1 – Human touch: how Shiseido is using technology to make 2021 âthe year of the empowered beauty consultantâ
Shiseido is adamant that human touch is still essential to boosting sales of beauty products, but believes it can be. greatly improved by tools such as artificial intelligence and augmented reality, according to its chief digital officer.
Angelica Munson, Chief Digital Officer at Shiseido, highlighted how essential beauty tech tools like artificial intelligence (AI) and augmented reality (AR) have become for beauty brands in the aftermath of the epidemic of COVID-19.
âCOVID-19 gave birth to this very digital stay-at-home economy. It has hyper-accelerated all consumer behaviorâ¦ In retail, we call it the new world retail orderâ¦ And it’s forcing us to rethink the way we sell and serve. AI and AR were among the few digital technologies in our category that essentially kept the economy going â,she says.
Like many companies, Shiseido accelerated its digital development last year, launching a series of initiatives such as live streaming and video consulting.
2 – Bridging the Gap: SK-II Turns to Personalization to Forge Closer Connections with Consumers Through Ecommerce
The SK-II skincare brand owned by Procter & Gamble is strengthen its e-commerce business with personalized beauty initiatives to deepen its connection with consumers in the era of the COVID-19 pandemic.
Faced with the ongoing COVID-19 pandemic, the brand has seen its e-commerce activity grow by 7% in 2020 to represent 28% of its activity.
â2020 has been a difficult year in the face of such rapid momentum. We have seen that some channels recover more slowly than others, including less frequentation in department stores, for example â,said Sandeep Seth, CEO of Global SK-II.
Over the past few years, the brand has steadily expanded its online presence and its online partners include Tmall, Rakuten, and physical retailers that have grown online such as Sephora, Aeon and Lotte.
3 – Beauty, Streamlining: Sephora Identifies Demand for Versatile Beauty Products That Don’t Compromise Skin TLC
Beauty retailer Sephora says consumers are looking for skin care, hair care and makeup products that offer more while allowing them to do less.
This trend, dubbed âPurposeful Beautyâ, is defined by the retailer as a âSimplified beauty routine that delivers moreâ.
The products that can help achieve such a routine are those that are versatile, effortless in terms of usability and “Good value for money and time”.
In other words, these products can be any skin care, makeup, or hair care product that can address multiple concerns and needs, helping consumers build a less complicated daily routine.
4 – âRenaissanceâ of makeup: how EstÃ©e Lauder expects color to evolve based on the recovery of COVID-19 in China
Beauty firm EstÃ©e Lauder Companies revealed how China’s rapid recovery of color cosmetics has informed its overall makeup strategy.
As the effects of the COVID-19 pandemic continued to disproportionately impact makeup use, with net sales declining at nearly all of its brands, the company is preparing to welcome a makeup ‘Renaissance’.
“For the future, we are preparing for a make-up renaissance, and we anticipate that this dynamic will gradually be built in the world, driven by local reopening and social and professional opportunities,” he added. said Fabrizio Freda, President, CEO and Director of The EstÃ©e Lauder Companies.
âWe are strategically positioned to increase our sales and capture the makeup recovery of prestige beauty shares with our flagship products, a robust innovation pipeline, an analytics engine, ambitious intelligence and compelling in-store activation and online focused on the omnichannel consumer. “
5 – Shiseido Ditches Assets: Why Focusing on Premium Skin Care Will Strengthen Company’s Long-Term Position – Experts
The decision by Japanese beauty group Shiseido to sell three more brands in an attempt to focus on high-end skin care, as its main category was a ‘no-brainer’, with beauty experts saying it was a smart decision to strengthen the company’s position in uncertain times.
Shiseido announced on August 26 that it would sell three of its US-based premium makeup brands – Laura Mercier, BareMinerals and BUXOM – to private equity firm Advent International for $ 700 million.
Shiseido cited his strategy to focus on his luxury skincare as the reason for ditching the trio of brands – the same reasoning he gave in February when he decided to sell his personal care business to CVC Capital Partners.
âIt’s obvious to them. COVID has hit most businesses pretty hard. Most consumers have reduced the use of makeup, and it’s a global trend, not just a trend in Asia, âNicole Fall, founder of Asian Consumer Intelligence.
6 – Featured Product: How Makeup Removing Sheets Drove Men’s BiorÃ© Consecutive Sales Growth for a Decade
Kao Corporation has revealed that make-up removing sheets have been the star product of its Men’s BiorÃ© line for the past decade, with sales up 743%.
Men’s BiorÃ© was launched in 1995 and offers a line of personal care products specifically for men, including facial cleansers, anti-pore strips and cleansing sheets.
Sales of the latter, which includes face and body sheets, have become the brand’s most prominent products.
Sales of makeup remover sheets increased 743% from 2010 to 2020 and maintained the top spot in the makeup removal sheet category in Japan during the same period, according to INTAGE’s Nationwide Retail Store Panel (SRI) report.
7 – ‘Beauty for all travelers’: Valentino Beauty among the new brands that L’OrÃ©al will launch in Hainan to stimulate its growth
Despite the difficulties in global tourism caused by the COVID-19 pandemic, growth in L’OrÃ©al’s travel retail division has been positive, largely thanks to its performance in APAC, particularly in Hainan.
“The base for beauty consumption is strong in Travel Retail China, and we are seeing strong momentum in all three categories – skin care, makeup and perfumes.” said Emmanuel Goulin, CEO of L’OrÃ©al Travel Retail Asia Pacific.
Among the three categories, the firm said demand for skin care continues to be a driver in terms of growth.
8 – Make or break: Kao hopes the new Essential line will save the haircare industry from stagnation – CEO
Japanese personal care conglomerate Kao Corporation has announced a new hair care line under the Essential banner, which it says help revive its hair care business.
Founded in 1970, DecortÃ© Cosmetics is a cosmetics brand belonging to KosÃ©’s premium beauty portfolio, which also includes brands such as Jill Stuart and ADDICTION.
To capitalize on DecortÃ©’s potential, KosÃ© announced a series of initiatives to boost the brand on a global scale.
In September, the company will mark the launch of a revamped version of DecortÃ©’s Liposome serum.
9 – Consider This: Smashbox Founder Davis Factor Advises Makeup Enriched With Skin Care Ingredients For Success
Smashbox Cosmetics founder Davis Factor, a great-grandson of Max, says the pandemic has created more demand for âWorkerâ makeup products that are enriched with skin care ingredients such as hyaluronic acid and niacinamide.
Smashbox Cosmetics was founded in 1996 by Davis Factor, the great-grandson of makeup mogul Max Factor.
Factor and his brother Dean were photographers and owners of Smashbox Studios. They developed the brand’s cosmetics to withstand the harsh environment of a professional photography setting.
The brand is best known for its primers, such as the original Photo Finish Foundation Primer, which was created to minimize touch-ups and help makeup last longer under dazzling studio lights.
10 – Global potential: POLA expects overseas sales to exceed $ 270 million by 2023 thanks to Chinese demand
Japanese skincare brand POLA is expected to achieve over $ 270 million in overseas sales over the next two years thanks to strong demand from the Chinese luxury beauty market.
POLA is the âultra-prestigeâ skin care brand owned by Japanese cosmetics maker Pola Orbis Holdings, which is also the company behind the J-beauty ORBIS and THREE brands.
The brand has grown in Asia in recent years and is now present in seven markets. From 2017 to 2020, the brand’s sales quadrupled.
In the latest report to its shareholders, the company expressed optimism about the brand’s position and said it will now focus on profitable growth of its overseas business.