by a biopsy of cells of the skin of the cheeks).

As for hyaluronic acid, a 2014 study involving 33 women, found that applying 0.1 percent hyaluronic acid cream twice daily for 2 months reduced wrinkle depth by up to 40 percent, improved skin hydration skin by up to 96 percent and increased both the firmness and elasticity of the skin.

There is no risk in combining these ingredients together. But if your skin is sensitive to any of the ingredients, you should avoid it, says Engelman.

Engelman adds that it’s very unusual to have a reaction to hyaluronic acid. “Everyone can benefit from hyaluronic acid. No tolerance is required and it pairs well with other ingredients, ”she says.

To maximize the benefits of both ingredients, Engelman suggests using them once a day in the morning on clean skin before applying SPF.

Here are some skin care products that contain both hyaluronic acid and vitamin C:

With age, the skin becomes drier and less elastic, increasing the appearance of fine lines and wrinkles.

Vitamin C is a powerful antioxidant that can help fight oxidative damage to the skin. It is often combined with skin care products with hyaluronic acid, a humectant that helps keep the skin hydrated.

If you want to maximize your skin care benefits, try using these ingredients together.

Colleen de Bellefonds is a Paris-based health and wellness journalist with over a decade of experience writing and regularly editing publications such as, Women’s Health, WebMD, and Find it on Twitter.

New ecological awareness is changing the fate of skin care products

Visitors learn about SK-II products at an international trade fair in Shanghai. MA JIAN / FOR CHINA DAILY

SK-II brand finds new purpose, digital market channels to satisfy consumers

Despite masks covering part of their face to protect themselves from the novel coronavirus, beauty and health conscious consumers in China do not neglect skin care and, in fact, prefer environmentally friendly products, which encourages cosmetics companies to innovate in the supply of raw materials. and use digital technologies such as artificial intelligence in production.

This heightened environmental awareness in the COVID-19 era among consumers has prompted Procter & Gamble to redefine the focus of its SK-II skin care brand.

P&G has broadened the reach of “Change Destiny,” its motto for SK-II, said Sandeep Seth, CEO of SK-II Global.

“The past six to nine months have shown the world what can happen to the environment (under certain circumstances) and how big an impact it can have on everyone’s life,” he said. “People are talking about the new normal because so much has changed.”

Without disclosing the relevant numbers, Seth said 2019 was a good year for SK-II in China. “We exceeded our target.

Although sales slumped in the first half of this year due to COVID-related disruptions, the second half saw a recovery thanks to robust domestic consumption due to limited overseas travel which invariably encourages shopping. abroad.

China’s success in tackling the epidemic has helped boost sales of cosmetics and other wellness products among domestic consumers, who would otherwise have purchased them overseas on their travels. China’s rapid rebound has also helped SK-II’s 800 “beauty consultants” re-establish contact with their clients, he said.

“We have tried to reappear stronger by strengthening supply chain agility, e-commerce, and online and offline user experiences. “

All of this has helped P&G make SK-II a strong brand. E-commerce, in particular, took off during the peak period of the pandemic, as it responded to consumers’ desire to make contactless purchases.

To this end, SK-II has developed the Magic Scan, a non-contact, AI-compatible skin counseling diagnostic tool. It can scan the skin without any contact, detect freckles and generate high quality scans for skin management.

The brand also introduced Yumi, an animated figure who serves as a communication bridge connecting retailers and consumers. “Experts in the online field have said that we need to take the plunge and bring the latest technology to market, so we have introduced live streaming sessions into our e-commerce channels,” Seth said.

SK-II has been researching the skin in the context of the pandemic. In particular, he focused on how, with the mask or while staying at home, consumers can take better care of their skin.

Its consultants have started offering online training to consumers to compensate for the lack of offline interactions and to ensure that online shopping is not seen as a bad substitute.

“During the COVID period, the importance of skin care has increased further,” Seth said.

According to Kantar Worldpanel China analysis, the growing popularity of eco-friendly cosmetics and healthy products reflects consumers’ desire for positive change in reverse.

In a report, the market research company said preventing the novel coronavirus has had a major impact on the skin care industry. In the first six months, around 13 million consumers started using restorative skin products.

Duty-free stores are seen as an emerging engine of industry growth in China, Seth said.

“The landscape of national retailers is changing with duty free shops, especially Hainan Duty Free Island. This is helping the retail industry to shape itself for the next six to 12 months,” he said. .

Consumers are also eager to purchase products that demonstrate sustainable sourcing and manufacturing practices. According to Kantar Worldpanel’s Who Cares Who Does report, the ratio of conservationists to the total number of consumers increased to 53%, up 13 percentage points year-over-year.

Thus, SK-II now uses bamboo-based packaging. Its new program called NOW invites buyers to participate and donate to a good cause.

“Many of our buyers are creating, becoming more and more aware and interested in what we can do to create a sustainable environment.

“This is why we are extending our brand’s focus on ‘Change Destiny’ from skin and life to the planet,” Seth said.

What is behind the rise of G-Beauty

Ms. Beck also mentioned the high quality of the ingredients, especially important when customers shell out $ 310 for said brightening serum.

Barbara Sturm, aesthetic doctor in Düsseldorf, became speech on social networks to create personalized creams with blood drawn from the patient. She created her popular line based on the philosophy of removing all harmful ingredients.

“Clean beauty, which I consider non-toxic, non-irritating, and non-inflammatory, is central to my approach to skin healing,” said Dr. Sturm.

Then there’s professor and scientist Augustinus Bader, who founded his skincare line of the same name two years ago. According to the company, it closed last year with $ 6 million in revenue with just two products (moisturizers called Crème and Crème Riche). In February, the company appointed a new CEO, Maureen Case, a veteran of Estée Lauder, and plans to launch a new product this summer.

Dr Bader, who has serious scientific credentials in stem cell research, has spent years developing both products. He approached his formulas from an epigenetic perspective, that is, using ingredients to stimulate repair signals inside the body.

“Stem cells, they work, but they work too slowly,” Dr Bader said. “I was like, ‘How do we use the body’s repair mechanisms? As our skin ages, we have an internal clock that shuts down repair mechanisms. My idea here is that you can start skin healing with the right triggers.

“It’s another form of treatment,” he said.

One final thought from Dr Sturm, who despite all his enthusiasm warned that G-Beauty is a marketing concept and nationality doesn’t tell you if a product is ‘clean’. “Skin care is not the Olympics,” she said.

Top 5 Famous Cosmetic Brands in Pakistan

Pakistani women are not too late when it comes to keeping up with the latest fashion and beauty trends around the world. Pakistani women love cosmetics and many of them love world famous cosmetic brands. Western brand makeup was not readily available in Pakistan if you go back a few years. The reasons were that it was very difficult to get it from overseas, the prices would skyrocket if you tried to buy an international makeup brand. Shipping costs, rising dollar rates, and other taxes are preventing average Pakistani women from purchasing brand name cosmetics.

But now that these brands have become famous among people and their demand has increased in cosmetics stores and online makeup stores here in Pakistan began to import products from international brands. Today we are going to tell you about some of these brands available in Pakistan which are the most famous brands among Pakistani women of all ages. These brands are internationally renowned and are affordable.

1. Maybelline

Maybelline products are in demand in Pakistan more than any other brand. This brand started in New York around 1915. Their range of make-up and cosmetic products is very extensive. They have products for lips, eyes, face, nails, etc. Their best-selling products include Fit Me Foundation, Super Stay Full Coverage Foundation, Fit Me Matte + Poreless Powder and Super Stay Full Coverage, Long Lasting Under-Eye Concealer.

2. Masarrat makeup

Massarat Makeup is one of the most popular cosmetic brands in Pakistan, also based in the country. It was founded by Masarrat Misbah in 2014 when she thought about creating a trusted cosmetics brand in Pakistan.

They are very innovative and scientific in their commitment to the quality of their products. They claim that all products are made from halal ingredients, which is a big concern for Pakistani women when buying makeup overseas. Their trendy products include Liquid Lipstick, Matte Luxe, Brow Palette, and Eye Shadow Palette.

Masarrat makeup

3. Rachel

Dr. Rashel is one of the fastest growing brands in skin care and beauty products. Their popularity in Pakistan has grown exponentially over the past two years. Their products are of high quality and their prices are also very reasonable for Pakistanis.

For his skin products, Dr. Rashel always uses natural ingredients and also strictly follows all the protocols of the pharmaceutical companies. Their most popular products are Dr. Rashel Whitening Fade, Dr. Rashel Vitamin C Series, Dr. Rashel Black Whitening Cream and Dr. Rashel 24k Gold Series.


4. Beauty Huda

Huda Beauty is also one of the most famous makeup brands in Pakistan. Huda Kattan is a famous beauty blogger who has been writing beauty reviews and articles for years after starting her own brand with her sisters Mona and Alya. Its brand is known for the reliability and quality of its products.

Their bestsellers include the #FauxFilter Foundation, New Nude Kit, and The New Nude Eyeshadow Palette.

Beauty Huda

5. Make-up revolution

Founded in the UK at Makeup Revolution, is one of the most popular makeup brands in the world. This brand offers products for the lips, eyes, face. You can also buy makeup tools from Makeup Revolution. The products of this brand are easily found in stores and you can also buy them online.

Make-up revolution

All of the brands mentioned above are available in Pakistani stores and can also be purchased online by many websites that import these products. Online shopping has truly allowed Pakistani women to get their hands on their favorite brands from all over the world.

China’s Perfect Diary seduces cosmetics buyers via social networks

TOKYO / GUANGZHOU – Yatsen Holding, the Chinese startup behind the fast-growing cosmetics brand Perfect Diary, owes its dizzying rise to a laser focus on the social media generation.

Yatsen almost quintupled his income in just one year. The former unicorn listed on the New York Stock Exchange in November and now has a market cap of around $ 11 billion.

“The colors are really stunning and they make you look pretty,” said a 23-year-old secretary surnamed Zhang in Dalian City of Perfect Diary’s offerings. “They are attractive because they are affordable enough that young people will buy them.”

Zhang said that she and her friends used Perfect Diary products in college. Today, she regularly wears Perfect Diary eye shadow and lipstick.

Yatsen was co-founded in 2016 by CEO Huang Jinfeng, whose resume includes a stint in the Chinese operations of Procter & Gamble. The Perfect Diary brand was created the following year.

Perfect Diary was initially sold only online, but the group has since opened physical stores.

The following perfect diary built among generations such as Zhang fueled the brand’s rise. Yatsen’s revenue reached 3 billion yuan ($ 457 million) in 2019, up from 635 million yuan the year before.

In China, especially among older women, there is a strong belief that makeup is bad for the skin. Confidence in national brands is also low. Chinese cosmetics manufacturers have therefore struggled for a long time in the domestic market.

But Gen Z has shown a strong preference for national brands – a trend that is eroding old notions about cosmetics. Perfect Diary took advantage of three secrets: affordability, speed and the magic of social media.

Price competitiveness is a common Chinese strength. Perfect Diary eye shadows come in 12 different shades and sell for around 120 yuan each.

The price is less than half of what high-end Western brands offer, putting the Perfect Diary range within reach of young customers. Perfect Diary saves on costs by selling direct online, eliminating retailers and wholesalers in the middle.

Production is subcontracted to South Korean and Italian subcontractors who also do business with European brands, allowing Perfect Diary to achieve similar product quality.

Perfect Diary “is inexpensive and convenient,” said a 27-year-old woman in Guangzhou. “There is also no problem with the quality.”

“As a testament to the efficient and transparent way in which we operate our supply chain and manage our product development process, our typical process from concept to launch takes less than six months,” Yatsen said in his November prospectus . “This is well below the seven to 18 months that international brands typically need for new product development, CIC says [China Insights Consultancy] Report.”

About 200 in-house engineers analyze big data such as social media posts and comments, the results being used to inform product development.

Perfect Diary’s eye shadow palettes are packaged in designs that evoke wild animals and the Chinese landscape. People post pictures of themselves wearing its products on social media, attracting new customers to the brand.

Yatsen is starting to expand abroad by recently acquiring the Galenic skin care brand from the French group Pierre Fabre.

For Japan, Yatsen has launched an e-commerce site and its products are sold in Southeast Asia through Singaporean online retailer Lazada, owned by Chinese group Alibaba Group Holding.

Yatsen posted a net loss of 1.1 billion yuan for the first nine months of 2020, due to coronavirus-dragged consumer spending and subsequent celebrity promotions. The company can hardly afford increased competition from its overseas competitors in a growing Chinese market where it ranks in the middle of the top 10 makeup market share in 2019.

“They could enter a war of attrition,” said a source from a company specializing in supporting sales promotion in China.

Inside Glossier’s International Expansion Strategy | News and analyzes

NEW YORK, United States – A 23-year-old French student, Marianne Bijaoui, sent out a carefully crafted tweet – gif included – this week aimed at one of her favorite beauty brands, begging for a clue as to when the international delivery will open in her country. She managed to try her products by shipping the orders to a letterbox in the UK and having them sent to Paris. “@Glossier if another product comes out before you start shipping to France I will die,” she wrote. “PLS gives us a hint. “

She just has to hold out for a few months. The American skin care and makeup brand is counting on pent-up demand from women like Bijaoui as it prepares to start selling its Lash Slick mascaras, Cloud Paint blushes and the rest of its line in four more country this year.

Shipping to Ireland began on Tuesday and will expand to Sweden in June, Denmark in August and France in October, according to a source familiar with the expansion efforts. Germany is scheduled for 2019. The brand, which was launched by the founder and managing director Emilie weiss in the United States in 2014, entered Canada and the United Kingdom last year.

Glossier is going global at an unusually fast pace for a brand aimed directly at consumers. The strategy centers on rapidly establishing and growing a community of engaged followers, much like the one that has developed over the past four years in the United States, making Glossier attractive to investors. The company has raised over $ 86 million to date. Glossier’s most engaged consumers have become powerful ambassadors. Some are unpaid, while more than 500 “representatives” are rewarded with cash and purchase credits. The word-of-mouth strategy has made it possible to reduce promotion costs when entering new territories.

The company is laying the groundwork in its four new markets by repeating proven methods in the UK. Glossier’s Global Marketing Director, Sarah Hudson, searches her Instagram followers for “hyper-engaged community members” who are clearly fans. Perhaps they visited the New York showroom, its first outlet which opened in December 2016, or found a way to smuggle goods into their country. (A second outlet opened in Los Angeles on Tuesday.)

Once identified, Hudson and his team personally meet this core group, which in the UK started with around 50 people and has since grown to around 150. The Glossier team take them to lunch and dinner or have a drink in their pub. local.

“They’re not influencers, but we treat them like influencers,” says Hudson, stressing the importance of meeting these followers face-to-face in the months leading up to international openings.

It’s a strategy that Glossier says has paid off in the UK, helping to attract more than 10,000 visitors in one week to a pop-up store in London last October. UK sales are expected to exceed $ 10 million in the first year, COO Henry Davis told BoF. Although Glossier does not publish revenue figures, sources in the market estimate that it reached around $ 50 million in annual sales in 2017.

Glossier raised an additional $ 52 million in a Series C round in February, and a $ 24 million Series B round in 2016 was specifically earmarked in support of international plans. The company plans to use a warehouse it opened in the UK last year as a European shipping hub until it can add another distribution center on the continent later this year, Davis said. Its London office will also be the base for the continent.

The upcoming international launches of Glossier, however, will bring new challenges. The British and Canadian beauty markets share many traits with the United States, including language, shipping preferences, and e-commerce penetration. France, Sweden and Denmark have their own beauty regulations and cultures; in France, for example, pharmacies are the benchmark for skin care.

Direct-to-consumer businesses like Glossier are able to expand rapidly into new countries because they don’t depend on physical stores to drive sales, says Rob Keve, CEO and co-founder of Flow, a cross-border e-commerce Plate -form. In contrast, when Toronto-based MAC Cosmetics was sold to Estée Lauder in 1998, the conglomerate’s global logistics network and marketing strength were motivators.

Glossier’s attractive visual identity and savvy social media presence set it apart from its competitors. Thousands of customers regularly review online, post images of its products and identify the brand on Instagram. The company says three-quarters of new customers come to Glossier through peer-to-peer marketing and other organic channels.

It is rare for small beauty brands to invest in warehouses full of inventory in multiple countries, as Glossier does. Many choose to sell through online marketplaces, local retailers, or simply ship from the United States first. While these methods are cheaper, brands have less control over the consumer experience and may struggle to build local communities of loyal customers.

“Our proposition to the customer goes far beyond product availability,” says Davis. “It’s inclusion, community experience, an actor status in Glossier. In order for us to be able to offer these things to customers in other territories, we have to be on the ground and engage with people. “

Our proposition to the customer is much more than product availability.

Despite this, the company is not changing its current product line or brand identity to suit local markets, says Hudson. “People want the Glossier they’ve come to know and love on the Internet.” (Some product names will however be translated in France.)

Glossier’s point of view is strong enough that he doesn’t need to adapt his products and strategy to different markets, says Ransley Carpio, former director of L Catterton who now works with prestigious international beauty lines. and high-end that extend to the United States. He says Glossier “almost creates a market before you even enter it” through his social media channels.

For French student Bijaoui – who, in addition to getting goods shipped from the UK, also picked what she could from Glossier’s Colette pop-up last fall before it sold out – the launch could not come soon enough. “I feel like people outside of France have this idea of ​​what the standard French woman looks like,” she told BoF, describing Glossier as something refreshing. “[It’s like] your cool best friend.

Editor’s Note: This article was revised on May 17, 2018. A previous version of this article indicated that Glossier will be launched in Denmark in June. This is a mistake. The brand will enter Denmark in August.

Related Articles:

Make the customer part of your brand, says Emily Weiss of Glossier

The community is at the heart of new generation brands

Beauty and personal care grocery aisles are filled with opportunities

Beauty and personal care products have never been grocers’ stronghold. As sales accelerate in retail channels and new lines of celebrities like Lady Gaga generate considerable buzz, some players are taking another look.

Albertsons, Whole Foods, Wegmans and Trader Joe’s have recently expanded their stock and experimented with new ranges. Private label also offers the opportunity to develop sales with loyal customers, particularly in the field of beauty and 100% natural skin care.

But with so many strong competitors, including online sellers, analysts agree that grocers need to think outside the box and offer shoppers something more.

