Transparency: One of the main beauty legacies of COVID-19

Consumers want to be reassured about the composition of products, especially those they ingest and apply to their skin almost daily. Naturally, they have become increasingly attentive to the composition of the products they buy and curious about how they are made: a trend that the pandemic has only reinforced.

Nowadays, consumers buy with awareness and brands must be transparent about their ethical impacts, displaying them in a clear and tangible way,said Mintel following a trend analysis for in-cosmetics Global, held in Paris last week.

According to Mintel, to stay ahead of the game, companies must ensure they are transparent in communicating measurable metrics about their ethics and sustainability credentials. As sustainability claims in beauty products have become mainstream and remain high on the agenda, customers are also examining brands’ commitments to diversity and equality, as well as the chain’s ethical practices. supply.

As a result, brands and manufacturers need to be more careful when it comes to sourcing: on the front line, producers and suppliers of raw materials should be involved. Indeed, for the sake of traceability, supply chains must comply with new brand constraints, while innovating.






Traceability, sustainability, transparency and innovation were among the highlights of the latest edition of in-cosmetics Global as shown in our special issue: Cosmetic Ingredients – April 2022.

Content:

- “Farm-to-face” or “lab-to-face”?

- Microbiota: what’s new?

- The age of fluidity

- Fermented beauty: The rising trend?

- New generation food supplements

- Ingredients news

Read online for free or download the pdf version here.

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