Top stories about digital developments that are making waves in the APAC beauty industry

More mega sales events can help beauty brands attract new customers and boost sales

The success of e-commerce mega sale days has created even more demand for such campaigns, creating more opportune times for beauty brands to acquire new customers and increase base sales.

According to Damisa Tseng-Prompoj of e-commerce enabler Intrepid Group, the relationship between consumers and mega-campaigns has evolved significantly over the past decade.

She pointed out that the objectives of these mega business events have also changed. While it was all about increasing gross market value (GMV), now was the perfect time to acquire new customers.

How to seduce… beauty product consumers in a rapidly changing e-commerce landscape​

The beauty industry may be one of the hottest areas of e-commerce, but it looks like new opportunities are on the horizon for digitally savvy brands, advances in social commerce at the metaverse.

According to consumer research by e-commerce company Lazada, 73% of Southeast Asian consumers consider online shopping an integral part of daily life, and almost half (46%) will buy online at least once a week.

Nearly 60% of respondents said they made online shopping part of their daily lives just under two years ago.

‘Ready to adopt’: AI-based skin analysis company Haut.AI aims to tap into ‘cutting-edge’ Asian market

Estonian beauty tech company Haut.AI aims to expand its AI skin analysis tool in the Asian region, especially in China, South Korea and Indonesia.

The company observed that more and more beauty brands were trying to bridge the gap between offline and online by including new tools like chatbots to mimic the engagement consumers would experience in a brick and mortar setting.

However, she noted that beauty consultants cannot rely on consumers to give accurate descriptions of their skin as they are very likely to be overly judgmental.

Guardian Angel claims sales increased 50% in 6 months with social commerce approach

Singaporean beauty brand Ange Gardien Paris says its sales have increased by 50% in the six months since it started taking a social commerce approach to selling.

Today, conventional marketing approaches, such as influencer marketing, are no longer as effective, said brand director Claudia See.

The changing landscape has pushed the brand to capitalize on the growing popularity of social commerce, a rising and important force driving the development of e-commerce.

Sa Sa HK can now fulfill delivery orders in as little as 10 minutes

Beauty retailer Sa Sa International has launched on-demand delivery services in partnership with foodpanda in Hong Kong.

Hong Kong authorities recently imposed new restrictions, including a strict 6 p.m. curfew to tackle its fifth wave of COVID-19 infections.

The group expects this to negatively affect its sales for the next quarter.

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