Hana Ben-shabat, a management consultant and advisor for beauty brands, told Grocery Dive that she believes the only way grocers can be successful is to carefully analyze their customers and determine if their business has the credibility to deliver high margin beauty and personal care products. Whole Foods, she said, is well known for selling organic, natural, and health-related products. So it was a natural progression for the grocer to also sell natural and organic beauty and skin care products.

“Whatever products you choose to sell, they must be in line with your overall positioning,” Ben-Shabat said. “You can’t offer very expensive products to customers who are looking for lower prices. ”

Grocers have an advantage over other retailers in that they have high traffic and repeat visitors who will notice new offers and react to promotions, Ben-Shabat said. Merchandising promising items in downtown store aisles or on end caps can generate additional sales and communicate a retailer’s commitment to beauty and personal care.

Krishna Thakker

Ben-Shabat noted that Whole Foods’ health and beauty aisle is wider than its grocery store aisles – a strategy that promotes navigation and looks good, she said. The grocer also offers promotional discounts like his recent Best Beauty Swap, which allows a limited number of customers to bring in their empty beauty and body care products in exchange for a bag full of clean beauty products. Whole Foods also features test products and disposable application tools to allow customers to try products for themselves before purchasing them.

Jason Maehara, head of consumer and retail practices at AT Kearney, noted that retailers often take a piecemeal approach to health and beauty care and fail to form a cohesive offering. Grocers, he said, need to determine a beauty and personal care strategy and make sure it matches their overall grocery positioning.

“The real trick is to see the categories (health, beauty and wellness) through the eyes of the customer and to integrate your offerings as much as possible into a unique and easy-to-access customizable shopping experience – in store and online, ”Maehara told Grocery Dive in an email.

Citing data from Nielsen, Maehara noted that sales of health care and beauty in food, drugstore and mass stores rose 1.5% in 2018, while general merchandise overall declined by 1.6%.

Explore new opportunities

A new report from the performance marketing agency Merkle suggests that the tendency to experiential marketing which has paid off for retailers like Ulta Beauty and Sephora is now expanding to other channels. CVS partnership with Glamsquad, for example, allows customers to try different products before purchasing with the help of a Glamsquad member. HEB and ShopRite also have beauty consultants to work with clients.

“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.” said Ben-Shabat. “Some stores will have experts who really understand the products. And these people can help customers.”

Private label brands have been an area of ​​interest for grocers, and this often includes skincare selections. Indeed, products like facial cleanser, moisturizer and sunscreen have a high level of loyalty, Ben-Shabat noted. When consumers find a product that is right for them, they often stick with it and are ready to take a special trip.

“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.”

Hana Ben Shabat

Beauty brand management consultant and consultant

Wegman deployed organic skincare line in 2015 and has been gradually expanding its selection of skin care products to include facial wipes, facial cleanser, body soap and more. The company has a health and beauty care section as well as end caps placed at the front of its stores to present all of its star brands as well as signage to disseminate sales.

Many retailers outside of the major players stop before offering private label beauty products. But that could change. Last month, Dollar General launched a new 140 SKU line of beauty products called Believe in beauty in 15,400 stores. The line includes foundation, lip and eye products priced at $ 5 or less, and was heavily promoted on Dollar General’s Instagram account.

From March, Albertson tested Beauty in a Blink boxes in select Jewel-Osco stores that included nine new and independent products like Hello and Bausch + Lomb’s cruelty-free toothpaste Lumify eye drops, as well as more common items including Simple, Dove, Maybelline and by Loreal Revitalift. The boxes were selling for $ 7. The retailer told Grocery Dive it was a trial run and the boxes were never restocked.

Trader Joe’s, meanwhile, has just launched new skin care products focused on clean ingredients. Its Ultra Hydrating Moisturizing Gel, priced at $ 9, has been compared to the popular premium cream La Mer, which sells for $ 175.

For grocers who want to get into private label beauty, Ben-shabat recommends getting into makeup or color cosmetics, which experience low loyalty and a high level of customer testing. TThey should also consider focusing on clean beauty, which is the biggest trend in the industry, she said.

Krishna Thakker

Ecommerce gives retailers more freedom to experiment

Bringing new beauty and personal care products to stores can be tricky and may require swapping out basic groceries. But Jacquelyn Cooley, market research analyst at 1010data, said e-commerce opens up the opportunity for grocers to experiment.

With the ‘endless aisle’, grocers don’t have to worry about limited storage space and can carry a wide range of products, ”she said. “They can tap into the luxury / high-end online space because the reward far outweighs the risk. . “

Cooley noted that getting consumers to increase their basket size while shopping for beauty and personal care items is the key to success in online grocery shopping. For example, in the beauty / hair care category last year, the grocery store recorded 7.5% of online sales, up from 4% in 2017, according to 1010 data.

Some online-only grocers like Thrive Market and Brandless have tapped into this market with the sale of makeup wipes, cleansers, lotions, and face creams. Most traditional chains have an e-commerce platform, and a few like Albertsons and Kroger have built direct-to-consumer markets.

Of course, Amazon dominates online sales, which has doubled its health and beauty products. According to eMarketer, Amazon’s health, personal care and beauty reached $ 16 billion in 2018, a 38% increase from 2017. The online retailer recently launched its new exclusive makeup line with scheduled Lady Gaga for Prime Day. It also has its own Belei private label skin care and recently launched a beauty store for professionals.

Meet Taza, the new Ayurvedic beauty brand focused on skin care and gut health

Ayurveda may be a 5,000 year old science in the East, but it is only now starting to become mainstream in the United States. Born in India, the Holistic Healing Medicine System is a welcome respite for those looking to find solutions outside or in tandem with Western medicine. In turn, the rise of Ayurvedic offerings in the wellness market is exciting for those who subscribe to the guiding principles of the system. But how do you choose among the flood of offerings, from Ayurvedic skincare to herbal teas, separating the real from the gimmicky? For Divya Viswanathan and Amy Engel, the co-founders of the new Ayurvedic beauty brand Taza, the answer, as they embarked on the creation of their line, was simple: go straight to the source.

Before launching Taza Ayurveda, Viswanathan and Engel, who first met as students at Columbia Business School, each turned to Ayurveda when Western science failed to address their personal health issues and of well-being. For Viswanathan, it was a kind of homecoming: she grew up in India with Ayurveda her entire life, but had lost touch with her approach to medicine after living abroad for many years. When she started having episodes of insomnia and rashes in her 30s, she returned to Ayurveda and found that this was exactly what she needed to reset her body and mind. Moved by the impact of natural solutions and simple Ayurvedic rituals on her life, she introduced them to Engel, who suffered from chronic gastrointestinal illness IBS. Once Engel began to see the immediate benefits, she traveled to India where she received traditional Ayurvedic treatments and “came away convinced that Ayurveda should be shared with others,” she says.

When the couple decided to create Taza, they were committed to providing an authentic Ayurvedic experience, which for Viswanathan and Engel meant meeting the pioneering experts in the field. In an effort to protect the standards of formulations which have been used, tested and documented in Ayurvedic medical texts for thousands of years, they have collaborated with two leading Ayurvedic medical institutions which have been regulated by the Indian ministry of l ‘Ayurveda (AYUSH). As a result, Viswanathan explains, “You will see that all of our products are named after the classic Ayurvedic formula and are stamped with an official license number to certify authenticity. Another priority was to manufacture tridoshic products, that is to say complementary to the three doshas which constitute the human body in Ayurveda: vata (wind), pitta (fire) and kapha (earth). According to science, each individual is born with a predominant dosha due to their psychological and physiological characteristics. Once Ayurvedic practitioners identify your dominant dosha, they can prescribe a special diet, herbal treatments, and different self-care practices to help your balance depending on the season.

Viswanathan and Engel launched Taza with three products, focusing on the skin and gut as two crucial pathways to nourish and heal the body. “The skin is more than just a barrier, it is a gateway to the whole body,” explains Viswanathan. “Thousands of years before Western medicine, Ayurveda recognized that what you put on your skin is absorbed into your bloodstream and is transmitted throughout your body. Western skin care is now starting to focus on avoiding harsh chemicals on the skin, [but] Ayurveda goes further and aims to nourish the whole body through the skin. Taza’s premier duo of skin care offerings is the Nourish Kumkumadi Night Face Oil, which is infused with 19 rare ingredients, including anti-inflammatory Himalayan saffron and restorative manjistha, which work together to hydrate and heal skin, smooth texture, even skin tone and reduce the appearance of fine lines. The other is the Nourish Eladi Body Oil, which is a rich and multifunctional blend of exfoliating pearl powder, soothing Himalayan cedar, and healing Indian incense that can be smeared for the full body Ayurvedic ritual abhyanga, or self-massage. “This ritual helps reduce inflammation, promote lymphatic drainage and hydrate the skin,” says Engel. “Beyond that, the ritual will leave you feeling centered and grounded. The best five minutes of your day! “

In China, big cosmetics companies sell products tested on animals

When entrepreneur Phoebe Song launched her organic and vegan skin care line, she had big plans to sell worldwide, including in China, the world’s largest consumer market.

But she stopped coldly after learning that the Chinese government had made animal testing mandatory for imported cosmetics and skin care products.

“As a vegan brand, we’re really not cool with animals getting sprayed on their faces,” said Song, owner of Snow Fox Skincare. “It sucks, because China is a huge market… it’s a lot of money.

Brent Lewin | Bloomberg | Getty Images

China is requiring skin care and cosmetics companies to submit to mandatory animal testing in government labs before regulators approve products for sale in the country. For brands like Song’s Snow Fox, the regulations mean either allowing animal testing or losing access to a market worth $ 29 billion last year, according to Euromonitor.

Experts say all companies selling to Chinese consumers now undergo animal testing for their products, including major foreign brands L’Oreal, Estee Lauder, Shiseido, and Supervisor & Gamble.

None of those companies, among the top foreign cosmetics and skin care companies selling in China, responded to a request for comment.

These companies say online that they do not perform animal testing, but include language indicating that exceptions are made where appropriate. For example, Estée Lauder says he “doesn’t do animal testing and we never ask others to do it on our behalf,” according to a statement posted on his website. “If a regulator requires it for their safety or regulatory assessment, an exception can be made.”

A 2013 estimate from the People for the Ethical Treatment of Animals found that China’s mandatory regulations have led companies to test products on up to 300,000 animals, according to the organization’s senior vice president Kathy Guillermo , who explained that an animal is killed after a test. .

While there are other ways to test the safety of beauty products, such as using 3D fabric models, experts said China is currently lacking in know-how.

“They are completely behind in learning the new science,” said Erin Hill, president of the US-based Institute of In Vitro Sciences, which trains Chinese government scientists in the new methods. The IIVS is also partnering with companies, including foreign brands in China, to work on non-animal testing procedures.

A change is happening: At the end of last year, the government decided to accept safety data collected through a non-animal testing method, the 3T3 phototoxicity test, which measures the safety of a chemical after exposure to light. The government has not said whether this test is still in use.

And in some provinces, companies nationally manufacturing ordinary products, like lotions and soap, can now apply for waivers of animal testing requirements.

L’Oréal is one of the companies taking advantage, and some of its products, such as shampoo and shower gel, are no longer tested on animals in China, according to its website.

But China’s murky regulatory environment is difficult to navigate, and experts have said obtaining such approvals can be patchy.

“It’s a big job to make that change – it’s about having the right labs, the people skilled in these different methods, and access to the equipment and supplies you need,” he said. Hill said.

Pressure is mounting for China to adapt, as animal testing is banned in more and more jurisdictions, including Europe, Australia, India and Israel. In the United States, it has long been abandoned from standard practice.

Additionally, if domestic Chinese companies wish to sell overseas – especially to countries where such testing is no longer permitted – they will need to prove the safety of their products by non-animal methods.

The national regulator China Food and Drug Administration did not respond to a request for comment.

For Hong Kong-based Song, she simply decided not to sell her vegan products in China for now, despite the market potential. But sticking out sometimes means consumers don’t let it go much.

“They say, ‘You’re supposed to be a big global brand – what global brand doesn’t have sales channels in China? The song said. “And we have to explain that it’s because we really don’t want to torture rabbits.”

Meghan Markle’s Favorite Beauty Products Are a Perfect Mix of High-Low

Even before the set literal thing of royalty, you’d be hard-pressed to find a photo that Meghan Markle isn’t looking in downright majestic. It doesn’t matter whether she’s in full Duchess of Sussex fashion, waving to her adoring audience or posing for her high school yearbook portrait – Markle still looks like… well, a princess. Consider how popular everything Meghan is right now (even her nose is a major demand for rhinoplasty patients, according to cosmetic surgeons), and you have the question on everyone’s lips: What beauty products is Meghan Markle actually using?

Generally promoting a soft glam for all occasions, emphasizing shiny skin, remarkable eyes and a more understated lip, her makeup is always flawless and effortless, arguably the ultimate combination. For those looking for the exact Meghan Markle makeup, skin and hair products (in other words everyone), coming, a full breakdown of the Duchess’s new favorites, straight from the woman herself.


Before a dot of makeup hits her face, Markle preps her canvas with smoothing, highly hydrating skincare. For a gentle exfoliation, she loves Tatcha Rice Polishing Foaming Enzyme Powder, delirious at Seduce that it “gives you a really subtle exfoliation.” In the same interview, Markle says she is also a great Kate Somerville fan Jan Marini skin care products and services, a dermatologist-approved line with many celebrity fans including Cher and Naomi Watts.

She’s not just a fan of expensive things either – Markle loves carrying a small bottle of generic tea tree oil to dab on small cuts, bug bites and pimples as they go. They appear. For head-to-toe hydration, it’s in another inexpensive favorite: Nivea Skin Firming Body Lotion. In addition to adding moisture, the formula helps firm skin, a feature that has earned the lotion an all-time prominent place for Meghan: “I use it religiously,” she said. Recount beauty joke few years ago. “This is honestly my favorite lotion on the market.” When it comes to lip prep, nothing compares to the Fresh Sugar Advanced Therapy Lip Treatment, which Markle also calls one of his holy grails forever. “I have searched high and low and tried all types of lip balm but this is the best,” she said. Blog The lady loves sewing. “Soft, kissable and buttery lips. I swear.”


With a fresh, well-hydrated face, the Duchess (and her makeup artists) are ready to apply cosmetics. Markle, who gravitates towards soft natural glam, regularly uses celebrity-approved Armani Luminous Silk foundation for unified skin that still lets her famous freckles shine. But for on her wedding day, Markle naturally needed something a little more robust – a sentiment that’s understandable, given that her wedding was watched by nearly 30 million viewers around the world. No pressure, right?

For the big day, the Duchess and her makeup artist turned to Dior Backstage Face & Body foundation, a waterproof formula that doesn’t skimp on coverage while remaining naturally on the skin. Certain strategic contours are one of Markle’s best makeup tips, and she loves to highlight the under-eyes and highlights of her face with YSL Touche Éclait Radiant Touch’s best-selling concealer. To lock it in, Markle loves Make Up For Ever HD Powder. She explained to Seduce that the ultra-fine powder “leaves your skin shiny and fresh, but not oily-shiny” – which is probably the best compliment you can give to a compact. No royal look is complete without a pretty blush, and Meghan’s top pick is a all time classic: “I love Nars blushing in Orgasm,” she said. Seduce. “I use it on and off camera because it gives you a nice glow from the inside out.” To complete the face, a gentle wash of RMS Living Luminizer, a subtle cream highlighter that adds subtle shine to cheekbones, tip of nose, and anywhere else looking for a little extra attention. As makeup artist Lydia Sellers Recount Byrdie, “It doesn’t look like a disco ball, but it has just enough pop to make her skin glow in a natural, dewy way.”

Max Mumby / Indigo / Getty Images Entertainment / Getty Images

The Duchess’s large brown eyes are highlighted accordingly with lots of long, full, well-parted lashes. To boost her own lashes, she is a fan of RevitaLash, a scientifically backed conditioner that promises to grow natural lashes through a combination of amino acids. For more eye drama, she likes the sensational Maybelline Lash mascara. In fact, she’s so passionate about the $ 7 drugstore classic that she even turned her makeup artist into a superfan. “I always keep it in my kit now, thanks to her”, Sellers Recount GOOD MORNING!. “It’s ideal for full volume and lengthening. For Markle’s lips, often a low-key nude pink that showcases their fullness and shape, her top choice is At Charlotte Tilbury Matte Revolution In Very Victoria Lipstick – a muted pink that the Duchess has repeatedly called her all-time favorite color, causing massive sales.


Whether she’s styling them in a romantic, loose bun or keeping them sleek, polished and worn, Markle’s hair still manages to look amazing, even in the gray British rain. The Duchess described her natural texture as “densely curly”. When choosing to wear her hair straight, which she attributes to Brazilian blowouts, Markle wrote on her now retired blog, The Tig, that she is a huge fan of Kérastase’s Oleo-Relax products.

Max Mumby / Indigo / Getty Images Entertainment / Getty Images

For hair so shiny you can practically see your reflection in it – a Markle signature – she loves Wella Professionals Reflections Luminous Oil, which she described as smelling of the holidays in an interview with beauty joke. “I love this stuff!” she said. “It also serves as a pretty amazing body oil bath.” When it’s time for a more elaborate style or added texture, sellers shared that she applies Kevin Murphy Smooth Again Conditioner for elegance, then Oribe Dry Texturizer Spray for grip. It gives it that boost, Sellers explained.


Although she wore a bespoke perfume designed by Queen Elizabeth’s perfumers for her wedding to Harry, her trademark scent in real life is just a little different and way more special. Years before even meeting her husband and the father of her two children, Markle has been very public about her favorite perfume, Jo Malone’s Wild Bluebell. that of Princess Diana signature scent? You guessed it.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

22 Father’s Day Beauty Gifts Your Dad Didn’t Know He Needs Yet

Oh, fathers, arguably the hardest people to buy. Last Father’s Day, I bought my dad flowers (fail), a dowsing wand (winner, surprisingly), fancy corkscrew (failure), and binoculars (winner). None of these things are things that I personally would like on my own, which makes shopping for them an incredibly difficult journey. But the last time I got home and handed my mom a huge bundle of cosmetics, my dad, who has never washed his face in his life, looked at me blankly. looked bitter and said, “Why is she having all these funny things?” Cue the shock and horror, and I rummaged through the bag for a toothbrush he looked really excited to try. The lesson here? Offer your dad some beauty products! In my experience, they make ideal gifts as many dads are reluctant to buy them for themselves but love the idea of ​​smelling better, looking cuter and, yes, having products. not open to perhaps give another gift down the line. Below, find 21 beauty gifts to give your dad this Father’s Day. Whether he’s athletic, loves a good shave, revel in a fancy cologne, or just wants to look a few years younger, add them to your cart and watch his face turn. illuminate when he opens them.


