Over the next three years, the British Beauty Council seeks to cultivate an increasingly technologically advanced and inclusive beauty industry.

In a webinar on Thursday, the non-profit’s chief executive Millie Kendall and policy chief Victoria Brownlie outlined the key initiatives the BBCo will undertake to advance the progress it is striving for, highlighting its four newly established pillars: talent, growth, ESG and policy and influence.

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With more and more consumers looking for personalized beauty experiences, recruiting beauty industry talent that will drive innovation in the beauty tech sector will prove crucial for brands’ omnichannel approaches. , said the BBCo.

To meet this need, the organization will increase the recruitment of professionals with a STEM background in beauty, while encouraging emerging talent to develop skills in STEM disciplines, which are increasingly proving not only useful. but necessary for beauty brands looking to thrive in today’s industry.

The council also aims to provide a fairer environment not only for UK beauty businesses themselves, but also for service providers, retailers and salons, by adopting meaningful ESG initiatives.

The BBCo seeks to mitigate the negative impacts of the beauty industry on people and the planet by supporting efforts towards net zero carbon emissions, and also strengthening the efforts of its DE&I committee to meet the needs of marginalized consumers that are often overlooked by the industry.

The council plans to publish a diversity report on the state of the UK beauty industry later this year.

Additionally, the organization will push for a change in policy regarding unregulated cosmetic procedures, stating that although crackdowns have been taken by the UK government in recent years, there is still work to be done to strengthen licensing laws for aesthetic treatments. .

The roadmap outlined by Kendall and Brownlie builds on the organization’s efforts in 2021 to support beauty businesses during COVID-19 and Brexit, leverage support through international investment, and open beauty recruitment channels.

“The beauty industry has the ability to change lives and transform the economic and social fabric of Britain,” Kendall said in a statement.

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