NEWARK, Del, June 15, 2022 (GLOBE NEWSWIRE) — The world male color cosmetics market is expected to register new growth opportunities during the forecast period. The market is expected to grow at a CAGR of around 11% between 2019 and 2029, Future Market Insights predicts strong growth for the market.

Globally, rising internet penetration and adoption of e-commerce are the factors expected to fuel the revenue growth of the global men’s color cosmetics market, owing to the growing number of customers using digital technology for mobile transactions and purchase of various products through an online platform. In order to capitalize on the tech-savvy millennials, companies in the men’s color cosmetics market are engaging with consumers through the use of social media and other digital avenues to advertise their products and increase market share through online sales revenue.

The increase in online sales and the use of e-commerce for the sale of FMCG products in North America, East Asia and South Asia has led to strong growth in B2C business in the consumer goods sector. consumption. Over the years, consumer behavior has changed drastically and are more inclined to research products online and purchase various products such as men’s lipsticks, men’s foundations and other products via commerce electronic.

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Key Insights from the Men’s Cosmetics Market Research

  • According to the report, the major market players are expected to focus on product penetration in Latin America and South Asia. Manufacturers of color cosmetics for men are turning to natural and organic ingredients in products. The increased awareness associated with men’s appearance-conscious behaviors regarding men’s color cosmetics is one of the main reasons men are opting for natural and organic products. To target this untapped group, companies are developing new products with natural ingredients, which in turn are expected to drive the demand for color cosmetics for men in the near future. Additionally, product advertising related to customer sentiment is the key strategy adopted by men’s cosmetics companies.
  • Latin America is expected to experience high growth rates due to the company’s growing penetration in the region and increasing awareness of the products among men in the region. Strengthened sales channels in Latin America, Middle East and Africa are expected to create significant expansion opportunities for players in the global men’s cosmetics market.
  • The e-commerce sales channel is estimated to generate high revenue in the forecasted years for the men’s color cosmetics market owing to the growing consumer usage of the internet.

Celebrity endorsements to inspire consumer buying behavior

An emerging trend in the men’s color cosmetics market is the growing number of key players nominating various sports and movie celebrities to endorse their products, with the aim of enticing consumers to adopt them. For example, David Beckham & L’Oréal have entered into a partnership to promote men’s products under the ‘HOUSE 99’ brand. The brand is committed to offering a moisturizing gel with a natural tanning effect.

Who wins?

Some of the major players operating in the men’s color cosmetics market are L’oreal, War Paint, Koh Gen Do, Calven Klein, 4VOO, Glossier Inc., Guerlain, Hourglass, Formen Inc., Mens MakeUp, Menaji Worldwide LLC, Chanel and others

Several major market players are engaged in partnerships with other stakeholders to increase their product offering across the globe. Additionally, companies are engaged in product innovation, launches, and social media advertising to promote their products.

  • In 2018, Chanel launched its first men’s makeup line, “Boy De Chanel”. The product launch includes eyebrow pencil, foundation and other products.

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Key segments of the Men’s Cosmetics industry survey

Male Color Cosmetics Market by Product:

  • Lip products
  • Facial products
    • BB creams
    • CC Creams
    • Correctors
    • Absorbent powders
    • Beard Color Sticks/Pens
    • Face Foundation
  • Eye products
    • Correctors under the eyes
    • Kohl
    • Eyeliners
    • Eyebrow pencils
  • Others products

Male Color Cosmetics Market by End User:

  • Individual products
  • Commercial products

Male Color Cosmetics Market by Nature:

  • Natural/Organic Cosmetic Color
  • Synthetic color cosmetics

Male Color Cosmetics Market by Price Range:

  • Premium color cosmetics
  • Mass color cosmetics

Male Color Cosmetics Market by Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty stores
  • Pharmacies
  • Online retail
  • Department stores
  • beauty shops
  • Multi-brand stores
  • direct sales

Male Color Cosmetics Market by Region:

  • Men’s color cosmetics in North America Market
  • Latin American Male Color Cosmetics Market
  • Europe Male Color Cosmetics Market
  • East Asian Male Color Cosmetics Market
  • Men’s Cosmetics in South Asia and the Pacific Market
  • Men’s Cosmetics in the Middle East and Africa (MEA) Market

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Contents
1. Summary

1.1. Men’s Cosmetics Market Outlook

1.2. Summary of key statistics

1.3. Summary of key findings

1.4. Analysis and recommendations

2. Market Overview

2.1. Market Taxonomy

2.2. Market definition

3. Male Color Cosmetics- Industry Growth Analysis

3.1. Contribution of Male Color Cosmetics in the Global Personal Care Industry

3.2. Changing men’s perception of color cosmetics

3.3. Evolution of male color cosmetics

3.4. Taboos related to masculinity

4. Key Market Trends

4.1. Key trends impacting the market

4.2. Product Innovation Trends

5. South Korea – an exciting prospect for beauty product suppliers

5.1. Overview of the beauty and personal care market in South Korea

5.2. Korean Beauty Brands – Boosting Their Marketing Efforts

5.3. Consumption trend in the South Korean market

6. Consumer Sentiment Analysis

6.1. Percentage of demand by age group

6.2. Percentage of demand by preferred sales channel

6.3. Percentage of demand by product type

6.4. Social media sentiment analysis

6.5. Others

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Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that increase demand in the market. It reveals opportunities that will drive market growth in various segments on the basis of source, application, sales channel, and end-use over the next 8 years.

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