Imagination in white cologne

Louis Vuitton

$ 265.00

Swap Old Spice for the coolest new cologne from Louis Vuitton. Tell your dad it costs $ 50 so he doesn’t get mad at you for reckless spending.


Dark Rum Candle

Malin + Goetz

$ 55.00

Following doctor’s orders, tell your dad to quit strong alcohol, but sweeten it up with this alcohol-inspired candle. Lie and say, “Isn’t that better than a cocktail anyway?”


BT5070 Men’s Beard Trimmer

Sleek German design is always a point of interest for fathers, and this beard trimmer won’t let it down.


Invisible sunscreen SPF 40 PA +++

Super goup!

$ 34.00

Let’s face it, your dad probably won’t wear sunscreen unless it looks like nothing. This invisible SPF will trick his mind while protecting his skin.


Men’s Eau de Toilette


$ 80.00

Robert Pattinson is the face of this perfume and plays Batman in an upcoming film that should be a draw for dads around the world.


Resurrection Aromatic Hand Balm


$ 30.00

We love a callused dad, but make gruff handshakes more enjoyable with delicious Aesop hand cream.


Matte Ointment

Style shorter hair without making it to see very stylish. This matte pomade is invisible but somehow adds an imperceptible beauty.


Pasha de Cartier Black Edition Eau de Toilette


$ 100.00

Your mom wants a Cartier watch, but don’t let your dad feel left out. This gift set includes delicious cologne and deodorant for all-day freshness.


The Dry Gloss manicure kit

bare hands

$ 39.00

He might not go to the salon with you, but this at-home manicure kit will allow your dad to polish his nails, push back cuticles, and add softening oil without any hassle.


Car diffuser

Acqua di Parma

$ 145.00

If your dad waxes his car more than his chest, skip the cologne and treat him to this stylish (and delicious) car diffuser.


Water Flosser

Encourage your dad to take care of his teeth with this sleek and powerful water pick that will make him feel like he just went to the dentist.


Boy De Chanel Corrector

Dads have pimples too! This line of products for men from Chanel includes a concealer (“Cover-up”, insists my father) for those times when an unexpected guest shows up on his face.


Facial fuel for men

Kiehl’s since 1851

$ 55.00

No skin care fuel. This gift set includes everything your dad needs: an exfoliant, cleanser and moisturizer.


Forza D’Agrò After Shave Serum

Furtuna Skin

$ 145.00

This soothing aftershave doubles as a serum that heals damaged skin and smells great too.


Eye Duty Triple Remedy AM Gel-Cream

Beauty first aid

$ 36.00

Your dad probably has a few intact first aid kits that he stashed around the house, but this eye cream from First Aid Beauty will certainly get used to it.


Beard oil line M

Susanne Kaufmann

$ 53.00

Instead of saying, “Your hugs are burning my rug,” give him this softening beard oil and don’t answer his calls until he’s used it.


Natural Deodorant

If he wants to insist on a one-on-one basketball game, make sure he applies some of this natural deodorant first.


True Volume Thickening Shampoo

Jack Black

$ 28.00

If you’re going to say, “You look a little sparse in there, daddy!” at least do it by handing him some thickening shampoo.


Shaving cream

The laboratory

$ 34.00

Repeat after me: hand soap is not the same as shaving cream. This luxury lotion makes shaving easy, painless and, yes, stylish.


Chico Hops Soap

Sierra Nevada

$ 7.00

For the beer drinker, get them this brewery bar soap (“It’s made with real hops, daddy!”) For an aromatic and clean Father’s Day. Bonus points if you give him a beer at the same time.


Men’s Travel Shaving Kit

The art of shaving

$ 95.00

He might have aged playing James Bond, but this travel shaving kit includes everything a 007 spy would need for a clean jaw.


Natural moisturizing lip balm

Just bring him some Burt’s Bees and stop by.

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ILIA Beauty Review – Best ILILA Beauty Products 2021

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  • ILIA Beauty is a beauty brand founded by women and based in Los Angeles
  • All makeup – priced from $ 26 to $ 52 – is cruelty-free
  • ILIA Beauty prides itself on producing “skin care powered makeup” that is functional and fun.

During the last years, ILIA Beauty has built a massive following, in part due to her unique approach to makeup and beauty as a whole. According to his website, ILIA believes in “makeup powered by skin care,” which is why its products are powered by active skin care ingredients to nourish, protect and protect the skin.

Today, the Los Angeles-based brand, founded by Sasha Plavsic in 2011, offers eye, lip and face makeup (along with a handful of versatile products) in a wide variety of shades that will cost you anywhere from $ 26 and $ 52.

ILIA is also committed to sustainability. On its website, the company says it uses “recycled aluminum, glass components and responsibly sourced paper” in its packaging. ILIA has also partnered with TerraCycle urge customers to return empty beauty products – to be broken down responsibly – via a prepaid shipping label.

While I was already familiar with the ILIA Beauty brand before writing this article, their team was kind enough to send me some of their best-selling products to test them firsthand.

Inge Theron disrupts the beauty industry with ancient wisdom by mixing modern technological innovations

FaceGym is not a facial treatment but a facial workout using different massage techniques including punches, pinches, whips and Gua Sha – a traditional Chinese method of healing and wellness used to relieve pain, improve blood circulation and release toxins. Inge Theron and her team are shaking up the beauty industry with a business model that combines traditional techniques with modern technologies.

Angela Chan: Why did you start FaceGym?

Inge Theron: I was a beauty and wellness reporter for the Financial Times in the UK. I had traveled, tested, and written about many spas, facials, and skin care products when I realized that the industry has two primary ways to communicate facials. The first method is to apply products focused on a topic: apply, remove and repeat. These types of topical products do not tend to give lasting results. The second method is extreme dermatology which includes advanced technology like intense lasers and invasive techniques.

Theron: I realized there was a huge white space here. Beauty is a business that breaks trust, because it’s all about the wrongs. You are constantly being told that the way you take care of yourself is ‘wrong’ so brands can sell you huge lists of products to ‘fix’ your skin care routine. Instead of shattering consumer confidence, I wanted to improve and build confidence – you need to treat your face as holistically as you would treat your body. You don’t just do a tummy tuck in the summer to put on your swimsuit; you train to get in shape. My message is: “you are already great, but let’s see how we can make you even better”. Instead of constantly battling wrinkles, let’s see how we can live peacefully with aging. Growing old is a great experience and we should celebrate it instead of demonizing it.

Chan: What do you think of lasting beauty?

Theron: I am very into the slow beauty movement. It has to be the best cream and in the best sustainable packaging. We want to send the message that by doing good you can also look good with zero waste. If I can’t do better, I won’t put another product on the market. The massage method and the products are co-created along with the training and the product must go hand in hand. This is our methodology. Our product and our application must work together to be effective.

Chan: How did you compile and create the FaceGym method?

Theron: I traveled the world to do research for three years. I wanted to create a very effective method in the studio or at home, with no downtime. I want people to embrace the idea of ​​strength training first and then skincare. Massage and manipulation of facial muscles is very popular in Asia and it is an ancient method. There are over 40 different muscles on your face, and by training it regularly your muscle will retain memory and prevent sagging, much like training your body. To develop the FaceGym Method, I worked with fitness instructors, dermatologists, facial therapists, and even a Mexican shaman to align ancient wisdom with modern technologies like EMS, radio frequency, and ultrasound. It is a mixture of old traditions and new technologies.

Chan: What was the hardest part of a start-up?

Theron: When I started out, I greatly underestimated the art of team building. Finding the right talent is really difficult, and brilliant people are already in closed positions or owning their own businesses. You need a great team to be successful; it is the heart of a successful operation.

Chan: What do you think of your team today?

Theron: I think with a startup you are constantly building a team. Your first team could get you to the first five million sales. Then you may need to bring in some additional team members which will take you to the next twenty-five million; it doesn’t stop. I just set up a CEO very recently, and I feel like my baby is finally out of diapers and going to preschool.

Chan: Can you share your challenges during pandemic lockdowns?

Theron: After being forced to shut down each of my studios, I thought FaceGym was over. But within seven days of the lockdown, I realized there was a place for FaceGym to connect with our clients at home, like a Peloton workout but for your face. We set up a customer journey and figured out how to enable users to achieve the same results at home as in our gyms. When we started our first cheek sculpting class on Instagram, we expected 20-30 clients to show up. Over 3,000 clients attended the course. Our digital sales exploded 800% in the first few months of the pandemic, and the number of subscribers we had increased eight times the original amount. We now have 3,000 to 5,000 people a day taking our courses, and the more courses we run, the more products we sell. We also took advantage of the confinement period to design a whole line of care that we recently launched.

Chan: Have you encountered any supply chain issues?

Theron: We have faced significant supply chain issues due to both Covid and Brexit. My biggest regret was that we didn’t have all of the skincare products while in containment. We didn’t have enough products to sell, and what we had was completely sold out, with some products selling in under an hour.

Chan: What keeps you from sleeping at night?

Theron: One of my macro challenges is that I just turned 45, and as a fearless female entrepreneur, I realize that time is not endless. I don’t want to waste any more time, so I don’t sweat the little things. Instead, I like to innovate myself every six years. I have a to-do list and I don’t want to waste a minute.

Chan: Knowing what you know today if you could turn back time, what advice would you give yourself at the start of your career?

Theron: I have always been an innovative entrepreneur with a good sense of business. However, I think I should have taken some management and leadership courses. I really underestimated the challenge of being a good leader, especially during bad times. How to galvanize your team around a goal? How to become a passionate leader without being too emotional? When your name is on the door and you’ve given your heart and soul to create something that you’re putting out into the world, it’s filled with passion and emotions, and it’s terrifying. The future of business is for women to shape, to work very hard and not to set limits; go ahead, stay in your authentic feminine state, and remember that being fearless is not fearless; use this fear wisely, and it will lead you to the success you deserve.

Chan: Where do you see FaceGym in a few years? What’s the next step for you?

Theron: We have implemented a very selective global wholesale expansion strategy. We just launched on Net-A-Porter, and it’s doing well. We have also started to look at the Australian and Middle Eastern markets. Our new skin care line is doing well, but most importantly, keeping the innovation pipeline moving. Our way of thinking is more like a fitness business, but with entirely new and innovative products that you will soon see on the market. Covid opened up the world to us and allowed us to have a very deep conversation with our customers.

6 BIPOC beauty products that won the Allure Readers’ Choice awards in 2021

Whenever we get the chance to scream out some of our favorite beauty brands from people of color, we will. Over the years, Seduce readers have turned us on to new beauty businesses we should have on our radar – and for that, we’re grateful. For this year Seduce Readers’ Choice Award, many of you have also shared your favorite products from a few brands owned by Black, Indigenous and People of Color (BIPOC).

Many of this year’s recipients are second and even third time seal recipients. And after hearing the comments of our various Seduce Advice to readers and testing many products ourselves, we fully understand why.

Take for example, Briogeo. The hair care brand – which started with a few recipes that founder’s grandmother Nancy Twine made in her kitchen – has expanded to a full line of products with ingredients that work in a wide range of textures. The brand has won several Readers’ Choice and The best of beauty Award over its seven year history.

The snow is another. The K-beauty brand, launched in 1994, has managed to bring together nearly three decades of passionate moisture lovers – Seduce editors included. The brand’s Water Bank Hydro Essence was one of its first flagship products to give us a glimpse into the highly influential world of Korean skin care.

And on the subject of influence – we don’t even need to dive into Rihanna’s disruptive charge when she launched Beauty Fenty few years ago. Brown skin foundation researchers are eternally grateful.

We know that there are so many other great BIPOC brands worthy of all the accolades, and we hope that as we discover them we can honor them in the same way that we do for these five. -the.

For now, check out the BIPOC brands that won the 2021 Readers’ Choice awards, below.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Increasing demand for environmentally friendly waterless cosmetics, especially for skin care: future market outlook study

DUBAI, United Arab Emirates, June 3, 2021 / PRNewswire / – The report from Future Market Insights, an ESOMAR-certified consulting firm, predicts a very positive outlook for waterless cosmetics market until 2021. According to the report, the market is expected to exceed nearly US $ 8.9 billion. The growing demand for chemical-free cosmetics, especially among women, mainly supports the prospects for expansion. Additionally, IMF predicts that the market will register a CAGR of over 13.3% between 2021 and 2031.

With the growing reach of social media, beauty bloggers and influencers, the demand for waterless cosmetics has exploded due to their skin care benefits. Sustainability issues and the increased demand for waterless skin care products have increased the manufacture of waterless cosmetics, further enhancing the market growth.

To address growing concerns about plastic waste and water waste in the industry, beauty influencers are heavily promoting waterless beauty products. In addition, the growing demand for cruelty-free, non-toxic and environmentally friendly products offers lucrative growth opportunities for market players.

The use of organic and natural ingredients has become a major trend across the world, especially in skin care products, which is accelerating the demand for waterless cosmetics in the US, UK and UK. UK. India.

“The growing demand for sustainable and environmentally friendly skin care products among millennials and baby boomers has created opportunities to sell waterless cosmetics. It also encourages market players to focus on product launches, ”the IMF analyst said.

For more market insight, request a sample of this report

Key takeaways from IMF Waterless Cosmetics Market Research

  • In terms of product type, skin care segments hold significant market share, registering a CAGR of over 11.4% through 2021
  • Consumer-oriented women’s segment is expected to account for 38.4% of sales in the global waterless cosmetics market
  • Social media penetration and growing brand promotion by beauty bloggers are pushing sales of waterless cosmetics across the United States
  • Global UK waterless cosmetics market set to grow at 4.6% CAGR through 2031
  • india The waterless cosmetics market holds more than a quarter of the market share in South Asia
  • Brazil will become one of the most lucrative markets with a 13.5% CAGR during the forecast period

Competitive landscape

The major players in the waterless cosmetics market are currently focusing on expanding their product portfolio to include a wider range of cosmetics. Key players are actively collaborating with beauty bloggers and influencers to generate revenue through e-commerce platforms.

The increased penetration of online platforms has provided a new platform for manufacturers to promote their brands and products.

In March 2021, the waterless beauty brand OWA hair care has announced the relaunch of its Susteau brand, along with the launch of its new powder-to-liquid hair conditioner Moondust.

In January 2021, Everist Inc., a new clean, zero waste beauty company, has launched its first high performance beauty products in the hair care category.

Some of the major players featured by Future Market Insights include:

  • Unilever PLC
  • The waterless beauty society
  • L’Oreal SA
  • Kao Company
  • The Procter & Gamble company
  • Loli
  • Clensta
  • Ruby’s organics
  • Carter + Jeanne
  • Taiki United States
  • Ktein
  • Niconi
  • True Botanicals
  • Group of Allies Pvt. Ltd.
  • Lavedo Cosmetics
  • No cosmetics
  • May Coop
  • Azafran Innovation

Get customization of this report for a specific country

More information on the global waterless cosmetics market

In its latest report, IMF offers a detailed segmentation of the global waterless cosmetics market, providing historical data for the period 2016-2020 and forecast statistics for the period 2021-2031. In order to understand the global market potential, growth and scope, the market is segmented on the basis of:

type of product

  • Skin care
  • Hair care
  • Beauty products
  • Others

Consumer orientation

Sales channel

  • Wholesalers / Distributors
  • Hypermarkets / Supermarkets
  • Convenience Stores
  • Specialty stores
  • Department stores
  • Online retail
  • Other retail formats

Price scale

  • Economy (below 30 USD)
  • Midrange (30 USD To US $ 60)
  • Prime (above US $ 60)


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (AEM)
  • Oceania

For any questions related to the report, ask a [email protected]

Key questions addressed in the report

  • What will be the future prospects of the waterless cosmetics market?
  • Which region will become the most lucrative market during the forecast period?
  • What are the key trends that will drive the demand for the waterless cosmetics market?
  • What are the challenges that will affect the growth of the waterless cosmetics market?
  • Which segment will remain the most lucrative throughout the forecast period?
  • What is the impact of Covid-19 on the waterless cosmetics market?

Explore IMF’s extensive consumer product coverage

ASEAN Organic Cosmetics Market: In its new study, certified market research and consulting firm ESOMAR Future Market Insights (IMF) offers insight into key factors driving demand for ASEAN organic cosmetics. The report tracks ASEAN’s global organic cosmetics sales in more than 20 high-growth markets, while analyzing the impact COVID-19 has had on the cosmetics industry in general, and organic cosmetics in particular.

Male Color Cosmetics Market: The Global Male Color Cosmetics Market Report from IMF sheds light on the significant growth dynamics expected to prevail during the assessment period 2021-2031. Statistics on key segments have been provided in important geographies, as well as detailed mapping of the global competitive landscape, making this information very effective.

Cosmeceutical Ingredients Market: In its new report, the Future Market Insights (IMF) provides a comprehensive overview of the global Cosmeceutical Ingredients market with an emphasis on key market dynamics, including drivers, trends, opportunities, restraints, and detailed information on the structure of the global cosmeceutical ingredients market. The market study presents exclusive insights into the growth of the market during the forecast period 2021 to 2031.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of business information and advisory services, serving clients in more than 150 countries. IMF has its seat at Dubai, and has delivery centers in UK, US and India. the last IMF market research reports and industry analysis help companies face challenges and make critical decisions with confidence and clarity amid fierce competition. Our personalized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of analysts led by FMI experts continually monitors emerging trends and events across a wide range of industries to ensure our clients are preparing for the changing needs of their consumers.

Abhishek Budholiya
Future market outlook,
1602-6 Jumeirah Bay X2 Tower,
Plot number: JLT-PH2-X2A,
Jumeirah Lakes Tours, Dubai,
United Arab Emirates
For sales inquiries: [email protected]
For media inquiries: [email protected]
Source of the press release:


SOURCE Future market outlook

Reese Witherspoon talks beauty standards and abortion laws at Elizabeth Arden event – The Hollywood Reporter

Reese witherspoon Tuesday hosted a coterie of beauty enthusiasts who were on hand to celebrate the latest offers from Elisabeth arden. In a private Beverly Hills home, guests were guided to a garden teeming with freshly blooming roses and tables bearing vases filled with flowers as well as ferns, hydrangeas and peonies for creating personalized floral arrangements.

