Top 5 stories about digital developments that are making waves in the APAC beauty industry

P&G aims to retain consumers with a new and improved virtual shopping experience – SVP​​

Consumer goods giant Procter & Gamble is launching a new version of its virtual shopping experience to keep consumers excited about its multitude of brands.

The enhanced Show Me My Home platform is the result of lessons the company learned from the first campaign in 2020, which saw sales grow 20x regionally at its peak.

“It was the start of COVID, and we learned a lot from it. We wanted to go back to the drawing board, reinvent, redesign and redevelop,”said Shankar Viswanathan, senior vice president, Malaysia, Singapore and Vietnam, P&G and head of e-commerce, Asia Pacific, Middle East and Africa, P&G.

How to create a perfume brand on the opposite side of the world

The founders of Myanmar-based Gabar revealed how they overcame the physical challenges of being separated from each other – and their team of perfumers – to create fragrances that could authentically represent their country.

Starting a brand without formal training in perfumery was hard enough, but the duo had to do it separately. On top of that, they had to work with a perfumer who couldn’t travel and experience their home country.

To help their perfumer better understand Myanmar, they sent him objects distinct from Burmese culture, such as the Thanaka.

Sa Sa targeting Malaysia, Australia, Europe and North America with online revamp

Hong Kong-based beauty retailer Sa Sa International is eyeing opportunities in Malaysia, Australia, Europe and North America with a revamped international online store.

For the coming year, the company said it plans to replicate its success in Hong Kong in Malaysia by revamping its international online shopping website.

Additionally, the international location would also give it the opportunity to expand its reach to new markets including Australia, Europe and North America.

K-beauty retailer Olive Young sees global orders increase 125% during mid-year sale

Olive Young saw global orders rise 125% during its mid-year sales period, signaling strong overseas opportunities for the South Korean beauty retailer.

The retailer highlighted the results of its mid-year sales, which ran from June 2-8.

According to Olive Young, the number of purchases by overseas consumers has exceeded that of local Korean consumers.

What TikTok Shop’s presence in SEA means for beauty and social commerce

The arrival of TikTok Shop in Southeast Asia could eventually accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.

TikTok is believed to have a strong backend system that other platforms lack, which can help accelerate social commerce in the region.

Additionally, the opportunities for beauty brands are enormous, given the size of its rapidly growing global user base.

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