1 – From Asia to the world: Why the next wave of fine perfume niche brands will come from Asia
The unwavering appetite for niche fragrances and brands’ mastery of digital communication are just some of the reasons we can expect more. niche fine perfume brands from Asia vying for international spotlight.
Over the past decade, the fragrance market has been disrupted by the arrival of niche fragrance brands such as Byredo, Le Labo, Diptyque and Jo Malone.
While big brands may still dominate, they face fierce competition from these so-called cult brands as consumers turn to a more personalized and intimate scent experience.
In 2019, EstÃ©e Lauder Companies reported that its fragrance category benefited greatly from the growth of Jo Malone, Le Labo and Tom Ford, who achieved net sales of approximately $ 81 million.
2 – Strategic Markets: Masstige Skin Care and Sustainable Beauty Identified as Huge Growth Opportunities in China – Quadpack
Masstige skin care and lasting beauty are two of the biggest opportunities for growth in China, according to cosmetics packaging company Quadpack.
As part of its 2020-2025 strategy, the Barcelona-based company is strengthening its presence in its key territories including Asia-Pacific, which is important for the future growth of the company.
âAsia-Pacific is an important priority for the group in terms of future growth potential. We have already entered Korea and opened an office in Japan last June, and we have a long presence and support in Australia and New Zealand â,said Raj Savji, APAC Managing Director, Quadpack.
He added: âIn terms of ICCA, China is a very important market for us. We see China as a strategic market. China accounts for 32% of beauty consumption in Asia and 11% globally. The market size of 52.5 billion euros is expected to reach 80 billion euros.
3 – Relief of the senses: Consumers concerned with well-being in search of comfort in sensory beauty products – Dow
Increase in personal care habits during pandemic pushes consumers to embrace sensory beauty products that provide mental and emotional comfort.
As consumers of beauty products become more demanding, the multisensory aspects of a cosmetic product have become just as important as their performance.
Texture, for example, is one of the key sensory elements in a cosmetic formulation and can subconsciously play an important role in the perception of quality and effectiveness.
Since the early days of the COVID-19 pandemic, the sensory aspect of a product has become even more crucial as people turn to their self-care routines to find solace and replace the loss of human touch and tactility.
4 – âA New Philosophyâ: Microbiome-Friendly Solutions Are Key to Addressing Gaps in the Asian Adult Acne Care Market
Microbiome-friendly skin care may be what is lacking in the Asian adult acne care market where Gentle solutions for sensitive acne-prone skin are lacking.
Acne usually occurs in adolescents during puberty, but it can also occur in adulthood.
âWhen it comes to acne, it’s important to note that it doesn’t just affect the younger generation, teens, but also adults in their twenties and thirties. For them, acne may be different from that of teenagers. It can present as non-inflammatory lesions, such as blackheads and whiteheads â, said Federica Lam, regional marketing manager for Lucas Meyers Cosmetics.
Despite the increasing number of cases of acne in adults, which are due to changes in lifestyle and environment, there seems to be a lack of solutions to deal with this persistent problem.
5 – Protection of fungi: Mushroom Material targets the cosmetics sector with a sustainable alternative to polystyrene and cardboard packaging
The New Zealand start-up Mushroom Material has developed a sustainable mushroom-based material as an alternative to polystyrene and cardboard packaging and targets the cosmetics sector for its first products.
Made from the vegetative part of fungi called mycelium and fibrous agricultural waste, the material is tough to withstand impact, while being biodegradable in six weeks.
Suitable for products from cosmetics to cutlery, the packaging is customizable to any shape, size and surface finish. It is, pound for pound, stronger than concrete and has better thermal insulation than fiberglass. Plus, it’s odorless, mildew resistant, and non-toxic.
The company was founded by Shaun Seaman in 2020 after observing the enormous amounts of waste produced around the world.