Witherspoon floated among the crowd in a floral-print Altuzarra dress, sharing her love for the brand. “[Elizabeth Arden] started a business, a beauty brand, even before having the right to vote, ”she said Hollywood journalist. “She was a champion of women’s rights and the idea that women should take care of themselves. She had a holistic approach to health and beauty whereby you can’t be as beautiful as what you feel on the inside. I just think she’s such a cool entrepreneurial force. I wouldn’t be here without women like her.

Following in Arden’s footsteps, Witherspoon is a full-fledged entrepreneur (founder of lifestyle brand Draper James in 2013) and has been a consistent voice for women’s rights. She was a key player in launch of the Time’s Up initiative last year and, just before the event, the Big little lies The actress tweeted her thoughts after a law banning most abortions was passed by the governor of Alabama on Wednesday, following similar legislation in other states, calling it “unconstitutional and odious “.

“Rolling back the human rights of women is deeply troubling and unconstitutional,” she said. THR. “I like what Ava DuVernay said, ‘Your silence is not going to save you.’ Right now it’s Alabama; tomorrow is for the whole country. Nothing is more important to me than protecting my sisters all over this country. It’s just amazing. I have the impression that we are in a novel.

Witherspoon went on to say, “If you really think about it, there aren’t enough women making decisions about women’s lives. Our bodies are governed without representation. It doesn’t sound very American to me.

Following the adage that beauty comes from within, Elizabeth Arden’s official ‘chief storyteller’ also spoke of vanity, which by her definition is anything. corn this. “Beauty is finding the center of yourself,” she said. “It’s being your truest self and bringing that person into the world.”

The 43-year-old stressed the importance of skin care, especially with her active lifestyle. “These serum capsules are so easy to carry,” she said, gesturing to Elizabeth Arden. retinol ceramide capsules, displayed on a table alongside the brand’s White Tea collection (a trio of scents boasting notes such as white tea, pear blossom and bergamot). quality that you get in the products. I take them all over the world whenever I do movies or press tours and you also have an incredible amount of moisture in them, in case you want to use them on flights.

Witherspoon also swears by treatments from West Hollywood-based facialist Mila Moursi, as well as regular immersion in nature. “I think it’s important to get out as much as possible,” she said. “Take a walk in the morning. It is really helpful for your health and just for your mental reset.

Regarding the beauty standards that are shifting in the world towards more inclusiveness, Witherspoon (who passed on her mother’s advice to find joy and happiness every day by focusing on positivity) spoke about the access of its children to diversity.

“You see a lot more representations of the world than when I grew up,” she said, before referring to Diana Ross as a beauty icon for putting on makeup over the years, according to conversations. with her daughter Tracee Ellis. Ross, a friend of Witherspoon. “I think it’s a really interesting time to grow up, to be a kid, and to use social media platforms. I’m really happy that my kids see that there has to be a full line and that women and beauty can have so many different sides. And we see a lot of bloggers. They have very important voices in the beauty world because they represent an important perspective, which is actually that of the buyer. I think brands really listen to consumers and pay attention.

When it comes to Hollywood’s take on beauty, in terms of inclusiveness and ageism, Witherspoon – who founded production company Pacific Standard Films with Bruna Papandrea (Missing girl, Savage) in 2012 and media brand Hello Sunshine in 2016, which emphasizes celebrating women through storytelling, noted that the power lies with content creators and their audiences.

“I think that’s changing,” she said. “It certainly did not meet the standards, but with the emergence of many producers, women of color, LGBTQ people producing and creating content, I think you’re going to see a shift in the stories that the stories are told. The most important thing is that audience members show up for the things that represent what they want. Pay that money Friday for the box office and hit it on Netflix. Support artists who you truly believe in, as this will help them continue to create great content. “

JLo Beauty Review | Way of life

This Blockbuster Wonder Cream is an apt namesake of “Jenny from the Block”.

A beautician dives into JLo Beauty’s ingredient list and gives her honest opinion on Jennifer Lopez’s new skin care line.

JLo Beauty, created by Jennifer Lopez, is considered a premium beauty brand and is sold at Sephora or on the JLo Beauty website. The product line includes eight different products, including a cleanser, sheet masks and an eye cream. Product prices range from $ 38 to $ 79.

JLo Beauty Multitasking Serum claims to tighten and lift the skin while hydrating and giving that JLo glow we all desire. It sells for $ 79 on the JLo Beauty website.

“The ingredient list is very good and contains several clean ingredients with real skin care benefits,” said Chloe Hanke, esthetician at Health Partners Med Spa and IV Treatment in West Des Moines. “Phenoxyethanol is a somewhat controversial ingredient in the beauty industry, but this product is generally safe when used in small amounts.”

Consumers are increasingly aware of the ingredients in their beauty products and try to avoid certain ingredients, including parabens. Parabens are chemicals in beauty products that are used to extend the shelf life of a product and can irritate the skin and disrupt hormones in the body.

“A lot of people are concerned about parabens in their products, so this ingredient is used instead of parabens. Overall this product is safe and when used in place of parabens it is much safer than any other alternative, ”Hanke said.

JLo Beauty Wonder Cream claims to hydrate, brighten, smooth and plump the skin. It is formulated with Hyaluronic Acid, which is known to keep the skin hydrated and lock in moisture in your skin. The Wonder Cream sells for $ 58 on the JLo Beauty website.

“When it comes to the ingredients in Wonder Cream, everything is clean and good for the skin,” Hanke said. “The only ingredient of concern is propanediol. This ingredient is known to be safe for the skin, but it’s hard to ignore the fact that in 2018 it was named Allergen of the Year by the American Contact Dermatitis Society for its possible cause of contact dermatitis. . Most studies show, however, that this ingredient is safe when used in small amounts, and for the most part, only people who are allergic to this ingredient can experience side effects.

Propanediol is classified as a skin irritant, but it is generally safe for the skin. It contains two groups of alcohol, which could dry out the skin.

“My overall opinion of this brand is that the products will give you that ‘JLo Glow’ that everyone desires, but only while the products are on your skin,” Hanke said. “The products contain tin oxide, which gives the illusion of glowing skin because they are pearly particles. They will give a beautiful glow to the skin until they are rubbed or wiped off.

If you are looking for a gorgeous and shiny look, these products can always be a great option. However, if you are looking for deep and lasting hydration of your skin, you may want to do without these products.

“In order to actually get skin glow, a product containing alpha hydroxy acid, beta hydroxy acid or glycolic acid will help exfoliate the skin creating a healthier, more radiant complexion. “Hanke said.

When looking for beauty products, it is important to review the ingredient list before purchasing any product. A serum or cream may seem to hydrate your skin and help with your skin problems, but until you look at the ingredient list and research the effects of the ingredients, you won’t know.

“For the most part, I think the people who buy these products are buying them for the marketing and the beautiful packaging,” Hanke said. “While I think the ingredients are good, I think there are much more affordable products that can do the same.”

The price doesn’t always reflect better quality products that will give you increased results. More affordable skin care products can work just as well in some cases. Do your research and make an informed decision before spending large amounts of money on products.

“In my professional opinion, I don’t think these products would harm the skin. However, I think there are more affordable products that can do the same with similar ingredients, or that can even do more for your skin, ”Hanke said.

Summer beauty products that are definitely worth it

OAfter summer and your Instagram feed lights up with all the products you * need * for makeup-free selfies and rosy-skinned close-ups – you’re probably starting to wonder: which products Actually live up to the hype?

It’s all too easy to get swept up in a summer glow store, which is why we asked Hadley King, MD and certified dermatologist in New York City, what the real must-haves are for a solid summer routine. At the top of his list? Antioxidants (in particular, a vitamin C) and a moisturizer with SPF 30 or more with broad spectrum protection.

“Sunscreens, whether mineral or chemical, help protect the skin from UV rays,” says Dr. King. “But if these ingredients are combined with antioxidants like vitamin C, then the protection has been shown to be greater because the antioxidants help neutralize free radicals from UV rays.” Basically, with just two ingredients, your the glow is locked.

To label all the high quality Vitamin C serums, soothing moisturizers and premium SPF products you need in one place, Saks Fifth Avenue—The ultimate destination for all things clean beauty with its wide selection of the latest luxury and organic beauty products — is your one-stop-shop.

As proof, we’ve rounded up seven new products (derm approved) to incorporate as soon as possible into your summer beauty routine to help your complexion feel healthy and glowing all season long.

Keep scrolling through the 7 summer beauty products that dermatologist says are worth a shot.

Espa Gradual Tan Body Moisturizer – $ 60.00

If your goal is to minimize sun exposure during the warmer months, that doesn’t mean you can’t maintain a sunny glow. With Shea Butter and Sweet Almond Oil, this head-to-toe tanning moisturizer delivers both natural-looking hydration and bronze.

Shea butter contains fatty acids which improve the skin barrier, ”explains Dr. King. “Sweet almond oil, with anti-inflammatory fatty acids and vitamins A and E, is an excellent choice for good moisturizing and antioxidant properties.

buy now

Shiseido Ultimate Sun Protector Lotion SPF + Sunscreen – $ 49.00

An SPF product that becomes more efficient in heat and water? Yes, it does exist and it competes for a prominent place in your summer beauty practice. This uses Shiseido’s WetForce technology, which combines the negative ions in the formula with positive ions in sweat and water, to provide an extra layer of sun protection that will continue to work while you’re busy enjoying the sun. your day at the pool or at the beach.

Plus, Dr. King always recommends an SPF of 30 or higher, and this SPF 50+ sunscreen can be used on both face and body for maximum protection all summer long.

buy now

Eleven by Venus Williams Unparalleled Sun Serum – $ 50.00

The last step in your routine before applying your makeup, this lightweight serum combines skin care and sun protection in one (and with an SPF 35, it passes Dr. King’s hype test).

Made with 25 percent zinc oxide for broad-spectrum reef-safe protection and prickly pear for soothing hydration, this summer sunscreen serum is a no-brainer. Even better? The serum dries clearly, without a chalky finish (unlike many other mineral sunscreens), so it’s a great option for all skin tones.

buy now

Nars Pure Glow Tinted Moisturizer – $ 45.00

A go-to tinted moisturizer is a summer must-have, and this ultra-light moisturizer hydrates while enriching skin with vitamin C, while protecting your complexion from UV rays with SPF 30. (So, yes, it does it all. .)

Neutralizing free radicals with antioxidants such as vitamin C improves the prevention of photo damage (skin changes resulting from exposure to the sun), ”says Dr. King. Plus, how can you forget to put SPF when it’s infused directly into your daily moisturizer?

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Guerlain Terracotta Sunkissed Natural Bronzer – $ 56.00

Give your glow a boost without spending more time in the sun (since sun exposure usually equates to skin damage) with this easy-to-mix, transfer-resistant bronzer. It uses nourishing argan oil to tan and soothe your skin at the same time for a hydrated and tanned finish that will last all day.

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blotting papers

Shiseido Oil-Resistant Blotting Paper – $ 20.00

Sunny picnics in the parks are the best treat of the summer, but they usually come with a little (or a lot) of sweat. These on-the-go blotting sheets absorb oil and remove shine for a fresh finish.

“The advantage of blotting papers over powders is that you remove the oil without adding more product,” says Dr. King. Keep your look intact despite the humidity? It’s definitely a summer beauty victory.

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Larq Double Wall Self-Sanitizing Water Bottle – $ 95.00

Although a bottle of water is not technically a beauty product in the traditional sense, according to Dr. King, one of the best ways to keep your complexion healthy is to hydrate it from the inside out.

“Maintaining adequate hydration is not only necessary for our bodies to function properly, it also helps make our skin plumper and more resilient,” says Dr. King. “This can be especially important as temperatures rise, as we lose more fluid through sweat.”

Keep this self-cleaning water bottle – which chills drinks for up to 24 hours and uses UV-C LED light to remove bio-contaminants from the water and bottle – in your bag for easy access. hand during all your summer adventures.

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Best New Makeup and Beauty Products of June 2021, Buy Now | Yeah, Ilia, Glossier

With new makeup dropping at sky-high daily rates, we’ve decided to make it easier for you to sort through the selection of the latest pencils, lipsticks, and more. Seduce editors look forward to every new launch and emerging brand to find the stars in bright and shimmering selections every month. Although we have a weakness for our particular favorites, our heart rate increases with each exciting makeup ride. Brands are always drastically expanding their ranges with ingenious formulas, vibrant colors and juicy collaborations – and we’re absolutely here for that.

With each new product, it’s exciting to see what innovations beauty brands come up with to improve a formula or design. You could easily say that makeup is the one thing that is exempt from the mantra “if it ain’t broke, don’t fix it”. This is the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best and truest selves to the world, no matter how colorful or minimalist our favorite looks may be.

As we always do with Hair and skin care, we share the new makeup that falls in june that we recommend that you add to your cart. As the world slowly opens, wear these products with pride on your next (safe and responsible) outing, or just for fun while experimenting at home and attending your millionth Zoom reunion. If you are curious, you can also consult launches last month we still love.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

11 makeup artists weigh in on the best beach beauty products

At last, beach season arrived. While hitting the sand and waves are particularly happy this year, that doesn’t make the reality of braving the seaside elements – sweltering heat, high humidity, and UV exposure – any less easy to tackle, especially when it’s s. It is about negotiating makeup and sufficient sun protection. When it comes to finding the right products to withstand the heat and keep you bright, there is no more bulletproof strategy than looking to the pros. Whatever is in their beach bags, we want what they have. From glowing skin essentials to the perfect ocean blue eyeliner, here 11 makeup artists reveal their ultimate beach must-have beauty.

Serge Lutens Powder Blush N ° 1

“I like to warm up my complexion and give my face a subtle, sunny glow without tanning my face. My favorite is Serge Lutens blush in shade # 1. It’s a bronzer that glides on smoothly and is easy to blend with buildable color. Using a large powder brush, I apply it around my temples, along the hollows of my cheekbones and down my jawline. Using a small powder brush, I apply a brushstroke along the sides and natural contours of my nose. This technique mimics the way the sun naturally tans the face. Another added bonus is that it stays cool for hours, so I can be at the beach or by the pool without having to worry about touch-ups.

Laura Mercier Pure Canvas Primer Protector SPF 30

“I love Laura Mercier’s Beach SPF Primer because it’s lightweight, SPF 30, has an easy-to-spread gel texture and doesn’t feel thick or greasy. You can easily layer it all day long for extra protection. Use a dime-sized amount for the face and don’t forget your ears! “

Soleil Always Aloe Calming Antioxidant Mist

“I love this product because it provides that extra layer of moisture that is essential for a day at the beach. It’s super nourishing and hydrating, and I use it throughout the day after applying sunscreen by simply spraying on my face and patting it down gently. sunny glow. It contains aloe and vitamin E, so it’s also amazing for my skin when I’ve had a little too much sun. I use it at night for a post-burn detox.

Chanel Waterproof Eye Pen

“At the beach, it’s important to have eyeliner that really doesn’t move! The Stylo Yeux Waterproof by Chanel is resistant to heat, sweat and swimming in the ocean. It comes in many colors, from shades of dark smoky brown and burgundy to one of my all-time favorite colors: Fervent Blue, which is the most beautiful deep blue that works especially well on tanned skin.

Fresh Sugar Lip Balm Sun Cream SPF 15

“People often forget about lip sunscreen! They need protection just as much, so reapplying throughout the day is very important. I love the texture of this lip balm, it’s thick and emollient so it holds up well. I love that there is a little bit of color, so it not only protects your skin but also keeps you looking healthy and fresh.

Dr. Barbara Sturm Sun Drops SPF 50

“My favorite skin product for the beach is Dr. Barbara Sturm Sun Drops SPF 50. I have been a huge fan of this sunscreen because it does not irritate my skin or leave white streaks on my brown skin. The sun drops also give my skin a beautiful, lit glow from the inside out! The best way for me to use them is to apply it on my serum / moisturizer and eye cream first. I usually wait a few minutes between applications to make sure my other skincare is absorbed first. After a few hours at the beach, I reapply by massaging my skin with clean hands. My skin retains its radiance and hydration and the sun drops protect all my hyperpigmentation.

Shiseido SynchroShield Wetforce x Heatforce Sun Stick SPF50 +

“My favorite skin product for the beach is the Shiseido SynchroShield Wetforce x Heatforce Sunscreen Stick SPF50 +. I love it for so many reasons: it is clear, light and does not leave a white plaster, convenient to reapply directly from the stick without having to use my fingers and hands, does not make me burst and it becomes more effective in water and heat thanks to Wetforce x Heatforce technology. It glides smoothly and you don’t have to worry about sand and liquid on your hands when you’re on the beach.

Tower 28 Beauty Bronzino Illuminating Bronzer

“My favorite makeup for the beach is Tower 28 Bronzino Illuminating Bronzer. I’m a huge fan of this product for its texture: it’s creamy, not sticky. Don’t worry, the sand will blow on your face and disrupt your fabulous tanned look. I love to apply it with my fingers! I take my index finger, rub it in circular motions to collect the product, then I apply the bronzer on the cheekbones of my cheeks and apply it from top to bottom to give a natural and even color.

Maybelline Lash Sensational Sky High Mascara

“If you know me, you know I love extreme lashes! My favorite makeup product for the beach is the Maybelline Sky High waterproof mascara because it gives your lashes the triple threat: lift, length and volume. I always curl my lashes first, then apply the mascara from the root of the lashes. It will last all day and is also perfect for swimming! It’s a must have at the beach if you want a little makeup that will make a big difference.

Chanel Sheer Healthy Glow Broad Spectrum Moisturizing Tint SPF 30

“I use a lot of anti-aging skin care products which, while rapidly renewing skin cells, also make my skin more sensitive to the sun, so I have to use an SPF at all times. With a medium / dark skin tone prone to hyperpigmentation, I prefer light coverage. Chanel’s Sheer Healthy Glow moisturizing shade allows me to skip the foundation while still having light coverage with the added bonus of sun protection. I always throw the light, leak-proof bottle in my beach bag and apply it just when I’m ready to hit the sand. Due to the luminous finish and the light, transparent texture, it is easy to apply casually and without a mirror. It gives me just enough coverage for my uneven skin tone, while still being bright enough to look natural and without foundation while on vacation.

