What’s the trend? The most read stories about the APAC beauty market and consumer insights

1 – Watsons aims to roll out on-demand delivery services to 75% of Singapore stores in Q1

Health and beauty retailer Watsons is set to roll out three-hour delivery services to 75% of its stores in Singapore by the end of the first quarter of this year.

With on-demand deliveries of food, groceries and packages on the rise, the company said it understands consumers no longer tolerate longer delivery times and has worked with partners like Amazon to advance this service.

With these high expectations come their own challenges, including delivery and logistics costs, making the choice of logistics partners a key factor.

2 – Hemp a ‘must-have’ ingredient for beauty brands – Lotus Herbals MD

India-based cosmetics group Lotus Herbals believes hemp’s multitude of topical benefits, versatility and sustainability will make it a “must-have” ingredient in every beauty company’s portfolio.

The company has announced the launch of a hemp-based skin care line.

Nitin Passi, President and CEO of Lotus Herbals, said CosmeticDesign-Asia that he expects the demand for hemp-based cosmetics to increase in India.

“Hemp is slowly becoming the holy grail ingredient in skincare. Every major skincare brand should have a hemp line to complement their existing portfolio.

3 – Guardian Angel says sales increased 50% in 6 months with social commerce approach

Singaporean beauty brand Ange Gardien Paris says its sales have increased by 50% in the six months since it started taking a social commerce approach to selling.

The brand launched in late 2019 and faced the daunting task of building the brand amid the COVID-19 pandemic.

The changing landscape has pushed the brand to capitalize on the growing popularity of social commerce, a rising and important force driving the development of e-commerce.

The company began exploring social commerce opportunities in August 2021 and has since seen sales increase by around 50%.

4 – L’Oréal explains how the growth of luxury fragrances is driven by the “explosion” of interest in China

French beauty giant L’Oreal has attributed the luxury fragrance boom to growing appreciation among Chinese consumers and expects it to continue to grow by double digits in the coming years.

The luxury fragrance category was linked to the renewed awareness and interest in fragrances that had increased during the COVID-19 pandemic.

L’Oréal was optimistic about the future of the category, pointing out that the company was the world’s leading producer of luxury fragrances with more than 20% market share.

5 – The future of beauty packaging is “eco-desirability” – L’Oréal

According to L’Oréal, the future of beauty packaging will revolve around the alliance of sustainability and desirability and will be based on innovative industrial partnerships and on advances in materials science, analysis of the life cycle and the design of intelligent products.

By 2030, L’Oréal wanted to reduce the overall amount of packaging in its global portfolio by 20% compared to 2019.

Upstream circularity was a “very important” goal for L’Oréal, providing an exciting space set to grow in the coming years as more of its mass and luxury brands deploy refills or reuse jars and packaging.

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