Many years ago I met a respected industry insider who knows all there is to know about beauty formulations. We were talking about skin products. Then I asked, “What about eye creams? She looked me straight in the eye and said, “Eye creams are a waste of money.” Until then, I had started to suspect that the eye creams had a touch of the Emperor’s new clothes. Hearing him validate my secret thoughts seemed like a victory to me. Fast forward to 2022 and here I am recommending eye creams. So what has changed? Well, we (consumers) have become more picky and brands are realizing that they can no longer laugh at our eyes with overpriced creams that do nothing beyond a basic moisturizer. Today’s formulations are smart tricks that push the boundaries. Many contain active, hard-working ingredients, such as retinol (Sunday Riley, Glow Recipe, Allies of Skin). Many have collagen-boosting properties to plump the skin (Shani Darden, Dr Sturm, Clinique). And they go above and beyond to deliver intense hydration and brightening (Rose Inc, Dior, Augustinus Bader, Skinceuticals). So if you’re looking to smooth, brighten, and rehydrate, these have some great stats to support their effectiveness. Yet the only thing that removes hereditary dark circles is a great concealer.

1. Augustin Bader Eye cream £ 165, spacenk.com
2. Shani Darden Intensive Eye Renewal Cream £ 62, net-a-porter.com
3. Allies of Skin Peptides & Omega Firming Eye Cream £ 72, cultbeauty.co.uk
4. Rose Inc Eye Revival Brightening Eye Cream £ 42, roseinc.com
5. Eye cream Dr. Barbara Sturm from £ 40, drsturm.com
6. Skinceuticals HA Intensifier £ 90, lookfantastic.com
7. Clinique Smart Clinical Repairing Cream £ 45, clinic.co.uk
8. Dior Prestige The Micro Eye Serum with Rose £ 154, dior.com
9. Glow Recipe Avocado Retinol Eye Sleep Mask £ 41, cultbeauty.co.uk
10. Sunday Riley 5 Star Retinoid + Niacinamide Eye Serum £ 60, johnlewis.com

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