Super goup! (Re) fixing 100% Mineral Powder SPF 35

“When it comes to makeup and skin care, I’m in for a natural glow. But on the beach, when you combine the glow, sunscreen, heat, sweat, and water, it can get a bit too much! I go to see pictures, and the light shines on every part of my face, not to mention that I feel bad at the end of the day. SPF is my number one priority, but why not combine it with a little shine control ?! Supergoop Re-Setting 100% mineral powder evens out my skin tone, controls shine, and provides perfect sun protection for touch-ups all day long. As a bonus, the powder texture does not mix with the sand, it gently removes everything that is stuck to your face.

The 24 best summer beauty products for 2021

I’m an August Lion, so I would describe summer as the peak of my whole year. The long days, the longer nights, the stifling heat; if a season truly embodies the vibrant, exaggerated spirit of a Leo, it is summer. Considering all of this, I have to be honest with you – summer is tough on your hair… and your skin… and your face. It’s a season that deserves its own arsenal of products to help you cope with the intense heat and sweltering humidity; powerful moisturizers, full coverage foundations, and thick body creams should be replaced with light gel lotions, skin tones, and SPF body mists. But where to start ? Don’t worry we have what you need to create a summer survival kit with all the essential skincare, hair care and makeup essentials. Below, we’ve rounded up some of our favorite beauty products that will get you through the season.

What should you change in your skincare routine for the summer?

When it comes to your summer moisturizer, you want to replace your rich creams with a lighter water-based formulation. Look for products that contain ingredients such as hyaluronic acid Where glycerine; because they are both humectants, they help bring water back to your skin (this is very helpful if you are dealing with dryness).

For acne-prone skin, a moisturizer with exfoliating ingredients, like salicylic acid, should be added to your skin care arsenal; they will help you keep pimples away, while controlling your oil production. Be careful not to load your skincare line with too many exfoliators, this can cause your skin to produce even more sebum.

If your skin type falls squarely into the “dry” category, consider a slight face oil. The right formula won’t leave you looking greasy, I promise. Plus, when you layer an oil on top of a cream, it locks in moisture to prevent water loss, a major benefit for dry skin.

How do you fade dark spots and prevent new ones?

The best routine for fading black dots is targeted with products that work well together. Before introducing a product into your routine, 1) ask yourself if you really need or if you already have a product in your range that does the same; and 2) check the ingredient list to make sure you don’t get anything too intense on your skin. If you don’t come in with a clear plan, you run the risk of making your skin worse, causing inflammation and irritation.

Typically, you want to include a chemical exfoliant, serum, retinoid, and, of course, sunscreen in your routine to fade and prevent dark spots.

Chemical exfoliators with a mixture of mild acids (think: glycolic, lactic, and salicylic acids) tend to be less aggressive than physical exfoliators, like a facial scrub. Liquid exfoliators work to break down dead skin cells on your face, removing dark spots and smoothing skin texture over time.

The serums are filled with a high percentage of active ingredients that allow you to target specific skin care concerns. To even out your skin tone, look for a formula with kojic acid, niacinamide or vitamin C that best meets your specific needs. Kojic acid interferes with the production of melanin in your skin, so it prevents new dark spots from coming to the surface; niacinamide, a form of vitamin B3, balances oil production, which helps stop rashes; and vitamin C is an antioxidant that protects your skin from environmental stressors that cause inflammation.

Retinoids stimulate collagen production and increase cell turnover for smoother, more even skin. Start slowly: apply it two to three times a week for about a month, see how your skin reacts to the product, then increase your frequency from there.

FPS is a must all year round, but you need to be more diligent with your request during the summer, above all when you use chemical exfoliators or retinol; When overexposed to UVA / UVB rays, these types of products make your skin more susceptible to post-inflammatory hyperpigmentation and could make your dark spots worse.

How to minimize flyaways during the summer?

If your hair type is somewhere between “super thick” and “extra fine”, a moisturizer can help. keep your hair smooth and defined in the heat, says Renato Campora, artistic director of Fekkai. You can also use a texturizing spray to build volume and help your hair stay in place, Campora explains. “Build it into the roots and through the hair section by section, using a brush or your hands to create texture,” he says.

Need more control? Achieve hydration Styling gel; it will provide maximum hold and definition without drying out your hair, says Renee Gadar, Aveda’s global artistic director for textured hair. A leave-in conditioner is also essential, whatever your hair type; it will help retain moisture, keeping your hair smooth and hydrated when it is hot and humid outside.

What are the best light makeup products for the summer?

When it comes to summer makeup, I recommend going as light as possible; something too heavy and you increase the chances of your makeup getting mushy and slipping off your face. Instead, opt for buildable tinted moisturizers, gel cream blushes that will not move, and a comfortable lip oil, dyed or shiny to complete your look. Once you step out in the sun, they’ll give you a naturally rosy glow.

What body products should I use?

I have long advocated treating the skin under your neck as well as your face, so I have a fairly comprehensive body care routine. But when it comes to the basics of the body that will get you through the summer season, I suggest that you regularly use a physical or chemical exfoliant to keep ingrown hairs away and smooth out KP bumps; a moisturizer for the body that penetrates quickly; a body oil that traps moisture; and a body SPF that protects your exfoliated legs from sun damage.

Compostable Beauty Products – Organic Plastic Free Skin Care

Nordman, United States, June 11, 2021 (GLOBE NEWSWIRE) –

Beauty Reverence, an e-commerce company specializing in the sale of organic beauty products, has announced the launch of an environmentally friendly range.

More information can be found at

The latest announcement aims to help consumers make better purchases that can protect plants, wildlife, oceans and the environment in general.

Beauty Reverence sells individual travel-size take-out containers, which allow shoppers to have beauty essentials on the go without having to carry all of their various full-size beauty products. All products offered are organic and packaged in fully compostable and biodegradable containers. The company aims to sell items that are good for the skin and the environment. With the new take-out ship, Beauty Reverence plans to reduce the use of non-organic products and their packaging.

Traditional beauty items are often non-biodegradable, leading to millions of tons of waste in landfills around the world. This is especially true of plastic, which takes thousands of years to decompose.

The launch of Beauty Reverence and its products precedes the launch of the store. The online store will offer many beauty products and promote more responsible consumption.

In addition to the launch of its products and its soon-to-be-live online store, Beauty Reverence has also released a resource guiding customers on why they should use organic products on their skin. The articles review the most common ingredients, while identifying those that are harmful.

The latest announcement is part of the company’s commitment to making organic and eco-friendly beauty products more accessible, without the need to carry each individual beauty product on the go. The initial product to be launched, named “The Weekender”, will include everything needed for a weekend getaway, or simply for a quick set during the week; morning refreshing cleanser, reusable cleansing wipe, hydrating moisturizer, liquid to powder foundation, blush, tinted lip balms and soothing evening moisturizer.

Beauty Reverence is based in northern Idaho. The company was founded in 2021 by Lynn Sebert. She was inspired by what she saw on a trip to northern Oregon, USA.

Commenting on the release of the products, she said, “I recently took a trip to the Oregon coast in the United States and the amount of plastic waste was daunting. I have come up with a concept that puts all your products in a small take-out container. Best of all, each item is fully organic and compostable.

Readers interested in learning more about Beauty Reverence’s “5 Reasons Why You Should Start Using Organic Skin Care Products” can visit for more information.



Honest sales increase 12%, boosted by disinfection products

Honest Co. Inc.’s first quarterly results as a state-owned company were mixed, with a larger-than-expected loss offset by sales that rose more than Wall Street expected, in part due to hand sanitizers , cleaners and other disinfectants it introduced amid the pandemic.

Honest HNST,
Wednesday night, he said he lost $ 4.5 million, or 13 cents a share, in the first quarter, against a profit of $ 559,000, or a dime, in the quarter a year earlier.

Sales rose 12% to $ 81 million from $ 72.3 million, which the company pinned on “strong volume growth” for the company’s skin and personal care products and for sanitation and disinfection products introduced to its household and wellness line in the second half of 2020. Revenue from that line alone grew 53%, Honest said.

Analysts polled by FactSet expected the consumer products company to report a GAAP loss of 6 cents per share on sales of $ 79.3 million.

“As we look to the future, we will continue to use consumer knowledge to focus on current and future trends in self-care, clean beauty and skin care, as well as our core product categories: diapers and wipes, household and well-being. “Founder and Creative Director Jessica Alba said in a statement.

Honest filed for her IPO in April, and started trading at $ 21.22 in early May, more than 30% above its IPO price.

Honest promotes itself as a manufacturer of “natural” consumer products, from baby diapers to personal and household care products, which do not contain chemicals that the company believes are harsh or potentially harmful to health and life. environment.

The title was down 7% before market on Thursday.

How will new technologies revolutionize cosmetics?

The relationship between technology and beauty is much more isolated. The technology is commonly practiced in the classroom by science teachers. In contrast, cosmetics are applied by make-up artists at home or in beauty institutes. But, we are now experiencing the combination of technology and beauty in recent times. Although the cosmetics industry mainly depends on research and experience, now technology takes its place.

As a result, the whole industry will take it to the next level. In this article, we will mention some technologies that will bring about revolutionary changes in the cosmetics industry. Let’s check them out.

Next-level customization using AI and AR

The use of the latest and most powerful technologies has had a huge impact on the beauty industry. It is gradually changing the purchasing habits of consumers. In addition, they are no longer reliable on the assumption and wisdom of a salesperson. Think back to a few years later when you needed lipstick for a particular event. You need to go to your favorite cosmetic store, choose the right one for your skin type and skin tone, and then order it manually. But, right now, it’s just a few clicks away. You don’t need to check every shade of foundation to find the perfect combination or depend on the experience of a cosmetics salesperson.

As we have to stay at home due to the ongoing pandemic, technology is playing an important role right here when purchasing cosmetics. The use of artificial intelligence (AI) and augmented reality (AR) allows users to find the best beauty product with the perfect suggestions based on their skin and needs.

Sephora’s augmented reality mirror is one of them where consumers are allowed to try makeup products without any physical contact. Thus, consumers are more comfortable and more confident when choosing a new item. Technology like this is also profitable for businesses, as it can provide better hygiene at lower cost.

Amorepacific has brought another augmented reality mirror capable of analyzing consumers’ skin from photographs. The tool scans your photo, thoroughly analyzes your skin type and texture, and recommends the best product based on the analysis.

ModiFace is a particular AI-based technology that was developed by a group of dermatologists in 2016. It looks like a robotic doctor. [dermatologist] because it can accurately assess the current condition of your skin and any potential changes through live video. What gives us hope is that ModiFace can identify various skin issues like dark spots, dryness, rosacea etc. in a few minutes. Also, it lets you know how the suggested product will be successful through a before-after visualization.

Perhaps we are going to experience more dramatic changes in the next few years in the beauty industry due to rapid technological advancements. Consumers will have the same taste to buy the cosmetic products of their choice while staying at home one day.

Smart skin care tools and apps

If you ask people about regular skin care, most of them will talk about traditional products like cleansers, moisturizers, retinol, etc. Even giant cosmetic brands are still promoting these usual products for years. There is no doubt that they are essential for daily skin care. However, technology is gradually entering personal beauty care. Beauty technologies are going to make a big difference in your daily beauty routine.

The beauty industry is getting brighter and brighter day by day as beauty and technology work together. Due to technological advancement, now we have many smart beauty gadgets and apps which provide us with the professional level solution. You can use them for personalized skin analysis and advanced level UV monitoring.

For example, SkinScanner can be mentioned which is connectable with smartphones. The tool helps users enlarge the photographs of their skins and discover the tiniest quirk. Clinical Reality and Face Genius are two widely used skin scanners that allow you to analyze and get to know your skin in detail.

Smart Mirrors is another revolutionary computer-controlled skin analysis technology. Tools like HiMirros and 3D Augmented Reality Mirror allow users to discover and explore multiple skin issues including dark spots, wrinkles, pores, rough areas, etc.

Although the above technologies are mainly used for professional skin care, there are several applications that you can use for personal beauty care at home. Apps like Feeligreen and TroveSkin allow users to examine specific skin conditions in the home. These apps carefully read your skin and suggest actions to keep your skin healthy and beautiful.

Along with these modern technologies, the beauty industry is now teeming with smart devices. You can purchase special tools for lifting, brightening, sculpting, cleansing, puffiness, re-texturing, and inflammation, which are a great inclusion in a personal beauty routine. It is expected that the technology will meet all skin care needs in the near future.

The reinvention of organic and perishable cosmetics

A cruel truth about the cosmetics industry is that it cannot deny the responsibility for spoiling the environment. Usually, cosmetic waste is thrown in the sink and trash. After that, chemicals, toxins, plastics and other ingredients mix with the water and the environment, which is horribly dangerous for humans and wildlife. Since most cosmetic ingredients are imperishable, it can take hundreds of years to break them down. Thus, cosmetic waste gradually destroys marine ecosystems.

In addition, the bad habit of cosmetic users is another danger to the environment. In most cases, users rinse off the makeup wipes which is inappropriate. According to of the common reasons for blocked drainage is cosmetic waste. Read on this article to find out why you should never rinse makeup wipes.

To avoid such consequences, the demand for organic and perishable make-up is on the rise. Some makeup brands are particularly focused on producing natural makeup using the highest technology. With the use of purely natural ingredients, they maintain the highest quality.

Organic materials also require the least processing, so consumers benefit from all the benefits of natural ingredients. Cosmetic brands strive to use the latest technology to reinvent organic cosmetics to prevent harm to all living things and the earth.

Do you have any ideas on this? Let us know below in the comments or refer the discussion to our Twitter Where Facebook.

Editor’s recommendations:

Mary Kay Clinical Solutions Retinol 0.5

There’s a reason retinol is still a star in the skin care world and the go-to recommendation of derms everywhere, even after more than three decades in the mainstream market: it works. “I always say if there are only two things you’re going to use as part of your regimen, it should be sun protection and retinol,” says Peterson Pierre, MD, a dermatologist in Thousand Oaks, Calif. .

Retinol is the cousin of prescription retinoids, such as tretinoin. Both are retinoids and therefore both a derivative of vitamin A. “Tretinoin was first used primarily to treat acne, until we saw that it also improved tone and texture and stimulates collagen, which helps reduce fine lines and other signs of aging, ”he explains. However, tretinoin and other prescription retinoids are not suitable for everyone; they can make the skin extremely dry, red and sensitive, and they require a dermatological visit to get an Rx. Retinol has become and continues to be popular because it is an effective alternative.

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While retinol can still cause skin discomfort, including initial dryness, redness, and peeling, it’s usually not as bad as with the Rx version. Plus, most people can manage them by making a few simple changes to your skin care routine. Here’s where to start:

Start slowly incorporating retinol into your routine

You’re probably used to applying treatment products daily, or even twice a day, but when it comes to retinol, slow and steady wins the race. “One of the things retinol does is help exfoliate gently; it accelerates the natural peeling process of the skin of its top layer so that the softer, smoother skin underneath is visible, ”explains Dr Pierre. “So people naturally think that if a little is good, more is better. But this is not the case. Practice the hold: apply only a pea-sized amount (yes, only that amount all over your face, evenly distributing it over your cheeks and forehead before rubbing). The key is to slowly build your skin’s tolerance.

If you’re new to pure retinol, Mary Kay has got you covered. The iconic beauty brand has just launched the Mary Kay Clinical SolutionsMT Retinol 0.5 Set, which understands its Mary Kay Clinical SolutionsTM Retinol 0.5 and Mary Kay Clinical SolutionsTM Calm + Restore Facial Milk. The retinol product is powered by high concentration pure retinol, so it is important that your skin gradually gets used to it. That’s why they developed their unique retinization process in collaboration with dermatologists to simplify the search for an effective retinol with minimal discomfort. Follow it below to acclimate your skin to this powerful skin care ingredient.

  • Weeks 1 + 2: 1x per week, the same evening, diluted with Calm + Restore Face Milk
  • Weeks 3 + 4: 1x per week, the same evening, followed by Calm + Restore Face Milk
  • Weeks 5 + 6: 2x per week, followed by Calm + Restore Facial Milk, as needed
  • Weeks 7 + 8: 3x-5x per week, followed by Calm + Restore Facial Milk, as needed
  • Weeks 9+: Once the skin is retinized, use is based on skin tolerance. The product can be used as often as every night if desired.

    Try: Mary Kay Clinical SolutionsTM Retinol 0.5 set

    Fill up on hydration

    Since it tends to dry out the skin, combine your retinol with moisturizers, such as Calm + Restore Clinical Solutions Mary Kay Facial Milk. This product is not only used throughout the retinization process, but it can also be used to nourish and soothe the skin when needed, even when the skin is retinized. “Moisturizers containing ingredients like hyaluronic acid, squalene or ceramides help keep the skin hydrated, minimize irritation and reduce flaking,” explains Dr. Pierre. “If your skin is very sensitive and becomes irritated even by following all the proper steps, try applying moisturizer first, then retinol, then more moisturizer – so it’s like a retinol sandwich – that worked for my patients. ” He also recommends using a gentle hydrating mask three times a week if needed.

    Try: Calm + Restore Clinical Solutions Mary Kay Facial Milk

    Make SPF a must

    Mary Kay® CC Broad Spectrum SPF 15 * Sunscreen

    Sun protection should always be a non-negotiable part of your routine, but it’s even more critical when using retinol. We even recommend doubling up: sunscreen or SPF moisturizer, followed by foundation or tinted coverage with SPF. Why is this so important? Retinol’s ability to remove the top layer of skin cells makes the skin more sensitive to the sun and more vulnerable to sun damage, says Dr. Pierre. “Also remember why you are using retinol in the first place, probably for smoother, clearer skin and less wrinkles,” he says. “If the skin bakes in the sun, no matter how much retinol you use, it won’t counteract this constant damage. You need to protect your investment.

    Try: Mary Kay TimeWise® Age Minimize 3D® Day Cream with Mary Kay® CC Broad Spectrum SPF 15 Sunscreen layered for coverage that has extra SPF protection.

    Dab on a moisturizer for the eyes

    The skin around the eyes tends to be thinner, drier, and more sensitive than elsewhere on your face. As such, even mild retinols can be irritating in this area, explains Dr. Pierre. Solution: Dab a moisturizer on the eyes first to help protect the area and keep it hydrated. Think of it as a protective barrier between the fragile skin around your eyes and the potent retinol cream. Make sure to always apply eye cream before retinol to avoid product transfer to the eye area.

