In a new study by Tajmeeli, researchers found the most popular beauty brands in each state, and surprisingly enough, the three most popular brands can be found at drugstores.
Maybelline is the top pick in nine states, with the highest search interest score in states such as Illinois, Kansas, Mississippi, New York, South Dakota, Tennessee, Texas , Washington and Wisconsin. In second place, CoverGirl, who received the most love from Arkansas, Iowa, Maine, Montana, Nebraska, New Hampshire, North Dakota and Oregon. In third place is Revlon, as the biggest fans are in New York, Alaska, Florida, Michigan, North Carolina, Pennsylvania and Vermont.
The study also found that New York is America’s cosmetic capital. However, many of the state’s most beloved brands are high-end classics – think Dior, Lancôme and Clinique suggest that New Yorkers aren’t afraid to spend on beauty.
Other states also accept high-end shopping, with Arizona, Colorado and California’s preferred brand being Anastasia Beverly Hills and Minnesota and Kentucky’s preferred brand being Too Faced.
To see the breakdown state by state, click here.
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