This 13-year-old launched a range of personal care products for teenagers, earns Rs 1.2 lakh in a month

Like a teenager, Anoushka Poddar including self-care issues faced by tweens and teens.

“I knew teenagers and young adults struggled with issues like acne, eczema, and rashes, and needed the right food for different hair and skin types. Last year, during the summer I started facing skin allergy issues using my mom’s “really famous” brands.After some research I realized that while there are many brands for adults and children, there are very few mainstream personal care products in India for teenagers,” she says.

Chic products

A student from Dhirubhai Ambani International SchoolMumbai, Anoushka says she has always aspired to succeed in business and was inspired by Elon Musk, Steve Jobs and Bill Gates – who created large business conglomerates while making a real impact on lives people. .

While researching and talking with her friends, Anoushka realized that she was not the only one going through this “phase”.

This is how the idea of ​​creating Snazz, a line of personal care products for teenagers, was born.

Anoushka explains, “Snazz is tailored to the skin and hair needs of teens and tweens, and treats common issues including acne and hair breakouts. With the right level of nutrition, unique fragrances, eco-friendly packaging and bold themes, we aim to help perplexed teens finally find their self-care solution. Snazz’s slogan “Be What You Want” perfectly reflects this brand proposition. »

It has become an integral part Thapar Entrepreneur Academy (formerly YEA!), which gave him an understanding of business basics like sales and marketing, financial management, supply chain considerations, and more. It also helped her to develop her business concept and bring it to life through continuous discussions and input from her tutors. , peers and industry experts.

Being a young entrepreneur is not easy

After conceptualizing the idea and developing a business plan, Anoushka’s initial investment came from her father Abhishek Poddar.

“After several tests and prototypes, the final formulation for Snazz was made. These formulations were designed by lab scientists in labs after weeks of research and testing so that we have the perfect formula for shampoos and conditioners Snazz.

“They were first tested in the labs themselves and the first set of prototypes were rolled out to potential customers and improved based on their feedback. These labs are part of a new startup located in Thane, which is helping to specialize in new formulations and to test the same Currently, we are working on third-party qualifications,” she explains.

Anoushka developed Snazz in partnership with a Mumbai-based manufacturer who advised her on the right formulations for the product. The manufacturing plant is located in Dhule, Maharashtra.

The brand’s first products are “Apple Addiction” shampoos and “Argon Amber” conditioners. They are customized for target segment skin types and use natural ingredients and nutrients. The brand complies with PETA guidelines and the Sustainable Development Goals, and contains no harmful chemicals like sulfates, phthalates, parabens, or phosphates.

Priced at Rs 600 per bottle (250ml), Snazz targets urban premium customers looking for suitable personal care products. The entrepreneur claims that Snazz recorded sales of Rs 1.2 lakh within a month of its launch.

Currently available for delivery in Mumbai through its website and Instagram handle, the brand intends to use e-commerce platforms like Amazon, Flipkart and Nykaa to make the products available pan-India.

Admitting that being a young entrepreneur is not easy, Anoushka says gaining people’s trust and saving time was the toughest challenge of all.

She explains, “When developing the formulation for Snazz, several manufacturers and packers were unsure of the strength of a small-scale brand, especially one that was ‘conceptualized’ by a teenager, and refused to help each other or connect with Snazz. After hours of persuasion and support from my parents, I was finally able to get a team on board with the idea and launch the product. All of this was done while managing school routines and associated extracurricular activities.

In the future, she wants to increase production, professionalize sales and marketing and hire up to two full-time employees.

Anoushka’s three-year vision is to make Snazz a recognized teenage brand “with satisfied customers and new product lines available across India”.

Edited by Saheli Sen Gupta
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