    TimeWise Repair® Volu-Firm® Renewing Eye Cream

    Try: TimeWise Repair® Volu-Firm® Eye Renewal Cream Mary Kay

    Temporarily put away other skin treatments

    While your skin is adjusting to retinol, the only other things you should apply include a gentle cleanser, moisturizers, and SPF. “You don’t want to ask your skin to do too much at once,” says Dr. Pierre. “Also, if you put on four or five different things and your skin is on fire, you won’t know which one is causing the problem.” Be especially careful to avoid glycolic, salicylic and other acids as well as manual scrubs. One of the benefits of retinol is the way it sheds the top layer of dead skin cells. Additional exfoliation with hydroxyl acids or even a gentle scrub only leads to potential additional skin discomfort. If your skin is peeling, only use a soft, damp washcloth in gentle circular motions to gently remove visible dead skin, Pierre explains.

    Add antioxidants

    TimeWise® Age Minimize 3D® Night Cream – Normal / Dry

    Once the skin has acclimatized to the retinol and you are able to use it every night without major irritation or tenderness, gradually reintroduce other treatment products, one at a time. One thing to try: a lotion or serum that contains vitamin C, vitamin E, or other antioxidants. “When the skin is exposed to the sun, it causes free radicals which, if left unchecked, can attack collagen and lead to discoloration and other signs of aging. Antioxidants provide additional protection against this damage, ”explains Dr. Pierre.

    Try: TimeWise® Age Minimize 3D® Night Cream Mary Kay

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    The Best Skin Care Acid For Your Skin Type And How To Use It Correctly

    The world of skin care can be beautiful when it involves the right products and a glowing complexion. It can be very confusing too, with trendy new ingredients popping up around every corner and a clean vernacular beauty dominating the market. Much of the skincare that can be both rewarding and intimidating? Acids. Acids in skin care can make what should be a fun getaway down the beauty aisle feel like a morning in chemistry class, and while the name can be off-putting, acids are still a thing of the past. heroic ingredient in many skin care formulations – and for good reason. Keep scrolling to learn all about the 12 most popular skin care acids (old and new), how they can benefit your complexion, and the best practices to make sure you’re using them safely.

    Skin Care Acids: Glycolic Acid

    Glycolic acid is an alpha hydroxy acid (AHA) derived from sugar cane. It is a popular choice in anti-aging skin care products because it helps promote cell renewal (i.e. shedding dead skin to reveal new skin) and collagen production. . It also offers a gentle exfoliation to the surface of the skin. “Glycolic acid is the smaller of the acids, which means the molecule can penetrate deep into the skin,” says certified dermatologist Dr. Dendy Engelman of the Shafer Clinic. “This makes it very effective at breaking down skin cells and removing dead particles.” Glycolic acid also stimulates the production of collagen and elastin, making it a great ingredient for anti-aging products.

    As with any AHA, glycolic acid can increase your risk of sunburn, so be sure to lather up the SPF 30 after using a glycolic acid skin care product. (PS: if you have very sensitive skin, go for lactic acid – it’s a milder AHA that’s better tolerated by this skin type.) Keep scrolling for more.

    Skin care acids: lactic acid

    Lactic acid, an AHA, is derived from milk and best known for its pigment perfecting properties (think: discoloration and age spots). It also has collagen strengthening effects, explains Dr Luigi L. Polla, a Geneva dermatologist and founder of Forever Institute and Alchimie Forever. “Like all acids, lactic acid exfoliates by removing the top layer of the stratum corneum to reveal brighter skin and allow better penetration of all topical products,” says Dr. Polla. “Lactic acid is generally considered a mild acid and rarely generates side effects, but the usual precautions for post-acid use are of course recommended (i.e. no sun exposure and no hair removal for 24 hours). after use). ” Keep this acid in your back pocket if you have sensitive skin.

    Mireya Acierto / Getty Images Entertainment / Getty Images

    Skin Care Acids: Hyaluronic Acid

    You may have heard that dry skin and hyaluronic acid go together like bread and butter, and that’s because hyaluronic acid attracts water (making it a humectant) and helps. thus to hydration. “Hyaluronic acid, a sugar found naturally in our body, maintains lubrication and stimulates collagen production,” says cosmetic and surgical dermatologist Dr. Naissan Wesley. You’ll likely see this collagen supporting response when HA is used as an injectable filler, but if you’re not quite ready to go this route (but still want plump skin), look for the acid. Topical hyaluronic in serums, masks and moisturizers.

    Skin Care Acids: Retinoic Acid

    Think of retinoic acid as the fairy godmother of all acids. It’s an extremely potent acid that has the ability to connect to almost any receptor site in skin cells and tell it to behave like a healthy, younger-looking skin cell, Dr. Engelman tells TZR. “It also works as an antioxidant which can fight the free radical damage process that causes wrinkles and other signs of aging.” Continued use of retinoic acid can help improve fine lines and wrinkles, skin tone and texture, and skin barrier resistance. It is also the most potent retinoid available, and is what other topical retinoids (like retinal and retinol) must convert to in order to work on your skin.

    You can ask your doctor or dermatologist to add prescription retinoic acid to your skin care regimen to prevent the first signs of aging or help treat acne. Dr Engelman notes that pregnant women should not use retinoic acid, and those with sensitive skin should use it with caution.

    Skin care acids: salicylic acid

    Salicylic acid is a BHA known to fight and repel acne thanks to its antibacterial and anti-comedogenic properties. Dr. Wesley says that because salicylic acid enters the sebaceous glands, it helps reduce the inflammation and oiliness that are often associated with acne. You can find salicylic acid in everything from cleansers and moisturizers to spot acne treatments. Incorporate it into your routine to kill acne-causing bacteria if you have a rash or if your clogged pores need a deep clean.

    Getty / juliememe

    Skin Care Acids: Ferulic Acid

    Ferulic acid is an AHA found in the cell walls of plants. Dr Wesley Says It Has Antioxidant Benefits To Help [neutralize] free radicals in the skin that are created by the sun and environmental damage. Most skin types can tolerate ferulic acid, but it’s best for photo-damaged or aging skin, especially when used in combination with other antioxidants such as topical vitamin C. Store your ferulic acid based skin care products in a cool place to prevent oxidation.

    Skin Care Acids: Tranexamic Acid

    Do you have melasma? Tranexamic acid will be your new benchmark. Although relatively new to the field, Dr Polla says that tranexamic acid can be used to even out pigments, reduce melanin synthesis, and lighten skin (especially when paired with vitamin C). Tranexamic acid is more likely to appear on a serum’s ingredient list, but you can also find it in moisturizers and face masks. To prevent your skin from drying out, avoid using tranexamic acid with other acids.

    Skin care acids: hypochlorous acid

    Hypochlorous acid has a long list of skin care benefits and is somewhat of a unicorn when it comes to acids in skin care. Besides the fact that it has broad spectrum antimicrobial activity and is very active against bacterial, viral and fungal microorganisms, Dr. Polla notes that it is also useful in the management of inflammatory skin disorders such as seborrheic dermatitis, atopic dermatitis, psoriasis, eczema and acne. Use this ingredient in a toner, face mist, serum, or mask if you have an inflammatory disease or are prone to acne.

    Skin Care Acids: Trichloroacetic Acid

    Trichloroacetic acid – aka TCA – is derived from vinegar and is often used as a chemical scrub in the office. It exfoliates the top layer of the skin, and Dr. Wesley notes that its benefits include reducing dark spots, fine lines, and thin, superficial skin growths (such as keratoses and warts). Skin that remains with dark markings after a rash as well as photo-damaged skin can also benefit from TCA. However, those with colored skin should be careful with TCA, because “depending on the strength, too much exfoliation or irritation could lead to discoloration or dark marks due to the treatment itself,” warns Dr. Wesley.

    Skin Care Acids: Mandelic Acid

    Mandelic acid is an AHA naturally found in bitter almonds. Yes, you read that right. It is known for its antiseptic and brightening properties, and is best suited for people with dull complexions and acne-prone skin, and is considered one of the safest options for darker skin tones. “Mandelic acid has the ability to remove dead skin cells that can clog pores and cause acne breakouts,” says Dr. Polla. “Plus, it has moisturizing effects that keep the skin hydrated and soft, allowing blemishes to heal better.” Although there may be redness or mild irritation from the use of mandelic acid, it is generally better tolerated than glycolic acid.

    Skin Care Acids: Gluconolactone

    Gluconolactone is a non-irritating polyhodroxy acid (or PHA) that has a similar effect to glycolic acid, but is milder and offers the added benefit of antioxidant and anti-aging properties, says Dr. Engelman. Because it attracts and retains water, it effectively hydrates dry skin. Gluconolactone can be found in peels, serums, and moisturizers, and is safe for sensitive skin types, including rosacea-prone skin and those prone to atopic dermatitis.

    Skin Care Acids: Kojic Acid

    Kojic Acid is a skin lightening acid derived from fermented rice. “Kojic acid is used to treat pigmentation disorders,” says Dr. Polla. “It inhibits the activity of tyrosinase, the enzyme responsible for the production of melanin in the skin. It also has antioxidant and anti-inflammatory properties. If your skin has uneven pigmentation (from sun damage or acne scars), kojic acid may help as it can brighten a targeted area without removing normal melanin from your skin tone (and can be used by all skin tones).

    The ingredient can be found in spot treatments, peelable swabs, and serums, but one thing to note is that kojic acid is a known irritant that can cause contact dermatitis, erythema, transient redness, and tingling. . Dr Polla notes that it is generally not considered a “clean” ingredient and is strictly regulated in Europe, so talk to your dermatologist before incorporating kojic acid into your routine.

    Rya Organics Introduces CBD Lip Conditioner

    SAN DIEGO – (COMMERCIAL THREAD) – Rya Organics by Cymbiotika, a leading CBD and herbal wellness and beauty brand known for creating pure, clinically supported supplements and skin care, today announced the launch of Rya Lip Conditioner.

    Rya Organics CBD products are formulated using Cymbiotika’s advanced micelle delivery system, which provides superior absorption, protecting each nutrient, ensuring maximum bioavailability.

    Rya Lip Conditioner contains powerful plant compounds. Calendula, Meadow Moss Seeds, and Camellia Seeds penetrate deep beyond the skin’s surface and lock in moisture. Prickly pear, jojoba and arnica oil protects the skin from environmental stress while nourishing it with antioxidants. Its broad-spectrum CBD, CBG, and CBN boost the immune system and work as an antimicrobial, anti-inflammatory, and antifungal to maintain healthy, glowing lips. The balm has rose and vanilla aromatherapy properties used to relieve anxiety, stress, and depression.

    “CBD has incredible therapeutic effects, including relieving inflammation and irritation – which is important to counterbalance for maintaining healthy skin and lips,” said Chervin Jafarieh, founder of Cymbiotika. “And because we care as much about the purity of what you put on your body as what you put into your body, Rya’s Lip Conditioner contains only the cleanest organic ingredients. This lip balm is really a balm that you can use with pleasure.

    “We have been touched, but not surprised, by the success of the Rya brand,” said Shahab Elmi, CEO / Managing Partner of Cymbiotika. “Rya’s lip conditioner is an exciting milestone as it marks the first of many innovative CBD skin care products that we will be launching this year. Rya and Cymbiotika customers know how nice our products feel inside them. Now, they will also be able to enjoy the added benefits of high quality formulations for the skin.

    Rya Organics formulates skin care products WITHOUT parabens, silicones, phthalates, PEGs, dimethicone, polyacrylamide, ethanolamine, FD&C pigments, irradiated pigments, fillers and over 1300 prohibited ingredients. Rya Lip Conditioner is now available on the Rya Organics website.

    Apply Rya Lip Conditioner directly to the lips at any time of the day. Apply to and around the lips at bedtime to rehydrate the lips while you sleep.

    About Rya Organics by Cymbiotika

    Rya Organics, a market leader in CBD and herbal wellness and beauty products, was launched in 2021 by the innovative wellness brand Cymbiotika based in San Diego. With the motto “Your mind and body deserve the best,” Cymbiotika is driven by the higher goal of inspiring ordinary people to achieve their optimal health. Founded in 2017, Cymbiotika uses the most advanced bioavailable absorption technology and delivers only the highest quality plant nutrients to solve specific nutritional deficiencies and promote healthy aging, detoxification and longevity. Cymbiotika never uses synthetic products, GMOs, fillers, chemicals, preservatives, additives or sugars in its products. For more information, visit

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    Charcoal has been all over the beauty aisle lately, showing up in face masks, pore tapes, toothpaste, and deodorant. In some places you can even find it in the cafe.

    Charcoal is said to trap and remove toxins from the body, which may be why it has become a trend in cosmetics and food products.

    But can charcoal soap actually benefit your skin? Below, we break down which claims are true and what is just hype.

    As you walk down the beauty aisle, you may see “activated charcoal” listed as an ingredient in some products.

    Activated carbon is made by treating a carbon-rich material at very high temperatures and then “activating” it with steam or hot air. This process increases the surface area and pores of the material, so that it is able to bind to and absorb many types of liquids and gases.

    Common ingredients used to make activated charcoal include wood, nut shells, fruit kernels, peat, bones, and stationery waste.

    Activated charcoal is often used to clean the water of pollutants like heavy metals, insecticides and herbicides. It is also commonly used in emergency rooms to prevent the intestine from absorbing drugs and poisons that are ingested into the bloodstream. The poisons bind to the activated charcoal and are swept out of the body.

    The regular charcoal you use to light your barbecue is not the same as activated charcoal.

    Standard charcoal briquettes have not undergone the same activation process and contain substances toxic to humans.

    While there is little evidence to support their claims, some skin care companies claim that the absorbency of activated charcoal can:

    • remove dirt and other impurities from the pores of the skin
    • “Detoxify” or “purify” the skin when used as a soap or facial cleanser
    • help eliminate acne

    In theory, activated charcoal could bind to and suck oils and pollutants out of your pores. But in practice, that may not be true. Studies show that it takes a few hours of contact with a substance for activated charcoal to fully perform its magic.

    Pharmaceuticals containing activated charcoal may not be “activated” enough to be effective.

    A 2020 study concluded that while there is nothing wrong with trying activated charcoal in cosmetics, there is little to no evidence to support its skin care benefits.

    Warning: Experts warn against using over-the-counter activated charcoal at home in case of poisoning or drug overdose because it absorbs a fraction of toxins like activated charcoal used in hospitals.

    Researchers say the activated charcoal in skin care products is generally safe to use.

    However, it is still possible to have an allergic reaction to an over the counter skin care product. That’s why it’s a good idea to test a small amount of any new soap or cleanser on the inside of your arm before using it on the rest of your body or face.

    Even when activated charcoal is taken orally, side effects are rare and most often include nausea and vomiting. It’s important to note, however, that activated charcoal supplements can eliminate certain medications, such as carbamazepine (Tegretol), methylxanthines, and nonsteroidal anti-inflammatory drugs (NSAIDs).

    Want to try charcoal soap? Here are some popular soaps and cleansers for the face and body:

    • Bioré Pore Penetrating Charcoal Bar is designed for oily and sensitive skin to remove dirt and deeply cleanse your pores.
    • Herbivore Bamboo Charcoal Detox Bar Soap is a mild soap for oily, combination and blemish-prone skin. Designed to target acne and cleanse pores, it’s gentle enough to use on the face and body and comes in a scent of citrus and bergamot.
    • Dermalogica Active Clay Cleanser contains kaolin clay to absorb excess oil and activated carbon to remove impurities. Citrus, aloe and broccoli extracts work together to cleanse pores.
    • Binu Binu Shaman Black Charcoal Soap hydrates while purifying the skin with a blend of activated charcoal, lavender essential oil, shea butter, cocoa butter, and coconut, castor, and coconut oils. olive and sweet almond.
    • French Girl Fleur De Néroli Charcoal Wash is a creamy, non-foaming face and body wash with activated charcoal, green tea extract, aloe and jojoba oil to soothe and cleanse the skin sensitive.

    Activated carbon soap is made by treating a high carbon material at a high temperature and then “activating” it with hot air or steam. Its large surface area allows it to absorb toxins, which is why the activated charcoal in soap theoretically binds to dirt and oil on the skin and helps clear pores.

    While there is no strong evidence that activated charcoal is actually beneficial for the skin, its use is generally considered safe.

    Colleen de Bellefonds is a Paris-based health and wellness journalist with over a decade of experience writing and regularly editing publications such as, Women’s Health, WebMD, and Find it on Twitter.

    Rare Beauty Selena Gomez Makeup Line: Date, Products and Details

    Last February, Selena Gomez announced that she was going to put on makeup. The pandemic has pushed the line’s launch date back a bit to summer 2020, but on August 4, Gomez announced the official release date: September 3, 2020.

    “I’m SO excited to finally share that @RareBeauty will launch on September 3 only on @Sephora, @SephoraCanada, @SephoraMx and,” Gomez wrote on her Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

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    In April, Gomez spoke more about the types of products his line will have. She even teased some of the products she has to come in her music video “Boyfriend,” where she wore makeup from the line.

    Here, everything we know so far about Rare Beauty:

    What products will Selena’s makeup line offer?

    Gomez has confirmed that the line will include foundation, concealer, lipstick and eye shadow. She told Amy Schumer in her Interview profile that there will be 48 shades of foundation. She also promised that she would make mascara that doesn’t lump.

    Schumer asked Gomez about his relationship with makeup. Gomez explained, “I wanted to start a conversation about how good you can feel. It’s not necessarily about needing these things to make you feel beautiful. People in my generation have all this pressure to have look a certain way, and I wanted to do a line that took some of that pressure off. I use real people in the countryside. I have 48 shades of foundation and concealer. Everything is very clean and easy. I wanted people to feel safe.

    What products has Selena teased so far?

    Gomez mainly showed off the line’s lipstick and eye shadow colors, as well as a preview of her liquid eyeliner.

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    When is Rare Beauty launched?

    Gomez initially said the line would be released in the summer of 2020 and go global in 2021.

    “The line will be in all Sephora stores, and we’ll be going around the world next year,” Gomez said in February. “There is a lot and a lot more that I want to share with you guys, but we’ll be sharing them in a few months.”

