Next generation packaging is an aggregation of three types of packaging – active, smart and modified atmosphere packaging. Next-generation packaging offers various advanced benefits such as traceability, extension of product shelf life, provision of product quality information, and more.
According to ESOMAR-certified market research and advisory firm, Future Market Insights, the global next-generation packaging market will surge in growth at a CAGR of 6.1% between 2022 and 2032, reaching 49.3 billion between 2022 and 2032. In this article, we will discuss the role of next-generation packaging in the cosmetics industry and how packaging can change the overall outlook of the cosmetics industry.
Latest trends in the cosmetic packaging industry
The cosmetics industry is primarily focused on appearance and aesthetics. From manufacturing units to stores, packaging helps attract attention as it can alter the overall design, feel and look of the product. Moreover, the security of the product in transit is the top priority of the major players in the market and to ensure the security, the players have been working to develop effective packaging solutions. Speaking of recent trends, the following trends have certainly taken the innovative cosmetic packaging market by storm.
Today’s consumers are driven by environmentally friendly options. Consumer awareness of harmful packaging waste and the use of recycled and recyclable packaging and materials has increased. Studies suggest that every time you throw away a tube, bottle or jar of your favorite product, you add to the 120 billion packaging units that are thrown away each year.
In an effort to reduce cosmetic packaging waste and ensure greater sustainability, the adoption of recycled containers has increased significantly. In addition to sustainability, the use of recycled materials sends a loud and clear message to customers. The brand is able to convey that it cares about growing environmental concerns. In addition, the use of recycled packaging saves the costs incurred by the manufacturers and the product turns out to be relatively cheaper for the customer.
In April 2022, Olive Natural Skincare, ‘Certified Natural’ skincare from New Zealand, achieved Zero Carbon by the independent agency Ekos in this country. The Ekos Zero Carbon certification guarantees that the operation has measured and offset 100% of its CO2 emissions. The brand also celebrates its water-neutral manufacturing practices and recyclable packaging. All Olive Natural Skincare boxes, bottles, tubes and jars are recyclable. They are also making progress in the supply of recycled plastic packaging (PCR).
The prioritization of health and wellness goals has led to notable changes in the global cosmetics industry. This shift in improved skincare has prompted cosmetic giants to update their product portfolios. It has also necessitated the need for effective packaging solutions that maintain product integrity, while catching the eye of the most discerning consumers.
Keeping this in mind, organic skincare brands have grown to meet the demand for airless packaging as the preference for convenient packaging has grown. Airless packaging is very stylish and is developed using high-tech systems. Technology contributes to sleek, ergonomic pumps that are convenient for dispensing skincare and cosmetics. Airless delivery systems are essential to protect a formula because they are designed in a way to preserve the safety of powerful active ingredients and natural formulations.
As the demand for airless packaging continues, more brands are expected to come up with more innovative developments that meet the needs of “clean” beauty brands. For example, in September 2021, Quadpack, the manufacturer and supplier of packaging solutions for the beauty industry, launched a new family of airless products enabling custom shapes with minimum lead time and reduced investment, by using 15% less plastic.
The brand has created a new range of airless solutions with the aim of helping brands to better express their identity through packaging while protecting their formulas. Called “Canvas Airless”, the new range offers the possibility of exploring “unpublished” shapes in airless products. The latest launch also makes it possible to customize the shape of airless pumps.
Ismail Sutaria, Packaging Consultant, Future Market Insights, in the smart packaging-based white paper, said that “the global market for smart and sustainable packaging is growing steadily thanks to gradual but robust commercialization by companies in the industry. and beverages, health and cosmetics. , with smart packaging expected to account for 5% of total packaging by 2030.”
Packaging used to achieve environmental health objectives is classified in this category. From handwritten labels to laser-printed cosmetic item labels, anything that helps save the environment falls under sustainable and greener cosmetic packaging. The materials used in this packaging category are unconventional and tough, but a better option overall. Metals like aluminum and stainless steel fall into the category of green packaging because they use less energy to recycle.
In 2021, Libo Cosmetics launched its new eco-friendly collection, Como Beauty Stick. The Como Beauty Stick uses Lake Como in Italy as inspiration to signify the importance of lasting beauty. Made with 100% aluminum, the beauty stick can be reused, recycled, reformed and reprocessed endlessly while maintaining its quality. Moreover, the beauty stick can reduce up to half the amount of carbon emissions when recycling into a new product. The vivid and elegant design complements Lake Como and brings a sense of uniqueness to customers.
The future of cosmetic packaging
In recent years, minimalism has become ubiquitous. It’s a way of thinking and thinking that “less is more”. Minimalist product design and packaging speaks volumes about your product to consumers. Minimalist product packaging gives confidence and speaks volumes about the high quality product inside. Simple and straightforward packaging and labeling helps consumers better understand product ingredients and performance.
In the future, minimalism is expected to be an important part of next generation cosmetic packaging. The current consumer inclination towards more eco-friendly cosmetic packaging coupled with the willingness to pay more for the products is further driving the market. Next-generation cosmetic packaging serves both key purposes – providing a sense of well-being while respecting environmental responsibility.
Aditi is Marketing Manager at Future Market Insights (FMI), an ESOMAR-certified market research and advisory firm. The award-winning company is headquartered in Dubai with offices in the US, UK and India. MarketNgage is FMI’s market research subscription platform that helps stakeholders get in-depth research on industries, markets and niche segments. You can connect with Aditi on LinkedIn.