6 – Hijabi Hair Care: Unmet Needs Creating Huge Opportunities for Industry Players – Dow
The unmet hair care needs of Muslim women wearing the hijab create huge opportunities for gamers to develop products that specifically targets covered hair.
A hijab is a headscarf worn in public by some Muslim women. Although not exposed most of the day, the hair under the headscarf has unique needs.
âOne of the main concerns of women who wear the hijab is to keep their hair fresh. Since they can wear a hijab for several hours at a time, they may experience oily hair and scalp as well as dandruff due to the excess sebum produced â, said Cedric Toh, Regional Marketing Director (South East Asia, Australia & New Zealand) Dow Personal Care.
âThis is a major concern in places with high humidity, like Indonesiaâ¦ Often times, women cut their hair very short just to feel more comfortable and avoid these problems. “
7 – Skin shield: the key to multifunctional and natural claims for protective beauty following COVID-19
COVID-19 pandemic will increase demand for skin products that protect “against a multitude of aggressors” beyond pollution, says the founder of a New Zealand natural ingredients company.
With more and more consumers expressing concern over the impact of pollution, beauty products that claim to protect against industrial pollution have become more common in recent years.
âWe noticed this trend years ago along with the pollution problem. Asian consumers in particular have become more aware of the heavy pollution in places like China â, said Andrea Taimana, Founder and CSO of Organic Bioactives, a New Zealand-based cosmetic ingredients company.
âAt the same time, a lot of research has been done on how free radicals from environmental pollution and sun damage combined are really harmful to the skin. “
8 – Impact of masking: is the sustainable beauty movement threatening the fixation of fabric masks in Asia?
Cloth face masks are a staple of Asian beauty, but consumers are aware of the waste these single-use products can generate and are driving the need for more sustainable solutions to keep the category booming.
Talk to CosmeticsDesign-AsiaAt the height of the pandemic last year, specialty fiber company Lenzing expected the market size for fabric face masks in Asia to increase as consumers begin to focus on personal care and wellness. top priority.
This was reflected in the growth of Lenzing’s Veocel brand which recorded double-digit growth in Asia last year. Veocel brand lyocell fibers are used as a face mask material for Asian brands such as Watsons, Sensatia Botanicals and Annie’s Way.
While cloth face masks have been considered ubiquitous in Asia for years, awareness of the environmental damage caused by single-use products – like cloth face masks – threaten their place in the Asian beauty routine.
9 – The power of sandalwood: Quintis doubles the marketing of cosmetics thanks to its antioxidant efficiency
Australian sandalwood supplier Quintis is considering new opportunities in cosmetics after a peer-reviewed study found it to be a more powerful antioxidant than vitamin E.
Quintis Sandalwood is an Indian and Australian supplier of sandalwood raw materials including oil, powder, logs and chips. It supplies sandalwood materials to many industries for use in perfumes, cosmetics, as well as incense and religious carvings.
The company owns and operates an Indian sandalwood plantation that spans over 12,000 hectares in northern Australia and is home to more than 5.5 million trees.
Recently, the company has put more emphasis on the cosmetic side of the business, believing that it could tap the demand for natural products in the market.
10 – âAcceptance and Celebrationâ: Changing Attitudes Towards Aging by Creating Opportunities in Perimenopausal Hair Care
Changing attitudes towards aging create a huge opportunity for cosmetic companies to create solutions for the perimenopause demographic, especially in the hair care industry, explains an ingredients expert.
“The conversation is moving towards acceptance and celebration and, as an industry, we are moving away from anti-aging,” said Lisa Carroll, Australian Ingredient Manufacturing Manager, Native Extracts.
âOur products, whether topical or ingestible, will no longer focus on shelf life. We have already achieved this. We will now focus on the lifespan. We’re all going to be living longer, so all we do is just feel and look the best we can for as long as possible. “
Given this change, the company believes there are opportunities within the perimenopausal population, which remains largely untapped by the cosmetics industry.