    In early August, Gomez announced the official launch date: end of summer, September 3. “I’m SO excited to finally share that @RareBeauty will launch on September 3 only at @Sephora, @SephoraCanada, @SephoraMx and,” Gomez wrote on his Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

    Has COVID-19 affected the launch of the line?

    The Rare Beauty team are still working remotely, but the brand delayed the photoshoot of its first #WeAreRare campaign earlier this year. Rare Beauty had made an open casting at the end of February.

    At the end of March, Rare Beauty IG informed fans of her status: “While our office is closed and our team is working remotely, stay tuned here for more ways to connect with you and continue to build this community together. Stay safe! 💖 #WeAreRare, “he wrote.

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    They also held virtual community meetings with fans. Rare Beauty shared a photo of one in mid-March. “We started our day with our FIRST community meeting! The brand wrote on its IG. “Today we talked about what we’re grateful for, celebrating your uniqueness and future product ideas. Don’t worry, this is just the first in a long series and we look forward to hearing from you. meet more! Let us know below if you are interested in joining our next meetup. 💖 “

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    Where will Rare Beauty be available?

    Rare Beauty will be in all Sephora stores (and Sephoras within JC Penney) in the United States and Canada, as well as likely on the Sephora site. It will also be available for purchase on

    How did Selena announce Rare Beauty?

    Selena Gomez broke the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.

    “I’m launching my own beauty brand and it’s called Rare Beauty,” she told her viewers. “It’s something I started working on two years ago. I found the right partners and the right team… and it’s important to me because I wanted to create a brand where you feel. comfortable. ”Gomez cited the pressure people may feel to look a certain way or use certain products, sometimes calling it a bit of insulation and not the ethics of Rare Beauty.

    “It’s not just a brand. It will be a lifestyle,” Gomez said. “I want girls, boys, men and women to feel comfortable. [Rare Beauty] meant to be enjoyed, it’s very special. We’re not meant to look like everyone else, we’re meant to be like each other. “

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    Gomez did Instagram Live from Rare Beauty’s office and teased Rare Beauty’s Instagram. “A lot of what’s going to happen will be participation with you guys,” she said. “I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they are part of a community. Where they don’t feel the pressure to be anything but themselves. “

    What’s wrong with Rare Beauty’s built-in Instagram followers?

    Rare Beauty’s Instagram started out with over 975,000 followers, as it was once another account Gomez had. Gomez’s Instagram Revival Tour became the brand’s official page just before Gomez announced the line in February. Fans noticed that her name had changed to “rarebeauty,” and Gomez’s team took photos from the tour ahead of Gomez’s official announcement. Here’s a photo of the page in the middle of the cleanup:


    And here’s the page right after Gomez announced Rare Beauty:

    Text, font, line, screenshot, logo, number, graphics,


    The brand shared three posts after the news of the beauty line broke, including a quote from Gomez. “Our founder @selenagomez thinks everyone is unique and rare,” the brand wrote. “But today too many people feel trapped by unrealistic expectations that cannot be fulfilled. @Rarebeauty is all about accepting who you are and finding beauty in your imperfections.”

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    And a video from Gomez with the line:

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    When did the rumors that Selena have launched Rare Beauty first start?

    Gomez teased in a January 2020 interview with Variety that she is expanding her brand beyond what people can expect from her. “What excites me the most is being able to do things that I have always dreamed of,” she said. another way. I can’t say anything at the moment but I’m really excited it’s going to be a great year for me. “

    The rumors first started in August 2019 when Women’s Wear Daily reported that Gomez had registered trademarks for a beauty line. The products she requested include “perfumes, perfumes, colognes, aftershave lotions, cosmetics, cosmetic preparations, body care preparations, skin care preparations, preparations hair care products, soaps, moisturizers, incense, nail preparations, cosmetics and essential oils “.

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    Viral Beauty Products On TikTok That Are Worth The Hype

    Did anyone else get completely addicted to TikTok during quarantine, or am I the only one? Frankly, it took me almost six months to figure out exactly what the app was and what it was for, and while I don’t post any personal content, I might not yet know what a e-girl or VSCO girl is, I literally found myself glue to the “for you” page since I downloaded the app out of sheer boredom – and out of curiosity, of course – in my early forties.

    Whether you’re an OG fan of the app or a new junkie like me (… and even though you’ve ditched Instagram’s new competing feature, Reel), there’s no denying the platform’s ubiquitous influence. social media platform on skin care and beauty trends since its inception. viral. TBH, my wallet has suffered tremendously thanks to the brilliant product discoveries and awesome tips I discovered through TikTok – color me #Influenced. On the flip side, I also discovered lots of new budget dupes for luxury cult favorites, as well as different ways to reinvent common household items I already own to improve my skin while being isolated.

    If you are new to the app or just need a detailed list to find all the lust worthy beauty items that you have seen time and time again while continuing your feed, I have done the work for you and scoured the web for where to buy these viral gems. You are welcome.

    Our mission at STYLECASTER is to bring style to people, and we only offer products that we think you will love as much as we do. Please note that if you purchase something by clicking on a link in this story, we may receive a small commission on the sale.

    Courtesy of Vraiment Beauté.

    This ridiculously aesthetic butt lift skincare has appeared on my “For You” page countless times. Not only is it eerily satisfying to see the rose-shaped balm pick up before application, but the watermelon-infused treatment is also touted for its superpowers that remove blemishes and reduce dimples.

    Stylist |  Beauty TikTok

    Courtesy of T.TAiO.

    T.TAiO Esponjabon Concha Nacar Mother of Pearl Soap Sponge

    Thanks to TikTok, the brand can barely keep this magic potion in stock for more than a few hours. It’s in stock on Amazon RN, so do yourself a favor and get it now before it’s too late.

    Pixi Beauty Detox Eye Patches

    Courtesy of Pixi Beauty.

    Not only do these soft patches under the eyes help reduce puffiness and swelling almost instantly (especially if you keep them in your fridge like the pros do), but they also help brighten the dark and smooth out fine lines and wrinkles after a few minutes of wearing. .

    Amazon Magic Shaving Powder

    Courtesy of Amazon.

    Okay, my neighbor actually told me about this one, but she found out through TikTok. This old-fashioned shaving powder is formulated to remove facial hair, but thanks in no small part to the closure of many hair removal and beauty salons, this DIY bikini refiner is a great way to help you up. ‘until this thing is over. However, it is fragrant, so I wouldn’t recommend applying ham to the entire area below the waistband as this could change your pH (if in doubt, contact your dermatologist or doctor, of course!). Also, I would stock up on this product if you can, as it ran out for months after gaining star status before being restocked recently.

    Kaja roller glow highlighter amazon

    Courtesy of Kaja.

    Could this K-beauty super star highlight be a hell of a lot cuter? I personally think not. Designed with a sponge ball applicator that looks like a regular old paint roller, this buildable highlight is not only a score for its charming AF wrap, but its formula is just as impressive as well.

    Revlon Amazon Oil Blur Stick

    Courtesy of Revlon.

    As soon as I saw this product in action on the @LooksbyLextington page, I immediately scoured the web to fend for myself. Much to my dismay, this oil-wiping miracle worker was legitimately sold everywhere thanks to TikTok’s fame overnight. It’s still out of stock on Amazon but will be restocked next week. If I were you I would add to your cart now so you won’t miss it.

    The ordinary peel solution

    Courtesy of the Ordinary.

    So, I’ve actually been a fan of this exfoliating peel formula for years – I think it’s a great dupe for the cult favorite Triple Berry Smoothing Peel and Beauty Editor endorsed by Renee Rouleau – j So I was more surprised that The Ordinary’s Acid Based Peel Solution took so long to get the praise it deserves that I didn’t consider it a trending product. It’s certainly an effective peel that will likely cause a bit of a tingling, but the results are strange and instantaneous.

    NYX Can't Stop Won't Stop eyebrow challenge

    Courtesy of NYX.

    NYX recently launched the #BrowFitness challenge (FYI: a challenge is a popular genre of content on TikTok, apparently) aimed at helping consumers achieve and maintain their eyebrows during quarantine when salon access is limited or restricted. . Thousands of TikTok users have taken to creating videos dressed in sportswear and fitness headbands showcasing their brow enhancement routine using NYX products. As someone who can’t live without my brow products (even though no one sees them except my cat), I have taken a liking to this trend and have a new obsession with their long brow kit. outfit.

    CeraVe Mineral Sunscreen

    Courtesy of CeraVe.

    In addition to Skinfluencer’s endless supply of resources, there are also many certified and licensed dermatologists and estheticians who use the app, providing solid skin care literally for free. As you might expect, derms are obsessed with the affordable and hassle-free (but effective) drugstore brand CeraVe’s gentle line of products, and obviously they all advise using SPF (yes, even when you are are inside) non-stop. CeraVe’s moisturizing formula gives your skin defense against UV damage while also adding sheer moisture to the mix. It’s no wonder it’s a favorite of the pros.

    Freck Faxu freckle pen urban outfitters canada

    Courtesy of Urban Outfitters.

    If you know me, you know that Freck’s OG Faux Freckle Pen is literally one of my top three beauty innovations of all time, so it’s no surprise to me that it has gone totally viral. on TikTok – especially with all the freckle filters that have recently popped up on Instagram stories. Now you can get the filtered, sunny IRL look without looking costumed.

    Jill Stuart Loose Blush

    Courtesy of Jill Stuart.

    Discovered thanks to one of my favorite beauty influencers on TikTok, Mireya Rios, this adorable loose blush out of this world with a pom pom applicator couldn’t be more dreamy. Aside from the healing factor, it’s also perfect for those who prefer a subtle or buildable color rather than a super intense color rendering. It’s basically impossible to mess up your blush with this stuff.

    Amazon toothbrush

    Courtesy of Bruush.

    It might not have gone viral yet, but I discovered this premium premium electric toothbrush on the app, and I predict it will be the next big thing. Not only is it available in aesthetic AF colourways like Baby Pink, but it’s also designed with six different settings, including bleach, tongue cleanse, and maximum power for the ultimate deep cleanse. I have never been so obsessed with a toothbrush in my life.

    Beautician Sofie Pavitt’s Ideal Skin Care Routine

    Photo: Courtesy of Rio Viera-Newton

    If the name Sofie Pavitt sounds familiar to you, it’s because it’s hard, at this point, to mess around on Instagram without seeing a beauty editor, model or cool downtown girl raving about her. affordable and radiant facials. Not only is Sofie an excellent esthetician – she has saved my skin from brutal rashes on several occasions – she has an incredible talent for educating her clients on the science of their skin care. I typically spend half of my facials with her choosing her brain over retinols and actives, and always leave her cozy Canal Street studio feeling a little smarter.

    In a recent session, Sofie explained to me how fast drugstore skin care is changing – she explained that spending $ 100 is no longer essential to get good, effective products. That’s why, when I heard that the strategist was doing a full week of pharmacy, I decided to take Sofie to a downtown Walgreens where I asked her to create a skin care routine. skin made entirely from products found in the aisles. . Although this list has not necessarily convinced me to to abandon one of my most expensive holy grail toners and serums, I definitely left with several of his drugstore recommendations. Below is Sofie’s ideal pharmacy skin care routine.

    CeraVe Hydrating Cleanser

    I really recommend this hydrating cleanser from CeraVe. It’s incredibly gentle and neutral – it contains a little bit of hyaluronic acid to help hydrate your skin, and that’s it.

    CeraVe Salicylic Acid Cleaner

    Honestly, American drugstores don’t have great exfoliators – you won’t find a P50 or Alpha Beta Peel dupe in a New York CVS. But, you can find AHAs and BHAs in some drugstore cleaners. This one from CeraVe contains salicylic acid, which means it’s great for removing dead skin cells and fighting acne. If you have dry skin I recommend using it about once a week, and if you are oily I recommend using it more frequently.

    Olay Soothing Face Mist

    Okay so we washed our face with CeraVe cleansers which meant all the dead skin was gone from our face and our products can now penetrate properly. Which means we’re going to find a deeply nourishing and hydrating toner. This Olay essence mist is a great option – it contains moisturizing chamomile and aloe vera, as well as niacinamide which offers brightening and healing properties. The fact that it’s a haze also means it’s incredibly easy to use. It’s a quick and easy way to rehydrate your skin after removing some of it during the exfoliation process.

    L'Oréal Paris Revitalift Derm Intensives Ampoules Hyaluronic Acid Serum

    These little Hyaluronic Acid ampoules from L’Oreal are awesome – you open them and pat them on your skin. Each brings you a dosage of hyaluronic acid that intensely hydrates the skin. Make sure you wet your face thoroughly before putting it on – hyaluronic acid is a water-seeking molecule, so if your skin isn’t wet when you apply it, it will actually suck hydration outside of your face! This is something that a lot of people don’t know.

    RoC deep wrinkle night cream

    I know what you are thinking, a drugstore retinol! ? But I tried this one and was really surprised how well it worked. I would and would have recommended this one to my clients and friends because it is incredibly effective. Retinol is a journey and it will take some time for your skin to adjust, but with consistent use it can be one of the most powerful skin care ingredients for treating acne, wrinkles, and brown spots. Try using this cream twice a week to start, then if your skin is responding well, maybe try three times a week. If it gets irritated, back off a bit and come back twice.

    Neutrogena Hydroboost Hyaluronic Acid Gel-Cream

    I really love this moisturizer! It contains hyaluronic acid, which, again, is an extremely hydrating ingredient, and it comes in a gel form, which means it’s not heavy or greasy on the skin. Really, this is one of my favorite moisturizers and I know a lot of editors who absolutely love it too!

    L'Oréal Rosy Tone Anti-Aging Eye Moisturizer

    This cream is really nice and hydrating for the under eyes, but what I really like is that it has a slight pinkish tinge to it. It therefore simultaneously performs a small color correction under your eyes if you are fighting dark circles!

    CeraVe AM Hydrating Facial Lotion SPF 30

    This is actually one of my favorite sunscreens! I think it’s fabulous. I love it because in addition to the SPF protection, it contains ceramides to nourish the skin, as well as niacinamide which can help brighten and heal your complexion.

    Burt's Bees Hydrating Face Mask, 6 units

    If I had to choose a drugstore sheet mask, I would definitely go with those from Burt’s Bees. They are simple and give your skin some really simple ingredients. This contains mild AHAs to remove dead skin, as well as kiwi extract, an antioxidant, and clary sage that soothes the skin.

    AmLactin Daily Moisturizing Body Lotion

    If you have keratosis pilaris – a kind of perpetual rough texture – this is a great body cream. It is packed with AHA and is really nourishing – it smoothes the skin and hydrates it. I swear this cream will make you feel like a dolphin. Since it contains AHAs, I would not recommend it for people with eczema.

    Aquaphor Ointment Body Spray

    If you are suffering from eczema or psoriasis, I recommend this Aquaphor ointment body spray. It’s so soft I put it on my baby.

    The strategist is designed to bring out the most useful expert recommendations for things to buy in the broad landscape of ecommerce. Some of our latest wins include the best acne treatments, wheeled luggage, pillows for side sleepers, natural remedies for anxiety, and bath towels. We update links where possible, but note that offers may expire and all prices are subject to change.

    The return of makeup | BoF Professional, The Business of Beauty, News & Analysis

    Lancôme had planned to launch its Drama Ink liquid lipstick, one of its biggest lipstick launches in years, in July. Instead, the L’Oréal-owned makeup brand launched the product in May, two months ahead of schedule, with the 13 shades of the $ 28 lipstick now available on the Lancôme site, with distribution. wider retailers still going as planned.

    The last-minute change came in response to a sudden surge in demand for makeup, the brand said. With vaccination rolling out in the United States faster than expected and restrictions on masks loosening, people are eager to step outside, giving beauty consumers a reason to wear colorful cosmetics again.

    “Skincare had its moment on the pandemic, now we see the pendulum swinging back to makeup,” Lauren Malecha, senior director of omni activations at Lancôme, told BoF. “We have to be very flexible… and adapt to our consumers in real time because of how quickly things are changing now. “

    Lancôme is not the only brand to experience a strong comeback in color cosmetics. Brooklyn-based boutique Maybelline, MAC Cosmetics, Ulta Beauty and Shen Beauty, and many more are seeing their makeup businesses pick up. Last year, sales of premium makeup in the United States fell 34% year-on-year, according to The NPD Group.

    But even as consumers warm to the idea of ​​foundation and lipstick again, their habits have changed since before the pandemic, both in what they buy and how they buy it. Brands adapt their assortments and strategies accordingly.

    Add to Cart

    A sign of current trends, at Ulta Beauty, pre-pandemic favorites like complexion and lip products, as well as more colorful eye shadows are selling again, said Maria Salcedo, senior vice president of merchandising for the retailer. .

    “The pandemic has helped reset and rekindle the timeliness of that excitement around new launches and new brands and new usage opportunities to come,” said Salcedo.

    A Lancôme advertisement for Drama Ink liquid lipstick, the launch of which was brought forward before the pandemic. Courtesy of Lancôme

    Jessica Richards, owner of Shen Beauty, sees similar numbers. She said Shen’s makeup sales in May were up about 75% year-on-year. Shen’s current color business even exceeds 2019 by 40%. Richards attributes the increase in sales to products like lipstick, foundation and blush, and adds that in-store services, including facials, are already booked eight weeks later.

    But lipstick, which practically died out during the pandemic thanks to the use of masks, is experiencing a particular resurgence. Richards called the lipstick a “real winner” from Shen Beauty.

    It has proven to be a powerful product, even for brands that are not known for their lip products. Benefit Cosmetics, for example, is best known for its eyebrow product line – eight of its top 10 products last year were for eyebrows. But now the brand is finding success with its new pigmented lip balm. Launched in May, California Kissin ‘Colorbalm did 2.5 times better than Benefit’s latest lip product, released in 2017, said Christie Fleischer, brand general manager.

    However, while the enthusiasm for colorful cosmetics is back, more specific pre-pandemic makeup trends are unlikely to make a return. While consumers will never forgo makeup entirely, it’s unlikely that they’ll return to that signature “Instagram makeup” look popularized by brands like Huda Beauty and Anastasia Beverly Hills.

    “It’s not a super defined eyebrow, a streamlined moment [anymore]”said Manola Soler, director of Alvarez & Marsal Consumer and Retail Group, a global consulting firm.

    More than the makeup that people buy, it’s where they buy it that has changed.

    According to Accenture’s March Global Covid-19 Consumer Study, consumers are now four times more likely to purchase makeup online than before the pandemic. Additionally, 20% of those surveyed said they have had a virtual hairstyling or beauty consultation since March 2020, and almost half will continue to do so even with stores and salons open.

    “The fact that consumers have changed their minds and are ready to buy makeup online opens up opportunities,” said Depraeter-Montacel.

    That’s not to say physical sales won’t rebound. Consumers increasingly feel safer when they return to their favorite stores to test, touch and smell products in person (albeit with improved safety protocols). In beauty, the tactile experience traditionally wins. Brand-name retailers should expect online sales growth to slow in the coming months, although e-commerce remains a larger part of their overall business than it was before the pandemic.

    “We know the Internet will continue and ultimately we expect there will be a mix of the Internet and the Internet as they play different roles,” said Alanna McDonald, President of Maybelline , Essie and Garnier.

    Make marketing changes

    In marketing, brands are not just pushing product launches, but building this renaissance in makeup. Maybelline’s latest campaign slogan is “Make-up for everything you’ve missed,” while MAC Cosmetics prepares to launch “MAC The Moment,” a cross-platform content strategy to show people how to reintroduce makeup into their lives. life.

    “It’s to remind people when they go out, when they go on their first date, to the movies to see ‘Cruella’, whatever they do… to bring people back into the makeup world,” Drew said. Elliott, senior vice president and global creative director of MAC Cosmetics.

    MAC will associate different “moments” with a corresponding trend and product suggestion, such as a new “Love Me” liquid lipstick for a date or items that give a “Golden Glow” for the holidays that people can finally. spend this summer.

    Lancôme has taken into account the new beauty habits of consumers when developing its marketing strategy for a new concealer coming out this month. The formula is the same as the one that was developed before Covid, but the brand speaks about it differently from what it could have done if it had been released in 2019, which explains the desire of consumers for “multi-use” products. , Malecha said.

    Lancôme will not only focus on hiding the signs of fatigue under the eyes, but will also highlight the other attributes of the concealer, such as its ability to highlight and contour.

    To promote new launches, brands will continue to use digital tools. During the pandemic, brands were forced to introduce new items online instead of spectacular in-store launches, such as storefront takeovers and in-store events and activations. Now they have realized the value of an online approach.

    Tim Coolican, Managing Director of Milk Makeup, said the introduction of online products has allowed the line to gain momentum with online exclusives (the Melatonin Night Lip Mask and the Night Serum melatonin), as well as removing friction from time-consuming in-store processes such as designing and updating gondolas. Online content can be updated and streamed as often as the brand wants.

    “This creates an unrestricted launch environment,” Coolican said. “Previously, you didn’t launch something in a big way just online.”

    Maybelline’s most successful mascara launch to date (in terms of sales) went live in January with the launch of its Sky High mascara. The product has sold five times online and the hashtag “skyhighmascara” has nearly 255 million views. One unit is sold every three seconds, depending on the brand.

    “As people started to normalize whatever the ‘new normal’ was, women started wearing lipstick and more full-coverage foundation again.”

    Follow the example of Asia

    Brands were able to predict trends after witnessing what was happening in the Asian market, which overall recovered from the pandemic faster than the Western world. John Demsey, chairman of the executive group of Estée Lauder, said the company saw its makeup sales increase in China last October, but it wasn’t until March that it saw a “big comeback” in the category.

    “If you want to see the future of what’s going on, look at where Covid got its first strike,” Demsey said. “As people started to normalize whatever the ‘new normal’ was, women started wearing lipstick and more full-coverage foundation again.”

    Audrey Depraeter-Montacel, global head of beauty at Accenture, added that makeup sales in China and the APAC region – which she described as “back to normal or even increasing” – are a good indication of what’s going to happen in the rest of the world. Already, she has seen brands adapt their media plans, including a return of television commercials, which disappeared during the pandemic.

    “As we move from containment to something more open, it is not yet visible in consumption patterns but it will accelerate rapidly,” said Depraeter-Montacel.

    Related Articles:

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    Newness raises $ 3.5 million for its “Twitch for beauty streamers” – TechCrunch

    Novelty, a startup co-founded by former Twitch employees, raised $ 3.5 million in a Sequoia-led funding round for its live-streaming platform for beauty creators and their fan communities . While today’s creators have no shortage of options when it comes to live streaming – Twitch, YouTube, TikTok, Instagram, and Facebook are all popular choices – Newness is focused on building differentiated tools and features. that work well for the beauty streamer market in particular. This includes offering options for public and private feeds, engagement mechanisms that reward positive contributions, moderation features, and the ability for fans to access free beauty products through the participation of the community.

    In the new cycle, Jess Lee invested on behalf of Sequoia Capital. Other investors in Novelty include Cowboy Ventures (Aileen Lee), Partnership on the rise (Kent Goldman), Dream Machine (former publisher TechCrunch Alexia Bonatsos), Index Ventures (Nina Achadjian), co-founder of Twitch Kevin Lin, former Twitch executives Jonathan shipman and Jean Sutton, founders of Eventbrite Kevin and Julia hartz, co-founder and CEO of Incredible Health Iman Abuzeid and other Twitch angel investors.

    The idea for novelty comes from the CEO Jenny Qian, an early Twitch employee who has held multiple roles on the game streaming site over the years, most recently as Senior Director of Business Strategy for Twitch’s video platform. She is joined by the CTO Youri Park, who also previously worked at Twitch, as well as Blizzard and Facebook Gaming.

    Although still an avid gamer herself, Qian says she started to dabble in skin care after turning 30. She then quickly realized the potential of the live beauty space.

    “I was so used to the Twitch format. And, in some ways, I feel like I’ve been spoiled with the live broadcast,” she explains. Being able to hang out with streamers , asking questions and learning from them was something that made the live format so compelling, she thinks.

    Image credits: Novelty

    “It made me scratch my head and think, Why wasn’t something like this out there for the beauty community? It’s a community that’s just as passionate, if not more… and it’s a category of content that’s incredibly popular. How come there is no live support available? she wondered.

    But at the same time, Qian admits that she didn’t feel comfortable living on Twitch.

    “It’s something to be laughed at for my gameplay. But I think it’s another thing if I take my makeup off and people laugh at me for how I look. It goes to a whole new level, ”she says.

    With Newness, the goal is to create a kind of anti-Twitch, in a way. It aspires to be a healthy and positive community for beauty designers and fans, where moderation is a key goal and fans are rewarded for quality participation, not for trolling.

    When creators go live, Newness will pair them with an internal moderator to help them feel more comfortable and keep the content flowing. Once they are a more established streamer, Newness will work with the creator to locate and raise a moderator from their own fan community to help them with future streams.

    Meanwhile, fans are given virtual items called crystals for their positive participation and good behavior – for example, for watching your favorite stream and participating in the chat. In Newness, every chat message also has a little heart next to it. And the more Hearts you earn over time for higher quality commentary, the more Crystals you earn as well.

    Image credits: Novelty

    These crystals can be redeemed for full-size beauty products, which Newness will source through branded offerings. As moderators spend more time on the platform, they will also earn more crystals, which means more opportunities for products.

    The positive reward system has so far proven successful in beta testing, as around 66% of Newness viewers, on average, end up chatting during live broadcasts, Qian said.

    Another differentiating feature of Newness is the ability for creators to host both public and private feeds. The latter isn’t meant to be some sort of OnlyFans equivalent, but rather aims to allow creators to put on more professional and exclusive live events. With private feeds, creators can sell both general admission tickets and even more expensive VIP tickets that might come with some sort of reward, like a bag of cosmetics.

    In addition to events, Newness supports an in-app tip mechanism called a ‘giveaway’ on daily feeds.

    Ultimately, the startup plans to take a share of the revenue generated by these transactions, but it has not yet deployed it as it is still in the beta testing phase.

    Image credits: Novelty

    At present, the Newness community is small. And he always chooses which creators are allowed to broadcast live.

    “We select the creators that we let into our platform and only keep it by invitation, because we want to make sure that our first creators help set the tone and build the culture of the community,” she says. The startup wants to make sure there are enough community members to sustain itself, while not allowing the community to become toxic as it evolves.

    “We really care about cultivating an incredibly healthy community. So for us, safety, moderation – whatever is really important to us, ”Qian notes.

    The creators produce a range of content, including expert advice and product reviews, as well as more casual ‘get ready with me’ videos and vlogs.

    The novelty, of course, will face stiff competition from existing, larger platforms for streamers, like YouTube and Instagram, as well as newcomers more focused on beauty videos, like Super awesome.

    The startup has been in beta testing since last year and is only available on the web for the moment. With the seed funding, Newness plans to develop its iOS consumer app in 2021, to complement its streaming app dedicated to creators. (Creators can also choose to stream from their DSLRs, if they choose.)

    It also aims to hire talented engineers and build its 14-person team which is now spread across San Francisco, New York (thanks to former Glossier employees) and Los Angeles.

    11 tips for diet, skin care and more

    Glowing skin is something that a lot of people strive for. For some, glowing skin is an outward sign of health, while others want to achieve this look for cosmetic reasons.

    There are many ways to improve the glow of the skin. People can improve the health of their skin by making changes to their diet and lifestyle. There are also many skin care and makeup products on the market that can give the appearance of glowing skin.

    In this article, we’ll take a closer look at what glowing skin is, what factors influence it, and how to work on it.

    Glowing skin means different things to people. Many people use this term to refer to skin that looks healthy and “awake” rather than dry, dull, or uneven in texture. For some, healthy skin gives a natural glow or “glow”.

    Healthy skin is something that most people can work on. Typically, healthy skin will appear:

    • smooth, with some breaks or imperfections
    • sufficiently hydrated, neither too dry nor too greasy
    • fairly uniform color, rather than red or inflamed

    It is important to note that healthy skin does not mean perfect skin. Perfect skin is not achievable. The skin can be healthy and glowing, while having normal characteristics, such as:

    • visible pores
    • fine lines and wrinkles
    • birthmarks
    • occasional blemishes

    Everyone’s skin is different. Some people may be naturally more able to achieve a radiant appearance than others due to a variety of factors.

    Factors that influence skin health include:

    • Genetic: A person may be more likely to have dry or dull skin because of their genes. Some dry skin conditions, such as atopic dermatitis, are relative to genetic.
    • Hormones: Fluctuations in hormone levels can trigger acne breakouts and change how greasy or dry a person’s skin is. This is true for people of all genders, especially during puberty, pregnancy, and menopause.
    • Health conditions and medications: If a person has other coexisting health issues or is taking medication, it could impact the health of their skin. For example, hormonal contraception can have a positive or negative influence.
    • Environment: Exposure to the sun, extreme temperatures, dry air, tobacco smoke and pollution can all have an impact. negative impact on the skin.
    • Behaviour: Water consumption, diet, sleep, stress and exercise can influence the skin. Products that a person uses on their skin can also help or harm skin health.

    It is not possible to control all of these factors, but there are many that a person can change in order to promote healthy skin. We will examine some of them in the following sections.

    Many people start working for healthy looking skin with skin care products. It might sound complicated, as there are many companies claiming that their products will help someone achieve glowing skin.

    However, the American Academy of Dermatology (AAD) states that skin care doesn’t have to be complex or expensive. Many people benefit from a simple routine of cleansing, moisturizing, and protecting from the sun.


    Cleansers help remove dirt, makeup, and excess oil from the skin. When choosing a cleanser, it is important to look for one that is mild, pH balanced, and free from harsh chemicals or soap.

    Cleanse the skin upon awakening, before falling asleep and after sweating. Use lukewarm water rather than cold or hot and pat dry the skin with a clean towel.


    Moisturizers add water to the skin. For best results, the DAA recommends applying a moisturizer immediately after cleansing in order to trap moisture in the skin.

    People with oily skin may prefer an oil-free moisturizer, while those with dry skin may prefer something heavier that contains oils or butters.


    Sunlight contains UV light, which can cause burns, sun damage, and visible signs of aging. Applying an SPF product before going out is an easy way to reduce your risk. When choosing an SPF product, look for one that is:

    • broad spectrum
    • SPF 30 or above
    • suitable for a person’s skin type

    Apply sunscreen to all areas of exposed skin, including around the eyes and neck. When the sun is strongest, stay in the shade or wear light clothing and a hat to cover the scalp.

    Find tips for choosing sunscreen here.

    Others products

    There are other products that can help achieve healthy skin, depending on a person’s specific concerns. For example, chemical exfoliators are popular products that dissolve the top layer of skin cells, making room for new cells underneath. People can use them to improve the texture and appearance of the skin.

    Apply chemical exfoliators after cleansing but before moisturizing.

    Chemical exfoliators are not always suitable for people with darker skin tone. They can also increase the skin’s sensitivity to the sun. Always wear SPF when using a chemical exfoliant.

    Learn more about chemical exfoliators and their use.


    Hair removal can easily cause irritation, ingrown hairs, or a rash from shaving. To avoid this:

    • wet skin and hair
    • using a balm or shaving cream to lubricate the skin
    • shave in the direction of hair growth with a clean, sharp razor
    • rinse the razor after each pass
    • let the razor dry completely after use

    Learn how to prevent and treat razor burn.

    Healthy eating benefits the whole body, including the skin. Even if a person has a good skincare routine, they may not find their skin healthy if they don’t take care of themselves.

    Avoid foods high in sugar, saturated fat, and salt. Instead, focus on:

    • fresh fruits and vegetables
    • whole grains
    • lean protein
    • healthy fats, such as olive oil, avocados, and nuts

    Certain nutrients are particularly important for the health of the skin. These include:

    Making simple lifestyle changes can impact the health and appearance of the skin. They include:

    Stop smoking

    Smoke can contribute to several skin problems, including:

    • premature aging, including the appearance of wrinkles
    • slow wound healing
    • skin infections
    • certain skin disorders, including psoriasis

    Smoke too increases the risk squamous cell skin cancer, especially on the lips.

    Relieve stress

    Stress can have an impact the skin in several ways. Scientists believe it can increase inflammation levels, decrease blood flow to the skin, and delay skin healing.

    Reducing stress and taking the time to relax is generally beneficial for the body and mind. People can do this by:

    • reduce stressful activities that they don’t need to do, for example by delegating them
    • take the time to do activities that they enjoy or that relieve stress
    • relax before sleeping every night
    • practicing yoga, breathing exercises, or mindfulness

    Learn five relaxation techniques to try.

    Get enough sleep

    Sleep can help support mental health and allow the body to heal from damage, which can be beneficial for the skin.

    A small study 2015 found that a lack of sleep was associated with skin aging, reduced barrier function, and dissatisfaction with the appearance of the skin in 60 white women. However, since the study did not include people of other genders, ethnicities, or races, it may not reflect a wide range of opinions.

    To aim 7-9 hours of sleep every night.

    Drink water and reduce alcohol consumption

    The body needs sufficient water intake to stay healthy. Although there is limited evidence that drinking more water directly improves the appearance of the skin, a 2015 study found that drinking enough helps skin function.

    On the other hand, alcohol can trigger or aggravate:

    • facial flushing
    • rinsing
    • rosacea
    • psoriasis
    • dermatitis
    • skin infections

    To exercise

    A 2015 study examination of sedentary elderly people found that regular aerobic exercise for 3 months significantly improved skin structure. Researchers suggest that regular exercise may therefore improve age-related skin deterioration.

    Physical activity improves overall health, so aim for 150 minutes moderate-intensity aerobic activity, such as brisk walking, every week. Alternatively, aim for 75 minutes of vigorous-intensity aerobic activity each week.

    These aforementioned tips can help some people work for healthier skin. However, people with underlying skin conditions, such as persistent acne, discoloration, dryness, eczema, or other rashes, may require treatment by a dermatologist.

    People should speak to a doctor promptly if they notice:

    • turns into a mole
    • sudden or persistent rashes, hives, or other forms of skin irritation
    • signs of skin infection, such as pain, swelling, or oozing sores
    • severe or slow healing wounds

    Naturally glowing skin is generally healthy, hydrated skin. People can achieve this by gradually implementing a skincare routine, as well as changing their diet or lifestyle as needed.

    Smoking, alcohol, and UV rays can all adversely affect skin health, so avoid them whenever possible.

    Why Hailey Baldwin’s Beauty Brand Will Be Called Rhode

    Hailey Baldwin is set to be the next celebrity beauty mogul.

    The model, 24, seems ready to launch her beauty empire, named Rhode, after having registered various brands in 2019 and 2020.

    Almost 15,000 people (and it’s not over yet) are now following Rhode’s Instagram account, which Baldwin herself also follows. No photos have been shared yet, and the bio for the account simply reads “2021”.

    The BareMinerals ambassador has dutifully posted about her love of skin care over the past year, even taking dermatology classes – and diligently treating Justin Bieber’s acne on Instagram.

    Initially, Baldwin filed a trademark with the United States Patent Office for the name Bieber Beauty, which was finally rejected due to many factors, including probable confusion with earlier marks registered by her husband, Justin Bieber.

    “The reason this may sound strange is that there is actually a connection between Hailey Bieber and Justin Bieber,” Alexandra Roberts, associate professor at the University of New Hampshire Law School, told Page Six Style.

    “If the coexistence of brands leads consumers to think that brands are associated, they are not entirely wrong.

    Although both stars opposed the USPTO’s denial, Baldwin’s attorneys argued, in part, that Bieber Beauty’s name creates an “aura” that “suggests a look, a lifestyle. [and] a picture… that Mrs. Bieber walks in ”- they eventually decided to drop the name in favor of Rhode.

    The Switch could still be inspired by her husband; Much like Bieber’s Drew House clothing line, Rhode is derived from the model’s middle name.

    The Rhode trademark registration, which bears the same logo as the Instagram account, encompasses beauty and wellness products such as moisturizers, bath and shower gels, cleansers, deodorants, perfumes, hair care, makeup , sunscreens and more.

    A representative for Baldwin did not respond to Page Six Style’s request for comment.

    The Biebers were not the first to see their branding plans thwarted by confusion between surnames; In 2016, Kim, Khloé and Kourtney Kardashian teamed up to oppose Blac Chyna’s request to register Angela Renee Kardashian’s name when she was engaged to their brother Rob, claiming that she “was deliberately seeking to profit from the goodwill and popularity” of the Kardashian name.

    One thing is certain: Regardless of its brand, Baldwin’s fans can’t wait to see what it has in store for them.